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Muhammad Irfan Nasution
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Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Sumatera Utara
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International Journal of Business Economics (IJBE)
Published by Universitas Muhammadiyah Sumatera Utara
ISSN : -     EISSN : 2686472X     DOI : 10.30596/ijbe
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Business Economics (IJBE) is a media publication manuscript that contains the results of the Field Research Management applying peer-reviewed. Manuscripts published in the International Journal of Business Economics (IJBE) includes the results of scientific research original articles scientific reviews that are new
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 83 Documents
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Product Innovation, Digital Marketing, and Marketing Performance of Halal Culinary: The Moderating Role of Regulation Raihanah Daulay; Muhammad Ramadhan; Muhammad Ridwan
International Journal of Business Economics (IJBE) Vol 7, No 1 (2025): SEPT 2025 - FEB 2026
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v7i1.24988

Abstract

Purpose – This research aims to formulate the factors that influence the marketing performance of halal culinary SMEs in North SumatraMethodology – This research adopts an explanatory research approach, which  describes the cause-and-effect relationships between the research variables and the hypothesis testing. The research was conducted in North Sumatra. Data was collected by distributing questionnaires to respondents through Google Forms using the WhatsApp application to 385 MSME business actors. The data analysis method used SEM (Structural Equation Modeling) assisted by the smartpls4 (Partial Least Squares) program to determine the relationship between manifest variables as indicators and latent variables, thus providing meaning to those relationshipsFindings – Findings in product innovation research provide a significant impact on marketing performance. Digital marketing has a significant impact on the marketing performance of halal food in SMEs. Regulations have a strong influence on marketing performance but have a weak influence on digital marketing.Originality/Novelty – The performance of halal culinary marketing is influenced by product innovation and digital marketing. Regulations have a strong impact on the product innovation variable and a weak impact on the digital marketing variable.Implications – SMEs must have the ability to develop product innovations in order to compete in the market and utilize social media more effectively and efficiently, as well as take advantage of government-established programs to develop their business.
Can tax knowledge, trust in government and perceived tax fairness encourage tax compliance? Dahniyar Daud; Nuramal Nuramal
International Journal of Business Economics (IJBE) Vol 7, No 2 (2026): MARCH - AUGUST 2026
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v7i2.28902

Abstract

Purpose – This study examines whether tax knowledge, trust in government, and tax fairness influence tax compliance among small and medium enterprises (SMEs) the Makassar City area.Methodology –Using a survey-based approach, we sampled 260 SMEs operating in Makassar City, Indonesia. Data were analyzed using Partial Least Squares (PLS) modeling techniques.Findings – Our empirical results indicate that tax knowledge does not significantly contribute to tax compliance, whereas tax fairness shows a significant effect. In the model, tax fairness significantly mediates the relationship between tax knowledge and tax compliance. Furthermore, trust in government significantly influences both tax compliance and tax fairness. Additionally, tax fairness plays a significant mediating role in the relationship between trust in government and tax compliance.Originality/Novelty –In light of this, our study is the first to examine tax fairness as a mediating variable in the relationship between tax knowledge and trust in government, and tax compliance, specifically within the Indonesian context.Implications – Our findings provide important theoretical evidence that when SME actors perceive transparency from government officials in tax-related matters, it fosters both awareness and a genuine intention to pay taxes. This trust contributes to the perception of tax fairness, ultimately leading to improved tax compliance.
Green Lifestyle: The Mediating Role of Digital-Based Environmental Awareness on Purchase Intention Ida Farida Oesman; Ridho Riadi Akbar; Kartika Nuradina
International Journal of Business Economics (IJBE) Vol 7, No 2 (2026): MARCH - AUGUST 2026
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v7i2.27007

Abstract

Purpose – This study investigates how a green lifestyle influences the purchase intention of sachet coffee among Generation Z in Bandung City, examining both direct effects and indirect paths mediated by digital-based environmental awareness. This research addresses a critical gap in the literature, as few studies have explored the specific intersection of green lifestyles, digital environmental awareness, and the consumption of instant packaged coffee.Methodology – Utilizing a quantitative research design with a descriptive-verificative approach, data were gathered from 336 respondents selected via purposive sampling. Surveys and structured interviews were deployed for data collection, and hypotheses were tested using Structural Equation Modeling-Partial Least Squares (SEM-PLS).Findings – Results confirmed that all constructs were valid and reliable, except for the Ecological Lifestyle construct, which remained acceptable in certain contexts. A green lifestyle significantly affected purchase intention directly, and indirectly through digital-based environmental awareness.Originality/Novelty – This study introduces novelty by integrating green lifestyle, digital-based environmental awareness, and sachet coffee purchase intention into a single conceptual model focused on Generation Z in Bandung City. The uniqueness of this research is in incorporating digital-based environmental awareness as a mediating variable—an element rarely explored in the context of instant coffee consumption in Indonesia.Implications – This study offers valuable insights for sachet coffee producers, government, and environmental institutions can leverage digital platforms to enhance environmental awareness among Generation Z, an audience highly active in digital ecosystems.

Page 9 of 9 | Total Record : 83

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