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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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Determinants of Profitability in Commercial Banks Listed on the Indonesian Stock Exchange M Kemal Attatur; Ahmad Gymyastiar; Henny Setyo Lestari
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2980

Abstract

This study aims to examine the impact of Bank size, including asset size and deposit size, capital adequacy, credit quality, liquidity, inflation, and Gross Domestic Product growth on Bank profitability, as measured by Return n Assets and Return on Equity. Focusing on a sample of commercial Banks listed on the Indonesia Stock Exchange from 2019 to 2023, this study uses purposive sampling with 41 Banks over a five-year period. Data analysis was performed using descriptive statistics and random effects models through panel data regression in E-views 9.0. The results showed that asset size has a significant positive effect on Return on Assets and Return on Equity. Deposit size, capital adequacy, credit quality, and Gross Domestic Product growth do not have a significant impact on profitability, Liquidity does not have a significant effect on Return on Equity but shows a positive impact that is almost significant on Return on Assets. Inflation has a significant positive effect on Return on Equity but not on Return on Assets. Based on these findings, it is recommended that Banks focus on managing asset size and monitoring inflation trends to improve profitability. Further research is suggested to include additional variables and extend the sample period for a more comprehensive understanding of the determinants of Bank profitability.
Financial Reporting in the Perception of Heptagon Fraud Theory Noval Adib; Meilenia Rahma; Areta Widya
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2984

Abstract

This study aims to examine the effect of fraud heptagon consisting of seven elements, namely pressure, rationalization, opportunity, arrogance, ability or competence, culture, and religiosity on financial statement fraud in SMEs employees in Indonesia. This research method is quantitative with a questionnaire. Respondents who were successfully collected were 250 who were SMEs employees in the finance department in Indonesia. Data were collected through questionnaire distribution and then processed using a statistical application, namely SPSS. The results obtained from the processing were pressure, rationalization, opportunity, arrogance, ability or competence, and culture had an effect on financial statement fraud. However, this study found that religiosity had no effect on financial statement fraud. The practical contribution of the study can be the implementation of the fraud heptagon theory in financial statement fraud and a practical contribution to all State-owned enterprises (SMEs) management in Indonesia, namely it can be an evaluation of how important pressure, rationalization, opportunity, arrogance, ability or competence, and culture are in preventing fraud.
The Impact of Social Media Marketing, Reviews and Fear of Missing Out on Purchase Intention Mauliya Tahta Septia; Moh. Agung Surianto
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2985

Abstract

The rapid development of digital technology has brought major changes in consumer behavior, especially in online shopping activities through e-commerce platforms. East Java is one of the potential markets with the dominance of platforms that are in high demand such as Shopee. This study aims to analyze the influence of Social Media Marketing, Online Customer Review, and Fear of Missing Out on consumer purchase intention on the Shopee platform in the region. With a quantitative approach and explanatory research design, data was collected through an online questionnaire based on the Likert scale which was randomly distributed through social media. The purposive sampling technique is used to ensure that respondents are active Shopee users in a certain age category. Data analysis was carried out using the multiple linear regression method with validity, reliability, and classical assumption testing. The results of the study show that the three independent variables have a significant influence on consumer purchase intention, both partially and simultaneously. Social Media Marketing plays a role through engaging and interactive content, while Online Customer Reviews contribute to building trust through credible and relevant reviews.
The Effect of Social Media Marketing and e-WOM on Interest in Visiting Lon Beach Lusy Rahmawati; Deykha Aguilika
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2986

Abstract

This study aims to analyze the influence of Social Media Marketing (SMM) and electronic word of mouth (e-WOM) on interest in visiting Lon Beach, Malang. The research sample consisted of 100 respondents determined using purposive sampling technique. Data were collected through a questionnaire measured using a Likert scale and analyzed using multiple linear regression with SPSS version 25. The results showed that SMM and e-WOM significantly influenced interest in visiting, both partially and simultaneously. The Adjusted R Square value of 0.617 indicates that 61.7% of the variation in interest in visiting can be explained by SMM and e-WOM, while the remaining 38.3% is influenced by other factors. The results of the hypothesis test show that SMM has a positive and significant influence on interest in visiting with a regression coefficient value of 0.496. Similar things were found in e-WOM with a coefficient value of 0.558. Simultaneously, these two variables have a mutually supportive relationship in increasing interest in visiting, as evidenced by the calculated F value of 80.603. This study confirms that effective social media marketing strategies and positive reviews from e-WOM can significantly increase public awareness and interest in visiting Lon Beach, Malang. These results provide important implications for tourism managers in designing digital-based marketing strategies.
Government Policy, Empowerment and Community Participation in Sustainable Tourism Development in Ecotourism Mangrove Lembung Pamekasan Hanifah Nur Aqilah; Darul Islam
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2987

Abstract

Sustainable tourism development has emerged as a primary emphasis in numerous development programs in Indonesia. Sustainable tourism encompasses three primary dimensions: economic, social, and environmental, engaging multiple stakeholders in the process. This study aimed to assess the impact of government policies, empowerment, and community participation on the advancement of sustainable tourism in the Lembung Pamekasan mangrove ecotourism sector. This research is a quantitative analysis. The study population comprised the community of Lembung Village, Galis, with a sample of 94 respondents obtained by purposive sampling techniques. Data analysis employed multiple linear regression utilising SPSS software. The study indicated that government policies positively and significantly influence the growth of sustainable tourism. Community empowerment exerted a good and important influence on the advancement of sustainable tourism. Community participation exerted a good and important influence on the advancement of sustainable tourism. Government policies, empowerment, and community participation concurrently exerted a favourable and significant influence on the advancement of sustainable tourism in the Lembung Pamekasan mangrove ecotourism.
Consumer Sentiment Analysis in Continuous Marketing Asri Kunda; Sigit Sugiardi; Monica Feronica Bormasa; Asep Supriadi; Muliyati Muliyati
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2991

Abstract

The objective of this research is to examine consumer attitudes toward sustainable marketing practices in order to ascertain the efficacy of marketing strategies and to identify the challenges faced by companies in this regard. This study employed a qualitative approach, with data collected through in-depth interviews with 20 consumers and social media analysis to identify consumer sentiment patterns. The findings indicate that the majority of consumers hold positive attitudes toward sustainable marketing, particularly with regard to environmental awareness and the company's dedication to environmental preservation. However, the primary challenges identified include the perception of elevated prices on sustainable products and a lack of confidence in sustainability claims (greenwashing). The conclusion of this study underscores the significance of transparency and effective communication in sustainable marketing strategies to foster consumer trust. This research offers strategic insights for companies seeking to enhance sustainability campaigns and cultivate consumer loyalty.
Training and Human Resource Development Methods and Effectiveness Aria Elshifa; Tungga Buana Irfana; Sri Hardianty; Ikram Yakin; Muhammad Yusup
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2992

Abstract

Human Resource (HR) training and development is a strategic aspect in improving organisational performance and competitiveness. This research aims to explore the training methods used by organisations and evaluate their effectiveness in improving employee competencies. This research uses a qualitative approach with a case study design in a multinational company in Jakarta. Data was collected through in-depth interviews, participatory observation, and document analysis from 15 employees who had attended the training programmed. The results showed that the company uses various training methods, such as simulation, technology-based training, and mentoring. The effectiveness of the training varies depending on the relevance of the material, the involvement of the instructor, and the contextualisation of the programme to the needs of the employees. The main supporting factors are the availability of resources and management commitment, while barriers include the lack of personalisation of the programmed and inflexible schedules. The study concludes that training effectiveness is influenced by the suitability of methods to individual and organisational needs. Recommendations include improved training needs analysis, adoption of interactive learning technologies, and continuous evaluation to ensure skills application on the job.
Analysis of Customer Relationship Management Implementation at PT. SDI Motor Gresik Muhammad Fikri Fahrudin; Moh. Agung Surianto
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2993

Abstract

PT. Srikandi Diamond Indah Motors Gresik is a Mitsubishi dealer that provides 3S services, namely Sales, Service and Spare parts by serving the sale of Mitsubishi brand passenger vehicles. This study aims to determine the analysis of Customer Relationship Management at PT. Srikandi Diamond Indah Motors Gresik. This study uses a qualitative method. This research approach uses a case study type to reveal carefully, in detail and in depth regarding the implementation of Customer Relationship Management (CRM) at PT. Srikandi Indah Diamond Motors Gresik in establishing relationships with customers. The Analysis Unit includes customers and relevant informants, namely 2 Customers, 1 Marketing Manager and 1 employee. PT. Srikandi Diamond Indah Motors Gresik in implementing Customer Relationship Management by doing. Customer recognition by establishing open and interactive communication with customers can help to understand their needs and preferences more deeply. This can be done by asking relevant questions or offering additional assistance. In conducting customer segmentation, the company does this by grouping them by demographics, geography, needs and benefits. Building interaction with customers, the company does this through customer service, namely customer service, interaction through social media, and also following up customers after the purchase stage is done and not forgetting to conduct customer satisfaction surveys. Adjusting customer needs, the company does this by implementing it by interacting with customers at dealers, company staff interact directly with customers. They provide information about products, help customers choose the right product, and provide the advice they need.
Implementation of Human Resource Management in the Growth of Digital Personal Shopper Artana Diva Syabilla; Rhian Indradewa; Ferryal Abadi; Unggul Kustiawan
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2995

Abstract

Human Resource Management (HRM) plays a crucial role in the success of organizations, especially in the era of globalization. This article discusses the initial 5 years HRM strategies implemented by TITIP application, a technology-based digital personal shopper service company. TITIP aligns its vision, mission, and company objectives with human resource management, including recruitment, training, and the development of an innovative work culture through systematic planning. This research demonstrates that HRM strategies create an inclusive work environment and encourage employee participation. By emphasizing the company's values of being ‘quick, innovative, and easily accessible’, TITIP is able to enhance productivity and create a competitive advantage. These findings highlight the importance of integrating HRM practices within business strategies to achieve growth and sustainability amidst global challenges.
Strategic Financial Planning Analysis to Deliver Sustainable Profits Yenny Rany; Rhian Indradewa; Ferryal Abadi; Unggul Kustiawan
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2996

Abstract

The evolution of consumer behavior in Indonesia, along with technological advancements, has led to a growing demand for personal shopping services, particularly in major cities. The digital application TITIP provides a digital platform solution that makes it easy for users to obtain necessary items without having to travel to get the needed goods. With a comprehensive investment analysis of market conditions and competitors, TITIP can determine financial planning strategies that can enhance market development growth, increase brand awareness, and implement digital marketing to strengthen TITIP's position in the digital consignment service industry. This research uses qualitative descriptive methods and data analysis on financial planning, which includes a framework of short-term, medium-term, and long-term financial goals; revenue and cost management strategies; and five-year financial projections. The results of the business feasibility analysis show strong growth potential and significant opportunities for the TITIP application to become the leading consignment service platform in Indonesia. Financial planning using investment feasibility analysis calculations such as Net Present Value (NPV), Payback Period (PP), and Internal Rate of Return (IRR), this study assesses TITIP's ability to optimize investments and achieve maximum profit growth. The results show that TITIP has a strong financial base, enabling operational efficiency and creating sustainable growth.

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