cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ani Mekaniwati
Contact Email
jurnal.ibik@gmail.com
Phone
+62251-8337733
Journal Mail Official
jurnal.ibik@gmail.com
Editorial Address
Kampus Institut Bisnis dan Informatika Kesatuan Jalan Ranggagading No. 1 Bogor 16123
Location
Kota bogor,
Jawa barat
INDONESIA
Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
 90   91   92   93   94 
The Impact of Service Quality, Facilities, and Location on Customer Satisfaction at PT Satya Trinadi Komira Perkasa in Tangerang Branch Sutarjo Sutarjo; Wanda Yulia Utami; Ristanto Ristanto
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2998

Abstract

This research examines the influence of service excellence, resource availability, and locational strategy on customer satisfaction at PT Satya Trinadi Komira Perkasa, with a primary focus on its Tangerang Regency branch. A descriptive approach was implemented, utilizing questionnaires as the primary tool for data gathering. The study involved 97 participants, selected using incidental sampling methods. Data analysis was performed through multiple linear regression, facilitated by SPSS 26 software. The results from partial testing indicate that service excellence and resource availability significantly enhance customer satisfaction, while locational strategy also holds considerable impact. Simultaneously, the findings from combined tests demonstrate that service excellence, resource availability, and locational strategy collectively have a profound effect on customer satisfaction, confirming Ha and rejecting Ho. The research emphasizes the pivotal role of service excellence in meeting and exceeding consumer expectations, fostering loyalty, and building a competitive edge. Adequate facilities and a strategically selected location complement service delivery, contributing to an improved customer experience. Businesses aiming to maintain market relevance must prioritize these factors. The study highlights the critical importance of aligning customer satisfaction strategies with operational efficiencies to secure sustainable growth.
The Impact of Parasocial Interaction and Local Presence on Impulsive Buying Behavior on TikTok Laurencia Feby; Fahrul Riza; Dwi Anna Kristanti
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2999

Abstract

TikTok, as a social media platform, has significant potential to influence consumer purchasing decisions through content creators and live streaming features. Live streaming facilitates parasocial interactions with hosts and co-viewers, as well as local presence, which can impact consumers' perceived product values and impulsive buying behavior. This study examines the effects of parasocial interactions, both with hosts and co-viewers, and local presence on utilitarian and hedonic values, ultimately leading to impulsive buying behavior. Using a quantitative approach, data were collected through questionnaires distributed to respondents selected through purposive sampling. Analysis was conducted using Structural Equation Modeling (SEM) with the assistance of SmartPLS. The results revealed that parasocial interactions and local presence significantly influence consumers’ perceived values, which in turn affect their impulsive behavior. These findings contribute to the literature by highlighting the mediating role of these values in the relationship between social elements and impulsive behavior. Further research is encouraged to explore these dynamics in greater depth, as well as to examine differences across various platforms and cultural contexts.
The Effect of Financial Knowledge, Financial Literacy, and Financial Capability on MSME Performance Maulinda Putri Riyadi; Vidi Hadyarti
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

MSMEs frequently face development challenges due to a lack of financial expertise. Thus, the purpose of this study is to determine how much financial literacy, financial knowledge, and financial competence impact MSMEs' performance in Sampang Regency. The important of information and skills for corporate success is emphasized in this study. 55 MSMEs made up the sample set, which was selected using a purposive sampling strategy and a quantitative approach. Questionnaires were distributed in October 2024, and SPSS was used to analyze the data. According to the study's findings, MSME performance is positively and significantly impacted by financial knowledge, financial literacy, and financial competence. This result highlights how crucial training and capacity building initiatives are for MSME actors looking to advance their financial literacy. This study creates avenues for future research to delve deeper into the processes that connect MSME success to knowledge, literacy, and financial capacities, as well as other factors that impact MSME performance.
Cost Pass Through Analysis: A Case Study on Oil Prices in Indonesia Dede Ruslan; Annisa Handayani; Rinaldi Rinaldi; Tegar Efrahim Gilbert Siahaan; Yan Septian
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the relationship between changes in world crude oil prices and gasoline prices in Indonesia in the period 2000–2024. Using a quantitative approach and descriptive method, this study utilizes secondary data from Trading Economics to measure the elasticity and cost pass-through rate between the two variables. The results of the study indicate that gasoline prices in Indonesia do not always follow changes in world crude oil prices directly. This is due to government policies, such as subsidies and price controls, which are designed to maintain people's purchasing power and reduce the impact of inflation. The low value of the elasticity of gasoline prices to world crude oil shows the significant role of government intervention in regulating fuel prices. Compared to countries without significant intervention, such as the United States, fuel prices in Indonesia tend to be less elastic to the decline in world oil. This study also highlights the impact of subsidies on domestic economic stability, although subsidies impose a long-term burden on the state budget. This study offers important insights for policymakers to design a balanced strategy in maintaining domestic price stability while reducing the burden of subsidies, so that the impact of world oil prices on the Indonesian economy can be minimized.
Analysis of Human Resource Planning and Work Motivation in Maintaining Seaweed Productivity Nasya Soraya YusufYusuf; Zainiyatul Afifah; Mudji Kuswinarno
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the role of Human Resources (HR) planning and work motivation in increasing seaweed farming productivity in Sumenep, Madura. The research method uses a qualitative approach with data collection through in-depth interviews, participant observation, and documentation. The main informant is the head of the seaweed farming group in Pagarbatu Village, Saronggi District, Sumenep. The data collected were analyzed using thematic analysis techniques. The results of the study indicate that good HR planning, including skills training and maintaining the welfare of group members, contributes significantly to increasing productivity. In addition, high work motivation, influenced by the fulfillment of physiological needs, security, and social appreciation, also plays an important role in increasing the work spirit of seaweed farmers. Although the farmer group does not have a formal HR plan, they apply effective principles in developing the capacity of its members. This study is expected to provide insight into the development of HR planning and work motivation in the seaweed farming sector, as well as encourage increased productivity and welfare of coastal communities.
The Effect of Fingerprint Attendance Effectiveness on Compensation with Discipline as a Mediating Variable at PT. XYZ Varadilla Arkadewi; Nur Cahyadi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3012

Abstract

This study aims to evaluate the effectiveness of the fingerprint attendance system on compensation, with discipline as a mediating variable. The study was conducted at PT. XYZ, involving a sample of 110 employees from a population of 689 people. Data collection was carried out through a questionnaire with a Likert scale, then analyzed using the PLS-SEM method with SmartPLS 4 software. The analysis process includes validity, reliability, hypothesis testing, and model fit tests. The results of the study indicate that the fingerprint attendance system significantly improves employee discipline, which then has a positive impact on compensation. In addition, fingerprint attendance also has a direct effect on compensation. Discipline has been shown to be an important mediator in building a disciplined work culture, increasing transparency in working time management, and ensuring fair and productive compensation. This study highlights the important role of technology in human resource management, especially in creating an efficient, transparent, and productivity-supporting work system. These findings provide important insights for companies in designing effective technology-based discipline and compensation policies.
The Importance of Innovation and Response to Consumer Preferences in Marketing Strategy Elsa Suci Prihatini; Abel Ghandy; Iman Hilman
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.3016

Abstract

Research on the marketing strategy of Toyota Innova Zenix HV highlights the importance of innovation and responding to consumer preferences. With increasing attention to fuel efficiency and environmental sustainability, companies must ensure their marketing strategies are in line with these trends. This study aims to strengthen Astra International's position in the eco-friendly vehicle market, increase sales, and support the development of the Indonesian automotive industry. The study was conducted at PT Astra International Tbk - TSO Auto2000 Yasmin, Bogor, in September-December 2023 using a qualitative method based on case studies. Primary data was obtained through interviews, while secondary data came from literature studies and internal documents. The marketing strategy analysis used the Internal-External (IE) Matrix which produced three main strategies: Growth, Stability, and Retrenchment. The SWOT analysis maps four strategies, namely SO (leveraging strengths for opportunities), ST (facing threats with strengths), WO (overcoming weaknesses with opportunities), and WT (minimizing weaknesses and threats). The strategic position of Toyota Innova Zenix HV is in quadrant I, indicating a great opportunity to implement an aggressive strategy through expansion, innovation, and investment. This holistic approach supports Auto2000 Yasmin's position in the hybrid vehicle market, while also driving sustainable growth in the long term.
Optimization of E-Service Quality and Market Orientation on Customer Satisfaction of Fashion Products in E-Commerce Amelia Putri Utami; Suyono Suyono
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.3017

Abstract

This study aims to explore the optimization of e-service quality and market orientation in fashion products within e-commerce, focusing on their impact on customer satisfaction. The research contributes to understanding the interplay between these variables in enhancing consumer experiences, particularly in the competitive digital marketplace. A quantitative approach was adopted, involving the distribution of structured questionnaires to 100 respondents, all students of the Faculty of Economics and Business, Trunojoyo University. The independent variables, e-service quality (X1) and market orientation (X2), were analyzed against the dependent variable, customer satisfaction (Y), using linear regression. Findings reveal that both e-service quality and market orientation significantly and positively influence customer satisfaction. Improved e-service quality fosters trust and loyalty by addressing consumer expectations, while market orientation ensures businesses remain attuned to customer needs and market trends. Together, these factors account for 65.9% of variations in customer satisfaction, underscoring their critical role in the success of e-commerce strategies. The study highlights the need for ongoing innovation in service quality and a customer-centric approach in market orientation to maintain a competitive edge. Future research could expand on this work by exploring additional variables or focusing on different e-commerce sectors. These insights provide valuable implications for businesses seeking to enhance customer satisfaction and sustain growth in the rapidly evolving e-commerce landscape.
The Impact of Service Quality, Facilities, and Location on Customer Satisfaction Sutarjo Sutarjo; Wanda Yulia Utami; Ristanto Ristanto
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.3019

Abstract

This research examines the influence of service excellence, resource availability, and locational strategy on customer satisfaction at PT Satya Trinadi Komira Perkasa, with a primary focus on its Tangerang Regency branch. A descriptive approach was implemented, utilizing questionnaires as the primary tool for data gathering. The study involved 97 participants, selected using incidental sampling methods. Data analysis was performed through multiple linear regression, facilitated by SPSS 26 software. The results from partial testing indicate that service excellence and resource availability significantly enhance customer satisfaction, while locational strategy also holds considerable impact. Simultaneously, the findings from combined tests demonstrate that service excellence, resource availability, and locational strategy collectively have a profound effect on customer satisfaction, confirming Ha and rejecting Ho. The research emphasizes the pivotal role of service excellence in meeting and exceeding consumer expectations, fostering loyalty, and building a competitive edge. Adequate facilities and a strategically selected location complement service delivery, contributing to an improved customer experience. Businesses aiming to maintain market relevance must prioritize these factors. The study highlights the critical importance of aligning customer satisfaction strategies with operational efficiencies to secure sustainable growth.
Clustering Marketing Strategy Based on Applications for Power Upgrading Customers Himawan Witjaksono Adji; Muhammad Saiful Hakim
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3029

Abstract

The growing electricity demand in Indonesia has led PT State Electricity Company (Perusahaan Listruk Negara/PLN), specifically PLN UID Lampung, to enhance power upgrade services for efficiency and customer-focused solutions. However, electricity sales growth at PLN UID Lampung remains below the national average, hindered by generalized marketing strategies. To address this, implementing a Customer Relationship Management (CRM) application with clustering-based segmentation can provide tailored and targeted promotions, improving sales and competitiveness in the energy sector. This study explores the use of LRFM analysis and K-Means clustering within CRM applications to improve customer management in PLN UID Lampung's power upgrade program. By analyzing customer transaction data, the study identifies four customer clusters with distinct electricity usage behaviors. Cluster 4, the highest revenue contributor, is prioritized for loyalty programs and premium services. Clusters 0 and 1 require educational initiatives and special promotions to increase engagement. The findings suggest optimizing CRM applications for better customer monitoring and segmentation. Recommendations include focusing loyalty programs on Cluster 4, enhancing educational campaigns for Clusters 0 and 1, and regularly evaluating marketing strategies to boost efficiency and retention. These targeted strategies are expected to drive power upgrade program success and strengthen PLN UID Lampung's position in the competitive energy market.

Page 92 of 162 | Total Record : 1619

 90   91   92   93   94 

Filter by Year

2013 2026


Reset
Filter By Issues
All Issue Vol. 14 No. 2 (2026): JIMKES Edisi March 2026 Vol. 14 No. 1 (2026): JIMKES Edisi January 2026 Vol. 13 No. 6 (2025): JIMKES Edisi November 2025 Vol. 13 No. 5 (2025): JIMKES Edisi September 2025 Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025 Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025 Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025 Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025 Vol. 12 No. 6 (2024): JIMKES Edisi November 2024 Vol. 12 No. 5 (2024): JIMKES Edisi September 2024 Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024 Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024 Vol. 12 No. 2 (2024): JIMKES Edisi Maret 2024 Vol. 12 No. 1 (2024): JIMKES Edisi Januari 2024 Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023 Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023 Vol 11 No 1 (2023): JIMKES Edisi April 2023 Vol. 11 No. 1 (2023): JIMKES Edisi April 2023 Vol 10 No 3 (2022): JIMKES Edisi Desember 2022 Vol. 10 No. 3 (2022): JIMKES Edisi Desember 2022 Vol 10 No 2 (2022): JIMKES Edisi Agustus 2022 Vol. 10 No. 1 (2022): JIMKES Edisi April 2022 Vol 10 No 1 (2022): JIMKES Edisi April 2022 Vol 9 No 3 (2021): JIMKES Edisi Desember 2021 Vol. 9 No. 3 (2021): JIMKES Edisi Desember 2021 Vol 9 No 2 (2021): JIMKES Edisi Agustus 2021 Vol 9 No 1 (2021): JIMKES Edisi April 2021 Vol 8 No 3 (2020): JIMKES Edisi Desember 2020 Vol 8 No 2 (2020): JIMKES Edisi Agustus 2020 Vol. 8 No. 2 (2020): JIMKES Edisi Agustus 2020 Vol 8 No 1 (2020): JIMKES Edisi April 2020 Vol 7 No 3 (2019): JIMKES Edisi Desember 2019 Vol 7 No 2 (2019): JIMKES Edisi Agustus 2019 Vol 7 No 1 (2019): JIMKES Edisi April 2019 Vol 6 No 3 (2018): JIMKES Edisi Desember 2018 Vol 6 No 2 (2018): JIMKES Edisi Agustus 2018 Vol 6 No 1 (2018): JIMKES Edisi April 2018 Vol 5 No 2 (2017): JIMKES Edisi Agustus 2017 Vol 5 No 1 (2017): JIMKES Edisi April 2017 Vol. 5 No. 1 (2017): JIMKES Edisi April 2017 Vol 4 No 3 (2016): JIMKES Edisi Desember 2016 Vol 4 No 2 (2016): JIMKES Edisi Agustus 2016 Vol 4 No 1 (2016): JIMKES Edisi April 2016 Vol 3 No 3 (2015): JIMKES Edisi Desember 2015 Vol 3 No 2 (2015): JIMKES Edisi Agustus 2015 Vol 3 No 1 (2015): JIMKES Edisi April 2015 Vol 2 No 3 (2014): JIMKES Edisi Desember 2014 Vol 1 No 3 (2013): JIMKES Edisi Desember 2013 Vol 1 No 2 (2013): JIMKES Edisi Agustus 2013 Vol 1 No 1 (2013): JIMKES Edisi April 2013 More Issue