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<![CDATA[Membangun Brand Image Mahasiswa Atas Produk Shampo Pantene Melalui Pemilihan Selebrity Endorser Studi Kasus Anggun C Sasmi Sebagai Selebrity Endorser ]]>
<![CDATA[Juliap B., Rika]]>;
<![CDATA[Zuhdi, Saefudin]]>;
<![CDATA[Supariyani, Emmy]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 2 (2013): JIMKES Edisi Agustus 2013 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v1i2.266
<![CDATA[Celebrity endorser is one of marketing communication. The use of endorser is to lift more famous product’s brand. Generally use an endorser as a celebrity is to invite people to always remember the brand on their mind. So is needed a appropriate selection of celebrity endorser with the product to be brought. It is expected to affect the brand image of a product. The purpose of this study was to determine the effect of celebrity endorser selection of brand image. To find out is to find out how a good selection of celebrity endorser and appropriate so as to produce a positive brand image of a product. Research on the author is in STIE Kesatuan Bogor. By using quantitative descriptive method and causality. The result and discussion showed that Pantene celebrity endorser selectively chose the sight of the commitment of their endorser, her profession is evident in each of their carrier success. The selection process of Anggun C. Sasmi to endorse Pantene is need a quite long. This affects the Pantene’s brand image as a market leader in the position of hair science which gained several awards. Celebrity endorser selection of indicators source credibility, source attractiveness, meaning transfer, and celebrity product congruence. Source credibility of Anggun C. Sasmi was not much influence on brand image of Pantene shampoo. While a celebrity product congruence has a positive influence, dominant, significant. Value of r or the correlation coefficient between the celebrity endorser’s selection of celebrity endorsers (X) with the brand image (Y) of 0,663 means that the relation between these variables is strong. It means that if X then Y up one unit will respond by 66,3%. So, the celebrity endorser’s selection which have a right process will affect the brand image of Pantene shampoo products. Keywords: celebrity endorser, brand image, Shampoo]]>
<![CDATA[Pengaruh Pelayanan Terhadap Kepuasan Pelanggan dan Implikasinya Terhadap Citra Perusahaan Studi Kasus Pada Hotel Mirah Bogor ]]>
<![CDATA[Maulana, Miki]]>;
<![CDATA[Mulyana, Mumuh]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 2 (2013): JIMKES Edisi Agustus 2013 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v1i2.267
<![CDATA[Service is a kind of direct and indirect communication from the producen to the costumer to measure how for the customer to buy and consume, if they can have satisfaction to the product that they will trust and keep using our product. The main target of this research is the identification how good is the service that give by MIRAH HOTEL Bogor, how big is the customer satisfaction MIRAH HOTEL Bogor.The method of analysis is quantitative method with regretion and correlation formula, to answer of question, when questioner used and draft to respondent. The Implication to image of the company a djuge from how the service and facilities inside MIRAH HOTEL bogor, customer satisfaction and its implications for corporate image in question. services have a significant effect on perceived ease of customer satisfaction with a coefficient of 0,46. It can be proved by looking at the value of t statistics of 6,26 greater than 1,96. PLS results indicate that the construct of service quality has a positive effect on customer satisfaction This means that the first hypothesis is accepted, the proven quality of service effect customer satisfaction. Quality of service that increases customer satisfaction causes more significant effect on perceived ease of customer satisfaction with the coefficient of 0,46. It can be proved by looking at the value of t statistics for 11,90 of greater than 1,96. While the second hypothesis customer satisfaction has a positive effect on corporate image study was to prove the second hypothesis is accepted, customer satisfaction is proven to effect the company's image. Keywords : Service, Customer Satisfaction, Brand Image]]>
<![CDATA[Analisis Fundamental Saham Terhadap Pertumbuhan Perusahaan STUDI KASUS PADA PT. HOLCIM INDONESIA, TBK. ]]>
<![CDATA[Marpaung, Annaria Magdalena]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 3 (2013): JIMKES Edisi Desember 2013 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v1i3.268
<![CDATA[Fundamental analysis is a method of analysis using the fundamental strength of a country. In general, the fundamental strength of a country is shown by the country’s economic data. Fundamental analysis states that every stock has an intrinsic value. This analysis attempts to calculate the intrinsic value of a stock by using the fundamental data of the “ Company’s Financial Statements “, such as earning devidends, sales, capital structure, risk etc. This analysis will compare the intrinsic value with the market value to determine whether the market price of shares has reflected its intrinsic value or has not. The purpose of this study is to find out the company’s fundamental analysis with the liquidity ratio, the company’s growth, and the impact of the analysis on the company’s growth. The result of the research indicates that the two public companies analyzed for six years in terms of cash and cash equivalents, inventories, current assets and current liabilities is that PT. Holcim Indonesia, Tbk was stable. Concerning profit growth, PT. Holcim Indonesia, Tbk yielded profit. The analysis of those factors shows that it has positive effect for PT. Holcim Indonesia, Tbk which causes many investors will invest their funds. Keywords : Fundamental analysis; liquidity ratio; company’s growth]]>
<![CDATA[Pengaruh Arus Kas Operasi Terhadap Peningkatan Kemampulabaan dan Pertumbuhan Perusahaan STUDI KASUS PADA PT. HOLCIM INDONESIA, TBK. ]]>
<![CDATA[Munawar, Aang]]>;
<![CDATA[Marpaung, Bintang Sahala]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 3 (2013): JIMKES Edisi Desember 2013 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v1i3.269
<![CDATA[Operational cash flow is cash from operational activities of a company. By operational cash flow, the company can decide the fund available for the operational activities. The operational cash flow will be paid attention by the company management because it’s beneficial for decision making. Operational cash flow which increases can be expected to increase profitability due to the operational cash flow of the company will be able to decide how to utilize the fund available for the operational activities, but it must be accompanied by efficiency in the matter of operational expenses and the main cost of selling. By the increase of operational cash flow, it can be expected to raise the companies growth in selling due to the increase of operational cash flow of the company, it can rise production capacity which will be able to rise selling. In this study the author used a formula for operational cash flow (X) is operational cash flow on selling, a formula for profitability is profit margin, while for the company’s growth is salest – salest-1 – to salest-2. Moreover, the author utilized common size analysis, that is horizontal common size and vertical common size. Regression test result on PT. Holcim Indonesia, Tbk shows significance result of 0% from operational cash flow toward profit, which indicates that operastional cash flow has an effect with significance level as high as 10%. From regression test result of operational cash flow on the company’s growth, it’s obtained significance result of 9,2%, which indicates that there is an effect with significance level as high as 10%. Keywords : Operational cash flow; profitability; growth]]>
<![CDATA[Pengaruh Laba Terhadap Likuiditas Perusahaan ]]>
<![CDATA[Supriadi, Yoyon]]>;
<![CDATA[Gendalasari, Gen Gen]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 3 (2013): JIMKES Edisi Desember 2013 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v1i3.270
<![CDATA[Each company established course aims to derive a profit or benefit that can be used for the welfare of the company owners or shareholders. In every company liquidity is an important part of measuring the extent to which companies are able to pay maturing obligations to its creditors. Liquidity is a measure of investor decision-making, in which investors learn the level of liquidity and profitability in order to take the right decision for the future. Through this research are expected to know how the liquidity of the company if it is in accordance with the standard value of liquidity compared with the same company with a view of the profit, if not then impact whether and how the best solution which can be given to the company. Regression coefficient PT. Medco Energi International Tbk shows that Return On Assets (ROA) has a positive effect on the current ratio. The result of F test for the company showed no significant effect between Return On Assets (ROA) of the current ratio, this is because there are other factors that affect the current ratio. PT. Medco Energi International has a significant effect between Return On Assets (ROA) on the current ratio. Keywords : Return, Liquidity, Profit.]]>
<![CDATA[Analisis Modal Kerja Dan Pengaruhnya Terhadap Pertumbuhan Perusahaan ]]>
<![CDATA[Muktiadji, Nusa]]>;
<![CDATA[Sastra, Heri]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 3 (2013): JIMKES Edisi Desember 2013 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v1i3.271
<![CDATA[Working capital is one of important factors in a company. It’s current asset which easy to be cashed and utilized for daily operational activities of the company. The amount of reasonable working capital in a company is the amount of working capital which is enough or in mutual accord with the fund needed to finance the operational activities. The purpose of this research is to find out the correlation and impact of working capital on the company’s growth. The analysis is done to know whether the amount of working capital has correlation and impact towards the company’s growth. The research was conducted at PT. Indocement Tunggal Prakarsa, Tbk, the national companies running in cement. The result of the research shows that PT. Indocement Tunggal Prakarsa, Tbk has been efficient in managing their working capital. It’s proven by the more increase of working capital of the the companies. PT. Indocement Tunggal Prakarsa, Tbk has been able to make profit with the result that there is growth in the company. Yet, at PT. Indocement Tunggal Prakarsa, Tbk, the profit yielded cannot make the growth increases. Keywords : Working capital; growth.]]>
<![CDATA[Pengaruh Kualitas dan Diferensiasi Produk Terhadap Loyalitas Pelanggan ]]>
<![CDATA[Hanyani, Tania]]>;
<![CDATA[Fadillah, Adil]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 3 (2013): JIMKES Edisi Desember 2013 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v1i3.272
<![CDATA[The quality of the product is a combination of the properties of the product in use in accordance with customer’s expectations and goals. While differentiation is the effort of a company to differentiate its products from competitors' products in a trait that makes it more desirable. In consuming the products customers are often confronted by a variety of brands, the company should be able to create a quality product and has the distinction or differentiation in order to increase customer loyalty. The purpose of this study was to determine the quality of products J.CO Donuts & Coffee at the moment. To find product differentiation J.CO Donuts & Coffee at the moment. Determine the effect of product quality J.CO Donuts & Coffee on customer loyalty at this time. Then determine the effect of product differentiation J.CO Donuts & Coffee for the current customer loyalty, and to determine the effect of quality and product differentiation J.CO Donuts & Coffee on customer loyalty at this time. The results showed that the relationship of product quality on customer loyalty is equal to 0.749 and accounts for 56 percent of customer loyalty and product differentiation of the relationship variables on customer loyalty is 0.715 and accounts for 51.1 percent. Analysis of the correlation coefficient on the variable customer loyalty is to have 0.770 showed a strong relationship between the independent factors on customer loyalty, amounting to 77 percent. From this analysis it can be concluded that product quality and product differentiation effect on customer loyalty. This can be evidenced from the contribution of a given variable product quality and product differentiation on customer loyalty. Keywords: Quality Products, Product Differentiation, Customer Loyalty]]>
<![CDATA[Pengaruh Kualitas Pelayanan dan Kepercayaan Konsumen Terhadap Keputusan Pembelian ]]>
<![CDATA[Meliana, Meliana]]>;
<![CDATA[Sulistiono, Sulistiono]]>;
<![CDATA[Setiawan, Budi]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 3 (2013): JIMKES Edisi Desember 2013 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v1i3.273
<![CDATA[In today's era of globalization, rapid growth in the retail industry in Indonesia and is full of intense competition. Retail is one type of service companies that are closely related to the quality of service, so the researchers decided to examine the magnitude of the effect of service quality and consumer confidence in purchase decisions. Service quality is measured by three variables: the quality of interaction, the quality of the physical environment and quality of results. The method used in this study were: descriptive associative, while the data collection techniques conducted by distributing questionnaires. Questionnaire that will be deployed as many as 100 exemplar. To quantify this relationship, researchers used a method of path analysis with SPSS 17 for such tools. The results indicate that there is a fairly strong influence and significant relationship between service quality and consumer confidence as well as the influence of service quality and consumer confidence are also strong and significant impact on purchasing decisions. Keywords: Quality of Service, Consumer Confidence, Buying Decision.]]>
<![CDATA[Pengaruh Atribut Produk Herbal Terhadap Kepuasan Pelanggan ]]>
<![CDATA[Sad, Raden Irwan]]>;
<![CDATA[Sukartaatmadja, Iswandi]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 3 (2013): JIMKES Edisi Desember 2013 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v1i3.274
<![CDATA[Given the company's product attributes can know how much the level of customer satisfaction the company's products. To that end, the company has its own unique way and in a typical product attributes that customers will feel satisfied when buying products. Marketing activities can be done by improving and providing innovation to the product will be in production. Where products are manufactured must have a good product attributes in accordance with customer expectations, and creating customer satisfaction. This study aims to know the attributes of Herbal Products manufactured by Raudhoh. To find out the customer satisfaction in taking Herbal Products from Raudhoh. To determine the effect of product attributes on customer satisfaction Herbal Products Brand Raudhoh Raudhoh on international companies. The results showed the customer satisfaction of international raudhoh herbal products is 9.781. The calculated value of the correlation coefficient of 0.676 is obtained which means that there is a significant relationship with the closeness of the relationship strong and positive relationship between product attributes to customer satisfaction. the results obtained from the coefficient of determination 0.457, which means that the community has a contribution of 45.7% in creating customer satisfaction, and the rest is influenced by other factors Keywords: product attributes, customer satisfaction]]>
<![CDATA[Pengaruh Kinerja Keuangan Terhadap Investasi Aktiva Tetap ]]>
<![CDATA[Karnawiredja, R. Aditya M.]]>;
<![CDATA[Hidayat, Lukman]]>;
<![CDATA[Effendy, Marwan]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 3 (2013): JIMKES Edisi Desember 2013 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v1i3.275
<![CDATA[The purpose of this study was to determine the effect of the company's financial performance empirically, either partially or simultaneously to the fixed asset investment. Ratio used to look at the financial performance is return on investment (ROI) and total assets turnover (TATO). The research method used in this research is descriptive method, the method of research which not only gives an overview of these phenomena, but to explain relationships, test hypotheses, make predictions and find meaning and implications of a problem is solved. The data used are secondary data and processed data the authors. This study analyzes the relationship between ROI, TATO and fixed asset investment. The statistical method used is multiple linear regression and tested significance. These results indicate that the variable ROI and TATO simultaneous significant effect on the investment of fixed assets. Tests showed that the partial and variable ROI TATO significant effect on the investment of fixed assets. Keywords: Return On Investment, Total Asset Turnover, Fixed Asset Investment]]>
