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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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The Influence Of E-WOM On Purchase Intention With Brand Image As A Mediator Variable Sylvia, Sylvia; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2307

Abstract

This research is a quantitative research with a causal relationship to determine the direct effect of eWOM and Brand Image on Purchase Intention and to determine the indirect effect of eWOM on Purchase Intention through the Brand Image of skincare products something. Data collection was carried out by collecting information through a survey with a questionnaire. The population in this study is someone who already knows the Something skincare product in the Jabodetabek area. The questionnaire collected 110 respondents using the Hair et al., (2017) formula. The questionnaire collected was 110 respondents, the data was then processed using the SmartPLS analysis tool. The sampling method used is non-probability sampling with purposive sampling technique. Based on the research results, 4 hypotheses can be accepted, namely eWOM has an effect on Brand Image, eWOM has an effect on Purchase Intention, Brand Image has an effect on Purchase Intention, Brand Image has an effect on mediating eWOM and Purchase Intention. The contribution of this research resulted in increased awareness of eWOM with the influencing factors, namely Brand Image and Purchase Intention. Therefore, it is important for Something's product to increase brand image awareness from the influence of electronic word of mouth which can increase interest in buying the product. The purpose of this study was to determine the direct effect of E-WOM, Brand Image and Purchase Intention and also to determine the indirect effect of E-WOM, Brand Image and Purchase Intention shown to consumers of Something skincare products. Keywords: Electronic Word Of Mouth, Brand Image, Purchase Intention
The Influence Of Fanpages Following Instagram On Intention To Transact With Sense Of Brand Community And Brand Love Mediators In Digital Financial Companies Alfiani, Dewi Fortuna; Fadli, Jul Aidil
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2308

Abstract

Social media has given consumers the opportunity to speak up for the products or services they sell and consume. In recent years, the social networking site Instagram is one of the most popular social networking sites for consumers. One of the most widely used platforms by companies for Instagram marketing is "Fan page following". This study aims to determine the effect of fan pages following Instagram on transaction intentions with the mediation of sense of brand community and brand love in digital financial companies. The sampling method used purposive sampling with a sample size of 80 respondents. The number of statements given to respondents was 16 statement items. The data were analyzed using the Partial Least Square-Structural Equation Model (PLS-SEM). The results of this study indicate a significant effect of fan pages following on the sense of brand community, a significant effect on fan pages following on brand love, an insignificant effect on the sense of brand community with transaction intention, a significant effect on, a significant effect of brand love on transaction intention, a significant effect on fan pages following on transaction intention, an insignificant mediating effect on the sense of brand community with fan pages following and transaction intention and a significant mediating effect on brand love with fan pages following and transaction intention. Keywords:Fanpage Following, Sense of Brand Community, Brand Love,Transaction Intention
Customer Engagement, Customer Satisfaction, Customer Commitment And Customer Loyalty Pratama, Mario Putra; Ramli, Abdul Haeba; Mariam, Siti
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2309

Abstract

This research is quantitative research with a causal relationship to determine the direct influence customer engagement, customer satisfaction, customer commitment to customer loyalty and knowing the indirect effects, customer engagement, customer satisfaction, customer commitment to customer loyalty on the Tokopedia application. Data collection was carried out using the information gathering method through a survey with a questionnaire. The population in this study is someone who has used Tokopedia, regularly uses Tokopedia, lives in Jabodetabek and is at least 17 years old. The questionnaire collected 120 respondents using the Hair et al. (2019) Questionnaires collected from 120 respondents. The sampling method used is non-probabilitysampling with techniques purpose sampling. Based on the research results, 7 hypotheses can be accepted, namely customer engagement influential customer commitment, customer satisfactioninfluential customer commitment, customer engagement influential customer loyalty, customer satisfaction influential customer loyalty, customer commitment influential customer loyalty, customer engagement influential customer loyalty in mediation customer commitment, customer satisfaction influential customer loyalty mediated customer commitment. Therefore, it is important for the Tokopedia platform to improve customer engagement which can improve customer loyalty. The aim of this research is to determine the direct effect customer engagement, customer satisfaction, customer commitment to customer loyalty and also to determine the indirect influence of customer engagement, customer satisfaction, as well as customer commitment to customer loyalty shown to consumers using the Tokopedia application. Keywords: customer engagement, customer satisfaction, customer commitment, customer loyalty
The Effect Of Salary On Employee Productivity With The Mediation Of Employee Motivation And Job Satisfaction In Retail Companies In Tangerang Susilowati, Nofi; Fadli, Jul Aidil
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2310

Abstract

The development of today's business life has progressed very rapidly, especially in trade in retail companies. This can be seen from the increasing number of retail companies that have sprung up in the hope that market leaders can attract the attention of consumers, so that competition in the retail trade is getting tougher. This study aims to determine the effect of salary on employee work productivity by mediating employee motivation and job satisfaction in retail companies in Tangerang. This research was conducted on retail company employees who have worked for at least 1 year in the Tangerang area. The sampling method used purposive sampling with a total sample of 110 respondents. The number of statements given to respondents was 22 statement items. The results of this study indicate that there is a significant effect of salary on employee motivation, salary on job satisfaction, employee motivation on employee work productivity, job satisfaction on employee work productivity, salary that is not a significant effect on employee productivity, and a significant effect on work motivation employees on job satisfaction. Keywords: Salary, Employee Motivation, Job Satisfaction, Employee Productivity
The Influence Of Perceived Quality On Repurchase Intention With The Mediating Customer Satisfaction And Perceived Value Of Cosmetic Products In Jabodetabek Purnamasari, Dita Satriana; Fadli, Jul Aidil
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2311

Abstract

The increasing development of cosmetic products leads to fierce business competition. Cosmetic products are a basic necessity for women and part of a woman's lifestyle to look beautiful and confident. Almost all women depend on cosmetic products. This study aims to determine the effect of perceived quality, customer satisfaction and perceived value on repurchase intention. This research was conducted on female customers aged 17 years and over who have experience more than 2 times buying cosmetic products for at least the last 6 months in Jabodetabek. The sampling method used purposive sampling with a total sample of 95 respondents. The number of statements given to respondents was 19 statement items. The results of this study indicate a significant effect on perceived quality on customer satisfaction and perceived quality on perceived value, as well as an insignificant effect on customer satisfaction on repurchase intention, perceived value on repurchase intention and perceived quality on repurchase intention. Keywords: Perceived Quality, Customer Satisfaction, Perceived Value, Repurchase Intention
Effect Of Ease Of Use Of Application, E-Service Quality And Benefit Perception Of E-Wallet Application On Customer Satisfaction Liana, Eva; Fadli, Jul Aidil
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2312

Abstract

Current developments have brought many significant changes in human life, one of which is in making payments when transactions are made by people who have started to switch to non-cash. Evidenced by the existence of an electronic transaction system called fintech. Financial Technology (fintech) was created by the world of the financial services industry with technology to operate financial mechanisms more easily through smartphones using electronic wallets (E-Wallet). This study aims to determine the effect of application ease of use, e-service quality and perceived benefits on customer satisfaction. This research was conducted on e-wallet application users aged 17 to > 35 years. The sampling method used purposive sampling with a total sample of 105 respondents. The number of statements given to respondents was 21 statement items. The data analysis technique used in this research is descriptive analysis, validity test, reliability test, classical assumption test and multiple linear regression analysis. The results of the research based on the analysis that has been carried out are that the ease of use of the application has a negative and insignificant effect on customer satisfaction, e-service quality has a positive and significant effect on customer satisfaction, and perceived benefits have a positive and significant effect on customer satisfaction. Keywords:Ease of Use of Applications, E-Service Quality, Perceived Benefits, Customer Satisfaction
E-Service Quality, E-Trust, E-Satisfaction And E-Loyalty In Online Shopping Pratama, Rekha Agustiyanto; Prasetyo, Wishnu Budi; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2313

Abstract

Research on e-loyalty refers to the level of loyalty or e-loyalty at the level of customer loyalty or loyalty to service platforms, or company digital products because internet and technological developments have changed the way businesses interact with customers. the purpose of this research is to know the direct effect of e-service quality and e-trust on e-loyalty, then to know the direct effect, e-trust and e-satisfaction, then to find out how e-service quality, e-trust, e-satisfaction affect e-loyalty to online shopping. Data was collected through a questionnaire, the questionnaire was distributed via social media using the Google form, the population of this study was an online shopping application user. questionnaire collected 110 respondents, the sampling is non-probability with a purposive sampling procedure. In this study using a quantitative approach. The results of the study are E-service Quality with e-Satisfaction has no positive effect, e-Trust with e-Satisfaction has a positive effect on e-loyalty, e-service Quality has no positive effect on e-loyalty, e- trust has no positive effect on e-loyalty, E-Satisfaction with E-Loyalty has no positive effect, E-Trust on E-Loyalty mediated by E-Satisfaction has no positive effect, E-Service Quality on E-Loyalty mediated by E -Satisfaction has no positive effect. This research is expected to be a reference for online shop companies in providing electronic services to their customers. Keywords: e-service quality, e-trust, e-Satisfaction; e-loyalty
Analysis of Customer Decisions in Taking Over Pension Financing Afni, Maulidza; Maulina, Rina
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze customer decisions in taking over pension financing. This research method uses qualitative research by going directly to the field to search for data and using qualitative descriptive analysis. The results of interviews and observations carried out at BSI KCP Nagan Raya 2 are that customers' decisions in taking over pension financing are margin levels, fast and easy service, various products offered, customers need funds and promotions are regularly carried out by BSI. Based on the research that has been carried out, it can be concluded that what influences the customer's decision is that the customer wants to take over pension financing because the customer needs funds to continue living and also does not ignore other factors because the customer also looks at the service, margin level, etc. Other times, customers decide to take over pension financing. In this research, the researcher feels that the research that has been carried out is still far from perfect, so the researcher hopes that in future research he can be more optimal in conducting research on analyzing customer decisions in taking over pension financing at Bank Syariah Indonesia (BSI) and for Bank Syariah Indonesia (BSI) KCP Nagan Raya 2 to always maintain the long-standing collaboration with customers and be able to add new customers to collaborate with Bank Syariah Indonesia (BSI) KCP Nagan Raya 2.
Determining Visitors’ Intention to Revisit Surabaya Mangrove Forest Syarif, Mochamad
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The background of this study is visitors who show intention to visit again. In this case, visitor intention is something that needs to be considered for the decisions that visitors must make in the future. The objectives of this study are: (1) to determine visitor intentions, (2) to determine visitor satisfaction, (3) so that visitors want to visit Surabaya mangrove forest again. Data was obtained by conducting interviews with visitors who were at the Surabaya mangrove forest location. This method was chosen because the investigation aims to describe visitors who are visiting the Surabaya mangrove forest. In addition, it is presented in a good format for easy reading. The data is then analyzed and conclusions are drawn.
Analysis of Madrasah Principal Leadership in Improving Teacher Performance of Madrasah Aliyah Darul Ulum Waru Huda, Alfin
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The background of this study is that the head of the madrasah shows leadership and situational influence and directs his subordinates by increasing trust, assistance, motivation, and ties to achieve the goals and objectives of the training institution, and providing guidance. In this case, improving teacher performance is a manifestation of the role of madrasa heads in improving the quality of work of educational staff. The aims of this research are: (1) To understand the role of madrasa heads in improving teacher performance at Madrasah Aliyah Darul Ulum Waru. (2) To understand what obstacles madrasah leaders face in improving teacher performance. This research applies a qualitative approach. This method was chosen because the investigation aims to describe an ongoing signal, problem or event. The topic of this investigation is madrasa heads and teaching staff. Data was collected using observation, interviews and documentation methods. Additionally, it is presented in a good format for easy reading and interpretation. The data is then analyzed and conclusions are drawn.

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