Enrichment : Journal of Management
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
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<![CDATA[The role green marketing and product knowledge in strengthening consumer purchasing decisions for compost fertilizer at Tegal District ]]>
<![CDATA[Sari Wiyanti]]>;
<![CDATA[Muhammad siddik Erdi Wicaksana]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i3.1533
<![CDATA[This study aims to analyze the extent of the influence of green marketing and product knowledge in influencing the purchase decision of compost fertilizer from Dinas Lingkungan Hidup (DLH) of Tegal Regency. This research method uses a non probability sampling technique with incidental sampling method, the sample used was 100 respondents. The analysis technique used is Multiple Regression Analysis and t test, F test and coefficient of determination. The results of the study based on the t test obtained by Green Marketing on purchasing decisions, the tcount value is 8.290, which means tcount> ttable, namely 8.290> 1.661 with a sig value. 0.000 <0.05 means H1 is accepted. Product Knowledge on purchasing decisions obtained a tcount value of 5,288 which means tcount> ttable, namely 5,288> 1.661 with a sig value. 0.000 <0.05 means H3 is accepted. The results of the F test obtained an Fcount value of 114.927, meaning that Fcount> Ftabel or 114.927> 2.689 with a sign value of 0.000 <0.05, which means H3 is accepted. Green Marketing and Product Knowledge have a positive and distributed effect simultaneously on consumer purchasing decisions for compost fertilizer from the Dinas Lingkungan Hidup (DLH) Tegal Regency.]]>
<![CDATA[The influence of brand image promotion and product quality on the purchase decision of hammerstout products ]]>
<![CDATA[Wlfrin Nando Sanjaya]]>;
<![CDATA[Andhi Sukma]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i3.1535
<![CDATA[This study examines the level of purchasing decisions of Hammerstout Products. The urgency of this study raises a problem that occurred to Hammerstout. Consumer purchasing decisions on a product will also be obtained from marketing. A marketing there is a marketing mix that will distribute or combine marketing activities to increase sales of products or services. Therefore, research is conducted to increase sales by combining various marketing activities at one time. This study aims to analyze brand image, promotion and product quality on the purchase decision of Hammerstout Products. The research method used is quantitative research method. The population in this study was all consumers of Hammerstout Products. Sampling is done by Probability Sampling technique. The number of samples was determined as many as 100 people. The primary data collection method used is to use the distributed questionnaire media. The statistical test used is multiple linear regression. Research shows that brand image, promotion and product quality influence the purchase decision of hammerstout products with an influence of 80.5% in a positive direction, which is dominated by promotion and the remaining 19.5% is explained by other factors that are not studied.]]>
<![CDATA[Analysis of factors influencing interest in the use of mobile Banking ]]>
<![CDATA[Sri Liniarti]]>;
<![CDATA[Rizky Surya Andhayani Nasution]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i3.1536
<![CDATA[This study aims to examine what factors determine bank customers in the use of mobile banking services. This research method is quantitative discriptive, which is an approach that describes problems based on data in the form of numbers, then further analyzed for conclusions. This study took a sample of bank customers who have used mobile banking. Samples were taken using axial sampling techniques, from the number of respondents 101.Testing was carried out using the Spss program. Of the four variables in this study, three of them are proven, namely the perception of ease of use, risk perception affecting customers and access ability has a significant effect on interest in using mobile banking services. While the variable of perceived benefits does not have a significant effect on interest in using mobile banking services.]]>
<![CDATA[Application of the Technology Acceptance Model (TAM) in testing the acceptance model of application BORN (Business & Operational Risk Management Nindya Karya) ]]>
<![CDATA[Bunga Natalia Hutauruk]]>;
<![CDATA[Saparso Saparso]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i3.1537
<![CDATA[This research aims to determine the effect of Perceived Ease Of Use Perceived Ease Of Use and Perceived Usefulness on Behavioral Intention with Attitude Towards Using as an Intervening Variable in the BORN (Business & Operation Risk Management Nindya Karya) application. The population in this study were all employees of PT. Nindya Karya who used BORN (Business & Operation Risk Management Nindya), especially in the scope of the project in accordance with the PIC Risk determination of the project risk officer and processed using Structural Equation Model (SEM) analysis with SEM PLS software. Based on the research results obtained empirical facts in the form of: 1) There is a significant positive effect the variable Perceived Usefulness influences Behavioral Intention; 2) There is a positive influence of the Perceived Ease of Use variable on Behavioral Intention; 3) There is a significant positive effect of Perceived Usefulness variable on Attitude Towards Using; 4) There is a significant positive effect of the Perceived Ease of Use variable on Attitude Towards Using; 5) There is a positive influence of Attitude Towards Using variable on Behavioral Intention; 6) Perceived Usefulness does not significantly mediate the positive effect on Behavioral Intention mediated by Attitude Towards Using; 7) Perceived Ease of Use does not significantly mediate the positive effect of Behavioral Intention on Attitude Towards Using.]]>
<![CDATA[The effect of service quality in moderating the influence of brand image and marketing mix on consumer purchase decisions motorku multipurpose products ]]>
<![CDATA[Hastomo Nugroho]]>;
<![CDATA[Rudy C. Tarumingkeng]]>;
<![CDATA[Eka Desy Purnama]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i3.1538
<![CDATA[The development of the financing industry has increasingly created competition, especially during and after the Covid-19 pandemic. Sales data for the last four years of the multipurpose product MotorKu WOM Finance Purwokerto (2019-2022) recorded fluctuating numbers. In 2020 and 2021 there will be a decrease in sales compared to 2019, this indicates a decrease in purchasing decisions by consumers, one of which is due to the conditions of the Covid-19 pandemic crisis which has caused decreased income and people's purchasing power. However, sales profit from MotorKu product is the biggest contributor for branch profit. So, that is needed efforts to increase sales to boost profit growth in line with the post-Covid-19 economic improvement. This study aims to determine the effect of service quality in moderating the effect of brand image and the marketing mix on consumer purchasing decisions for PT MotorKu multipurpose products. WOM Finance Purwokerto Branch. The sample in this study was 140 respondents from a total population of 1338. The data were obtained through random distribution of questionnaires. Data analysis technique uses SmartPLS version 3.3.3 software. From the results of the analysis it was found that brand image and marketing mix each had a significant positive effect on consumer purchasing decisions, service quality had a negative significant effect in moderating the effect of brand image on consumer purchasing decisions, and service quality had a significant positive effect in moderating the effect]]>
<![CDATA[The effect of transformational leadership and work motivation on teacher performance in SMP Negeri 17 Cirebon City ]]>
<![CDATA[Vina Andita Pratiwi]]>;
<![CDATA[Endah Budiastuti]]>;
<![CDATA[Sri Hartati]]>;
<![CDATA[Nur Alia Sumanti]]>;
<![CDATA[Yenni Rohmatun]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i3.1541
<![CDATA[This study was to determine the effect of transformational leadership style and work motivation on teacher performance at SMP Negeri 17 Kota Cirebon. The type of research used is a quantitative approach with multiple linear regression analysis techniques. The type of data used is primary data obtained through a questionnaire using SPSS for windows version 16. Secondary data is obtained from school data as well as several books and journals that can be accounted for. The sample in this study is 46 respondents which is the population of this study. The results of this study are that there is a significant influence between transformational leadership style and work motivation on teacher performance at SMP Negeri 17 Kota Cirebon. Based on the rules of the accepted hypothesis that the analysis test shows Tcount 3.931 > Ttable 2.017 with a significance value of 0.000 <0.050. There is no significant influence between work motivation on teacher performance at SMP Negeri 17 Kota Cirebon. Based on the accepted hypothesis, the analysis test shows Tcount 1.500 > Ttable 2.017 with a significance value of 0.141 > 0.050. There is a simultaneous significant effect of transformational leadership style and work motivation on teacher performance at SMP Negeri 17 Kota Cirebon. Based on the accepted hypothesis, this can be seen from the analysis Fcount 69.581 > Ftable 3.209 with a significance level of 0.000 <0.050. The research can have several expected implications, consist of improvement in teacher performance, enhanced educational outcomes, better school management and leadership training, motivation strategies, contribution to knowledge, policy formulation, and professional development.]]>
<![CDATA[Women's work motivation in small and medium enterprises convection ]]>
<![CDATA[Mochamad Mochklas]]>;
<![CDATA[Indra Nur Fauzi]]>;
<![CDATA[Hafidulloh Hafidulloh]]>;
<![CDATA[Sofiah Nur Iradawaty]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i3.1542
<![CDATA[The existence of Small and Medium Enterprises has an important role in improving the welfare of the community, where convection is one of the SMEs that absorbs a lot of female workers. Human Resources is the main factor that drives the company, and work motivation is the drive to carry out work based on potential strengths originating in the workers. This study aims to describe the motivation of women who work in SMEs, where women also have a dual role as housewives who have jobs that are no less difficult to take care of the house and to work to increase income. The research method uses a quantitative descriptive approach, namely to describe, examine, and explain something that is studied as it is, and draw conclusions from the phenomena observed using numbers. The results of this study indicate that women who work in small and medium-sized convection SMEs have high school education, are of productive age and almost all of them are married. This condition causes women to accept jobs as they are in accordance with existing conditions, choosing jobs that are closer to home and working hours that are more flexible. The intrinsic motivation of women workers who work in this convection company is more dominantly perceived by the indicator of hope, and the extrinsic motivation of women workers who work in this convection company is more dominantly perceived by environmental indicators, namely the environment around the house]]>
<![CDATA[DESCRIPTIVE ANALYSIS OF THE WORK MOTIVATION OF STATE CIVIL APPARATUS IN THE SCOPE OF GOVERNMENT ORGANIZATION OF KUPANG CITY ]]>
<![CDATA[Jefirstson R Riwu Kore]]>;
<![CDATA[Fellyanus Habaora]]>;
<![CDATA[Firda Richset Riwu Kore]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i3.1544
<![CDATA[The purpose of this research is to understand and determine the category of work motivation characteristics of State Civil Apparatus within the scope of the Government Secretariat of the City of Kupang, East Nusa Tenggara. This research was conducted for 6 months, from January to July 2023 using a purposive stratified proportional sampling method to 370 civil apparatus of the Kupang City Government. The types of data used are primary data and secondary data obtained by distributing questionnaires, interviews, and documentation. The data analysis used a class range table from the Likert scale analysis technique. The results showed that the work motivation of the State Civil Apparatus within the scope of the Kupang City Government is still in the medium category or tends to be socially oriented and can be an obstacle in achieving the vision and mission of regional heads or government performance. The characteristics of needs in the motivation theory that need to be maintained are security, social, and self-esteem needs, while the needs for autonomy and self-actualization need serious attention to be maximized.]]>
<![CDATA[Investigation of the effect of financial performance on company value with corporate social responsibility as a moderating variable in sub-sector industry manufacturing companies listed on the Indonesia stock exchange ]]>
<![CDATA[Seri Suriani]]>;
<![CDATA[Ida Ayu Putu Megawati]]>;
<![CDATA[Nurcahya Hartaty Posumah]]>;
<![CDATA[Deni Apriansyah]]>;
<![CDATA[Irwan Moridu]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i3.1546
<![CDATA[This observe targets to decide the effect of economic overall performance (ROA) on company cost, and to determine whether or not Corporate Social Responsibility (CSR) is capable of moderate the impact of economic overall performance on organization cost in chemical production corporations listed at the Indonesian Stock Exchange. Sampling in studies the use of purposive sampling. The company's monetary file facts taken is the yearly monetary record. The analytical technique used is easy linear regression evaluation for speculation I and a couple of regression evaluation and moderating regression evaluation for hypothesis II. The results of the study the use of easy linear regression analysis display that the tcount value of four.032 with a significance of zero.000 is decrease than α = five% or 0.05, so the outcomes of this look at assist the proposed speculation (H1), this indicates monetary overall performance ( ROA) has a effective impact on firm price. While the evaluation of the moderating variable shows that the R Square fee in the first regression is zero.504 or 50.4%, even as after the second regression equation the R Square fee increases to zero.676 or sixty seven.6%. Thus, it can be concluded that the proposed hypothesis (H2) is time-honored. This indicates that Corporate Social Responsibility moderates the impact of economic performance (ROA) and firm price.]]>
<![CDATA[Factor analysis of online repurchase intention on telemedicine services ]]>
<![CDATA[Johan Hendri Prasetyo]]>;
<![CDATA[Ch. Endah Winarti]]>;
<![CDATA[Yohanes Ferry Cahaya]]>;
<![CDATA[Markonah Markonah]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i3.1548
<![CDATA[Massive development that currently happen in digital world may affects various industrial sectors, including the health industry with its application of telemedice services. Through this phenomenon, this research has purpose to analyze the factors which could affecting online repurchase intention in one of the telemedicine services in Indonesia, namely Halodoc. The research method used is quantitative-causality through 200 respondents which taken by snowball method and then analyzed through PLS-SEM modeling. Research findings show the direct influence of e-service quality and e-recovery in increasing e-loyalty and online repurchase intention, moreover e-loyalty also found to have direct and indirect effect in boosting online repurchase intention.]]>
