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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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Analysis of Marketing Communication Strategies in Increasing Sales and Brand Awareness in Cigarette Companies Abdillah, Junaidi; Rosdiana Noer, Lissa; Hanoum, Syarifa
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2726

Abstract

A cigarette company in Indonesia, referred to as XYZ in this article, is facing declining sales. This study examines the impact of marketing strategies such as advertising, promotions, social media, and sales staff on customer purchasing behavior, specifically sales volume and brand awareness. The study involved a survey of 205 cigarette consumers aged 17 years and above who had previously purchased the XYZ brand. The results of the analysis showed that all marketing strategies used had a positive effect on sales volume and brand awareness. Effective advertising can increase brand awareness among consumers. Sales promotions provide incentives that encourage short-term purchases. Social media is used to interact with consumers and strengthen brand loyalty. Sales staffs play an important role in providing information and building relationships with customers. These findings suggest that XYZ Company can increase sales by implementing a comprehensive marketing approach. By maximizing advertising, promotions, social media, and the role of sales staff, XYZ can strengthen its position in the market. This study provides valuable insights for XYZ management team to develop more effective marketing strategies to overcome declining sales and increase brand awareness among consumers.
Analysis of Business Strategy Development Using the Business Model Canvas Approach Wahyu Wirati, Triantya; Umayah, Siti; Irmani Putra, Fadhil; Febriyanti, Febriyanti; Renaga Shafar Anggara, Muhammad; Al-Fathia Laksana, Shifa; Aziz, Wildan
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2727

Abstract

The increase in fast-paced lifestyles and demands for time efficiency have made consumers more likely to opt for convenience foods. Frozen food is an attractive option due to its ease of storage, preparation, and longer shelf life. To optimally utilize this business opportunity, an in-depth analysis of the right business development and implementation strategy, such as Business Model Canvas, is required. In this research, the method used is descriptive research with a qualitative approach. The data used in this research are primary data obtained from observations of Rajawali Sosis Bakso and secondary data sourced from social media and business literature. The data that has been obtained is analysed qualitatively through three stages. The first stage, compiling the data obtained from the field, then entered into the mapping of the nine BMC elements. The second stage, analysing the BMC using SWOT analysis. The third stage is to formulate a new business model obtained from SWOT analysis, then put it into BMC mapping. Through the Business Model Canvas approach at Rajawali Sosis Baso, there are three elements that need to be improved, namely Key Resources, Cost Structure and Customer Relationship.
The Effect of Communication, Work Discipline and Work Life Balance on Employee Performance Sigit Wicaksono, Angga; Hendri, M. Irfani; Daud, Ilzar; Rosnani, Titik
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2728

Abstract

This study aims to analyze the influence of communication, work discipline, and work-life balance on employee performance, with motivation as a mediating variable. The research data were collected through questionnaires distributed to 15 respondents. The results of the analysis show that communication has a positive and significant influence on employee motivation. In addition, work discipline is also proven to have a positive and significant influence on motivation. Likewise, work-life balance has a positive and significant impact on motivation. Furthermore, motivation has a positive and significant influence on employee performance. This study also found that communication, work discipline, and work-life balance each have a positive and significant influence on employee performance. Furthermore, motivation is proven to mediate the relationship between communication and employee performance. The same thing also happens in the relationship between work discipline and employee performance, as well as between work-life balance and employee performance, where motivation acts as a significant mediating variable. These findings indicate that improvements in communication, work discipline, and work-life balance can increase employee motivation, which in turn will have a positive impact on their performance in the workplace. Thus, efforts to improve these three variables are very important for management to pay attention to in order to improve overall employee performance.
Leadership Strategy in Facing Organizational Change: Case study within the Kendari City Government Adwi, Adwi; Zulkifar Mulyadi, Dwi; Dzulhaji Pratama Putra, Andika
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2729

Abstract

This study explores effective leadership strategies in dealing with organizational change in the Kendari City government environment. By identifying the leadership approaches and practices adopted, this study seeks to provide insight into ways that can be applied to improve organizational adaptability and effectiveness in responding to the dynamics of change. This qualitative study collected data through in-depth interviews with 30 informants consisting of leaders in various departments of the Kendari City government. Data analysis was carried out using content analysis techniques to understand the perspectives, experiences, and leadership strategies used in managing change. This study uses a qualitative method with data collection through in-depth interviews with 30 informants consisting of leaders in various departments within the Kendari City Government. The data analysis technique used is content analysis, where data from interviews and documents are analyzed to identify key themes, patterns, and relationships between the concepts of leadership and change management. The research findings indicate that transformational and participatory leadership are key in dealing with organizational change. Successful leaders are those who are able to inspire, motivate, and involve team members in the change process. In addition, effective communication, consensus-based decision making, and employee empowerment are identified as practices that support the successful implementation of change strategies. Effective leadership strategies in dealing with organizational change require a combination of transformational and participative leadership styles. This study suggests the importance of leadership training that focuses on developing communication, decision-making, and empowerment skills for leaders in government environments. These findings are expected to contribute to the development of more adaptive and responsive leadership policies and practices to change in the public sector.
The Effect of Human Resource Planning on the Performance of Police Members Maryadi, Romi; Shalahuddin, Ahmad; Daud, Ilzar; Rosnani, Titik
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2730

Abstract

This study aims to determine and analyze the effect of human resource planning on the performance of police members with workload as a mediating variable. Data analysis uses literature studies. The success of an organization will never be separated from the role of human resource performance itself with the optimal quality it provides. In addition, quantity also needs to be considered because completing tasks according to the time given certainly indicates that the performance given is optimal. It is necessary to measure the workload as a basis for calculating optimal workforce needs. This aims to determine the workload and the optimal number of employees. It can be concluded that human resource planning is indeed important to do to produce good performance in an organization. In addition, it can foster high professionalism from each employee so that the workload or tasks given to each employee can be completed properly and organizational goals can be achieved. In other words, human resource planning and workload do affect performance.
The Effect of Transformational Leadership on the Implementation of the Triple Bottom Line in MSMEs Asraf, Asraf; M. Budihard, Andi; Nurhayati, Ami; Hamida, La Ode
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2738

Abstract

Transformational leadership has been recognized as an important approach in contemporary management that encourages employee inspiration, motivation, and empowerment to achieve common goals. In the Micro, Small, and Medium Enterprises (MSMEs) sector in Indonesia, the Triple Bottom Line (TBL) concept that includes economic, social, and environmental aspects is becoming increasingly important but still faces many challenges in its implementation. This study aims to fill the knowledge gap about the influence of transformational leadership on the implementation of TBL in MSMEs. The study used a descriptive analytical approach with a survey method to collect data from MSME owners and employees who have implemented TBL principles. The results showed that transformational leadership has a significant positive impact on the implementation of TBL in MSMEs, with factors such as individual and team learning orientation and creative self-efficacy acting as mediators that strengthen the relationship. In addition, HR training and development factors and leader support were found to be key elements that influence the effectiveness of TBL implementation. The implications of this study emphasize the importance of the role of transformational leadership and learning culture in supporting MSME business sustainability, as well as providing practical guidance for MSME leaders to achieve economic, social, and environmental sustainability goals.
The Effect of Digital Marketing, Word of Mouth, Brand Trust and Image on the Purchase Decision Mukti, Fauzan Olga Dwi; Isa, Muzakar
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2739

Abstract

Social media has become a very important tool in the business world, especially in marketing activities. One strategy that is often used is Social Media Marketing, which aims to introduce products or services, provide and share information, and increase sales at a relatively low cost. With these benefits, this study aims to measure the role of digital marketing, word of mouth, product trust, and brand image on purchasing decisions, especially on the Es Teh Indonesia brand. This study was conducted using a purposive sampling approach, where data was collected boldly from people around the Surakarta area. The data obtained were then analyzed using multiple linear regression methods, with the help of SPSS software. The results of the analysis showed that each variable tested, namely digital marketing, word of mouth, product trust, and brand image, had a positive influence on the final customer purchasing decision. This finding emphasizes the importance of digital marketing strategies and word of mouth in shaping product trust and brand image, which ultimately encourages consumers to make purchases. This conclusion provides insight for companies to focus on developing effective marketing strategies to improve purchasing decisions
The Effect of Work Environment, Workload and Information Technology on Employee Performance Nurhaliza, Nada Lia; Titi Rapini; Sri Hartono
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2740

Abstract

Employee performance is one of the factors that greatly influences the work system, be it an organization or company, and whether a company or organization is good or not can be seen from how good or bad the performance of the employees is. The purpose of this study is to determine the role of independent variables in the form of work environment, workload and information technology on employee performance by taking the object of research at Surya Mart Supermarket Ponorogo. This research uses quantitative research principles. The data used in the research data mining process are primary data and secondary data. The parties selected as the population are employees of Surya Mart Supermarket Ponorogo with a sample of 45 people. The summary of the research results is that the work environment variable has a positive effect on employee performance variables, the workload variable has a positive effect on employee performance, and the information technology variable is positive on employee performance simultaneously, all variables affect employee performance.
The Effect of Attractiveness, Expertise, Visual Attractiveness and Interactivity on Online Impulsive Buying Behavior Fajar, Faried; Bambang Widjanarko Otok
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2741

Abstract

An innovative approach to product marketing through live streaming on TikTok can potentially encourage impulsive buying behavior among Indonesian customers, offering opportunities for e-commerce business owners to increase sales. This research focuses on identifying factors influencing impulsive purchasing decisions for fashion products through live streaming on TikTok, namely attractiveness, expertise, visual appeal, and interactivity. Using the Stimulus-Organism-Response (SOR) theoretical framework, this study explores consumer reactions and behaviors caused by stimulus factors which are then analyzed using Structural Equation Modeling (SEM) PLS techniques with the SmartPLS application based on 156 valid respondents on TikTok. The results are expected to guide fashion business actors in social commerce to design effective marketing strategies using TikTok live streaming by emphasizing aspects of perceived enjoyment to encourage impulse buying.
Financial Performance Evaluation Using Profitability and Liquidity Ratio Analysis Hasidi, Mirza Hapsari; Baheri, Jusbair; Hajar, Khaerunnisa Ibnu
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2742

Abstract

A company's financial performance is an important indicator used to assess the financial health and operational efficiency of a business entity. In the context of PT Rig Tenders Indonesia Tbk, the consolidated financial statements as of March 31, 2024 showed an increase in current assets to IDR 330.44 billion from IDR 263.97 billion in the previous period. Although the company has recorded an increase in current assets and net profit, unstable global economic conditions can cause uncertainty in revenue and operating costs. This study uses a quantitative research design with a descriptive approach to evaluate the financial performance of PT Rig Tenders Indonesia Tbk through profitability and liquidity ratio analysis. The results of the study show that PT Rig Tenders Indonesia Tbk has good financial performance with high liquidity, significant profitability, and effective asset management. The company shows a strong ability to meet short-term obligations and generate profits from its assets and equity. A holistic and sustainable evaluation of financial performance is essential to maintain the stability and growth of the company in the future. The findings of this study provide important contributions both theoretically and practically in the field of financial management. Theoretically, this study enriches the literature on financial ratio analysis with a focus on the maritime industry. In practice, these findings offer solutions for companies in managing risk and improving operational efficiency through better asset management strategies and investment diversification. The limitation of this study lies in the use of financial data in one period that may not reflect long-term dynamics. For future research, it is recommended to examine financial data in a longer period and consider other external factors such as regulatory changes and global market conditions.

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