cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Sarida Sirait
Contact Email
saridasrt@gmail.com
Phone
+6281319494217
Journal Mail Official
saridasrt@gmail.com
Editorial Address
Jl. Sriwijaya No. 9 C-E Pematangsiantar-Sumatera Utara
Location
Kota pematangsiantar,
Sumatera utara
INDONESIA
Jurnal EK dan BI
Published by Politeknik Bisnis Indonesia
ISSN : 26207443     EISSN : 26214695     DOI : 10.37600
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal EK&BI merupakan jurnal yang dimaksudkan sebagai media terbitan kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis mengenai isu Ilmu - ilmu ekonomi dan bisnis dan lain-lain yang terkait. Artikel ilmiah dimaksud berupa kajian teori (theoritical review) dan kajian empiris dari ilmu terkait, yang dapat dipertanggungjawabkan serta disebarluaskan secara nasional maupun internasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 38 Documents
 1   2   3   4 
Search results for , issue "Vol 6 No 2 (2023)" : 38 Documents clear
PENGARUH PRODUK, PROMOSI DAN KINERJA KARYAWAN TERHADAP KEPUASAN KONSUMEN PT. PRUDENTIAL LIFE INSURANCE Katherine Katherine; Calen Calen; Hendry Dunan
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1202

Abstract

This research aims to determine the effect of product, promotion and employee performance on customer satisfaction at PT. Prudential Life Insurance (Bank UOB IR.H Juanda Medan Branch). The research data was obtained from the results of questionnaires with related parties according to the research objectives. This research approach uses quantitative methods because the aim of this research is to explain and test hypotheses regarding the influence of predetermined variables with a total of 87 respondents who actively purchase insurance which is used as a data collection tool in the questionnaire. From the results of research using the SPSS program, it shows that the product has a positive and significant effect on consumer satisfaction. This shows the value of tcount (9.306) > ttable (1.987) with a significance value of (0.000 < 0.05), meaning that there is a positive and significant effect of the product on performance. Employees, Promotion research results also using the SPSS program show that Promotion has a positive and significant effect on consumer satisfaction. This shows the value of tcount (2.234) > ttable (1.987) with a significance value of (0.028 < 0.05) meaning there is a positive and significant influence products on employee performance, and the results of employee performance research also using the SPSS program show that employee performance has a positive and significant influence on consumer satisfaction. This shows the value of tcount (2.790) > ttable (1.987) with a significance value of (0.007<0.05) meaning there is product positive and significant influence on employee performance. Based on the research conducted, it can be concluded that Products, Promotions and Employee Performance have a positive and significant influence on customer satisfaction at PT. Prudential Life Insurance (Bank UOB IR.H Juanda Medan Branch). Keywords: Product, Promotion, Employee Performance, Consumer Satisfaction
Analisis Manajemen Usahatani Kopi di Kecamatan Malangbong Kabupaten Garut, Jawa Barat Darkiman Ruminta -
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1036

Abstract

The contribution of coffee to the national economy is very important, especially as a foreign exchange earner, a source of income for farmers, a producer of industrial raw materials and the provision of employment opportunities (BPS, 2022). People's coffee plantations still have many obstacles, including; still low production, productivity and product quality; coffee farmer institutions are still weak; limited business partnership between farmers and industry (Ditjenbun, 2022). The reality in the field is that many coffee plants are damaged and old and pest/plant disease attacks are increasing. The government has carried out a coffee plant development program through assistance in rejuvenating coffee plants to farmers, one of which is coffee farmers in Malangbong, Garut Regency. The aim of this research is to determine the farming management of coffee farmers in Malangbong, Garut Regency. This research uses qualitative methods and quantitative methods to analyze farming calculations. The results show that the characteristics of coffee farmers in the Regency research location are those of a productive age ranging from 15-64 years (95.18%) with a low level of education (57.32%), but have long experience in cultivating coffee (70.44% ) with own land ownership (81.48%). General results of the implementation of farm management such as management functions; planning, organizing, implementing, monitoring and evaluating have been carried out by coffee farmers. The farming income of coffee farmers is IDR 9,622,782 ha/year and this value is relatively lower when compared to other areas, because most of the coffee plants in Malangbong are old plants and are only rejuvenated at 3-4 years of planting age so the harvest results are not optimal.
E Evaluasi Perspektif Mahasiswa Terhadap Penanganan Banjir di Kota Medan dan Dampaknya terhadap Lingkungan Kampus Universitas Negeri Medan RADJA MARIHAT BATU BARA; BONARAJA PURBA; JOAN AGUS SIRAIT; ALI ASDON TANJUNG
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1046

Abstract

In recent years, the city of Medan has experienced frequent flooding, which has affected the campus environment of Medan State University. This study aims to assess students' opinions on flood management in the city of Medan and its impact on the campus environment of Medan State University. Data collection methods were carried out through interviews and observations of Medan State University students. The results showed that students have different opinions about flood management in the city of Medan and its impact on the campus environment of Medan State University. Some students consider that flood management in Medan city is still ineffective and has a negative impact on the campus environment, while others consider that flood management is quite good and has no real impact on the campus environment. Therefore, better and more effective flood management efforts are needed in the city of Medan so that it does not have a negative impact on the campus environment of Medan State University.
Analisis Gaya Hidup Seseorang atas Iklan dan Kepercayaan terhadap Keputusan Pembelian Fitur Spaylater pada Aplikasi Shopee Adinda Azmi Dwi Putri; Septia Sari Ardani; Marsandra Clarisa; Fitri Ayu Nofirda
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1128

Abstract

This research discusses the impact of lifestyle, advertising and trust on purchasing decisions for the Spaylater feature on the Shopee application. The development of digital technology has changed consumer mindsets and habits, influencing purchasing decisions. Psychological factors and personal characteristics of consumers play an important role in purchasing decisions, with advertising also influencing purchasing decisions using Spaylater. Trust in Spaylater is also a crucial factor in influencing purchasing decisions. The research method uses variables X lifestyle, advertising, and trust, with variable Y purchasing decisions. The research results show that advertising and trust have a positive and relevant influence on purchasing decisions, while lifestyle has no relevant influence. From the test results, it was concluded that advertising and trust have the greatest influence on consumer decisions in using the Spaylater feature on the Shopee application.
Pengaruh Keragaman Produk, Diskon, Store Atmosphere Dan Citra Toko Terhadap Loyalitas Pelanggan Wiwit Yuliasari Nurul rizka Arumsari Rhealin Hening Karatri
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1089

Abstract

This research aims to analyze the influence of product diversity, discounts, store atmosphere and store image on customer loyalty. The sampling method in this research is a non-probability sampling technique, with incidental sampling type. The results of this research show that partially product diversity and store image have a positive and significant effect on customer loyalty, but discounts and store atmosphere have an insignificant positive effect on customer loyalty. Meanwhile, product diversity, discounts, store atmosphere and store image simultaneously affect customer loyalty.
PERPUTARAN KAS DAN PERPUTARAN PERSEDIAAN TERHADAP PROFITABILITAS DENGAN LIKUIDITAS SEBAGAI VARIABEL MODERATING PADA PERUSAHAAN SUB SEKTOR PERKEBUNAN Eka Pratiwi Septania Parapat; Debora Silvia Hutagalung
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1200

Abstract

The purpose of his research are: 1. The description of cash turnover, inventory turnover, liquidity and profitability. 2. The effect of cash turnover and inventory turnover on profitability either simultaneously or partially. 3. The effect of cash turnover and inventory turnover on profitability with liquidity as a moderating variable This research was conducted using qualitative descriptive analysis methods and quantitative descriptive analysis. The results of this research can be summarized as follows: 1. Average Cash Turnover and Liquidity have decreased. Average Inventory Turnover and Profitability have increased. 2. The results of hypothesis testing I (multiple linear regression note that cash turnover has a positive effect, while inventory turnover has a negative effect on profitability. The results of the simultaneous test can be concluded that cash turnover and inventory turnover have a positive and significant effect on profitability. Partial test results can be concluded that turnover cash has a significant positive effect on profitability and inventory turnover has a non-significant negative effect on profitability). Hypothesis II test (Regression with Moderation variable it can be concluded that liquidity is not a moderating variable). Keywords: Cash Turnover, Inventory Turnover, Liquidity, Profitability
PEMANFAATAN LIMBAH ORGANIK GUNA OPTIMALISASI PRODUKSI KOPI ORGANIK SEBAGAI UPAYA PENINGKATAN PENDAPATAN MASYARAKAT DAN PENGEMBANG DESA AGROWISATA SAMOSIR Hengki Mangiring Parulian Simarmata; Henry Dunan Pardede; Nancy Florida Siagian; Roy Sahputra Saragih
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.995

Abstract

This research aims to increase the income of village communities in Pangururan District by utilizing organic waste to optimize coffee production and develop the concept of agrotourism villages as one of the tourism supporters in Pangururan District, Samosir Regency. The research method used was descriptive qualitative with a sample size of 28 respondents distributed among 4 farmer groups and carried out by observation and interviews. Based on the research results, the following findings were obtained: (1) The potential for organic waste such as livestock waste, coffee husks, and corn cobs is very large for processed, (2) Farmers who process and utilize agricultural and livestock waste are still 10 percent and the majority use chemical fertilizers, (3) Farmers who have used organic fertilizers on their coffee plants are not optimal and have problems with product marketing, 4. Agrotourism development has not been supported by utilization. existing natural potential. To increase the income of farming communities, a strategy is needed to utilize agricultural and livestock waste as quality organic fertilizer to support increased organic coffee production and the development of agro-tourism destinations.
ANALISIS HUBUNGAN ANTARA SOCIAL MEDIA MARKETING dan ONLINE CUSTOMER REVIEW TERHADAP PURCHASE DECISION MELALUI TRUST PADA APLIKASI TIKTOK SEBAGAI MEDIA PEMASARAN Pipit Ardianti; Putri Dwi Cahyani; Lusia Tria Hatmanti Hutami
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1165

Abstract

Tiktok is a social media application that is currently gaining popularity among the public, because its interesting features and easy access make TikTok one of the most popular applications. Tiktok was originally only used as social media which was only intended for entertainment, but now Tiktok is also used by people to promote their products. The study's overarching goal is to learn how consumers' confidence in the TikTok app affects their purchasing choices in relation to social media marketing and online customer reviews. The study used a purposive sample technique to collect data from 112 residents in Denpasar City. Surveys were sent out to gather data, which was then analyzed by multiple linear regression. The results show that trust significantly influences purchase decisions, social media marketing significantly influences trust, online customer reviews significantly impact trust, and trust significantly impacts purchase decisions.
PENGARUH PENGAWASAN DAN KESELAMATAN DAN KESEHATAN KERJA TERHADAP KEPUASAN KERJA (Studi Kasus pada Karyawan Bagian Produksi Pabrik Kelapa Sawit PT. Perkebunan Nusantara V Sei Buatan) Ni Made Krisna Suci
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.869

Abstract

This research was conducted at PT. Perkebunan Nusantara V Sei Buatan in Riau Province. This study uses a descriptive quantitative research methodology to analyze the data collected by distributing questionnaires. and observation with the aim of knowing the effect of supervision and occupational safety and health on job satisfaction of employees in the production division of the palm oil mill of PT. Pekebunan Nusantara V Sei Buatan. Supervision and occupational safety and health as independent variables while job satisfaction as the dependent variable. The source of data in this study came from primary data obtained by distributing questionnaires to 58 research respondents and secondary data in the form of ready-made data regarding the object of research. Methods of data analysis using simple linear regression equations and multiple linear regression, f test, t test and R² test. The data obtained from the results of the questionnaire were tested statistically using the SPSS 22 program. The results of the tests carried out showed that the f test obtained Fsig <0.05 meaning that the variables of supervision and occupational safety and health have a positive effect and have a significant influence on employee job satisfaction in the production division of palm oil mills PT.Perkebunan Nusantara V Sei Buatan.
ANALISA NILAI VALUASI STARTUP MENGGUNAKAN METODE SCORECARD VALUATION PADA PT SAFAGA INDONESIA I Gede Nurya Adi Danika Putra Danika Putra Danika
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1094

Abstract

Safaga Indonesia is a startup that operates in the field of educational services to help shape oneself into intelligent, established and useful people who are ready to compete in the world of work, This scorecard valuation is a valuation commonly used by venture capitalists and this valuation is used for companies that do not yet have financial factors such as profits, revenues or gross merchandise value (GMV) and tend to only have ideas, concepts and technology. This research aims to measure the valuation value of startup companies using the PT scorecard method The results of this research show that the startup value of PT. Safaga Indonesia is IDR. 1.818.437.498

Page 2 of 4 | Total Record : 38

 1   2   3   4 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol 8 No 1 (2025) Vol 7 No 2 (2024) Vol 7 No 1 (2024) Vol 6 No 2 (2023) Vol 6 No 1 (2023) Vol 5 No 2 (2022) Vol 5 No 1 (2022) Vol 4 No 2 (2021) Vol 4 No 1 (2021) Vol 3 No 2 (2020) Vol 3 No 1 (2020) Vol 2 No 2 (2019) Vol 2 No 1 (2019) Vol 1 No 2 (2018) Vol 1 No 1 (2018) More Issue