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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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The Effect of Shopee Flash Sale Program on Financial Management Putri, Kessa Mindabila; Aswat, Ibnu; Astarani, Juanda
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

The use of e-commerce has become a rampant phenomenon among college students, with rapid growth in recent years. One e-commerce that is widely used by students is Shopee. Shopee flash sales have become a popular marketing strategy on e-commerce platforms, with the aim of increasing sales and attracting consumer interest. This research aims to analyze the influence of the Shopee Flashsale phenomenon on students' financial spending patterns in online shopping and the Flashsale factors that influence consumer behavior on the Shopee platform. The research method used was an online survey and observation of flash sale activities at Shopee involving a sample of students at the economics and business faculty. The analysis results show that flash sales on Shopee have a significant impact on increasing student financial expenditure. Factors such as discount twin date promos, and free shipping vouchers. Additionally, there are certain patterns in consumer behavior during flash sales, including an increase in the number of visits to the platform, an increase in impulse purchases, and an increase in social interaction through in-app communication features. The convenience of online shopping, competitive prices, wide product variations, and attractive promotions collectively influence students' decisions in making online purchases. Additionally, aspects such as trust in e-commerce platforms, product quality, and user experience also play an important role in shaping college students' online shopping preferences.
The Effect of Tax Knowledge and Taxpayer Awareness on Taxpayer Compliance Margaret, Eveline; Damayanti, Fera; Rusliyawati, Rusliyawati
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

This study aims to examine the influence of tax knowledge, tax awareness, and tax sanctions on the compliance of Individual Taxpayers. The research uses a quantitative method with accidental sampling technique, involving 81 respondents who are Individual Taxpayers. Data was collected through questionnaires and analyzed using IBM SPSS Statistics 22 with a significance level of 5% or 0.05. The results show that tax knowledge does not have a positive effect on taxpayer compliance. This is due to the low level of tax knowledge among taxpayers, which reduces their motivation to fulfill tax obligations. On the other hand, tax awareness and tax sanctions have a positive effect on compliance. High awareness of the importance of taxes and the effective enforcement of sanctions are driving factors for taxpayers to be more compliant in fulfilling their obligations. This study highlights the importance of improving tax literacy and enforcing sanctions to enhance tax compliance rates.
Social Media Marketing, Brand Image, Brand Awareness, Perceived Quality And Purchase Intention In Skincare Product Users Oktavia, Kiki Nur; Mariam, Siti
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2780

Abstract

This study aims to examine the influence of social media marketing on brand image, brand awareness, and perceived quality in skincare product users. Research methods using quantitative approach descriptive causality. The sample consisted of 105 respondents who are active skincare users on instagram. Data were collected through online questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that social media marketing has a significant and positive influence on brand image, brand awareness, and perceived quality, which can increase purchase intention. These findings indicate that an increase in social media marketing can increase consumer purchase intention. Based on the results of this study, it is recommended that skincare companies are advised to continue to optimize social media marketing strategies to build a positive brand image, increase brand awareness, and strengthen perceived quality in order to create consumer desire to buy products.
Maggot Cultivation Business Development Strategy at the Siliwangi Unit Waste Bank Gandhy, Abel; Gursida, Hari; Sunarta, Ketut; Marota, Rochman; Zaini, Oktori Kiswati
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2785

Abstract

Research on maggot farming business development strategies is still relatively limited. This research is important because it provides recommendations for business strategies that can maximize the development of the company's business. The Black Soldier Fly (BSF) larval cultivation business at the Siliwangi Unit Waste Bank has the potential to grow bigger. Business strategy provides sustainable planning to manage resources comprehensively and identify conditions for achieving future business success and gaining maximum profit. This research was conducted at the Siliwangi Unit Waste Bank, Bogor City, which was selected purposively because the BSF larval cultivation activities there have the potential to be developed further. This research uses quantitative and qualitative data sourced from primary and secondary data. Primary data were collected through surveys and direct observations by researchers, while secondary data were obtained from institutional reports, journals, books, news articles, and other library sources. Internal environment (IFE) and external environment (EFE) analysis were conducted to identify factors that could influence business success. The results of this analysis were used in the Internal-External Matrix (IE) which produced three main strategies: Growth, Stability, and Reduction Strategies. These strategies are the basis for developing the maggot cultivation business at the Siliwangi Unit Waste Bank.
The Effect of Financial Performance and Good Corporate Governance on Company Value Sri Wahyuni, Endah; Karpriana, Angga P.; Indah, Djunita Permata
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

This study aims to evaluate the effect of financial performance and good corporate governance on company value. Financial performance is assessed using return on assets (ROA), while good corporate governance is measured through the presence of independent commissioners. Company value is measured by Price Book Value (PBV). The data used in this study were collected from eight mining companies listed on the Indonesia Stock Exchange (IDX) over a four-year period (2020-2023). Data analysis was carried out using the panel data regression method. The results of the study indicate that financial performance and board percentage do not have a significant effect on company value. This suggests that these two factors may not be the main indicators that investors need to consider in evaluating company value. This finding is relevant for investors or potential investors, providing an understanding that other aspects, such as business strategy, innovation, and management quality, may play a greater role in investment decision making. This study emphasizes the importance of considering additional factors that are more decisive in analyzing company value to help investors make more informed investment decisions.
Analysis of Capital Structure and Debt Ratio to Company Financial Performance Ramadanti, Indah; Kurniawan, Rudy; Muhsin, Muhsin
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

Sources of funding that can be used by companies include equity and debt. Companies that have high leverage in their capital structure may be more vulnerable to financial problems if interest rates rise or if company revenues decline. The purpose of this study is to analyze the effect of capital structure and debt ratio on financial performance in food and beverage companies listed on the IDX in 2019-2023. The method used in this study is a quantitative method. The analysis technique is multiple linear regression with the help of SPSS version 29. Sampling in this study used purposive sampling of 26 companies in the 2019-2023 period and produced 130 observation data. The results of this study are that Debt toEquity Ratio (DER) partially has a positive and significant effect on financial performance (ROA), Long Term to Debt Equity Ratio (LTDER) partially has a positive and significant effect on financial performance (ROA), and Debt to Assets Ratio (DAR) partially has a negative and insignificant effect on financial performance (ROA).
The Role of Local Government in Implementing Supervising Social Responsibility Ramadhan, Khaidir; Espa, Vitriyan; Heniwati, Elok
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

This study aims to explore the important role of local government in Supervising Social Responsibility (CSR) carried out by Micro, Small, and Medium Enterprises (MSMEs) to the community through digitalization located in Pontianak City using Qualitative research methods with a case study approach. The data collected and processed came from in-depth interviews with related parties such as local government, MSME entrepreneurs and local community views and the use of Literature Review in data processing that will be used in this article. The results of the study indicate that digitalization plays an important role in facilitating the process and transparency of CSR implementation and the role of local government in providing a digital platform that allows reporting in digital form in increasing the effectiveness and quality of CSR distribution and information to the community. This study also underlines the importance of collaboration between the government, MSMEs, and the community in encouraging the sustainable growth of a business at the local level
Design Analysis and Space Layout in the Radiology Installation of Buleleng District Hospital Ottu, Ayu Evelina; Wirajaya, I Wayan Angga; Dharmawan, I Bagus Gede; Mughnie, Burlian
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

The Regional General Hospital of Buleleng Regency is a government-owned type B general hospital that has received full accreditation and serves as a teaching hospital in Bali. This study aims to analyze the design and layout of the Radiology Installation at RSUD Kabupaten Buleleng and evaluate the effectiveness of services and the implementation of Health and Safety (K3) for radiation workers. This research uses a descriptive qualitative method through direct observation, interviews with 10 respondents, and documentation. The results show that the Radiology Installation at RSUD Kabupaten Buleleng is divided into Central Radiology and Emergency Radiology, both of which face several challenges in service processes due to suboptimal design and layout, such as inefficient patient flow and non-ergonomic spaces. The implementation of Radiology K3 complies with current regulations. Several design and layout innovations have been proposed to the hospital management, but their implementation cannot be realized at this time.
The Effect of TikTok Live Streaming Shopping on Online Consumer Trust Kholifah, Kholifah; Trifiyanto, Kabul
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

Purchasing decisions are a process that begins when consumers recognize a need, look for options, then evaluate alternatives and then choose certain products and services. Purchasing decisions are formed based on consumer perceptions of a company's offerings and its brand. Various studies have indicated that social media is an efficient marketing tool to influence consumers. In the midst of intense business competition, business actors must continue to follow developments in social media trends. One of the new features introduced by TikTok is Live Streaming, which can be used by businesses as a marketing strategy. Live Streaming Shopping (LSS) is the latest trend that allows businesses to interact in real-time with consumers. This research aims to evaluate the impact of LSS on online consumer trust, identify the influence of trust on purchasing decisions, and analyze the impact of LSS on purchasing decisions, both directly and indirectly through the level of trust in the TikTok social media platform. This research was conducted by interviewing respondents who had followed and made purchasing decisions via Live Streaming Shopping on the TikTok social media platform. This type of research is explanatory research which uses quantitative methods. Next, the data was analyzed using the Path Analysis technique to assess the influence of the variables studied, both directly and indirectly.
Application of Measured Fishing Method in Kei Islands, Maluku Province Ngabalin, Anna M.
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2793

Abstract

As an implementation of Government Regulation of the Republic of Indonesia Number 11 of 2023 concerning Measured Fishing in Indonesian waters, the Ministry of Marine Affairs and Fisheries is implementing a priority program agenda by implementing the measured fishing method (Penangkapan Ikan Terukur/PIT) in a number of waters in Indonesia in zone classification. Measured Fishing is a controlled and proportional fishing practice, carried out in special zones with certain quotas to maintain the sustainability of fish resources and their ecosystems. The implementation of this PIT method has been carried out in the province of Maluku, Kei Islands which are included in zone 3. This policy is a response to the serious challenges faced in marine fisheries management, including overfishing and ecosystem degradation. With clear regulations, it is hoped that it can reduce pressure on fish populations and support sustainable economic growth for coastal communities. The implementation of this policy requires support and collaboration between the government, fisheries business actors, academics, and the community to ensure its success. Evaluation and scientific research will be key in measuring the impact and effectiveness of this policy, as well as in identifying areas of improvement needed to improve the sustainability of the fisheries sector in Indonesia for a better future.

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