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INDONESIA
Jurnal Manajemen Universitas Bung Hatta
Published by Universitas Bung Hatta
ISSN : 19076576     EISSN : 26155370     DOI : https://doi.org/10.37301/jmubh.v15i2
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen Universitas Bung Hatta focuses on publishing management research results everywhere, issues published by Jurnal Manajemen Universitas Bung Hatta covering the human resources management, marketing management, financial management, strategict management, entrepreneurship, and other management and business applications
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 141 Documents
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PENGARUH E-SERVICE QUALITY ( SIAKAD CLOUD) TERHADAP KEPUASAN MAHASISWA STIA YPPT PRIATIM TASIKMALAYA Iis Miati; Rudi Setiawan
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 17 No 1 (2022): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v17i1.19979

Abstract

Education is one of the efforts to achieve a standard of living or for better progress. Each university will provide good services to attract prospective students (students), apart from providing supporting and adequate facilities and infrastructure, and competent human resources in their fields. At this time a service can be done directly or indirectly. Electronic Services System or Electronic Services which is abbreviated as E-Services is a leading application that utilizes Information and Communication Technology. The web-based Academic Information System (SIAKAD CLOUD) aims to make it easier for students and lecturers to obtain the information they need, such as lecture materials, lecture schedules, Mid-semester Examination Schedules, Semester Final Exams and other campus activity information. The author uses an associative research type with a quantitative approach, while the number of samples in this study is 136 students of STIA YPPT Priatim Tasikmalaya. The results of the research and discussion show that the value of R Square or the square of the value of R, obtained a value of 0.537 or 53.7%, which means that community satisfaction is influenced by the existence of E-Service Quality of 53.7%. The significance value is 0.000, which means it is far from the alpha value, which is 0.05 (5%), meaning that E-Service Quality has an influence on student satisfaction.
ANALISIS PENGARUH BUDAYA ORGANISASI, KEPEMIMPINAN DAN WORK LIFE BALANCE TERHADAP KINERJA PEGAWAI KANTOR PERWAKILAN BANK INDONESIA PROVINSI RIAU Fahmi Irsyad; Susi Hendriani; Sukirno Putro
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 17 No 1 (2022): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v17i1.19983

Abstract

This study aims to analyze the influence of organizational culture, leadership, and work life balance on employee performance at the Representative Office of Bank Indonesia, Riau Province. This research method is quantitative. The population in this study is the entire number of employees at the Representative Office of Bank Indonesia, Riau Province. The sampling technique in this research is using saturated sampling so that the number of samples is the same as the total population of 40 people. Analysis of the data in this study using multiple linear regression using a computer program. The results showed that there was an influence of organizational culture, leadership, and work life balance on employee performance at the Representative Office of Bank Indonesia, Riau Province. This study provides recommendations to the Representative Office of Bank Indonesia Riau Province to improve employee performance from indicators of innovation made by employees at work and indicators of employee development in addition to organizational culture that still needs to improve attitudes towards risk, action orientation, and power discance, on leadership variables it is necessary to paying attention to indicators of participation in decision making, and showing concern or interaction with the team, as well as on work life balance variables in almost all indicators such as work interfering with personal life, personal life interfering with work, satisfaction with work balance and improvisation of effectiveness at work.
KUALITAS PELAYANAN, PRODUK DAN PROMOSI SEBAGAI VARIABEL INTERVENING UNTUK MELIHAT LOYALITAS KONSUMEN PENIKMAT COFFEE DI KOTA BUKITTINGGI Andria Ningsih; Eka Hendrayani; Mike Triani; Mustika Lukman Arief
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 17 No 1 (2022): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v17i1.19985

Abstract

Changes in consumer desires today have a lot of positive impacts on entrepreneurs, especially coffee shops. Sometimes people prefer to come just to enjoy just a drink according to the menu provided at the cafe. This study aims to determine the effect of service quality, product effect on promotion, whether the effect of service and product quality has a direct effect on consumer loyalty and service and product quality affect consumer loyalty through promotion. The population is consumers who often come to the cafe. Sampling using the technique of accidental sampling, the number of respondents as many as 100. The method of data collection using observation, and questionnaires, descriptive data analysis techniques, classical assumption test and path. The findings obtained are the quality of service and product quality have an effect on promotion, service quality has a direct effect on consumer loyalty, while the product has no effect on consumer loyalty through promotion. Although consumers do not pay attention to the quality of the products offered, the quality of taste should be maintained, so that new and old customers continue to come to visit the KOPIGO Bukittinggi cafe  
BRAND IMAGE SEBAGAI MEDIASI PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PONDOK RAOS DI KOTA SOLOK Eka Hendrayani; Andria Ningsih; Mike Triani; Mustika Lukman Arief
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 17 No 1 (2022): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v17i1.19986

Abstract

Business actors are required to be observant in seeing the opportunities that exist so that later they can continue to compete and survive in the business world. It takes a precise marketing strategy to inform and communicate products and prices to consumers. This study aims to determine the effect of promotion and price on purchasing decisions, whether it has a direct effect on purchasing decisions and promotions and prices have an indirect effect on purchasing decisions through brand image. The sampling technique used was accidental sampling. The population is respondents who often come and visit Pondok Raos. The sample is 196. Data collection methods are observation and questionnaires. The analytical technique used is the Path of SPSS version 17 program. The findings obtained by promotion and price affect purchasing decisions through brand image. Promotion is one of the effective media to inform consumers about products. The conclusion of this study is that brand image has a role as a mediating variable between promotion and price on consumer purchasing decisions in Pondok Raos, Solok City.
THE INFLUENCE OF PROFITABILITY AND LEVERAGE ON COMPANY VALUE WITH GOOD CORPORATE GOVERNANCE AS MODERATING VARIABLES Dodi Suryadi
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 17 No 1 (2022): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v17i1.19991

Abstract

The motivation behind this review was to look at the impact of benefit and influence on firm worth with GCG as a directing variable of exact investigations on assembling organizations recorded on the Indonesia Stock Trade 2014-2018. Information investigation in this review utilized relapse to decide the impact of the factors engaged with the review. The aftereffects of the examination are, to some degree the benefit variable altogether affects firm worth with prob. 0.0000 and influence essentially affects firm worth with prob level. 0.0062. All the while, productivity and use factors fundamentally affect firm worth with prob level. 0. 00000. The worth of R2 acquired is 0. 964539 which implies the commitment of the free factor is 96, 45% to the reliant variable. To some degree, the productivity variable has no impact on the worth of the organization which is directed by GCG with a prob esteem. of 0.5547. Somewhat, the influence variable has no impact on the worth of the organization which is directed by GCG with a prob esteem. of 0.4766. All the while, benefit and use factors have a positive and critical impact on firm worth directed by GCG with a prob level. 0.00000. The worth of R2 got is 0.966961, which implies that the commitment of the autonomous variable is 96.69% to the reliant variable.
ANALISA PROMOTION STRATEGY DAN ENGAGEMENT AKUN INSTAGRAM PADA HOTEL NEW AYUDA BOGOR Christian Kuswibowo; Citra Yuniar Darmawan
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 17 No 1 (2022): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v17i1.19996

Abstract

This study aims to determine the promotion strategy on Social media Instagram New Ayuda Hotel at Puncak Bogor. The analysis of the promotion strategy in this study uses the promotion mix theory which consists of 5 strategies, namely: Advertising, Personal Selling, Sales Promotion, Public Relations, Direct Marketing. This research is a type of qualitative descriptive research. Data collection methods in this study were interviews, observation, and documentation. In this study, the validity of the data was tested using a triangulation examination technique. To test the validity of the data in this study, a triangulation method was carried out by comparing information or data from observations on Instagram @newayudahotel and the results of interviews with speakers at New Ayuda Hotel at Puncak Bogor. The result of this final project is New Ayuda Hotel at Puncak Bogor in managing its Instagram using Personal Selling, Sales Promotion, Public Relations and Direct Marketing strategies. From the research data regarding the promotion strategy on Instagram @newayudahotel it is good but not optimal. Because there are some obstacles such as the lack of consistency in creating Instagram content. Therefore, it is necessary to make a planning schedule in managing Instagram @newayudahotel.
STRATEGI DAN KINERJA INVESTASI DALAM AKTIVITAS PERDAGANGAN INVESTOR ASING VS INVESTOR DOMESTIK Johannes Maysan Damanik; Eduardus Tandelilin
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 17 No 1 (2022): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v17i1.19997

Abstract

This study is aimed to find out the investment strategy and investment performance betwen foreign investrors and domestics investror who have transaction in Indonesia Stock Excange. A Proxy used to see the Investment Strategy and Investment Performance in this study is the Trading Profit from transaction wich has been done by the investors. Investment strategy chossen bt investors can be seen from the investor’s tendency in doing some sales which contains some shareds with positive and negative valued trading profit. Investment Performance is seen from the investor’s capability in producing positive valued trading profit. This study used intra-day transaction data which are transacted by foreign investors and domestic investors. The result of this study found that foreign investors used a momentum when transacting in the stock excange and domestics investor using a contrarian when transacting in the stock excange. This study olso found that there isn’t defferent performance between foreign investors and domestik investors in stock excange transactions activities.
ANALISIS FAKTOR-FAKTOR MEMPENGARUHI MINAT BELI KONSUMEN ONLINE PADA USAHA PEMPEK KOTA JAMBI Dini Elida Putri
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 17 No 1 (2022): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v17i1.20003

Abstract

The importance role of Small and Medium Enterprise (SME) in the economics sector is undeniable and marketing management implemented for SME’s development in the future ahead and factually sees there is a need in modern society for culinary tourism. In Jambi city, one of the local cuisine product is called Pempek, which is a kind of food made from fish and processed into types of variant. Some of small shops that sell pempek in Jambi city had implemented marketing mix strategy in their business and used digital technology as a media for their online business promotion. The purpose of this research is to analyze the influence of marketing mix on online consumers buying interest (willingness to buy) of pempek product in Jambi city and to analyze level of marketing mix simultaneously influence online consumers buying interest (willingness to buy) of pempek product in Jambi city. This research is quantitative research. Instrument used in a form of Likert scale questionnaire. The research population is consumers of pempek in Jambi city, for online buyers and the sample decided for this research is 100 respondent, with purposive sampling technique. Software SPSS V.23 is used to analyze data collection.The result shows that “price” is a factor which had a significant and positive effect on consumers buying interest / willingness to buy, with significance level 0,000 < 0,05. In F test result shows Fcount>Ftable (167,219 > 2,70), with Adjusted R Square is 0,870, means that independent variable (marketing mix) has 87% influencing dependent variable (buying interest).
Measurement of Company Performance Based on Innovation (Study on Restaurant and Cafe in Padang City) Asnimar Asnimar; Ratni Prima Lita; M. Ma'ruf
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 17 No 2 (2022): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v17i2.20006

Abstract

This study aims to analyze the role of product innovation, process innovation and organizational innovation on company performance in restaurant and cafe businesses in Padang City. This explanatory research uses surveys, explanatory surveys with a quantitative approach. Data collection on 136 restaurant and cafe business actors in the city of Padang was carried out using the purposive sampling technique. The data were then analyzed using Structural Equation Modeling - Partial Least Square (SEM-PLS). The results show that product innovation has a significant effect on company performance, process innovation has a significant effect on product innovation, process innovation has no significant effect on company performance, organizational innovation has a significant effect on process innovation, and organizational innovation has a significant effect on company performance. This study has several important findings for restaurants and cafes in the city of Padang, to pay more attention to the innovations carried out in their business, especially process innovation and organizational innovation, because process innovation significantly affects product innovation of restaurant and cafe business actors in the city of Padang. Furthermore, organizational innovation significantly affects process innovation, and the performance of restaurant and cafe business actors in the city of Padang.      
Analysis on Tourist Satisfaction with Tabek Patah Panorama Tourism Attraction in Tanah Datar Regency Based on Servqual Dimensions Tun Huseno
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 17 No 2 (2022): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v17i2.20008

Abstract

This research aims to identify the efforts conducted by the organizer of Tabek Patah Tourism in realizing tour services. In addition, the research also aims to describe the satisfaction of the tourists in general through Service Quality Dimensions which consists of tangible, reliability, responsiveness, assurance and empathy.  The method of data analysis that is used in this research is descriptive analysis by calculating the average and the median.  The data analysis technique used is calculating the level of respondent’s achievement to measure the service quality based on each service quality dimension. The results of the research find that the average of satisfaction index of Panorama Tabek Patah Visitors, based on 5 dimensions of Service Quality, is 69.76%. The highest score of respondent’s satisfaction is reliability, 72.15%. The lowest score of respondent’s satisfaction is responsiveness, 67.08%.

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