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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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The Influence Of Social Environment And Motivation On Students' Decisions To Become Entrepreneurs: Case Study Of Students Of STIM Budi Bakti Rita Mardiana; Adrian Adha; Ahmad Juhari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.2960

Abstract

This study aims to analyze the conditions of students who want to start a business study of the social environment and motivation. This study uses quantitative data where the data is obtained from primary data sources derived from questionnaire data collection. The questionnaire was given to respondents to answer the questions given. The respondents of this study were students who were still active at STIM Budi Bakti. The data collected were analyzed using the SPSS program. The variables in this study consist of independent variables and dependent variables. The Independent Variable (independent variable) consists of: Social Environment (X1) and motivation (X2). While the Dependent Variable (dependent variable) is the Decision to Become an Entrepreneur (Y). The results of this study indicate that the variables of the social environment and motivation have a positive influence on the condition of students in their desire to start a business. The social environment plays a role in influencing the development of individual mindsets and habits in it, while the perception variable has no influence on the interest/desire to become an entrepreneur. Motivation has a simultaneous influence on the student entrepreneurship variable. With the motivation to become an entrepreneur, students become independent (can do many things and can finance their own needs). This shows that students can still have the desire to do business even though their understanding/perception of entrepreneurship is still lacking.
Service Quality Analysis at Carwash 99 Garage Muhammad Feziv Firdaus; Moh. Agung Surianto
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2961

Abstract

Carwash 99 Garage, which was established in 2016, is a rapidly growing car wash business in the automotive service sector, with the aim of meeting consumer demands for quality service. Despite many competitors, Carwash 99 Garage is able to face challenges and take advantage of opportunities to stay ahead. This study uses a qualitative method, which focuses on understanding phenomena related to behavior, perception, and action in a natural context, involving 4 informants: the owner, employees, and 2 customers. The results of the study indicate that Carwash 99 Garage has met various indicators of service quality. In the tangibles indicator, Carwash 99 ensures modern washing equipment and maintained cleanliness. For reliability, this business provides maximum work that makes customers satisfied. In the responsiveness indicator, employees are responsive and fast in providing services. In the assurance indicator, employees are always polite and provide the best service. Finally, in the empathy indicator, Carwash 99 Garage always tries to understand and fulfill the desires and needs of customers. Thus, Carwash 99 Garage has succeeded in providing services that satisfy customers and maintain their trust.
The Effect of Country of Origin on Purchase Decision at KFC Gresik, Indonesia Veronica, Ellisa Putri; Surianto, Moh. Agung
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2962

Abstract

This study aims to analyze the influence of Country of Origin, Price, and Servicescape on Purchasing Decisions at Kentucky Fried Chicken Wahidin Gresik. This study uses a quantitative method with a causality approach to test the cause-and-effect relationship between variables. Data were obtained from 180 respondents selected using a purposive sampling technique, with the criteria of customers who live in Gresik Regency, have purchased at Kentucky Fried Chicken Wahidin Gresik, and are aged <18 to >35 years. The results of the analysis show that Country of Origin has a significant influence on Purchasing Decisions through the attributes of production innovation, design, quality, and image of the country of origin. Price also has a significant effect on indicators of affordability, price suitability with quality, and price competition. In addition, Servicescape plays an important role in influencing customer decisions through the physical environment, spatial layout, and symbols. This study confirms that these factors significantly influence consumer purchasing behavior in the fast-food sector. The positive influence of Country of Origin, Price, and Servicescape on purchasing decisions. The practical implication is that companies need to continue to pay attention to service quality, price management, and restaurant atmosphere to improve customer experience and sales volume.
The Effect of Social Media Usage and Market Orientation on Marketing Performance Romadhon, Ali Mas’ud; Suyono, Suyono
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

MSMEs in Indonesia have not developed optimally due to a lack of understanding of digital technology and appropriate marketing strategies amidst fierce competition. To be successful, MSMEs need knowledge about digitalization and effective marketing. This study aims to examine the effect of social media usage and market orientation on MSME marketing performance, with business actors in Kamal District, Bangkalan as the object, both online and offline. The study used a quantitative method with accidental sampling techniques and multiple linear regression analysis using SPSS. The results show that partially, the use of social media and market orientation each have a positive and significant effect on marketing performance. Simultaneously, both also have a positive and significant effect on MSME marketing performance. This study emphasizes the importance of social media and market orientation in increasing the competitiveness and performance of MSMEs in the digital era.
Marketing Strategy for Savings Fund Collection Products at PT. BPRS Lantabur Tebuireng Gresik Branch Sukartini, Lisa; Sukaris, Sukaris
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2965

Abstract

This study aims to identify the marketing strategies used by BPRS Lantabur Tebuireng, Gresik Branch in promoting savings fund collection products, and to understand the role of these strategies in the marketing process of these products. This research uses a qualitative methodology that applies a descriptive approach, where the research findings are presented in depth in narrative form to facilitate understanding. For data collection, researchers utilize various techniques, including observation, documentation, and interviews. The informants of this study consisted of funding officer staff of BPRS Lantabur Tebuireng, Gresik Branch and savings customers at the branch. The problem experienced by BPRS Lantabur Tebuireng, Gresik Branch is what marketing strategy is used by BPRS Lantabur Tebuireng, Gresik Branch in marketing Savings Fund Collection Products. The first finding shows the ball pick-up strategy used by BPRS Lantabur Tebuireng, Gresik Branch. The second finding shows what obstacles occur during the implementation of the ball pick-up strategy. The third finding shows which Savings products are most in demand by customers. According to the results of the discussion, the outreach strategy has proven successful in marketing savings products.
The Effect of Tourist Attractions, Destination Branding and Tourism Education on the Sustainability of Mangrove Ecotourism Izzah, Nurul; Islam, Darul
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2967

Abstract

Ecotourism is a form of tourism that emphasizes sustainability principles, aiming to protect the environment and enhance the welfare of surrounding communities. This concept has become increasingly important with the growing awareness of ecosystem security, particularly the mangrove ecosystem. The development of mangrove ecotourism in Lembung Village, which is rich in resources and has significant potential to be established as a sustainable ecotourism destination, underscores this importance. This study aims to determine whether tourist attractions, destination branding, and tourism education affect the sustainability of mangrove ecotourism in Lembung Pamekasan. A quantitative methodology was used in this research. The study population consisted of residents of Lembung Village and visitors to the mangrove area in Lembung Pamekasan. The research sampled 90 respondents selected through a purposive non-probability sampling method. Data exploration was conducted using SPSS 26. The results indicate that the sustainability of mangrove ecotourism in Lembung Pamekasan is positively and significantly influenced by the three independent variables. Collectively, these independent factors have a simultaneous impact on the long-term sustainability of mangrove ecotourism.
Key Factors Influencing Instructor Performance at the Semarang Vocational Training and Productivity Center Aryandhi, Erki; Indarto, Indarto; Santoso, Djoko
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the influence of individual characteristics, organizational commitment, and work motivation on instructors' work performance, with work discipline as a moderating variable. The study was conducted at the Semarang Vocational and Productivity Training Center, using a quantitative method with data from 75 instructors through a Google Form-based questionnaire. Data collection took place for 14 days in June-July 2024. The analysis used moderated regression with SPSS version 26. The results showed that individual characteristics, organizational commitment, and work motivation had a significant influence on work performance. However, work discipline did not moderate the relationship between work motivation and work performance. However, work discipline strengthened the influence of individual characteristics and organizational commitment on performance. These findings indicate that instructors with high work motivation are able to achieve optimal performance without the need for additional reinforcement from work discipline.
The Effect Of Working Capital Efficiency And Liquidity On Profitability: Case Study at Food and Beverage Industry Listed in Indonesian Stock Exchange Period 2015-2020 Wadudi Wibowo
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.2976

Abstract

This study aims to determine the effect of working capital efficiency and liquidity on profitability. The variables used in this research are working capital efficiency and liquidity of independent variable and profitability as dependent variable. Working capital efficiency is measured by working capital (X1), liquidity is measured by the current ratio (X2), and profitability measured by return on assets (Y). The object of this research is conducted in the food and beverage industry in Indonesia Stock Exchange period 2015-2020, as many as 8 companies. The samples used are 48 companies. The regression model using panel data regression and regression model used is the Common Effect Model. In statistical test study states that the working capital turnover (X1) is not significant to the return on assets (Y) and the current ratio (X2) has a significant positive effect partially on return on asset (Y). Keywords: Working Capital Turnover, Current Ratio, Return on Asset
The Effect of Leadership in Organizational Change in Schools Dandi Gustyan; Ari Anggarani
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In managing organizational transformation, this research examines the function of leadership. In today's world of education, organizational change has emerged as a complex and urgent problem. Effective leadership is essential to managing change successfully. The aim of this research is to examine the role of leadership in the organizational change process, both as a facilitator and as an influencer. Literature review and theoretical analysis were combined with qualitative research methodology in this study. According to the findings, a good leadership style and paying attention to the school culture that has developed is very influential in creating positive change. Teachers, Staff and students can be inspired and motivated by transformational leadership, as they engage in decision making and take ownership of change under participative leadership. Planning, directing, and implementing necessary changes becomes easier with strategic leadership. Practitioners and leaders who want to better manage organizational transformation can greatly benefit from this research. Leaders can adopt important leadership strategies and develop the leadership skills necessary to succeed in facing difficult and dynamic change problems by understanding the function of leadership in the context of organizational change.
The Effect of Financial Capital, Financial Technology, and Financial Behavior on MSME Performance Helen Novita Sari; Vidi Hadyarti
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2979

Abstract

This study aims to analyze the influence of financial capital, financial technology, and financial behavior on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Sampang Regency. The method used is a quantitative method involving 50 MSME actors as research samples. Data were collected using a Likert-based questionnaire, which was designed to measure research variables systematically. The data analysis process was carried out using SPSS software. The results of the study showed that financial capital has a positive and significant influence on MSME performance. Similar things were also found in financial technology and financial behavior, where both variables had a significant positive influence on MSME performance. In addition, the results of the simultaneous test revealed that the three variables—financial capital, financial technology, and financial behavior—together had a significant influence on MSME performance in Sampang Regency. Thus, this study confirms the importance of financial and behavioral factors in supporting the success of MSMEs, especially in the research area. This conclusion provides important insights for MSME actors and policy makers to strengthen these factors in order to improve the performance of the MSME sector in Sampang Regency.

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