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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 134 Documents
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Search results for , issue "Vol. 12 No. 5 (2022): December: Management Science And Field" : 134 Documents clear
Senggol market development strategy as a culinary tourism attraction in the city of Gianyar, Bali Francisca Titing Koerniawaty; I Made Sudjana; Putu Eni Oktaviani
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1030

Abstract

This study aims to determine the potential and strategy for developing Senggol Market as a culinary tourism attraction in Gianyar City, Bali. Data analysis used in this research is internal factor analysis using IFAS, external factor analysis using EFAS, and SWOT analysis. The results of the study show that the strategy that can be designed is the Growth (development) strategy with the main strategy of fulfilling the 12 indicators of culinary tourism attractiveness for Senggol Market first so that it is worthy of being said as a culinary tourism attraction, after that then intensify promotions and attract investors. Data analysis used in this research is internal factor analysis using IFAS, external factor analysis using EFAS, and SWOT analysis. The results of the study show that the strategy that can be designed is the Growth (development) strategy with the main strategy of fulfilling the 12 indicators of culinary tourism attractiveness for Senggol Market first so that it is worthy of being said as a culinary tourism attraction, after that then intensify promotions and attract investors. Data analysis used in this research is internal factor analysis using IFAS, external factor analysis using EFAS, and SWOT analysis. The results of the study show that the strategy that can be designed is the Growth (development) strategy with the main strategy of fulfilling the 12 indicators of culinary tourism attractiveness for Senggol Market first so that it is worthy of being said as a culinary tourism attraction, after that then intensify promotions and attract investors.
Factors influencing the decision to visit tourists to Tanah Lot, BALI province Dadang Hermawan; Ni Made Dewi Kansa Putri
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1031

Abstract

Post-pandemic tourism activities in Indonesia have started to improve as indicated by the increasing number of visits. It is also feltby the Province of Bali, especially in the Tanah Lot tourist destinationwhich has become a tourism icon of pride in the province of Bali. The attractions offered can be a driving force for tourists to visit. The decision of tourists to visit is the most important aspect that can increase tourism revenue. Therefore, the decision to visit tourists must be increased through the factors that influence it. Based on these reviews, this study aims to examine and analyze the influence of e-Wom, tourist facilities, and implementation of health protocols on tourists' visiting decisions to Tanah Lot, Bali Province. This research is an associative quantitative study with a sample of 400 tourists visiting Tanah Lot, Bali Province. The data analysis technique uses partial least square analysis. The results of the study concluded that e-Wom and implementation of health protocols had a significant effect on visiting decisions, while tourist facilities did not have a significant effect on visiting decisions.
Company size on corporate social responsibility with the board of commissioners as mediation Erry Setiawan; Dwi Dewianawati; Agus Sunaryo; Buyung Cahya Perdana
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1032

Abstract

Information is a fundamental need for investors and potential investors for decision making. The existence of complete information, accurate and timely allows investors to be rational decision-making so that the results obtained as expected. Demands on companies to provide transparent information, the organization accountable and good corporate governance is increasingly forcing companies to provide information about social activities related to the organization's interaction with the physical environment and social environment, which is made in company annual reports or social reports separately. This study aims to examine some factors that affect the disclosure of corporate social responsibility. This study tried to develop a board of commissioners as the intervening variable of firm size on the disclosure of corporate social responsibility. The sample in this study was determined by sampling purposive. The population was 219 company listed on the Indonesia stock exchange. Data were analyzed using Path Analysis with SPSS. The results indicate that company size does not influence directly on the disclosure of corporate social responsibility, and commissars council cannot serve as an intervening variable in the influence of company size on disclosure of corporate social responsibility.
Analysis of the influence of internal control and competence of village apparatuses on village fund management fraud Rudi Ginting; Suhendar Suhendar; Wildoms Sahusilawane; Mekar Meilisa Amalia; Rahmat Jatnika
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1033

Abstract

This research is motivated by the importance of preventing fraud in village fund management. This study aims to analyze the effect of internal control and competence of village apparatus on village fund management fraud. This research method is a descriptive method with a quantitative approach. The population in this study is all village apparatus in Indonesia. The sample for this research was 100 village officials who were taken by purposive sampling. The data source used in this study is primary data from the results of distributing questionnaires via Google form to the village heads who are the sample. The collected data was processed and analyzed with the help of Excel and SPSS version 24. The results of this study indicate that 1) internal control partially has a positive and significant effect on fraud in the management of village funds, 2) competence of village apparatus partially has a positive and significant effect on fraud in the management of funds village, and 3) internal control and competence of village apparatus simultaneously have a positive and significant effect on village fund management fraud. These findings imply that if the village government wants to prevent fraud in managing village funds, then the village government must improve internal control and the competence of village apparatus.
The effect of price, taste on people’s purchasing interest in batam street food Hendri Herman; Ismet Jayadi; Agung Wahyu; Heri Sumantoro; Habibilah Al Naufal
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1034

Abstract

This research was conducted to determine the influence of price and taste on people's buying interest in street food in Batam city. The sample in this study was street food enthusiasts in Batam city with a total sample of 100 respondents. from the results of the study, it is known that, price has a significant effect on people's buying interest in street food. Therefore, business actors need to pay more attention to setting prices so as not to lose customers. Likewise with taste, from the results of research taste has a significant influence on people's buying interest in street food. Therefore, in order for people to make purchases and repurchases, business actors need to maintain the taste of the product. From the results of simultaneous tests, it can be seen that the price and taste simultaneously have a significant effect on buying interest
Financial literature and nationalism in intention In Share Investor Prospective Millenial Generation Fitri Fitri; Dewi Anggraeni; Nurwahidah Mashuddin; Nulaela
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1035

Abstract

The tendency of increasing stock investment among millennials indicates they are literate in financial literacy. Then, state-owned companies become an attraction for potential investors because they are considered to have promising profit prospects, as well as security in investing. This study aims to analyze the effect of financial literacy on the intention to invest in shares of potential investors among the millennial generation and the influence of nationalism as a mediator. This study uses a survey method with a quantitative approach. We have distributed questionnaires to 250 respondents who are millennials born after the 1980s. Field data were then analyzed using multiregression analysis techniques. We find that financial literacy has a significant effect on investors' intention to buy shares of State-Owned Enterprises (BUMN). Nationalism can also strengthen the relationship of financial literacy with investors' intentions to buy shares of state-owned companies.
Analysis of The Effect of Commitment, Motivation And Human Resources Organization of PT. Maha Green Togar Naibaho; Winfrontstein Naibaho
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.847

Abstract

PT Maha Green is a business that is engaged in the distribution of 4 and 3 Kg Elpiji gas to several bases and consumers, but the method used in ordering Elpiji gas is still using the manual method, namely by approaching the bases one by one without knowing how many empty tubes are available at the base to be filled. , so it takes a lot of time. Therefore PT Maha Green is trying to improve services to the Base and Consumers so that the load and time used to deliver orders are more effective. This study aims to determine the effect of motivation and organizational commitment to employee performance at PT.Maha Green. This study uses survey methods and techniques data collection used is a literature study, questionnaires and interviews. The population in this study are all employees of PT. Maha Green totaled 34 people. This research uses the method simple regression analysis and multiple regression. Data that have been collected and processed using the program SPSS 23. The results showed that motivation and organizational commitment has a significant influence on employee performance either partially or partially simultaneous. Organizational motivation and commitment have greater influence on employee performance if both are increased simultaneously rather than simultaneously Partial.
The Analysis of Regional Tax Revenue in Increasing Regional Original income (PAD) of Deli Serdang Devi Purnama Sari
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1046

Abstract

Regional Tax is the contribution of Regional Taxpayers owed by individuals or entities that are compelled by law, without getting a direct imbalance and are used for regional needs for the greatest prosperity of the people. Local tax collection is used to finance the government and increase local revenue. The purpose of this study was to analyze the Regional Tax Revenue of Deli Serdang Regency in increasing the Regional Original Income (PAD) of Deli Serdang Regency. The type of research conducted in this research is descriptive quantitative. This research was conducted with time series data from 2017-2021. This study uses secondary data sourced from the Financial and Asset Management Agency of Deli Serdang Regency and the Central Statistics Agency. The results of this study indicate that the Regional Tax of Deli Serdang Regency can increase the Regional Original Income of Deli Serdang Regency. It can be seen that every year from 2017 to 2021 the Regional Tax revenue of Deli Serdang Regency can contribute between 65.18% to 79.06% of Deli Serdang Regency's Original Revenue.
Effect of marketing mix, firm generated content, and celebrity endorsement towards customer’s purchase decision in choosing dental hospitals during covid – 19 pandemic Agnella Gwenisa; Rudy Pramono
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.931

Abstract

There were many dental clinics and dental hospitals that experienced a decline in sales and were also changes in people’s behaviour in purchasing decision during the Covid – 19 pandemic. People tend to be more careful and thorough in making decisions in spending. Dental hospitals must still survive, hence dental hospitals can implement marketing mix (product, price, promotion), firm generated content, and celebrity endorsement to attract patients. This study aims to determine how celebrity endorsement, company-generated content, and the marketing mix influence customer purchase decisions during the COVID-19 pandemic. Purposive non-probability sampling was used in this quantitative study, which was conducted on a sample of 100 patients from Trisakti University Dental Hospital. A questionnaire is used to collect the data, which is then analyzed using descriptive and inferential data analysis. In contrast to price, promotion, and celebrity endorsement, it can be concluded that customer purchase decisions regarding dental hospitals are significantly and positively influenced by product and firm generated content. Trisakti University Dental Hospital should do further research in a different time frame and a larger population size. Keywords: Marketing Mix, Firm Generated Content, Celebrity Endorsement, Covid - 19
Factors Influencing Customer Satisfaction In Purchasing Consumer Goods Cindy Octavia; Margaretha Pink Berlianto
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i6.944

Abstract

This study aims to investigate what factors can affect customer satisfaction in buying consumer goods. The population in this study were all users of Pepsodent toothpaste. Data were taken from 270 respondents using PLS SEM which helps in analyzing data and testing research hypotheses. The results of this study are perceived quality has a positive effect on customer satisfaction, perceived value of cost has a positive effect on customer satisfaction, brand identification has a positive effect on customer satisfaction, brand trust has a positive effect on customer satisfaction, lifestyle congruence has a positive effect on customer satisfaction, and brand identification has a positive effect. on customer satisfaction, brand awareness has a positive effect on customer satisfaction, customer satisfaction has a positive effect on brand loyalty, customer satisfaction mediates the influence of consumer-based brand equity dimensions, namely perceived quality, perceived value of cost, brand identification, brand trust, lifestyle congruence, brand identification , brand awareness, to brand loyalty.

Page 13 of 14 | Total Record : 134

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