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Enrichment : Journal of Management

enrichment
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Published by Institute of Computer Science

ISSN : 20876327 EISSN : 27217787 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen

Articles 146 Documents

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Search results for , issue "Vol. 12 No. 2 (2022): Management Science and Field" : 146 Documents clear

Social Marketing and Corporate Social Responsibility on the Brand Image of Lifebuoy Bath Soap Products Gogi Kurniawan
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

The research objective is to determine the effect of Social Marketing and Corporate Social Responsibility on Brand Image. The population of this research is all consumers of Lifebuoy Bath Soap in the last six months. While the research sample used is 30. The data analysis technique used is multiple linear regression analysis to determine the level of disclosure of Social Marketing and Corporate Social Responsibility and Brand Image. The results of the study can be concluded that Social Marketing and Corporate Social Responsibility simultaneously have a significant influence on the Brand Image of Lifebuoy Bath Soap. Partially, the Social Marketing and Corporate Social Responsibility variables are proven to have a significant effect on the Brand Image of Lifebuoy Bath Soap.

The Impact of Increasing Toll Shop Automation on Income Tax with Vehicle Volume as a Moderatting Variable Irma Yunita; Enjat Sudrajat
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

The purpose of this study was to determine the impact of increasing the automation of toll booths on income tax with vehicle volume as a moderating variable. This research method uses the Sem PlS 3.0 method with secondary data obtained from the annual hassle of PT. Jasa Marga in 2009-2018. The result of the research is that automatic toll booths have a significant effect on income tax and vehicle volume while vehicle volume on income tax has no effect.

Media and Science and Technology-based Student Entrepreneurship Development Model at Pattimura University is a State University in Maluku Province Teddy Christianto Leasiwal; Lussi R Loppies; Bin Raudha Arief Hanoeboen
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

The purpose of this activity is to create a document about the potential of the creative economy, and the chances of success in the Implementation of the Entrepreneurship Development Program for Young Creative Economy Actors for Beginners Based on Design, Media and Science and Technology. The research location is at Pattimura University, Ambon. This study took samples from 6 faculties at Pattimura University, namely FEB, FMIPA, FKIP, FPIK, Faculty of Engineering and FAPERTA. This study uses SWOT analysis which is used to obtain an overview of the strategic situation of an Economic Work Unit (UKE). is 0.55. Based on the SWOT map, it can be seen that the SWOT position is in quadrant 3, namely the Media and Science and Technology-based Student Entrepreneurship Development Model at Universities in Maluku facing enormous opportunities, but on the other hand facing several internal constraints/weaknesses. Pattimura University has received good attention. This is evidenced by the provision of entrepreneurship support facilities such as buildings, capital and training. However, it was also found that many student entrepreneurship did not go well. Due to lack of consistency in business, interest in business that is not in accordance with student skills, business culture is still low and the time period for being an entrepreneur at the University is short. In addition, students still find it difficult to divide their study time with the business they are engaged in.

Review of Using Instagram Social Media as a Promotional Media on Online Shop Trustworth.id Endang Dwi Amperawati
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

In general social media is a media that is used as a means of association online on the Internet. Instagram is one application that is loved. The media used to share photos and videos and can share on other social networking services. In this regard, the author takes the title Review of the Use of social Instagram Media as a Media Promotion at the trustworth.id. The author uses descriptive qualitative analysis research methods, with data collection methods in the form of observation, interviews, and documentation. The results obtained are social media use Instagram as a media campaign on the online shop trustworth.id like features instastory, feature feed Instagram, features the caption, as well as the endorsement and giveaway, 3 of the 4 factors that determine trustworth.id using social media Instagram as a promotional media are cognitive factors, affective and social integration, the use of social media Instagram as a promotional media has been effective because the cost of promotion through social media Instagram is relatively cheap, makes it easy for consumers to access Instagram, easy to use, easy to do promotions and does not need to come directly to the store but the constraints encountered in the promotion such as consumers who are impatient, doubtful and ask lots of questions by giving understanding and explanation that to reply to the chat from the lowest order and provide testimonial results.

The Influence of Point of Purchase, Brand Image and Increasing Turnover of Mutouch Product Sales in Yogya Riau Junction Wala Erpurini; Hakim Mulfatama; Restu Astuti
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

This research aims to determine the effect of point of purchase and brand image on increasing sales turnover of Mutouch products in Yogya riau junction, the population in this study is consumers who shop for products in yogya riau junction, respondents in this study were 80 people, this research method uses the descriptive and associative research, which examines the effect between the independent variables and the dependent variable. The results of the research through descriptive analysis show that point of purchase and brand image on increasing sales turnover of Mutouch products in Yogya Riau Junction are in a fairly good category, the data analysis technique used is path analysis, associative testing shows the effect of point of purchase on turnover by 27, 33%, the influence of brand image on turnover by 29.6%, the effect of point of purchase and brand image on increasing sales turnover of Mutouch products in Yogya Riau Junction by 57,0%

The Effect of Sharia Financial Literature, Government Support and Sharia Fintech on MSME Sustainability Deni Pandu Nugraha; Iffan Ahmad Gufron; Pringgondani Pringgondani; Ilhamdi Ilhamdi
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

This study aims to formulate the importance of sharia financial literacy and sharia fintech to determine the sustainability of MSMEs which must be supported by appropriate government policies. This will determine the future strategy of MSMEs, in the sustainability of productivity and MSME development by accelerating the acceleration of sharia fintech adoption due to the pandemic-covid situation. In this causal research, data collection was done via online questionnaires to 236 SMEs between April 2021 and November 2021. Data analysis and path modeling was performed using smartPLS 3.0 software. The result shows that sharia fintech and government support have a direct influence on the sustainability of MSMEs. This indicates that an increase in the use of sharia fintech will increase the sustainability of MSMEs and government support can increase sustainability by making direct policies for MSME sustainability and indirect policies by increasing sharia fintech, meanwhile financial literacy sharia does not have a direct effect on the sustainability of MSMEs but has an indirect effect by increasing the use of sharia fintech.

Factors Affecting Employee Work Productivity During the Covid-19 Pandemic Encep Saefullah; Arta Rusidarma Putra; Tabroni Tabroni
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

The variables of this research are Leadership (X1), Compensation (X2), Work Discipline (X3), Work Environment (X4), Work Supervision (X5) and Work Productivity (Y). The purpose of this study was to determine the effect of variables X1, X2, X3, X4 and X5 on variable Y partially and simultaneously during the Covid-19 pandemic. This study uses a statement instrument distributed to 68 employees of PT. "X" as the research sample. Data analysis using the PLS method which is an alternative method of analysis with Structural Equation Model (SEM) based on variance. The results of this study indicate that leadership has a positive and significant effect on work productivity, compensation does not have a significant effect on work productivity, work discipline does not have a significant effect on work productivity, the work environment has a negative and significant effect on work productivity and work supervision does not. has a significant effect on work productivity. From the analysis of the factors that affect work productivity, only leadership and work environment have a positive and significant effect on work productivity.

Analysis of Business Strategy Plan on MCU at Sartika Asih Bandung Purwadi Purwadi; Ratih Tresnati; Albert Hendarta
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i2.409

Not optimal facilities, services, minimal customer visits and market share opportunities that have not been maximized from the Unit MCU are the problems behind this research. The purpose of this study is to describe the current condition of the MCU Unit and to describe the analysis of the business strategy plan for the development of the Unit MCU based on SWOT, BMC and BSC. The type of research used is descriptive qualitative. The research method used is Case Study. The object of research is Sartika Asih Hospital, Bandung. Data collection techniques using interviews, observation and documentation. The data analysis technique is Content Analysis & Context Analysis and validated through the technique and time triangulation method. The results showed that the Business Strategy Plan for the unit MCU includes strategic plans and business plans, based on SWOT analysis, BMC, BSC and a combination of BMC and BSC. Sartika Asih Hospital Bandung has sufficient strength to take advantage of existing opportunities. The strategy in managing the Unit MCU must be managed by identifying existing threats and weaknesses and overcoming them with the strengths and opportunities they have. Aspects of the business plan which includes corporate, capacity, marketing, personnel and financial aspects must be able to be a way to achieve the goal of becoming a Unit MCU Professional, Accurate, Fast and Affordable.

Influence of Brand Equity Dimensions on the Business Purchase Behavior of the Crispy Chicken Franchise in Tegal City Sari Wiyanti; Niken Wahyu Cahyaningtyas
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Crispy chicken in Indonesia becomes a competititve business and easy business to run. The risk of the crispy chicken franchise business is very low because the crispy chicken franchise brand is know to consumers. The franchisor built his brand equity, by developing a crispy chicken franchise. Franchise prefer to buy a crispy chicken franchise business that has high brand equity. The survey was toward 100 respondent and collected 75 questionnaires from crispy chicken traders in Tegal City. Data analysis techniques using multiple linear regression. The results can conclude that the dimensions of brand equity simultaneously affect business purchase behavior of the crispy chicken franchise in Tegal city.

Data Envelopment Analysis Approach for Efficiency Comparison of Banking System Rendra Erdkhadifa; Risdiana Himmati
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

This study aims to calculate the level of banking efficiency that needs to be known to be associated with the performance of the banking management macro and micro variable. So banking industry in practice can arrange a program to increase efficiency and to anticipate the influence of anything that can makes banking will be lost .Bank with a good the efficiency in general is able to provide good service for customer. Efficiency of bank usually set pricing with the form of the high interest margin .The variables input used in this research is amount of labor .And the output to calculate efficiency are interest income of the money and the amount of funds which has been distributed. Then, comparing two different principle banking between bank syariah mandiri and bank mandiri. By using the method of measurement efficiency with DEA CCR, in two banks was efficient in some specified time. And then using DEA aggressive appears that the efficiency that tends to look the differences between DMU from both banks. From the, observation bank Syariah mandiri is much better because it can reach effieciency 12nd DMU. If calculating unefficiency that bank syariah mandiri also is better than bank mandiri.

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Contact Name
Hengki Tamando

Contact Email
enrichment@iocspublisher.org

Phone
+6281381251442

Journal Mail Official
enrichment@iocspublisher.org

Editorial Address
Romeby Lestari Housing Complex Blok C Number C14, North Sumatra, Indonesia

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Unknown

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Hengki Tamando

Contact Email enrichment@iocspublisher.org

Phone +6281381251442

Journal Mail Official enrichment@iocspublisher.org

Editorial Address Romeby Lestari Housing Complex Blok C Number C14, North Sumatra, Indonesia

Location Unknown, Unknown INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Hengki Tamando

Contact Email
enrichment@iocspublisher.org

Phone
+6281381251442

Journal Mail Official
enrichment@iocspublisher.org

Editorial Address
Romeby Lestari Housing Complex Blok C Number C14, North Sumatra, Indonesia

Location
Unknown,

Unknown

INDONESIA