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Jurnal Riset Entrepreneurship
Published by Universitas Muhammadiyah Gresik
ISSN : 26215071     EISSN : 2621153X     DOI : http://dx.doi.org/10.30587/jre.v3i1.1313.
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Riset Entrepreneurship memuat bidang penelitian : kewirausahaan, manajemen UMKM, BUMDesa, manajemen SDM, manajemen strategi, manejemen keuangan perusahaan, manajemen pemasaran. . Penerbitan jurnal dalam 2 kali dalam satu periode: Pebruari dan Agustus.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 102 Documents
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PENGARUH PEREKRUTAN NASABAH BARU MENGGUNAKAN PROGRAM CORPORATE SOSIAL RESPONSIBILITY PADA BRI Nursamsu, Nursamsu; Djunaidi, Djunaidi
Jurnal Riset Entrepreneurship Vol 3 No 1 (2020)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v3i1.1153

Abstract

The Corporate Social Responsibility program has a useful activity to convince new customers to become part of BRI Bank. The purpose of this study is to determine the variables that can influence the recruitment of customers with a total of 96 respondents in the unknown population. The variables used amounted to 10 able to influence a number of 9 variables with a regression model that is Y = 0.275 - 0.093 +0.031 + 0.044 + 0.073 + 0.115 + 0.050 + 0.366 + 0.072 + 0.035. In this model, the independent variable can rise by 1 point assuming the regression model is fixed. One of the assumptions that has a high value is the Greening Activities for areas in need will be able to boost the good prestige of recruiting BRI customers with a value of 1 pound increase of 0.366. Whereas the other variables exclude due to an error in data collection namely the variable submission of capital funds for business needs with mild financing conditions because this variable has often been carried out by a number of banks, but the field activities carried out were not in accordance with public expectations in the City Kediri Program Corporate Social Responsibility memiliki kegiatan yang berguna untuk meyakinkan nasabah barunya untuk menjadi bagian dari Bank BRI. Tujuan penelitian ini yaitu untuk mengetahui variabel- variabel yang mampu memberi pengaruh pada perekrutan nasabah dengan jumlah 96 responden pada populasi yang tidak diketahui. Variabel – variabel yang diguanakan berjumlah 10 mampu memberi pengaruh sejumlah 9 variabel dengan model regresi yaitu Y = 0,275 – 0,093 +0,031+ 0,044 + 0,073 + 0,115 + 0,050 + 0,366 + 0,072 + 0,035. Dalam model tersebut, variabel independen mampu naik 1 poin dengan asumsi model regresi tetap. Salah satu asumsi yang memiliki nilai tinggi adalah Pada Kegiatan penghijauan untuk wilayah yang membutuhkan akan mampu mendongkrak pamor bagus pada perekrutan nasabah BRI dengan nilai kenaikan 1 pon sebesar 0,366. Sedangkan pada variabel lainnya terjadi exclude dikarenakan terjadi kesalahan dalam pengambilan data yaitu pada variabel Pengajuan modal dana untuk keperluan usaha dengan syarat pembiayaan ringan dikarenakan variabel ini sudah sering dilakukan pelaksanaannya oleh sejumlah bank- bank, tetapi kegiatan lapangan yang dilakukan tidak sesuai apa harapan publik di Kota Kediri
PENGARUH SALES PROMOTION, BRAND IMAGE DAN INSTORE DISPLAY TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN HYPERMARKET DAN GIANT GRESIK) Fauziah, Farah
Jurnal Riset Entrepreneurship Vol 2 No 2 (2019)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v2i2.983

Abstract

This study aims to determine how much the Influence of Sales Promotion, Brand Image and Instore Display towards Consumer Purchasing Decisions on Hypermarket Giant Gresik. The population used in this study were Hypermarket Giant Gresik consumers with a total sample of 96 respondents using Non-Probability Sampling technique with a Incidental Sampling approach. Based on the results of the study found the regression equation as follows Y = - 1.907 + 0.488X1 + 0.474X2 + 0.567X3 + e. Based on statistical data analysis, the indicators in this study are valid and reliable. The variable that has the greatest influence is the Instore Display variable with a regression coefficient of 0.567. Hypothesis testing uses t test which shows that the three independent variables, namely Sales Promotion (X1), Brand Image (X2), Instore Display (X3), have proven to significantly influence the dependent variable, namely purchasing decision (Y).
Peningkatan Semangat Berwirausaha Pada Mahasiswa Melalui Model Project Based Learning Nafiati, Dewi Amaliah
Jurnal Riset Entrepreneurship Vol 2 No 1 (2019)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v2i1.797

Abstract

ABSTRACTThis research aims to identify whether using the project based learning model in entrepreneurship practice courses take effect the entrepreneurial spirit of S1 fourth semester economics education students in 2017/2018. Quantitative research approach, the population in this study were all fourth semester students of Economic Education, FKIP Pancasakti Tegal University as many as 28 students. The sampling technique is used quota sampling technique. Data collection methods used are questionnaires. The data analysis technique for this research used a simple linear regression test and t test.The calculation results obtained F value = 0.895 with significance level of 0.035 <0.05 and the big influence caused 0,536. The linear regression equation Y = 29,010 + 0,208 X, the meaning every 1 point increase in variable of The Project Based Learning models in the Entrepreneurship Practice Course will influence the variable Entrepreneurship in Economic Education Students in Fourth Semester of 0.208. Based on these calculations then the null hypothesis (Ho) is rejected and the alternative hypothesis (Ha) is accepted. This means that there is a significant influence on the Project Based Learning model in the Entrepreneurship Practice Course towards Entrepreneurial spirit in the fourth Semester Economic Education Students
PERMODALAN PADA USAHA KECIL MENENGAH SARUNG TENUN DI DESA WEDANI KECAMATAN CERME KABUPATEN GRESIK Noviyana Syafa’atin Magfiroh
Jurnal Riset Entrepreneurship Vol 1 No 2 (2018)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v1i2.416

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis permodalan pada UKM sarung tenun di Desa Wedani, Kecamatan Cerme, Kabupaten Gresik. Penelitian ini merupakan jenis penelitian kualitatif dengan pengumpulan data menggunakan tehnik interview. Kesimpulan yang didapat dari hasil penelitan ini adalah bahwa modal sendiri berpengaruh dengan tingkat pengembalian modal dan modal sendiri (equity) berhubungan dengan tingkat pengembalian modal sendiri yang di perkuat dengan kas (liquiditas).
PENGEMBANGAN DAN PEMASARAN KOMODITAS KOPI: TRANSFORMASI DARI BUDAYA TRADISIONAL KE BUDAYA PETANI INDUSTRI Zakki, Muhammad
Jurnal Riset Entrepreneurship Vol 3 No 1 (2020)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v3i1.1183

Abstract

Food and Agriculture Organization of United Nation (FAO) 2017 data shows that Indonesia is the fourth largest coffee producing country. In this research, there is a focus on how coffee development and marketing strategies in East Java when viewed from the aspect of farmers cultural transformation and agricultural governance. The research methodology used in this research is observation, in-depth interview discussions with resource persons who are active and representative to be key informants. They were the speakers besides being industry players, farmers and exporters who were members of national and international coffee associations. From the results of the interview with the interviewees, we produce a finding and we do an analysis. The results are as follows: 1) In developing coffee business and marketing it is necessary to do an alternative and strategy that encourages the development of a national coffee business, especially in East Java, by doing; a) Revitalization of plantations; b) Support issues; c) Value added coffee (value added), d) Increased productivity and quality and quality of human resources. 2) The other efforts undertaken in this study are the importance of a transformation value for coffee farming, the transformation which originally adhered to traditionalist culture, namely stagnating to only produce coffee fruit harvest, it needs to be transformed into a modern farmer that is industrial-based agriculture.
PENGARUH MOTIVASI KERJA DAN KEMAMPUAN KERJA TERHADAP KINERJA UMKM DI KOTA PASURUAN Mufidah, Eva
Jurnal Riset Entrepreneurship Vol 2 No 2 (2019)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v2i2.963

Abstract

UMKM mempunyai peran yang cukup besar dalam pertumbuhan pembangunan ekonomi nasional. Adanya pemberdayaan UMKM merupakan langkah strategis untuk meningkatkan dan memperkuat pertumbuhan perekonomian rakyat. Khususnya dengan tersedianya lapangan kerja dan untuk mengurangi kesenjangan sosial serta tingkat kemiskinan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh motivasi kerja dan kemampuan kerja terhadap kinerja UMKM di Kota Pasuruan. Teknik pengambilan sampel dengan menggunakan purposive sampling dengan jumlah sampel sebanyak 85 unit UMKM. Teknik analisis data pada penelitian ini menggunakan analisis regresi linier berganda. Hasil koefisien regresi variabel X1 sebesar 0,987 menunjukkan bahwa setiap peningkatan motivasi kerja sebesar satu satuan akan menyebabkan peningkatan kinerja UMKM. Koefisien regresi variabel X2 sebesar 0,212 menunjukkan bahwa setiap peningkatan kemampuan kerja sebesar satu satuan akan menyebabkan peningkatan kinerja sebesar 0,212. R square dalam penelitian ini memiliki kesesuaian model sebesar 80,8% artinya motivasi kerja dan kemampuani kerja merupakan variabel yang cocok untuk meningkatkan kinerja UMKM. Sebesar 11,2% kinerja UMKM dipengaruhi variabel lain.
Alasan Warga Daerah Agraris Menjalankan Bisnis Kurniawan, Aries; Farida, Yuni Nur
Jurnal Riset Entrepreneurship Vol 2 No 1 (2019)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v2i1.791

Abstract

ABSTRACTThis study aims to find out the reasons or basis of why they choose to run a business or become entrepreneurs in the majority of the community as fish farmers and employees. This study uses qualitative methods with the determination of samples using incidental methods.The results of the study show that the reasons for the villagers to carry out entrepreneurial activities are influenced by two factors, namely internal factors and external factors. Internal factors are factors that arise from within yourself. While external factors are factors that arise from outside that cannot be controlled.This internal factor is divided into two, namely because of intent and accident. Deliberation is caused by intentions from within while accidental is usually caused by requests from outside. While external factors are more caused by termination of employment or other things that cause a person to be unable to continue working. About how to manage a business, it is generally done in a simple and manual manner. Their most important principle is that the business goes without any significant obstacles.
PENGARUH PERSEPSI KEMUDAHAAN DAN PERSEPSI MANFAAT TERHADAP NIAT PENGGUNAAN TEKNOLOGI KEUANGAN SEBAGAI ALAT PEMBAYARAN Sijabat, Yacobo P; Hirawati, Heni; Giovanni, Axel
Jurnal Riset Entrepreneurship Vol 3 No 1 (2020)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v3i1.1316

Abstract

The technology applied by companies in transactions must pay attention to aspects of behavior. Researchers use the Technology Acceptance Model (TAM) as the main model of research. The researcher's goal is to determine the effect of several Technology Acceptance Model (TAM) variables on the intention to use financial technology as a means of payment. The data used by researchers are data from 118 students of the Faculty of Economics, Tidar University. Researchers use primary data by distributing questionnaires to students to determine the effect of each variable studied. The validity test used by researchers is the Corrected Item-Total Correlation value, while for the reliability test the Cronbach Alfa Test is used. Researchers use multiple linear regression methods in analyzing data and variables. Researchers found that the effect of perceived ease of use and perceived benefits on the intention to use financial technology in simultaneous transactions and had a significant effect. Likewise, partially, for each variable influences the intention to use financial technology in transactions and reliability.
KAJIAN EMPIRIS DALAM PEMOSISIAN PRODUK Sukaris Sukaris
Jurnal Riset Entrepreneurship Vol 1 No 2 (2018)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v1i2.405

Abstract

Penelitian ini menjadi kontribusi menarik dalam memberikan keyakinan bahwa positioning memiliki nilai strategis dalam upaya evaluasi dan pengambilan keputusan manajemen. Hasil penelitian menunjukkan segmen calon mahasiswa baru teridentifikasi kedalam segmen kedalam asal daerah (wilayah), asal sekolah (status sekolah), peminatan kelas, nilai ujian, status pekerjaan, tahun lulus, usia, tipe status pekerjaan mahasiswa, pekerjaan orang tua, asal jurusan sekolah, alasan mendaftar, alasan memilih jurusan di perguruan tinggi, informasi yang diperoleh, kelompok referen terdekat dan berdasarkan biaya. Segmen yang menguntungkan bagi perguruan tinggi adalah segmen wilayah, asal sekolah, lokasi perguruan tinggi dan psikoligis konsumen khususnya persepsi masyarakat atas kualitas perguruan tinggi. Setiap segmen memiliki daya tarik masing-masing yang dapat menjadi prioritas untuk dilayani atau juga dilakukan cara yang berbeda. Segmen - segmen sasaran yang dapat dipilih adalah wilayah dan asal sekolah. Positioning yang tepat untuk dipilih sebagai alternative untuk wilayah Gresik adalah dekat dan berkualitas.
PENGARUH MEREK, DESAIN PRODUK DAN LOKASI TERHADAP MINAT BELI KONSUMEN PADA PERSEBAYA STORE GRESIK Susanto, Aris
Jurnal Riset Entrepreneurship Vol 2 No 2 (2019)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v2i2.984

Abstract

The purpose of this study was to determine the effect of brand, product design and location on consumer buying interest in Persebaya Store Gresik. The sample uses a non probability sampling method with a purposive sampling or random sampling procedure by selecting 100 visitors. The data analysis technique uses multiple linear regression. The results of multiple linear regression analysis prove that the brand and location proved not to have a significant effect partially on consumer buying interest in Persebaya Store Gresik, while product design proved to have a partially significant influence on consumers' buying interest in consumer buying interests at Persebaya Store Gresik. Simultaneously the brand, product design and location proved to have a significant effect on consumers' buying interest in Persebaya Store Gresik.

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