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Jurnal Ilmiah Manajemen Kesatuan

jimkes
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Published by Institut Bisnis dan Informatika Kesatuan

ISSN : 23377860 EISSN : 2721169X DOI : https://doi.org/10.37641/

Core Subject : Economy, Social,

Economics, Econometrics & Finance Social Sciences

Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran

Articles 1,467 Documents

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Pengaruh Program Diskon Terhadap Keputusan Pembelian Fadillah, Adil; Syarif, Rini
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 1 (2013): JIMKES Edisi April 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

In the implementation of products marketing, a company is usually bound to use marketing concept of product, price, place, and promotion to achieve marketing goal. Promotion supports marketing activities in order that the marketing programs will be able to proceed as expected. The purpose of this study is to determine which types of discount programs implemented by the company, to find out the factors influencing purchase decision by consumers, and to know the effect of discount program on purchasing decision at PT Ramayana Bogor Trade Mall. Data analysis technique used by the author is statistical analysis , i.e. simple linear regression analysis, simple linear correlation coefficient, and hypothesis test. Based on the analysis, itâ€™s gotten simple linear regression equaty. Contant 30,451 states that if there is no discount program, the purchasing decision will be 30,451. Coefficient regression 0,148 states that any additional increase/decrease in discount program for a unit will result an increase/decrease of dependent variable (Y) as high as 0,148, with constant as high as 30,451. The correlation between discount variable and purchasing decision variable counted by using correlation coefficient is o,161 or 1,6%. This shows that there is a very low correlation between discount program and purchasing decision. Based on hypothesis test, t-statistics obtained from t-table is 1,695, while t-table is 1,645. Therefore, t-statistics > t-table (1,695 > 1,645 at Î± = 0,05), with the result that Ho is refused and H1 is accepted. Thereby discount program influences purchasing decision insignificantly. Significance level of correlation coefficient yields figure 0,110. Because of probability is above 0,05, the correlation between discount program and purchasing decision is not significant. Itâ€™s found out that r-square coefficient is 0,026 or 2,6%, the rest is 97,4%, due to other causes which are not observed by the author. It shows that there is low correlation between discount variable and purchasing decision. Based on this analysis it can be concluded that discount program has no significant correlation toward purchasing decision. Keywords:discount program; purchasing decision

Pengaruh Pelayanan dan Kualitas Produk Terhadap Loyalitas Pelanggan Purba, Jan Horas Veryady; Sulistiono, Sulistiono
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 1 (2013): JIMKES Edisi April 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Service and product quality is an important factor in order that an enterprise keeps running competition. The enterprise has to cultivate good relationship with the customers and keeps striving to increase service and product quality so that the consuners keep having loyalty to the enterprise. To get competitive excellence, every enterprise must be able to satisfy the consummers. Therefore, the strategy based on the managementâ€™s commitment to increase service and product quality to satisfy the consumers should be done continually, thereby the consumersâ€™ satisfaction will be created. This research was conducted to find out the effect of service and pruduct quality on the consumersâ€™ loyalty to the enterprise, that is McDonaldâ€™s. The method used is interviewing, library study, and field research by questionnaire. The research was carried out at McDonaldâ€™s Indonesia located in Jalan Pajajaran Bogor. McDonaldâ€™s Indonesia is an enterprise producing food and beverage. The evaluation result on this research shows that the steps done by McDonaldâ€™s in maintaining The consumersâ€™ loyalty are providing service and product quality and providing better and more comfortable oulet for the consumers. It should be taken note of as well, that is providing more and more satisfied service and product quality and creating more variation of its products, so that the consumers will be attracted to by them. Thereby, the enterprise has to maintain the consumers to be more loyal to McDonaldâ€™s. Keywords:service; product quality; consumersâ€™ loyalty

Analisis Pengaruh Kualitas Pelayanan Perpustakaan Terhadap Kepuasan dan Hubungannya dengan Loyalitas Mahasiswa Nurendah, Yulia; Mulyana, Mumuh
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 1 (2013): JIMKES Edisi April 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Library is the center of knowledge. Library is Services. No Library without any services. The Satisfaction of Library Member to be one of the objective of Library services. The objectives of research are to analyze the influence of library services quality to studentâ€™s satisfaction and to analyze the correlation the satisfaction to library membersâ€™ loyality The research was conducted in STIE Kesatuan Library with research populaton is STIE Kesatuanâ€™s Students, from July to September 2012. The majority of respondents in this reasearch were Female, age 20 years, students of S1 Management, students of regular classes, the member of librabary since 2010, as well as doing loan collection library with occasional frequency. Approach to analyze the datas used Partial Least Square (PLS) using Smart-PLS 2.0 M. The First models Research of Library Service was established by the Physical Evidence, Reliability, Responsiveness, Assurance and Empathy variable. The variables are correlated to the Student Satisfaction and Loyalty variable. The results showed that the Physical Evidence, Empathy, Assurance, Reliability and Responsiveness explains the variability of service quality construct at strongly level at 66.53%. Physical evidence has no significant positive correlation to studentâ€™s satisfaction. Empathy has a positive significant effect on student satisfaction. Assurance has no significant negative relationship to student satisfaction. Reliability has no significant positive relationship to student satisfaction. Responsivenes has a significant positive relationship to student satisfaction. Student satisfaction variables can explain the variability Loyalty Students construct at a moderate level that is equal to 43.29%. Student satisfaction has a significant positive relationship to student loyalty. Keywords:service quality; satisfaction; loyalty; partial least square

Analisis Kebijakan Dividen Terhadap Nilai Intrinsik dan Nilai Pasar Perusahaan Muktiadji, Nusa; Felicia, Felicia
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 2 (2013): JIMKES Edisi Agustus 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Dividend policy is basically a companyâ€™s decision in determining how much net income wil be distributed to shareholders as dividend and how much will be retained. Dividend policy is able to influence intrinsic and market value of a company. In this study, the proxy of dividend policy is Dividend Pay-out (DPO) as independent variable and intrinsic value as dependent variable with indicator that is multiplication result of Earning Multiplier (EM) and Company Market Value obtained from stock price data of LQ45 at closing price. The purpose of this study is to identify the relationship between variables, the influence of independent variable to dependent variable, and finally to measure how significant the influence of variable X to variable Y will be, dividend policy to intrinsic and market value of the company. This case study was conducted at PT Aneka Tambang Tbk. and PT Timah Tbk., both are mining company. The results of this study are: 1) Dividend policy proxied by DPO has significant influence and relationship to the intrinsic value of PT Aneka tambang Tbk. But, at PT Timah Tbk., dividend policy to intrinsic value is not significant with alpha as high as 193.064, itâ€™s due to the dividend policy does not influence the intrinsic value, but the intrinsic value is more influenced by EPS. 2) Dividend policy proxied by DPO has connection and fairly significant influence with the companyâ€™s market value at PT Aneka Tambang Tbk. But, at PT Tima Tbk., dividend policy to the companyâ€™s market value is not significant with alpha as high as 54.859, itâ€™s due to the dividend policy does not influence the companyâ€™s market value, but the intrinsic value is influenced dominantly by the companyâ€™s market value. The result of the research shows that the dividend policy at PT Aneka Tambang Tbk has impact on intrinsic and market value better than the dividend policy has impact on intrinsic and market value at PT Timah Tbk. Keywords: dividend policy; intrinsic value; market value

Analisa Rasio Keuangan Likuiditas, Profitabilitas dan Solvabilitas Terhadap Kebijakan Pembayaran Dividen Penyertaan Setiana, Anna; Melania, Indah
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 2 (2013): JIMKES Edisi Agustus 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

The purpose of this study is to find out the effect of the companyâ€™s performance to the welfare of shareholders by way of measuring the level of the companyâ€™s financial ratio expected having influence toward the dividend level yielded. Based on the result of the study, the liquidity of PT Estika Yasakelola can be said has not satisfied yet because, observed from current ratio and quick ratio, PT Estika Yasakelola has found it difficult to pay short term debt that has been due date. Viewed in general, the profitability percentage has not been satisfactory as well. Itâ€™s due to the percentage of net profit margin is too low, with the result that income left to cover the operational cost is too small. To improve the performance of of the company, PT Estika Yasakelola has to work more efficiently. The company must seek to improve cost efficiency by lowering cost items or increasing product selling price without reducing the competitiveness of the company. The description of solvency ratio fluctuation above reflects that the stability increase of the company in managing its dect is due to outstanding credit decrease caused by on time credit payment and because of the company keep continue to expand with its own fund. The result of this research shows that the company should improve its performance more, work more efficiently, reduce cost items or increase product selling price so that the company will be able to reduce operational costs. PT Estika yasakelola must be able to manage the fund, so that the companyâ€™s profit increases more and more and the company will be able to survive unwaveringly. The management must be able to maintain the sharekoldersâ€™ trust. Therefore, the level of shareholdersâ€™ welfare can be guaranteed. Keywords: analysis of financial liquidity ratio; profitability, and solvency

Antisipasi Rencana Pembayaran Hutang Dagang Melalui Pengukuran Translation Exposure dengan Metode Current Rate dan Penggunaan Forward Contract Hedging Soelehan, Aan; Marpaung, Annaria Magdalena; Dewi K., Shanty
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 2 (2013): JIMKES Edisi Agustus 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Translation exposure is the exposure of profit and loss balance sheet at a multinational company on nominal exchange rate. The potential of risk translation is used to measure change of foreign currencies exchange rate on domestic currency value of assets and foreign currencies owned by the company. Translation exposure is measured by current rate method and business debt is anticipated by forward contact hedging. The purpose of this research is to find out the risk level of translation exposure by current rate method, the management of current rate method itself, and the management of forward contract to business debt anticipation. The analysis method used is current rate measurement method, forward contract hedging calculation, and relevant variables management. The results show that for current rate measurement at PT Panasia Filament Inti Tbk., viewed from 2005 â€“ 2009, YEN currency has the highest translation exposure percentage value and gets loss in translation exposure; for forward contract hedging calculation, viewed from 2005 â€“ 2009, all currencies namely GBP, EURO, USD, CHF, SGD, and YEN have various profit and loss from forward contract itself. Keywords: translation exposure; current rate method; forward contract hedging; business debt

Analisis Kinerja Perusahaan Sebelum dan Setelah Go Public Achmad, Noor; Angelica, Suci
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 2 (2013): JIMKES Edisi Agustus 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Go public is share offering activity or other effects done by issuers. The problem which will be revealed is whether the companyâ€™s performance after becoming public company increases compared with its performance before becoming public company. The purpose of this study is to analyze whether there is an increase in firmâ€™s performance before and after becoming public company in Indonesia Stock Exchange. In this study the author carried out analysis on the performance of PT Bakrie Telecom Tbk. and PT Mobile-8 Telecom Tbk. The analysis on the issuers was done due to they are included in the companies conducting public offering in 2006 and they form similar companies operating in telecommunication sector. The period studied is 2003 â€“ 2009. The author got data concerning the research object from Money Market Reference Center and by downloading data from situs-IDX. The data obtained are in the form of a brief history of the two companies, the main activities of issuers, financial report in period 2003 â€“ 2009, and stock price data in period 2006 â€“ 2009. The method used is descriptive method. The research variables examined are firmsâ€™ performance before and after go public with indicators: liquidity ratios (current ratio, quick ratio, and cash ratio), debt ratios (debt ratio and debt to equity ratio), activity ratios (total assets turnover, fixed assets turnover, inventory turnover, accounts receivable turnover, working capital turnover, and accounts payable turnover), and profitability ratios (gross profit margin, operating profit margin, return on assets, return on capital employed, and return on equity). The result obtained from existing data analysis is PT Bakrie Telecom Tbk. and PT Mobile-8 Telecom Tbk. have better performance after go public. The analysis result of the two companies shows that the ratio after go public increases compared with before go public. Another analysis used is trend analysis. Itâ€™s the same with ratio analysis, analysis trend on PT Bakrie Telecom Tbk. shows higher trend if overall percentage compared with PT Mobile-8 Telecom Tbk. It can be concluded that PT Bakrie Telecom Tbk. has better performance than PT Mobile-8 Telecom Tbk. Keywords:companiesâ€™ performance; go public companies

Analisis Biaya Produksi Dalam Meningkatkan Profitabilitas Perusahaan Hidayat, Lukman; Halim, Suhandi
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 2 (2013): JIMKES Edisi Agustus 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Production cost is important in determining selling price and as a basis for management decision making to decide whether products manufacturing will be continued or discontinued. In addition, production cost has influence on firmâ€™s profitability level; the smaller production cost, it will be inversely in proportion to its profitability. The purpose of this study is to see how far the role of production cost affects profitability. By making some adjustments in production cost such as making efficiency, total number of the companyâ€™s profitability can be increased compared to production cost which is still high. The research done at PT Sakti Kandakawana, located in Bogor. The result shows that PT Sakti Kandakawana is still be able to improve profitability by making some corrections on productionn cost. The assumption is the same number of selling will get higher profitability if itâ€™s used lower production cost. Due to ineffective cost decreases more and more, the company has fund by efficiency without affecting products quality. Based on the evaluation, it shows that the production cost applied so far is still wasteful caused by raw materials used are expensive. In addition, it appears that cost for overtime work is not effective campare to cost for regular work. Thereby, when more efficient production cost is determined, the companyâ€™s profitability can be increased. Keywords:Production Cost; Companyâ€™s Profitability

Pengaruh Labelisasi Halal Terhadap Keputusan Pembelian Konsumen Studi Kasus Pada Produk Wallâ€™s Conello Sujana, Sujana; Agustian, Eri
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 2 (2013): JIMKES Edisi Agustus 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Muslims have a rule that is standard in the conduct of life. no exception to the pattern of consumption is set Islam. Syariat role in the Shari'a requires Muslims to consume everything that is lawful and forbid eating unclean things. For Muslims, taking a lawful and good (Thayib) is manivestasi of obedience and devotion to God.The purpose of this study was to determine how the influence of kosher labeling on consumer buying decisions, product case studies on the Wall's Conello STIE consumers at unity, and also see what the Muslim Students and Non-Muslim Students of kosher labeling on packaged food products. The method used in the preparation of this research is descriptive method, that is to describe or depict the state of objects in the present study is based on the facts that appear or as they are to get the conclusion of the problem and look for ways to solve through analysis conducted by the tool author Regression and correlation test. The results of the analysis of the influence of kosher labeling on consumer purchase decisions Muslims obtained the regression equation Y = 9.943 + 0.761 X, can be interpreted that, if the value is 1 then the kosher labeling purchasing decisions will be increased by 0.761, or in other words it can be concluded that the purchase decision of Wall's Conello at the moment is 9.943. With a correlation coefficient of 0.705, which means that there is a significant relationship with the closeness of the relationship between the strong and positive labeling of halal Muslim consumer purchasing decisions. As for the non-Muslim consumers obtain the regression equation Y = 1.469 + 1.003 X. With a correlation coefficient of 0.623 which means that there is a significant relationship with the closeness of the relationship between the strong and positive labeling of halal Muslim consumer purchase decisions Keywords: halal labeling, consumer purchase decision

Pengaruh Komunitas Pengguna Terhadap Loyalitas Pelanggan Studi Kasus Pada Pengguna Sepeda Motor Honda Tiger Supardi, Frans; Fadillah, Adil; Hakim, Lukmanul
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 2 (2013): JIMKES Edisi Agustus 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Community is the right thing to deal with competitors, especially competitors that produce similar products. Through the community, the company will get the informations about complaints and consumer expectations.The community also can create emotional bonds and functional for their products, so customers will be customers who recommend products and company will defend the company's products even deaths (customer advocate). By utilizing a community, the company is expected to create customer loyalty that will impact on increasing sales volume and increased profits (earnings) of the company. Due to the company creates loyal customers is the primary mission to bring stability to earnings. If the company is able to create customer loyalty in its consumers, then it is likely to win the competition is open. Companies must be able to meet the anxieties and dreams of their customers to create customer loyalty, and the most minimal cost option is through the community. This study aims to determine how the responses of honda tiger motorcycle users who are members of the community. To find out how the level of customer loyalty on the honda tiger motorcycle users. To find out how the community influences on customer loyalty Tiger Honda motorcycle products. The results of the analysis of community influence on customer loyalty derived regression equation Y = 8.597 + 0.749 X, can be interpreted that, if the value is 1 then the community will increase customer loyalty by 0.749, or in other words it can be concluded that the loyalty of Honda motorcycles tiger at the moment is 8.597. the calculated value of the correlation coefficient of 0.687 is obtained which means that there is a significant relationship with the closeness of the relationship between the strong and positive community on customer loyalty. the results obtained from the coefficient of determination 0.472, which means that the community has a contribution of 47.2% in creating customer loyalty, and the rest is influenced by other factors. Keywords: Customer Loyalty, Users Community

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Ani Mekaniwati

Contact Email jurnal.ibik@gmail.com

Phone +62251-8337733

Journal Mail Official jurnal.ibik@gmail.com

Editorial Address Kampus Institut Bisnis dan Informatika Kesatuan Jalan Ranggagading No. 1 Bogor 16123

Location Kota bogor, Jawa barat INDONESIA

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Contact Name
Ani Mekaniwati

Contact Email
jurnal.ibik@gmail.com

Phone
+62251-8337733

Journal Mail Official
jurnal.ibik@gmail.com

Editorial Address
Kampus Institut Bisnis dan Informatika Kesatuan Jalan Ranggagading No. 1 Bogor 16123

Location
Kota bogor,

Jawa barat

INDONESIA