Enrichment : Journal of Management
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
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<![CDATA[Analysis of the influence of entreprenuership behavior and services business actors on consumer satisfaction at gunung sibayak store Medan ]]>
<![CDATA[Angelika Florencia]]>;
<![CDATA[Ferry Hidayat]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 6 (2023): February: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i6.765
<![CDATA[This study aims to determine the effect of entrepreneurial behavior and services on business actors on consumer satisfaction at Gunung Sibayak Stores, Medan. The sample used was 70 consumers of the Gunung Sibayak Store in Medan who made repeated purchases. Data collection through questionnaires was carried out by providing a google form containing statements to the parties related to the problem. To assess respondents' responses, the authors use a Likert scale that uses several question items to measure individual behavior by responding to 5 choice points on each question item. The analytical method used in this study is the Multiple Linear Regression analysis method with the application of IBM SPSS Statistics 25. The conclusion of this study shows that there is an influence of entrepreneurial behavior on consumer satisfaction at Gunung Sibayak Stores, Medan. The results showed that the t table value was t count 6.509 < t table 1.99601, so it can be concluded that H1 is accepted, which means that there is an influence of entrepreneurial behavior on consumer satisfaction at Gunung Sibayak Stores, Medan. The service of business actors has an effect on customer satisfaction at the Gunung Sibayak Store Medan. The results of the study obtained that the t table value was t arithmetic value 8.165 > t table 1.99601, so it can be concluded that H2 is accepted which means that there is an influence of business actor services on consumer satisfaction at Gunung Sibayak Store Medan]]>
<![CDATA[The influence of customer experience, customer relationship on customer loyalty with service as a moderating variable ]]>
<![CDATA[Ufi Rumefi]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 6 (2023): February: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i6.953
<![CDATA[Based on observations with Mr. Nur Efendik, owner of the "UD Sumber Agung" shop, sales have declined in the last few months due to intense competition, and the interest of buyers has decreased and tends to decline. According to the results of a survey on several "UD Sumber Agung" store customers who moved to other stores, it was stated that the "UD Sumber Agung" store provided poor service because the shop assistants were not friendly to customers making customers uncomfortable in choosing and buying products, besides that customers also complained because the benefits of the product purchased were not as expected and the costs incurred, as well as the lack of a good relationship between the waiter and the customer in terms of guarantees for the goods purchased. The population in this study is the customer of the "UD Sumber Agung" shop, purposive sampling technique with a sample of 50 customers. The results of the study show that the Customer Experience variable has a significant effect on Customer Loyalty. Customer Relationship variables have a significant effect on Customer Loyalty. Customer Experience moderated by service shows no significant effect on customer loyalty. The service-moderated Customer Relationship variable shows that there is a significant influence on customer loyalty..]]>
<![CDATA[The Influence of Customer Trust on Salwa Minimarket Customer Loyalty with Customer Commitment as a Moderating Variable ]]>
<![CDATA[Khamdan Suriyok]]>;
<![CDATA[Arif Syaifudin]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 6 (2023): February: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i6.957
<![CDATA[Based on the results of interviews with several customers of "Minimarket Salwa" in "Minimarket Salwa" in Dukun Gresik District, there were several problems, such as the lack of service when entering there was no greeting like other Minimarkets because they were left joking with friends, food shelves which looks messy and untidy, so that customers are less loyal to shopping at the Minimarket. Several other things make customers disloyal to the Minimarket, such as the incompatibility of the prices of goods on the display rack with the cashier's computer, plus the absence of prices listed when the cashier scans the goods, the inaccuracy of employees regarding expired items that have not been replaced with new ones. The fourth case is change which is often exchanged for candy. The population in this study is "Minimarket Salwa" customers, Purposive Sampling Sampling Technique 40 customers. The results of the research show that the variable Customer Trust has a significant effect on Customer Loyalty. Customer Trust moderated by customer commitment shows no significant effect on customer loyalty.]]>
<![CDATA[Effect of debt, profit, company size and cash flow on financial distress in financial institution companies ]]>
<![CDATA[Hartono Rukmana]]>;
<![CDATA[Mila Yulia Herosian]]>;
<![CDATA[Erlangga Jody Fanggano]]>;
<![CDATA[Calvin Wijaya]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 6 (2023): February: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i6.984
<![CDATA[The purpose of this is to test and analyze how debt, profit, company size, and cash flow affect financial distress in financing companies on the IDX for the 2016-2020 period, either partially or simultaneously. This research includes quantitative descriptive research. The population of this study was 16 financial institution companies on the Indonesia Stock Exchange and the sample used a purposive sampling technique to obtain data from 9 companies with a total of 45 observations. The statistical method is multiple linear regression analysis. The results of the research show that the classical assumptions have met the requirements. Partially (t-test), Debt, Profit, Company Size, and Cash Flow have a significant effect on Financial Distress. Simultaneously (test F) Debt, Profit, Firm Size, and Cash Flow have a significant effect on Financial Distress. The magnitude of the coefficient of determination is 97.8% while the remaining 2.2% of Financial Distress is explained by other variables not examined in this study.]]>
<![CDATA[The effect of liquidity ratio, solvability ratio, activity ratio and ownership structure to the company profitability of consumer goods industry in Indonesian capital market ]]>
<![CDATA[Dimas Moch Cholil Gibran]]>;
<![CDATA[Rohmad Fuad Armansyah]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 6 (2023): February: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i6.1010
<![CDATA[Profitability includes a company’s financial performance measurement indicator used to measure the effectiveness of the company when creating profit by the total utilization of the assets owned. There are several factors that can affect profitability: liquidity, solvency, activity and managerial ownership. The first factor is liquidity, things that should be considered in reviewing the profitability of the company is the influence of low liquidity on profitability. Researchers are looking to test their impact on liquidity, solvency, activity and managerial ownership structure on the profitability of the company. In this study, researchers gave the research limitations. There are variables used, samples studied, and research periods Profitability as a bound variable and Liquidity, Solvability, Activity and Managerial Ownership as a free variable in manufacturing companies listed in BEI 2017-2021 In this section will be explained in the discussion of multiple liner regression analysis of liquidity variables (QR), solvency (DER), activity (PP) and managerial ownership structure (KM) to profitability (ROA). Both simultaneously (f) and partial (test). Liquidity has a significant influence on profitability. Solvability has a significant influence on profitability. Activity has no significant influence on profitability. The Ownership Structure has no significant influence on profitability]]>
<![CDATA[Effect of company profitability, size, and growth on corporate social responsibility disclosure in food and beverage sector companies ]]>
<![CDATA[Endang Mardiati]]>;
<![CDATA[Laila Fitriyah]]>;
<![CDATA[Lutfia Nurlaili]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 6 (2023): February: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i6.1016
<![CDATA[Environmental pollution that occurs due to company activities, one of which is a food and beverage sector companies. This relates to the high level of production that will produce industrial waste to the company and the environment. Besides the environmental pollution carried out, of course every company needs to focus on CSR programs in accordance with the activities of their respective companies, in order to restore balance in the surrounding environment. Based on these conditions, further this research aims to examine the effect of profitability, size, and company growth on CSR disclosure. The population and sample in this study were 60 data from sector companiesfood and beverage registered on the Indonesia Stock Exchange in 2014-2017. This research uses purposive sampling method and secondary data. The analysis technique used is multiple regression analysis. The results of this study indicate that corporate profitability is one of the factors that can influence CSR disclosure. The higher the profitability of the company, the greater the disclosure of CSR made. Meanwhile, the size and growth of the company has no effect on CSR disclosure. This means that the size of the company is not a benchmark in expressing CSR, while company growth can be seen from the behavior of consumers who have not paid attention to companies that do CSR in choosing a product.]]>
<![CDATA[Green human resources management of the small and micro-enterprises in Indonesia ]]>
<![CDATA[Raniasari Bimanti Esthi]]>;
<![CDATA[Indra Setiawan]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 6 (2023): February: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i6.1018
<![CDATA[The sustainability of an environmentally sound business raises the active role of human resources in society, and a running company can be social, economic, and environmental impacts in the long term. In running an environment-based business, small and micro enterprises (SMEs) need to integrate business management and human resources, starting from aligning business goals and preparing corporate culture to concern for welfare. One of the methods used to manage environmental businesses is by implementing Green Human Resource Management (GHRM). The aims of this study were 1) to determine the effect of GHRM on job satisfaction, 2) to determine the effect of GHRM on employee performance, and 3) to determine the effect of GHRM on corporate culture. The population in this study were all SME employees engaged in environment-based businesses. Then the sampling technique was carried out by purposive random sampling. The analytical method used is Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach. The results of this study show that GHRM has a positive and significant effect on job satisfaction, employee performance, and corporate culture.]]>
<![CDATA[Marketing communication strategy of varsity afterskool club jacket products by palugada streetwear on social media instagram ]]>
<![CDATA[Farrah Shaina Fermindra]]>;
<![CDATA[Almira Shabrina]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 6 (2023): February: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i6.1036
<![CDATA[There needs to be a well-developed marketing communication strategy in place before a product can be marketed to potential customers. All businesspeople should pay close attention to this. They are also encouraged to present messages in a way that is both creative and straightforward, so that they may reach the intended audience. Other than that, one of the things to think about is the plan behind picking the right marketing channels. They can now engage in online marketing thanks to the prevalence of social media in the modern digital era. One of the local businesses that utilized this occasion to spread word of their products was Palugada Streetwear. The purpose of this research is to learn how effective Palugada Streetwear's product marketing communication strategy has been at luring new customers from social media platforms. That means presenting the right message and media strategy to get your product noticed. In this investigation, a qualitative approach informed by the constructivist paradigm was utilized. Trio of in-depth interviews with industry insiders and an examination of linked documents on the Palugada Streetwear Instagram account provided the foundation for this study's findings. According to the study's findings, Palugada Streetwear's "Afterskool Club" varsity jackets are being promoted via Instagram, which was selected as the brand's primary channel for disseminating its brand message and media strategy.]]>
<![CDATA[Smile and its impacts on mood forming and purchase intentions in retail business ]]>
<![CDATA[Jappy P. Fanggidae]]>;
<![CDATA[Noldy D. P. Mumu]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 6 (2023): February: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i6.1038
<![CDATA[This study aims to investigate the impact of employee smiles on consumer purchasing interest in shopping centers. Literature in the field of communication shows that facial expressions are a form of non-verbal communication that is very often used and is more trusted by communication partners than verbal communication. In the retail business, business owners always advise their employees to smile in front of customers to get a positive response from customers. We investigate whether a smiling employee can elicit customers' positive (negative) mood, which eventually influences their purchasing intention. To achieve the research objectives, this research used quantitative experimental methods. Theoretical and practical implications of the study are discussed in this paper.]]>
<![CDATA[Start-up fintech valuation (financial capital) ]]>
<![CDATA[Frastio Oktaviano Amchory]]>;
<![CDATA[Abdurrahman]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 6 (2023): February: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i6.1041
<![CDATA[In today's modern era, technological advances have supported the financial world in creating financial technology (fintech). One example of a fintech business is Peer to Peer Lending (P2P Lending) or Online Loans. In Indonesia, this business is growing rapidly and has good prospects, so it is hoped that P2P Lending companies can take the floor on the Indonesia Stock Exchange (IDX) to be able to attract foreign and domestic investors. One of the first fintech companies in Indonesia is Danamas. Danamas is registered and has total assets of Rp. 729,927,465,119. Before taking the floor on the IDX, it is necessary to calculate the correct valuation for Danamas. This study aims to calculate the valuation of Danamas as a fintech company. This research was conducted by processing Danamas financial report data for 2018-2020. The valuation method used is a combination of the Damodaran method and The First Chicago method with the Pre-tax Profit Margin history as a reference for obtaining estimated profits for the next 5 years. The results of this study are the company's value of Rp. 739,852,225,899. This is a positive valuation result because the company's value is greater than the total value of its assets.]]>
