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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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The Effect of Positive Attitude in Encouraging Tourist Interest in Halal Tourism Arevin, Ayat Taufik
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

The halal tourism industry has grown rapidly and become an important sector in the global economy. This study aims to analyze the influence of perceptions of the concept and development of halal tourism on positive attitudes among the community, as well as how these positive attitudes affect tourist interest. Recognizing the importance of perceptions and attitudes in attracting tourists, this research examines these factors to provide in-depth insights into the dynamics of the halal tourism industry. This study employs a quantitative method with data collection techniques through surveys and questionnaires. The research sample consists of 273 respondents, including employees and managers of the halal tourism industry as well as visitors or tourists in the Yogyakarta City. The results show that positive perceptions of the concept and development of halal tourism significantly influence positive attitudes among the community. These positive attitudes, in turn, positively affect tourist interest in visiting halal tourism destinations. These findings underscore the importance of enhancing perceptions and positive attitudes among the community to attract more tourists and support the growth of the halal tourism industry.
Analysis of the Effect of Prices and Quality of Facilities on Tourist Visit Decision Ayat Taufik Arevin
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

This study aims to analyze the impact of price and facilities on tourists' visitation decisions. This focus is based on the importance of the tourism industry in enhancing regional economies, where price and facilities are key elements influencing tourists' decisions when selecting a destination. In the context of increasingly intense global competition, tourist destinations need to understand consumer preferences related to their perceptions of price and the quality of the facilities offered. The research employs a quantitative method with a survey approach. Data were collected through questionnaires distributed to visitors of Taman Mini Indonesia Indah (TMII). The sampling technique used was non-probability sampling with purposive sampling, resulting in 162 completed questionnaires. Data analysis was conducted using Structural Equation Modelling (SEM) with the aid of AMOS software to test the relationships between the variables of price, facilities, and visitation decisions. The results indicate that both price and facilities significantly influence tourists' visitation decisions. Specifically, facilities have a stronger impact compared to price on tourists' decisions to visit. These findings underscore the importance of competitive pricing strategies and the enhancement of facility quality in efforts to increase the attractiveness of tourist destinations.
The Effect of Career Development, Self-Efficacy and Non-Physical Work Environment on Employee Job Satisfaction Sugianti, Evi Oktobriana; Hartono, Sri; Rapini, Titi
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

This study aims to identify the influence of career development, self-efficacy and non-physical work environment on job satisfaction of employees of PT BPRS Mitra Mentari Sejahtera Ponorogo. This type of research is a survey. The research subjects were 50 employees. This data was collected by questionnaire and analyzed using multiple linear regression analysis. The results showed that: 1) career development has a negative effect on employee job satisfaction with a t count value of -0.211 < t table 2.01290 with a significant 0.834. 2) self-efficacy has a significant positive effect on employee job satisfaction with a t count value of 2.506> t table 2.01290 with a significant 0.016. 3) Non-physical work environment has a significant positive effect on employee work discipline with a t count value of 3.572> t table 2.01290 with a significant 0.001. 4) Leadership, compensation, and work environment simultaneously affect employee work discipline with an F count value of 22.616> F table 2.81 with a significant 0.000. The contribution of leadership, compensation and work environment has a positive effect on employee work discipline by 59.6%. The regression equation obtained is Y = 1 - 0.027 X1 + 0.264 X2 + 0.439 X3 + e
Analysis of Marketing Strategies in Increasing Competitiveness in MSMEs Alpiana, Nina; Indah, Djunita Permata; Helmi, Syarieh M.
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2768

Abstract

Marketing strategy is an important step in achieving sustainable competitive advantage for companies that produce products or services. Increased competition like other small businesses, many face difficulties in building and implementing the right marketing strategy. The variety of problems faced by the company requires a comprehensive plan as a guide in carrying out its activities.  The purpose of the research is to provide an overview of marketing strategies to improve the competitiveness of MSMEs in HAMPA stalls and to determine the effectiveness of the implementation of marketing strategies implemented to improve competitiveness. In this study, researchers used qualitative methods with descriptive data presentation. The data collection methods used in this research are interview, observation, and literature review methods.  From the results of this study using modern marketing strategies generally consists of three main stages, namely market segmentation, target market determination, and market positioning. The concept of mix to improve product competitiveness, price, place and promotion. This research shows that sales have increased due to cooperation with Pontianak city influencers, and decreased due to decreased sales intensity in the month of Ramadan.
Marketing Strategy of Small Business Management in Improving Business Profit Wasfika, Hesti; Aswat, Ibnu; Karpriana, Angga Permadi
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2769

Abstract

Marketing strategies such as price, location, and promotion are crucial in optimizing revenue. This research aims to identify effective marketing strategies to increase the profits of Lavender Laundry by using SWOT analysis. A qualitative research approach with a case study method is used, focusing on Lavender Laundry as a single research object. Data collection is carried out through interviews with the owner, observations of laundry operations, and secondary data from relevant documents. This approach provides insights into the challenges faced, such as competition from similar businesses, and the strategies employed to maximize opportunities. The business plans to expand by partnering with local accommodations and opening a new branch in a central location to improve accessibility. Despite the threat of competition, strategic collaborations and expansion plans show Lavender Laundry’s efforts to maintain and grow its presence in the market. The business is profitable, with fluctuating but stable revenues, indicating effective marketing strategies and operational success.
Utilizing Instagram as a Social Commerce Marketing Strategy to Increase MSME Revenue Indira Alifya; Aswat, Ibnu; Damayanti, Fera
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2770

Abstract

At the moment, digital marketing is growing more rapidly than ever before, but through digital marketing a strategy is definitely needed so that revenue increases. However, previous research found that business people / entrepreneurs do not make the most of social media in their marketing strategies and do not realize the capabilities of existing social media. This research uses a qualitative approach with descriptive methods, aiming to gain insight related to the utilization of Instagram as a social commerce marketing strategy in increasing MSME revenues in the Lili Collection 31 case study. The data collection methods used are three, namely; observation, in-depth interviews and documentation studies. This research uses SWOT analysis to identify various factors both internal and external. The results of this study concluded that Lili Collection 31 has not been optimal and there is a need for improvement both in terms of understanding Instagram insights and marketing in attracting consumer interest.
The Influence of Financial Literacy, Credit Requirements, and Financial Report Quality on Access to Financing for Micro, Small and Medium Enterprises Resti Gustika; Rinofah, Risal; Maulida, Alfiatul
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2772

Abstract

This study examines the influence of financial literacy, credit requirements, and the quality of financial reports on access to financing for MSMEs in the micro-trade sector in Yogyakarta City. Using a quantitative approach, data were collected from 80 MSME respondents selected through purposive sampling. Data were gathered via questionnaires with a Likert scale and analyzed using Partial Least Square (PLS) version 4.0 to evaluate the measurement and structural models. The findings reveal that financial literacy significantly influences access to financing, indicated by a T-statistic of 2.234 and a P-value of 0.026. This suggests that higher financial literacy among MSME owners facilitates easier access to financing. Credit requirements also significantly affect access, with a T-statistic of 3.259 and a P-value of 0.001, highlighting the impact of complex credit conditions on MSME financing accessibility. However, the quality of financial reports does not significantly affect access, as shown by a T-statistic of 1.057 and a P-value of 0.290, implying that financial reports are not the primary factor in credit decisions for MSMEs. This study emphasizes the importance of improving financial literacy and addressing credit requirements to enhance financing access for MSMEs.
Security Risk Analysis in Accounting Information Systems Based on Data Dashboard from the Palo Alto Network PA-820 UTM Roup, Abdul
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2775

Abstract

This study analyzes security risks in accounting information systems using data from the Palo Alto Network PA-820 UTM dashboard, which monitors various aspects such as network activity, user activity, and application usage. The data includes information on data transfers, source and destination IP activities, and system rule usage. The study aims to identify potential threats that could affect the integrity and security of accounting information systems. Keywords: Accounting Information Systems, Security, Risk, Dashboard, Network Activity.
The Effect of Working Capital, Sales, and Cash Ratio on Profitability Patamuan, Evodius; Karpriana, Angga P.; Yunita, Khristina
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2776

Abstract

This study aims to analyze the effect of working capital, sales, and cash ratio on profitability at PT Indofood CBP Sukses Makmur during 2016-2020, using secondary data from the company's financial statements and multiple linear regression methods with Eviews. In 2017, the company's net profit decreased due to costs associated with launching new products to compete in the market. Nevertheless, product demand continued to grow among local and international customers, leading to an increase in working capital for marketing efforts. This study uses quantitative data from the financial statements of PT Indofood Sukses Makmur, analyzed using multiple linear regression to test the effect of working capital, sales, and cash ratio on profitability. The results of the study indicate that working capital does not have a significant impact on profitability due to ineffective turnover, in line with previous studies by Meidiyustiani (2016) and others. Sales have a negative impact on profitability, with high sales not covering the increase in operating costs. The cash ratio has a positive impact on profitability, although the impact is not significant, indicating that cash management is important but not the main driver of profit. Overall, this study shows that efficient use of working capital and cost management are key factors in increasing profitability.
Analysis of the Implementation of PSAK 73 on Finance Leases on Financial Performance Anwar, Muhammad Faishol; Indah, Djunita Permata; Muhsin, Muhsin
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

This study examines the impact of PSAK 73 on the financial performance of state-owned companies in Indonesia's energy, oil, and gas sectors. Using a quantitative approach, secondary financial data from PT Pertamina and PT PLN for the period 2018-2021 were analyzed. The analysis focuses on solvency ratios, specifically the Debt to Equity Ratio (DER) and Debt to Asset Ratio (DAR), as well as profitability ratios, including Return on Assets (ROA) and Return on Equity (ROE). The findings indicate that after the implementation of PSAK 73, both PT Pertamina and PT PLN experienced an increase in the DER and DAR ratios, signifying a higher reliance on liabilities for operational financing. PT Pertamina saw a 1.5% increase in its DAR, while PT PLN's DAR increased by 0.5%. However, profitability ratios displayed mixed results: PT Pertamina's ROA and ROE decreased by 2.07% and 4.2%, respectively, while PT PLN showed a modest increase of 0.5% in ROA and 0.1% in ROE. These results suggest that PSAK 73 had a notable impact on the companies’ solvency but had a varied effect on profitability. The study aligns with prior research on PSAK 73’s effects, particularly on solvency, while profitability results differ across sectors.

Page 80 of 162 | Total Record : 1619

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