Enrichment : Journal of Management
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Articles
1,382 Documents
<![CDATA[Price, Service Quality and Trust on Tokopedia Towards Customer Satisfaction ]]>
<![CDATA[Jeremy Iron Wiratama]]>;
<![CDATA[Muhammad Agung Hidayatullah]]>;
<![CDATA[Innocentius Bernarto]]>;
<![CDATA[Lamhot Henry Pasaribu]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[This study aims to analyse 1) Does price have a positive effect on Tokopedia customer satisfaction?, 2) Does service quality have a positive effect on Tokopedia customer satisfaction?, 3) Does trust have a positive effect on Tokopedia customer satisfaction? In searching the data, questionnaires were used and distributed to Tokopedia e-commerce users, where respondents were domiciled in Greater Jakarta, especially in Jakarta and Tangerang. The sampling method of this research is purposive sampling, which the number of samples is 164 people. In this study, the data analysis method used was PLS-SEM. This study shows that service quality and trust have a positive effect on customer satisfaction, while price does not have a positive effect on customer satisfaction. The results of this study can be a contribution to the Tokopedia company to maximize customer satisfaction from Tokopedia and also to develop strategies to increase Tokopedia customer satisfaction.]]>
<![CDATA[THE EFFECT OF ENTREPRENEURSHIP EDUCATION AND ENTREPRENEURSHIP CHARACTERISTICS IN INCREASING INTEREST IN ENTREPRENEURSHIP IN FIRST MIDDLE SCHOOL STUDENTS ]]>
<![CDATA[Aprilda Yanti]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[This research was conducted to determine the effect of (1) entrepreneurship education on students' interest in entrepreneurship (2) entrepreneurial characteristics on students' entrepreneurial interests, (3) entrepreneurship education and entrepreneurial characteristics on students' entrepreneurial interests. This research uses descriptive quantitative method. The population is all grade IX SMP EMPLOYEES Tanjung Morawa totaling 150 students. The sample is 30 students and uses proportional random sampling as a sampling technique. Collecting data using a questionnaire. The results of this study (1) there is a significant influence between Entrepreneurship Education on Entrepreneurial Interest in students (2) there is a significant effect of Entrepreneurial Characteristics on Entrepreneurial Interest in students (3) Entrepreneurship Education variables and Entrepreneurial Characteristics, together have a positive and significant to students' interest in entrepreneurship.]]>
<![CDATA[An ANALYSIS OF ONLINE MARKETING STRATEGIES THROUGH SOCIAL MEDIA FOR MSMES AFFECTED BY COVID-19 IN OKU DISTRICT: Online Marketing Strategies ]]>
<![CDATA[Rani Anwar]]>;
<![CDATA[Titie Syahnaz Natalia]]>;
<![CDATA[Angga Wibowo Gultom]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i1.243
<![CDATA[This study aims to analyze online marketing strategies through social media used by MSMEs in OKU Regency affected by COVID-19. The type of research used in this research is descriptive qualitative. The population in this study is MSMEs in OKU Regency. The sampling technique used purposive sampling as many as 120 samples. Interviews and documentation are data collection techniques used in this study. Researchers use data reduction methods (data reduction) in analyzing the data. This study shows that there are two kinds of online marketing strategies used, namely free and paid online marketing strategies. The results of this study indicate that the online marketing strategy through social media contributes positively to the increase in turnover. The highest increase in turnover is a strategy that uses paid social media features. Keywords: Strategy, Online Marketing, Social Media, MSMEs]]>
<![CDATA[THE INFLUENCE OF TAXPAYER'S PERSPECTED BENEFITS, SOCIALIZATION AND INCOME ON TIN OWNERSHIP IN PEMATANG SERAI VILLAGE ]]>
<![CDATA[Destari Nurlaila Damanik]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[This study examines whether the variable perceived benefits of taxpayers, tax socialization and mandatory income have an effect on the ownership of a Taxpayer Identification Number. Then the data used in this study are primary data derived from questionnaires in which all questionnaires must first be tested for validity and reliability. Then the data obtained were analyzed using multiple regression analysis, normality test, multicollinearity test, heteroscedasticity test, linearity test, partial test (t test), simultaneous test (f test), coefficient of determination analysis. The results of the study state that the variable benefits felt by taxpayers, tax socialization and taxpayer income have a significant effect on the ownership of a Taxpayer Identification Number (TIN).]]>
<![CDATA[THE EFFECT OF DEBT TAX SHIELD AND NON DEBT TAX SHIELD ON CAPITAL STRUCTURE ON ADVERTISING PRINTING MEDIA COMPANIES LISTED IN INDONESIA STOCK EXCHANGE ]]>
<![CDATA[Tengku Eka Susilawaty]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[To measure the proportion of debt and equity used as a source of company funding, it can be seen from the capital structure because the capital structure is a comparison between debt and equity. This study aims to examine the debt tax shield and non-debt tax shield on the capital structure of advertising printing media companies listed on the Indonesia Stock Exchange. The research approach used in this study is associative. The sample used is a saturated sample of 13 companies for the year 2017-2019. The data analysis technique used is descriptive statistics, multiple linear regression test of panel data model, hypothesis testing (t-test and F-test) and coefficient of determination test. The results of this study indicate that partially debt tax shield and non-debt tax shield have an effect on capital structure. Then the debt tax shield and non-debt tax shield simultaneously affect the capital structure. Thus, decision makers can consider these ratios as a tool of consideration in making policies in the tax system in companies.]]>
<![CDATA[Leuwikeris Agricultural Development In Supporting The Development Of Ecological Agriculture In Ciamis District ]]>
<![CDATA[Dadi Dadi]]>
<![CDATA[ Enrichment : Journal of Management Vol. 11 No. 1, Novembe (2020): Management ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[One of the efforts to improve the country's economy through the development of agro-tourism in several areas is strategically functioned by the government to fulfill welfare among the wider community, especially in some areas that do have a variety of tourism potential based on natural resources that are still maintained until now. This research uses a case study method with a qualitative approach and data triangulation analysis, the results of the study explain that as one of the districts that has a variety of agro-tourism potential spread in various parts of the Ciamis Regency area, it is considered to have succeeded in increasing the potentials contained in natural resources. Accordingly, the development must be based on the development and welfare of the community, besides that Ciamis Regency is also busy with a mega project that is engaged in the use of land and nature, namely the construction of the Leuwikeris dam. able to function as the development of an agro-tourism system based on ecological agriculture that is more equitable and comprehensive, the agro-tourism system that emphasizes the agricultural sector through the Leuwikeris dam is expected to be able to synergize and greatly affect the welfare of the community. public interest nationally.]]>
<![CDATA[The Role of Brand Trust and Brand Image on Brand Loyalty on Apple iPhone Smartphone Users in DKI Jakarta ]]>
<![CDATA[Liowina Adlin Hokky]]>;
<![CDATA[Innocentius Bernarto]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i1.250
<![CDATA[The purpose of this study was to analyze: 1) The positive effect of brand image on brand loyalty, 2) The positive effect of brand trust on brand loyalty, 3) The positive effect of brand image on brand trust, 4) The effect of brand trust in mediating brand image on brand loyalty. Data collection was carried out using questionnaire which was distributed online via Google Form. The target population of this study is Apple iPhone smartphone users in DKI Jakarta, at least 18 years of age, and had purchased the product twice. The number of samples was determined to be 200 samples. The sampling technique used was purposive sampling. Data analysis was performed using Partial Least Square-Structural Equation Modeling (PLS-SEM) approach using Smart PLS software. The result showed that brand image had a positive effect on brand loyalty. In addition, brand trust also had a positive effect on brand loyalty. Furthermore, brand image had a positive effect on brand trust. Lastly, brand trust mediates the effect of brand image on brand loyalty.]]>
<![CDATA[The Effect of Corporate Governance Mechanisms on the Financial Performance of Banking Companies ]]>
<![CDATA[Asep Effendi]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[The emergence of the Corporate Governance mechanism in the business world for the first time was caused by agency problems between capital owners and managers, where owners have difficulty ensuring that the funds invested are not taken over or invested in unprofitable projects so that they do not generate returns. Corporate governance is needed to unravel agency problems between fund owners and managers, besides that the implementation of Corporate Governance in every company organization turns out to have an impact on the management of financial performance and is able to affect a series of relationships between company management, the board of directors, shareholders and other stakeholders. This study uses a descriptive study method with a qualitative approach and data triangulation analysis, the results of the study explain that the importance of emphasizing the Corporate Governance system in the banking business is emphasized on several aspects, including those contained in the Indonesian Banking Good Corporate Governance guidelines issued by the Indonesian Banking Committee. The National Corporate Governance Policy in January 2004 stated that Good Corporate Governance (GCG) contains five main principles, namely openness, accountability, responsibility, independence and fairness and was created to protect the interests of all interested parties.]]>
<![CDATA[The Effect Of Professional Skepticism & Auditor's Independence On Detection Fraud ]]>
<![CDATA[Inta Budi Setya Nusa]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[The growing economy is inseparable from the existence of fraud. For this reason, the services of an auditor are required to check whether the financial statements that have been prepared by the company are free from material misstatement and have been presented in accordance with generally accepted auditing standards, and have reflected the actual situation or manipulation of the financial statements was found. The purpose of this study was to determine how the influence of professional skepticism and independence on fraud detection. The research method used in this study is a descriptive and verification method with a quantitative approach. The population of this study is the external auditor of the Public Accounting Firm in Bandung with a sample of 38 respondents. Data were collected by distributing questionnaires. The data analysis technique used in this research is SEM-Partial Least Square (PLS) using SmartPLS 3.2.9 software. The results showed that professional skepticism and independence effect on fraud detection.]]>
<![CDATA[Customer Loyalty Research : The Cases of Existing E-Commerce Platforms ]]>
<![CDATA[Dea Cyntika Usmed]]>;
<![CDATA[Syafrizal]]>;
<![CDATA[Alfitman]]>;
<![CDATA[Fera Yuliani]]>;
<![CDATA[Tedi Hidayat]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[Customer loyalty has become primary challenge to the existing e-commerce platforms in the competitive business environment. This research aims to determine the effects of several variables related elements to increasing customer loyalty in the digitalization, such as social media marketing, online customer experience, satisfaction, and positive word of mouth. We received 252 feedbacks, then the data were analyzed by assisting PLS 3.3 Software through the technique of SEM. We found there are fifth hypothesis in line with expectation, and two of them are rejected.]]>
