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INDONESIA
Enrichment : Journal of Management
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Articles 1,382 Documents
Sustainable Tourism Development in the Village of Rancabango: Maintaining and Developing Local Wisdom Juju Jumaedi
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

The tourism industry is one of the largest industries in the world. The tourism industry can absorb a large number of workers, be able to increase income and the economy and can make a large contribution to a country. This has prompted many countries to be interested in developing tourism as a development sector, especially for developing countries including Indonesia. As one of the largest industries in the world, tourism development is expected to be able to improve the economy so that it can improve the welfare of the people where tourism is developed. In addition, tourism can provide benefits for the preservation of nature, culture and the environment and is sustainable, such as sustainable tourism management in the Garut Regency area, precisely in the village of Rancabango. This study uses a descriptive method with a qualitative approach and data triangulation analysis, the results of the study explain that, sustainable tourism development is a development concept that pays attention to elements that are not only the potential of the village physically, but also involve ecology, culture and ecology so that the benefits of development continue. sustainable because the building blocks of development are well maintained. The concept of sustainable development is still a popular issue and goal in this era because the concept of sustainable economics does not only manage the economic system, but considers environmental aspects. One of them is Village Owned Enterprises. BUMDES is a pillar of village economic development and development in responding to the challenges and potentials of the currently developing economic system. BUMDES is a forum managed by the Village and/or inter-Village cooperation to manage and develop activities in the economic field while carrying out an orientation to public services and social development for improving the welfare of rural communities
Community-Based Tourism as a Strategy for Economic Empowerment of Suntenjaya Village Darmawangsa
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

Tourism is one type of labor-intensive industry that is able to encourage all aspects of community problems, starting from economic, social, cultural, and other aspects that affect the community. One of the developments of tourism through the concept of community base tourism (community-based tourism) is tourism development where all tourist activities take place and mingle with rural communities. Management of this form of CBT, the community will have a sense of belonging to tourist attractions both in terms of planning, management, and development. It aims to help tourists achieve satisfaction in tourism. the management of the CBT model is also able to improve the welfare of local communities in tourist attractions from various sectors. This study uses a descriptive method with a qualitative approach and data triangulation analysis, the results of the study explain that Suntenjaya Village, also known as Batu Loceng Village, has a relatively original tradition and culture. This condition can be observed from the structure of people's houses, typical food, agricultural systems, arts, crafts, traditions, rituals, myths, religions, and other local wisdom. This tourist village prioritizes local wisdom and teaches its people ethics and moral values ​​such as mutual cooperation, tolerance, protecting and preserving nature, and respecting their own culture by protecting nature and culture. This tourist village began to develop because of the idea of ​​the Batu Loceng kabuyutan figure. In the tourism program, tourists are invited to enjoy a variety of arts, food, performances, farming patterns, games and even the structure of the traditional house of the local community that still maintains local wisdom
Effect Of Ecommerce Post-Purchase Activities On Customer Retention In Shopee Indonesia Margaretha Pink; Nicoline Djohan
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

The purpose of this paper is to understand the relationship between post-purchase activities with customer satisfaction and customer retention in Shopee Indonesia. This research is intended to provide deeper literature insight related to customer service, shipping, tracking, return, and order fulfilment in ecommerce setting which can be used as managerial guidance. Data from 412 respondents which are Shopee Indonesia users were collected through questionnaire using purposive sampling method and analyzed using SmartPLS version 3.0. Findings of the research shows significant positive effect of customer service, shipping, return and order fulfilment on customer satisfaction. It is also found that customer satisfaction leads to customer retention. This study aims to provide relevant knowledge regarding the importance of customer service, shipping, tracking, return, and order fulfilment in online shopping environment which can be implemented to satisfy and retain online customers.
Antecedents Relationship Commitment to Postpaid Service Products during the Covid 19 Pandemic Nora Anisa Br Sinulingga; Risa Kartika Lubis; Harsyat Raq; Amanada Dwi Stephanie
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

During the Covid-19 Pandemic that occurred in the world, people communicated digitally, where Communication is one of the most important human needs. Along with advances in technology, nowadays consumers can easily communicate with other people using cell phones. The trend of cell phone usage itself is increasing. According to Gronross (2014) to build and maintain relationships with consumers, what is needed is to build good communication between companies and consumers. The results of this study are expected to be in the form of a model that can be used as a source of discussion, learning resources, learning resources and sources of inspiration for users of the "Kartu Halo" Postpaid Service. For that ServicePostpaid “Hello Card” constantly innovating products to satisfy their consumers, while the respondents in this study are service users Postpaid “Hello Card” in Medan, North Sumatra.
The Influence of Shopping Lifestyle and Fashion Involvement on Impulse Buying zahara meuita
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

Business in Indonesia growth rapidly. One of the factors that influence the growth of the retail business is the very rapid growth in the number of consumers, especially middle-class consumers in Indonesia. Currently, shopping is not only to meet needs, the influence of trends in the community creates an impulse to view that shopping is a necessity and demands to buy the product or item. The era of globalization has brought people into consumptive behavior, where shopping has become a lifestyle. Therefore, the researcher intends to determine the effect of shopping lifestyle and fashion involvement on impulse purchases. The method in this study is a literature study based on previous research with criteria that are in accordance with the research variables. Based on several studies above, shopping lifestyle and fashion knowledge are important aspects in the occurrence of impulse buying. The influencing indicators are Trend, positive emotion, product brand, consumer characteristics, fashion knowledge, buying behavior, self-confidence and advertising,
Special Allocation Funds (Dak) & Regional Original Income (Pad): How to Manage and Economic Growth in Bandung Regency Ricky Agusiady
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

Over time, regional development plans have experienced several problems and obstacles, which are in fact very contrary to the objectives of regional autonomy being proclaimed by the central government, which among others have the aim of creating independence, delegation of authority, exploring the potential of regional government resources so that they are well established. financially. However, not all local governments are financially secure. Seeing several phenomena shows that the financial performance of each local government is different. This can be seen from the increase in regional original income but not followed by an increase in regional spending. This study uses a descriptive study method with a quantitative approach and data triangulation analysis, the results of the study explain that, certain regional financial management can be reflected in the Regional Revenue and Expenditure Budget (APBD) owned by each region, so that it can be used as an instrument to create regulations for regional development. local government. Increasing the allocation of capital expenditure in the form of fixed assets which includes infrastructure, equipment, facilities and infrastructure is very important to increase economic productivity because the higher the capital expenditure, the higher the productivity of the economy. Therefore, the existence of regional autonomy is very influential on the economic growth of a region because it gives freedom to local governments to make their own financial plans and make strategic policies that can affect the progress of the region.
Sustainable Tourism Development In Tangerang City: How To Build A Community-Based Ecotourism Concept Rd. Hera Merdeka Khazinatul Khaeriah
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

Ecotourism is a form of travel to natural areas that is carried out with the aim of conserving the environment and preserving the life and welfare of the local population, ecotourism is carried out in order to keep tourist areas intact and sustainable, in addition to maintaining the culture and welfare of the community. hope to be able to maintain the sustainability of ecological processes that continue to support living systems as well as protect biodiversity and support the local community in order to be able to maintain local culture and at the same time improve their welfare. This study uses a descriptive method with a qualitative approach and data triangulation analysis, the results of the study explain that ecotourism-based tourism in Keranggan Village can be seen in the potential of Keranggan Village which has two aspects of tourism resources, namely natural resources and cultural resources. Natural resources include the diversity of flora and fauna in the area, while cultural resources include livelihoods, religious systems, kinship systems and scattered arts. These resources can be used as tourist attractions, while the management activities of the Keranggan tourist village are aimed at realizing the Keranggan Village as a community-based ecotourism village with the support of partners from the Keranggan Village Government and the establishment of the Cipta Boga Cooperative which is able to organize all tourism empowerment programs in the Kampung area. Keranggan ecotourism.
How Intrinsic Motivation, Work Discipline, and Organizational Citizenship Behavior Affect Employee Performance Maretha Audina; Rini Handayani -
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (549.748 KB) | DOI: 10.35335/enrichment.v12i1.266

Abstract

This study aims to determine the effect of intrinsic motivation, work discipline, and organizational citizenship behavior on the performance of employees of the BPJS Health in Purwodadi, Grobogan Regency. The sampling technique used a saturated sampling technique with a sample size of 79 employees. The results showed that intrinsic motivation and work discipline had a significant effect on the performance of BPJS Health employees in Purwodadi, Grobogan Regency. However, Organizational Citizenship Behavior has no effect on employee performance. Through the F test, it is known that the variables of intrinsic motivation, work discipline, and organizational citizenship behavior simultaneously affect the performance of BPJS Health employees in Purwodadi, Grobogan Regency. Meanwhile, the Adjusted R square value of 0.724 shows the influence of intrinsic motivation, work discipline, and Organizational Citizenship Behavior variables together on employee performance variables is 72.4% and the remaining 27.6% is influenced by other variables outside the proposed research model.
Investments Decision Making In The Covid-19 Pandemic: Sharia Stock Valuation Model Nofrianto
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to find the intrinsic value of the stock prices of sharia companies listed in the Jakarta Islamic Index (JII) before and during the pandemic. Explaining the intrinsic value of stocks helps make the right investment decisions, especially during this period. One way to calculate the intrinsic value of stocks is using fundamental analysis with PER, DDM, and PBV. The sample of this study was 30 companies listed in JII. The sampling technique used in this study was purposive sampling. The data used are secondary. The research results with the PER method, before the pandemic, there were 18 companies, and 17 companies were experiencing undervalued during the pandemic. The second method with DDM, there were 27 companies before the pandemic, and during the pandemic, 25 companies were experiencing undervalued. In the third method with PBV, there were 22 companies before the pandemic, and 25 companies were experiencing undervalued during the pandemic. The most exact investment decision-making is to buy stocks that are undervalued (cheap). The most accurate valuation of stock prices is the DDM method which has the smallest RMSE value.
Travel Conscious Effects and Wonderful Brands Indonesia Against Visitors' Interest in Maimun Palace Medan Apri Wati Br Barus
Enrichment : Journal of Management Vol. 11 No. 2 (2021): May: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to examine and analyze the influence of tourist awareness and Wonderful Brand Indonesia simultaneously and partially on the interest of visitors in the Palace of Maimun Medan. The type of data used in this study is the type of quantitative data while the data source used in the study is primary data. Data collection methods used are data collection techniques through the Object questionnaire in this study are all visitors to the Palace of Maimun Medan. The population in this study was all visitors who came to Istana Maimun Medan. Research samples were 80 people. The analytical tool used is SPSS. The data analysis method used in this research is Multiple Regression Analysis method. The results of the research show that the tourism conscious and Brand Wonderful Indonesia variables have a positive effect on visitor interest in the Istana Maimun Medan. The results also showed that simultaneous and partial tourism conscious variables and the Indonesian Wonderful Brand had a significant positive effect on visitor interest in the Istana Maimun Medan..

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