Garuda - Garba Rujukan Digital

Brand Equity, Brand Image Terhadap Customer Value Pada Lembaga Kursus Dan Pelatihan Iradawaty, Sofiah Nur; Airlangga, Ichwan Bagus
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 8, No 3 (2021): JMBI UNSRAT Volume 8 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v8i3.36200

Courses and Training Institutions (LKP) need to develop themselves to the market so that they are able to survive in the face of increasingly high competitors due to the technological revolution and can still help the government provide solutions to social problems in the community through areas of expertise of interest and conduct competency tests or certification of abilities. of this study is to determine whether brand equity, brand image affect the customer value of LKP both partially and simultaneously. The approach used in this study is descriptive research through sample data with the Isaac and Michael approach and obtained a total sample of 133 people. The results of the study indicate that brand equity has no effect on customer value and brand image. Simultaneously, brand equity and brand image have a significant influence on customer value. The conclusion of this study is that the main problem in LKP is in the brand equity variable in dealing with its competitors and responding to existing market competition

THE EFFECT OF LEADERSHIP STYLE ON WORK PRODUCTIVITY OF EMPLOYEES IN HRD PT. BEAUTIFUL PULP AND PAPER TIPS, CIKANDE, SERANG, BANTEN Sofiah Nur Iradawaty
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 7, No 1 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i1.969

This study aims to identify how is the relationship between leadership style and employee productivity of the HRD PT. Indah Kiat Pulp and Paper, Cikande, Serang, Banten.The research model used in this research is quantitative and descriptive. The data collection methods used include observation, questionnaires, and literature review according to research objectives. This study uses a sample of 49 employees of PT. Indah Kiat Pulp and Paper, Cikande, Serang, Banten using the saturated sample technique.from test results, it is known that the value of linear regression test for Leadership Style data on productivity data is obtained by a correlation coefficient of 0.548, it means that there is an influence between Leadership Styles on employee productivity. While the coefficient of determination of 0.300 which means the magnitude of the leading style is able to influence productivity as much as 30% while 70% is influenced by other factors not examined. Regression testing gets the regression results with the equation = 17.704 + 0.599X. The result of t-test is more than t-table (4.492>1.685) and the significance scale is 0.05, then H0 is accepted and Ha is rejected. From the significance test, it is proved that there is a positive relationship between the leadership style on employee work productivity

KETAHANAN OBAT TRADISIONAL DAN PENGUATAN DENGAN E COMMERCE BAGI UMKM TAHURA JERUK LAKARSANTRI SURABAYA Masliyah Masliyah; Sofiah Nur Iradawaty; Dwi Mei Riya Ristanti
Prosiding Conference on Research and Community Services Vol 5, No 1 (2023): Fifth Prosiding Conference on Research and Community Services
Publisher : STKIP PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pengabdian masyarakat ini bertujuan untuk memberikan pengetahuan / mensosialisasikan ilmu dan pengetahuan tentang budidaya tanaman TOGA secara alami /ramah lingkungan serta mensosialisasikan ilmu dan pengetahuan tentang digital marketing (E Commerce ) bagi UMKM TAHURA Jeruk Lakarsantri Surabaya. Berdasarkan hasil qesioner awal saat bertatap muka langung dengan warga UMKM TAHURA Jeruk diperoleh data hampir 90 % warga sudah mengetahui tentang TOGA namun hampir 95 % warga UMKM di pekarangan rumahnya tidak ada TOGA.. Hasil wawancara secara mendalam dan observasi dengan beberapa UMKM diketahui belum terlalu paham dalam penggunaan ICT dalam melakukan usaha. Cara pemasaran yang dilakukan hanya menerima pesanan melalui media sosial yaitu facebook dan whatsapp. Kendala yang dialami oleh beberapa UMKM tersebut adalah kurangnya pengetahuan dan keterampilan dalam menggunakan teknologi, tidak mempunyai rencana/strategi untuk mengembangkan bisnis secara online. Kegiatan Pengabdian Masyarakat pada warga UMKM TAHURA Jeruk pada tahap awal dengan mensosialisasikan Ilmu dan pengetahuan tentang Tanaman TOGA dengan penanaman secara alami/ ramah lingkungan bagi UMKM TAHURA Jeruk Lakarsantri Surabaya. Selain itu memberikan atau mensosialisasikan Ilmu dan pengetahuan tentang digital marketing (E Commerce). Tahap selanjutnya adalah melakukan ABDIMAS berupa pemberian dan pembudidayaan TOGA secara alami atau ramah lingkungan dan Pelatihan digital marketing (E Commerce) bagi UMKM TAHURA Jeruk Lakarsantri Surabaya. Diikuti semua UMKM dan warga sekitar tempat pelaksanaan pelatihan. Kesimpulan Pengabdian masyarakat ini adalah adanya peningkatan status kesehatan, pengetahuan tentang TOGA dan manfaatnya dan keterampilan didalam penggunaan ICT, dengan digital marketing (E Commerce)

Women's work motivation in small and medium enterprises convection Mochamad Mochklas; Indra Nur Fauzi; Hafidulloh Hafidulloh; Sofiah Nur Iradawaty
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1542

The existence of Small and Medium Enterprises has an important role in improving the welfare of the community, where convection is one of the SMEs that absorbs a lot of female workers. Human Resources is the main factor that drives the company, and work motivation is the drive to carry out work based on potential strengths originating in the workers. This study aims to describe the motivation of women who work in SMEs, where women also have a dual role as housewives who have jobs that are no less difficult to take care of the house and to work to increase income. The research method uses a quantitative descriptive approach, namely to describe, examine, and explain something that is studied as it is, and draw conclusions from the phenomena observed using numbers. The results of this study indicate that women who work in small and medium-sized convection SMEs have high school education, are of productive age and almost all of them are married. This condition causes women to accept jobs as they are in accordance with existing conditions, choosing jobs that are closer to home and working hours that are more flexible. The intrinsic motivation of women workers who work in this convection company is more dominantly perceived by the indicator of hope, and the extrinsic motivation of women workers who work in this convection company is more dominantly perceived by environmental indicators, namely the environment around the house

The Effect of Compensation on Container Driver Discipline: The Mediating Role of Work Motivation Mochklas, Mocahamad; Silvia, Maulana Anifa; Iradawaty, Sofiah Nur; Hafidulloh, Hafidulloh
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 20, No 1 (2024): April
Publisher : Research Institution and Community Service Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v20i1.3567

Container drivers often face problems related to work discipline, including punctuality, performance, consistent attendance, and financial difficulties. These problems include on-time arrival, schedule efficiency, the effect of fatigue and stress on performance, disruption to attendance due to health factors, and financial difficulties that require company assistance through a good funding system. Container drivers in the export-import trade have a large contribution to the punctuality of delivery, therefore truck driver work discipline is the main factor that influences the productivity and performance of container drivers. Container drivers who work with full work discipline have a good impact on the development of transportation service companies, therefore this research aims to analyze the influence of compensation and work motivation on container driver discipline. This research uses quantitative methods, where the population in this study is PT container drivers. Multi Trans Surabaya. A total of 63 people met the criteria to become respondents in this research. The incoming data was processed using SEM_PLS. The results of this research are that compensation has a significant positive effect on the work discipline of container drivers, compensation has a significant positive effect on the work motivation of container drivers, work motivation has a significant positive effect on the work discipline of container drivers and work motivation mediates the effect of compensation on the work discipline of container drivers.

PENGOBATAN TRADISIONAL MENJADIKAN WARGA BANJAR MELATI RT 06 JERUK LAKARSANTRI PEDULI BUGAR MANDIRI SEHAT ALAMI Masliyah, Masliyah; Iradawaty, Sofiah Nur; Haninda, Rizka Novianty
Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Vol 11 No 3 (2024): Oktober
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Masyarakat (LP3M) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/ppkm.v11i3.8058

Pengabdian masyarakat ini bertujuan untuk memberikan pengetahuan/mensosialisasikan ilmu dan pengetahuan tentang pengobatan tradisional yang sangat popular dan di minati masyarakat Indonesia yakni Akupresure, Bekam dan Totok punggung pada warga Banjar Melati RT 06 Kelurahan Jeruk Lakarsantri Surabaya. Berdasarkan hasil survey awal saat bertatap muka langung dengan warga RT 06 Banjar Melati Kelurahan Jeruk dengan menanyakan apakah sudah mengenal Akupresure, Totok punggung serta Bekam, dan diperoleh jawaban sekitar 80% warga belum tahu tentang Akupresure dan Totok Punggung, sedangkan tentang Bekam 70% warga yang belum tahu. Data warga RT 06 Banjar Melati ini lebih kurang 70% adalah usia produktif namun di usia yang relative masih muda banyak yang menderita Hipertensi, Diabetes, nyeri/linu pada lutut, sakit punggung bahkan ada yang terkna stroke dan sudah bertahun tahun melakukan pengobatan medis. Oleh karena itu pada warga RT 06 Banjar Melati diperkenalkan pengobatan tradisional dengan Metode Akupresure, Totok Punggung (TOPUNG) dan Bekam. Pengobatan tradisional ini berdasarkan Jurnal hasil penelitian bisa mengatasi sakit kolesterol pada kondisi urgen, darah tinggi, Gula darah, dan gatal-gatal. Pengobatan tradisional ini tidak hanya diperuntukkan bagi orang dengan usia tua, bagi remaja juga bisa dilakukan pengobatan seperti ini, hal ini dikarenakan dampak atau efek dari pengobatan dengan Metode Bekam, Akupresure dan TOPUNG dan tidak berbahaya. Selain itu apabila dilakukan secara rutin dengan berBekam, tiap bulan dampak yang terjadi adalah kulit akan semakin bersih dan cerah hal ini karena peredaran darah selalu berganti dengan di buangnya darah yang sudah usang. Kegiatan Pengabdian Masyarakat pada warga RT 06 Banjar Melati Kelurahan Jeruk Lakarsantri Surabaya, meliputi pengobatan dengan Terapi Bekam, Akupresure, TOPUNG. Diikuti kurang lebih 45 orang peserta, 60% ber usia rata- rata 40 tahun, dengan keluhan terbanyak adalah sakit pada lutut, kolesterol dan diabetes. Setelah dilakukan pengobatan dengan Bekam bekam, Akupresure, TOPUNG kegiatan yang dilakukan selanjutnya adalah memberikan pelatihan Bekam, dan TOPUNG pada warga RT06 Banjar Melati dengan tujuan bisa melakukan terapi mandiri. Kesimpulan PKM ini adalah adanya peningkatan status kesehatan, pengetahuan tentang Pengobatan Tradisional dan manfaatnya juga keterampilan terapi secara mandiri.

VILLAGE-OWNED BUSINESSES AS A STRATEGY TO ENHANCE THE LOCAL ECONOMY IN SEDAPURKLAGEN VILLAGE, GRESIK, EAST JAVA Imamah, Nurul; Rahmasari, Anggraeni; Noviandari, Indah; Iradawaty, Sofiah Nur; Gintara, Mohammad Yoga
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 3 (2024): IJEBAR, VOL. 8, ISSUE 3, September 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i3.14912

The purpose of this research is to analyze the role and impact of BUMDes (Village-Owned Businesses) in enhancing the local economy of Sedapurklagen Village, Benjeng, Gresik, East Java, Indonesia. This field-based study utilizes triangulation techniques including observation, interviews, and documentation, and employs a qualitative descriptive approach. The findings demonstrate that BUMDes plays multiple significant roles in improving the community's economy. It acts as a facilitator, assisting in all tasks related to planning business entities to be established by the community. Furthermore, BUMDes also serves as a mediator, facilitating the management of business entities to achieve business goals and plans, and acts as a motivator by spearheading and inspiring business entities to drive community improvement. One challenge faced by BUMDes management in Sedapurklagen Village is the need to build more trust within the community and managing limited available capital. In order to gain community trust, BUMDes must provide tangible evidence. Communities that have faith in BUMDes can aid in convincing other communities, while the younger, more educated village members can assist in promoting the understanding of BUMDes to communities that are not yet familiar with its functions.

The Impact of Village Government Size, Wealth, and Intergovernmental Revenue on Village Financial Performance in Krian District, Sidoarjo, East Java Imamah, Nurul; Iradawaty, Sofiah Nur; Rahman, Arief; Fauziah, Dien Ajeng; Siswati, Endang
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.3486

This study aims to analyze the impact of village government size, wealth, and intergovernmental revenue on village financial performance. The research method used is descriptive quantitative. The population in this study included all villages in the Krian sub-district, and sampling was determined by purposive sampling method with a total observation sample of 30 villages. The data analysis method uses Multiple Linear Regression techniques. The study found that village financial performance is positively and significantly influenced by size and wealth, but not by intergovernmental revenue. However, when considering all three factors together, size, wealth, and intergovernmental revenue have a significant impact on village financial performance. Village government financial performance refers to the ability of the village to explore, manage, and utilize its financial resources to support the government system, community services, and village development, without full dependence on the central government. The implications of this research are to support the performance of a healthy village government. The originality of this research is in health and intergovenmental revenue.

THE WORK ETHOS OF KENJERAN BEACH TRADERS: A STUDY OF HARD WORK, SMART WORK, AND SINCERE WORK IN THE COASTAL TOURISM INDUSTRY Mochklas, Mochamad; Panggayudi, Dwi Songgo; Hafidulloh, Hafidulloh; Iradawaty, Sofiah Nur; Pinaraswati, Sandra Oktaviana
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 12 No. 1 (2024)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v12n1.p57-78

Pedagang di kawasan wisata pantai Kenjeran merupakan salah satu kelompok masyarakat yang memiliki peran penting dalam perekonomian dan pembangunan daerah, etos kerja merupakan salah satu faktor yang mempengaruhi kesejahteraan dan perkembangan dan kualitas kawasan wisata pantai Kenjeran secara keseluruhan. Pedagang di pesisir pantai Kenjeran merupakan pekerja yang keras, cukup religius dan memiliki pemikiran yang luhur mengenai pekerjaannya. Penelitian bertujuan menganalisa etos kerja pedagang di pantai Kenjeran, hasil dari penelitian ini bisa dimanfaatkan sebagai pedoman untuk memperbaiki etos kerja para pedagang, pelaku UMKM yang melakukan usahanya di pantai Kenjeran Surabaya dalam membuat strategi pengembangan sumber daya manusia. Metode penelitian ini adalah kuantitatif dengan jenis penelitian asosiatif kausal. Teknik sampling dalam penelitian ini dengan menggunakan sampel jenuh, di mana populasi penelitian ini pedagang di pantai Kenjeran Surabaya dan sampel penelitian ini 71 pedagang yang tersebar di pantai Batu, Pantai Kenjeran Lama dan Pantai Kenjeran Baru. Setelah data diolah dan dianalisis dengan menggunakan SEM PLS, di peroleh temuan bahwa 90,3% etos kerja pedagang di pantai Kenjeran dipengaruhi oleh kerja keras, kerja cerdas dan kerja ikhlas, sedangkan 9,7% sisanya dipengaruhi oleh variabel lain yang tidak diteliti, serta menemukan bahwa kerja keras memiliki pengaruh positif dan signifikan, sedangkan kerja cerdas dan kerja ikhlas memiliki pengaruh negatif dan tidak signifikan terhadap etos kerja pedagang di pantai Kenjeran Surabaya.

VILLAGE-OWNED BUSINESSES AS A STRATEGY TO ENHANCE THE LOCAL ECONOMY IN SEDAPURKLAGEN VILLAGE, GRESIK, EAST JAVA Imamah, Nurul; Rahmasari, Anggraeni; Noviandari, Indah; Iradawaty, Sofiah Nur; Gintara, Mohammad Yoga
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 3 (2024): IJEBAR, VOL. 8, ISSUE 3, September 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i3.14912

The purpose of this research is to analyze the role and impact of BUMDes (Village-Owned Businesses) in enhancing the local economy of Sedapurklagen Village, Benjeng, Gresik, East Java, Indonesia. This field-based study utilizes triangulation techniques including observation, interviews, and documentation, and employs a qualitative descriptive approach. The findings demonstrate that BUMDes plays multiple significant roles in improving the community's economy. It acts as a facilitator, assisting in all tasks related to planning business entities to be established by the community. Furthermore, BUMDes also serves as a mediator, facilitating the management of business entities to achieve business goals and plans, and acts as a motivator by spearheading and inspiring business entities to drive community improvement. One challenge faced by BUMDes management in Sedapurklagen Village is the need to build more trust within the community and managing limited available capital. In order to gain community trust, BUMDes must provide tangible evidence. Communities that have faith in BUMDes can aid in convincing other communities, while the younger, more educated village members can assist in promoting the understanding of BUMDes to communities that are not yet familiar with its functions.

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