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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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Consequences of Online Shopping Attributes on E-Commerce Customers Novi Cahayani; Sri Vandayuli Riorini; M. Maythili; Diandra Vizara Santoso
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3031

Abstract

This study aims to analyze the influence of online shopping attributes, namely Information Quality, Privacy, Perceived Security, Product Variety, and Product Delivery on Customer Satisfaction and Customer Loyalty in Indonesian e-commerce. With a quantitative approach, data were collected through a survey of e-commerce users to evaluate the relationship between these attributes and Customer Satisfaction and Customer Loyalty. Sampling was conducted by targeting the population of active e-commerce users in Indonesia, totaling 270 respondents. The results of the analysis show that three of all attributes (Privacy, Perceived Security, and Product Variety) have a significant positive influence on Customer Satisfaction, which in turn increases Customer Loyalty. Good privacy and a high level of security are key factors in creating Customer Satisfaction. In addition, complete and clear Product Variety information has also proven to be important in improving the shopping experience. This article discusses how each attribute can be optimized to increase Customer Satisfaction and Customer Loyalty in the context of intense competition in the e-commerce industry. These findings provide valuable insights for e-commerce managers in designing more effective marketing strategies to increase competitiveness in the market.
Segmentation and Targeting Analysis of Food Delivery Apps Nico Pundarika; Ryco Syaputra; Willy Arafah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3032

Abstract

This study examines the segmentation and targeting strategies employed by food delivery app providers in Jakarta. It aims to identify the key factors influencing consumers' intentions to continue using these services across different market segments. A cluster analysis modeling approach is applied to group consumers based on specific characteristics. The findings provide valuable insights for marketers to design strategies that better align with the unique needs of consumers, considering both demographic and psychological factors. This enables marketers to adopt a more targeted approach in effectively addressing the preferences of each consumer segment. Additionally, the study highlights the importance of understanding the dynamics of the evolving demand within Indonesia's food delivery service sector. Ultimately, the research not only supports app providers in enhancing customer satisfaction but also fosters stronger loyalty towards their services. By leveraging a data-driven approach and more precise segmentation, food delivery app providers can refine their marketing strategies to engage consumers in a more relevant and sustainable manner.
The Influence of Green Accounting and Carbon Emission Disclosure on Company Value Bernadetta Ika Prasetyaningsih; Sutoyo Sutoyo; Sujatmika Sujatmika
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3037

Abstract

In the era of globalization and increased awareness of the impacts of climate change, sustainable development has become one of the main concerns at the global level. One of them is the disclosure of carbon emission disclosure and the application of green accounting in the company's operational process as an effort to overcome environmental problems. This study aims to determine whether green accounting & carbon emission disclosure has a positive effect on firm value. The study uses secondary data obtained from annual reports and corporate sustainability reports for the 2019-2023 period. Companies with the energy sector listed on the Indonesia Stock Exchange in 2019-2023 are the criteria for this research data. Data processing using Statistical Package for Social Science. The results showed that the application of green accounting & carbon emission disclosure has no influence on firm value. The ineffectiveness of green accounting and carbon emission disclosure on firm value is likely due to the proxies used in this study that do not fully represent the true indicators of green accounting and carbon emission disclosure. Future research is recommended to use other proxies that are more relevant in measuring green accounting and disclosure of carbon emissions.
Utilization of T-O-E Framework in IoT for Food Quality Management: The Role of Perceived Risk in the Industry Agnes Amaranggana Anindita; Yolanda Masnita Siagian; Wahyuningsih Santosa
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3038

Abstract

This study aims to analyze factors within the Technological-Organizational-Environmental (T-O-E) framework influencing QM IoT adoption in the food industry, with perceived risk as a moderating variable. The population in this study are employees who work in the top eight food industry companies with the largest retail sales value in Indonesia. The research sample was selected using purposive sampling method of 186 respondents. Data analysis was conducted using partial least squares (PLS), which is a structural equation modeling (SEM). Based on the statistical test result, it was found that relative advantage, innovative capability, executive support, value chain partner pressure, and competitor pressure have a significant positive effect on QM IoT adoption intention. At the same time, complexity has a significant negative effect on QM IoT adoption intention. Perceived risk positively as a moderator that strengthens the influence between innovative capability, executive support, value chain partner pressure, and competitor pressure and QM IoT intention adoption. Meanwhile, perceived risk does not significantly as a moderator on relative advantage and complexity. The practical implications of these findings provide direction to decision-makers, policymakers, technology practitioners, and researchers in developing strategies to support the successful adoption of QM IoT.
The Impact of Corporate Social Responsibility Disclosure on Company Performance Noval Adib; Muhammad Dimar Alam; Rizky Aditya Nugraha; Helmy Aulia Rachman; Areta Widya Kusumadewi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3040

Abstract

This study expands on the influence of Corporate Social Responsibility disclosure on firm performance, with a particular focus on advertising intensity as a moderating variable. Using a quantitative research approach, we employ multiple linear regression analysis to examine the relationship between financial performance and Corporate Social Responsibility practices. The sample consists of Indonesian public companies listed in the LQ45 index from 2019 to 2022. Our findings reveal that concealing Corporate Social Responsibility has a positive impact on firm performance, highlighting the beneficial effects of transparent Corporate Social Responsibility practices. However, advertising intensity does not moderate the relationship between Corporate Social Responsibility disclosure and firm performance. These results suggest that while disclosing Corporate Social Responsibility itself improves firm performance, the level of advertising intensity does not change this relationship. This study contributes to the understanding of the role of Corporate Social Responsibility in corporate strategy and offers insights for managers and policymakers in emerging markets such as Indonesia. Future research should explore additional moderating variables and expand the analysis to other market contexts to further validate these findings.
The Role of SWOT in Business Analysis for Enhancing Competitive Advantage at The Kundasang Aquafarm Heru Fachrezie; Aiyshah Izaty binti Roslan; Abel Gandhy; Ing Grace Phang
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3041

Abstract

This research focuses on developing agribusiness strategies for aquaponic systems. This research aims to provide recommendations for business strategies that drive improved performance and business development. The aquaponic agribusiness at Kundasang Aquafarm allows for significant growth. A business strategy provides a long-term plan to manage resources comprehensively, while identifying opportunities that support future business success and achieve optimal levels of profitability. This research was conducted at Kundasang Aquafarm, Kota Kinabalu, which was purposively selected because the aquaponics activity has room for potential development and encourages greater growth. This study used quantitative and qualitative data sourced from primary and secondary data. Primary data was collected through surveys and direct observation by the researcher, while secondary data was obtained from institutional reports, journals, books, news articles, and other literature sources. An internal (IFE) and external (EFE) environmental analysis was conducted to identify factors that could affect business success. The results of this analysis were used in the Internal-External (IE) Matrix which resulted in three main strategies: Growth, Stability, and Reduction strategies. These strategies form the basis of Kundasang Aquafarm's agribusiness development.
The Effect of Business Capital and Product Innovation on Business Performance in Human Resource Management Ambarwati Ambarwati; Indah Purwanti; Linda Yosiawati; Tony Arief Budiman; Noor Ritawaty
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3051

Abstract

Business capital and product innovation are key factors influencing business performance, especially within the scope of human resource management. However, businesses often face challenges in optimizing both simultaneously. This study aims to analyze the effect of business capital and product innovation on business performance through human resource management approaches. The study employs a quantitative method with an explanatory research design. Data were collected from 69 small and medium-sized enterprises (SMEs) in Indonesia using structured questionnaires. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM). Business capital and product innovation significantly influence business performance. Business capital also strongly correlates with product innovation as a mediator. Product innovation improves business performance by 39.5%, while business capital enhances product innovation by 71%, highlighting the importance of business capital in supporting innovation. Business capital is not only a primary resource but also a driver of innovation, directly impacting business performance. Optimizing business capital and product innovation is crucial in managing human resources effectively.
Human Resource Selection and Marketing: The Role of Human Resource Management in the Enterprise Ignatius Septo Pramesworo; Sigit Sugiardi; Ida Harahap; Rezky Nurbakti; Dini Rosari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.3062

Abstract

This research aimed to explore the strategic role of HRM in selecting and marketing HR as a key asset for the company's success. The research focuses on how HRM can find and recruit talent that fits the organization's needs amid tough business competition. HR selection based on technical competence, behavior, and alignment with corporate values is seen as a crucial first step in building a strong resource foundation. Also, talent marketing strategies are important in a competitive job market. They include employer branding, career development, and employee engagement initiatives. They help attract and retain top talent. This study uses a qualitative approach to understand the processes and strategies that companies implement in HR selection and marketing. We collected data through in-depth interviews with HR managers. They were from five multinational companies in tech, manufacturing, and services. Also, watching the recruitment and training gave insights into the companies' internal dynamics and best practices. Document analysis such as recruitment policies, annual reports, and HR marketing strategies were also used to enrich the research data. The results show that a competency-based HR selection strategy. It improves recruitment and ensures new hires have the right skills to support the company's goals. On the other hand, integrated HR marketing has benefits. It boosts the company's image as an ideal workplace (employer branding). It also provides career development. This approach has increased the company's appeal to talent and strengthened employee loyalty. This approach significantly enhances a company's competitiveness in the global labor market.
Strategy For Improving Customer Satisfaction Towards Service Quality Perception And Brand Image In The Culinary Industry Dikki Z. Choesrani; Rahmat Kusnedi; Kezia Elsty; Muhammad Irfan; Lilik Hariyanto; Aan Nurhasanah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.2757

Abstract

The results of the analysis show that the perception of service quality has a positive and significant impact on customer satisfaction. If the quality of service is improved, then customer satisfaction will also increase. Service quality is measured through various dimensions such as reliability, responsiveness, and empathy, all of which contribute to the overall evaluation of the customer experience. The brand image also plays an important role in shaping customer satisfaction. Research found that brand image has a positive influence on customer satisfaction, although its impact is smaller compared to service quality. A positive brand image can enhance customers' perception of the quality of service provided. Research shows that the total impact of service quality on customer satisfaction is around 42.78%, while brand image contributes approximately 15.13%. In other words, service quality has a greater impact compared to the brand image in enhancing customer satisfaction. From this analysis, it can be concluded that to improve customer satisfaction in culinary industrys, it is important to focus on enhancing service quality. This includes improvements in service responsiveness and reliability, as well as building a positive brand image. This, culinary industry can be more effective in meeting student expectations and increasing their satisfaction levels.   Keywords: Service Quality, Brand Image, Customer Satisfaction, Customer Loyalty
Optimization Strategies for Government Asset Management in Jakarta Using Multi-Criteria Analysis Sidik Nur Toha; Ahmad Ghiffari; Feirully Irzal
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.2974

Abstract

The large number of government assets is often not managed properly, thus becoming a financial burden for the government, including the DKI Jakarta Provincial Government. On the other hand, the government has limitations in managing their assets. Therefore, cooperation in asset management and optimization is important to support the increase in local revenue. It is crucial to map government-owned assets so that they can be utilized in accordance with the highest and best use principle. This research uses data from 31 samples of Jakarta government asset data to map assets, focusing on land and buildings, using multiple criteria analysis. These criteria are compiled based on expert judgment and weighted using the analytical hierarchy process method. The results show that there are 6 assets in the high market category and high condition, 7 assets in the high market category but low condition, 8 assets in the low market category but high condition, and 9 assets in the low market category and low condition.

Page 93 of 162 | Total Record : 1619

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