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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 1,382 Documents
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The influence of local clothing brand product design in increasing brand awareness Ahmad Ridwan Rais; Arief Budiman; Nizza Nadya Rachmani
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1365

Abstract

Product design is one of the most important parts of the way of recognizing a brand product to improve brand awareness, which in this globalization era the appearance of a product greatly affects the interest of consumers to buy a product. Brand awareness plays an important role in maintaining consumer loyalty so that consumers still feel comfortable with the products offered. In Bandung City, Indonesia, there’s a competitive competition in global brand and local product, the innovation of local product and design play important role in raising brand awareness to compete the competition. This study aims to determine how much Local Clothing Brand product design effect on brand awareness. This study uses quantitative methods with a descriptive approach. Based research result it can be interpreted that the design has a contribution to the local product brand awareness variable of 78.2%, and discoveries likewise recommend neighborhood style clothing makers ought to accentuate creation quality, improve plan and item credits, and guarantee item customization because of customer and market needs. As a matter of fact, clients will foster brand dependability and positive informal as indicated by their previous encounters because of good quality items that are likewise creative and satisfy their assumptions.
The role of green human resourches management as mediation in the effect of organizational culture on employee performance Muhamad Ekhsan; Ryani Dhyan Parashakti
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1368

Abstract

The purpose of this study is to evaluate the role of GRHRM as a mediator in influencing the relationship between organizational culture and employee performance. This research will use a quantitative approach by distributing questionnaires to respondents in several manufacturing companies in the industrial area in Cikarang. The questionnaire will contain items related to organizational culture, GRHRM, and employee performance. Data analysis will use path coeffiecient to evaluate the role of GRHRM as mediation in influencing the relationship between organizational culture and employee performance. The research shows that the implementation of sustainable GHRM practices can increase employee job satisfaction. Employees who feel involved in the organization's sustainability practices tend to be more satisfied with their jobs and have a more positive attitude towards the company. The implication of this research is that GHRM helps organizations to adopt environmentally friendly practices and build a culture that supports sustainability. This can result in long-term benefits, such as reduced carbon emissions, energy savings, waste reduction, and preservation of natural resources. Employees who engage in these practices feel more satisfied with their jobs and are more motivated to contribute to the organization's sustainability goals.
Can financial distress and good corporate governance influence tax aggressiveness Sherlyn A.F Saputri; Wirawan E.D Radianto
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1369

Abstract

This study aimed to test the impact of financial distress, audit quality, institutional ownership, and independent commissioners, which can be helpful for the government, DJP, and companies as a consideration in identifying matters that influence tax aggressiveness. Sampling used a purposive sampling method so that the company data sample in this study totaled 29 property and real estate companies listed on the Indonesia Stock Exchange from 2014-2020. Methods of data analysis using multiple regression analysis with robust standard error. The results of this study indicated that financial distress, audit quality, and independent commissioners have no impact on tax aggressiveness, and institutional ownership has a negative impact on tax aggressiveness. Thus, the healthiness or bankruptcy of a company's financial condition, audited by a Big 4 KAP or non-Big 4 KAP, and the high or low number of idependent commisioner. It does not affect a company's decision to carry out tax aggressiveness. Instead, tax aggressiveness will decrease as institutional parties' shareholdings increase.
Content marketing efforts in improving consumer purchase decision in Titip Weh Muhammad Jembar Mubarrak; Ismail Yusuf; Mira Nurfitriya
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1370

Abstract

The The purpose of this research is to find out: (1) How does marketing content describe and Titipin Weh consumers' purchasing decisions, (2) How does content marketing influence Titipan Weh's consumer purchasing decisions. This study uses 2 variables to test its influence, namely content marketing (X) purchasing decisions (Y). The objects in this study were 19 consumers from Titipin Weh. This study uses a quantitative research method with a descriptive and verification approach. From the results of the R test (Coefficient of Determination) the value of R Square (R²) obtained is 0.830, which means that the influence of marketing content on purchasing decisions is 83%, the remaining 17% is influenced by other factors not examined by the author.
The effect of celebrity endorsement on consumer decisions using the Ruangguru application Dwi Nuryanti; Azizah Fauziyah; Ismail Yufus
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1372

Abstract

Celebrities in the modern era fulfill a powerful role in various marketing communications activities. Indonesia is one country that has many celebrities who take advantage of this condition, have a role as communicators in sales promotions. Currently, the trend in Indonesia, the use of social media spreads instantly which reflects the image, idea, reason or product. In general, consumer perceptions and intentions to buy a product are related to its characteristics or to imitate the person who uses it. The trend of using celebrities in sales promotions is massive and expanding to all sectors, including the education sector. One brand that utilizes the role of celebrities in its marketing is Ruangguru. A Brand engaged in the education sector. This study aims to determine the effect of celebrity endorsers on consumer decisions using the Ruangguru application. The type of research data n is quantitative which comes from filling out the questionnaire. Measurement of data in this study using a Likert scale. The population in this study were students of SMA Negeri 15 Jakarta. The sample used as many as 86 respondents. The sampling technique in this study used sampling with a non-probability sampling technique. The method used in this study is the purposive sampling method. The test instrument used in this study used the Validity Test and Reliability Test. The data analysis technique used in this research simple linear regression analysis. The hypothesis in this study is there is no positive influence between celebrity endorsers and purchasing decisions. The results showed that celebrity endorsers influenced students' decisions to use the Ruangguru application by 59%.
The effect of executive compensation and institutional ownership on tax aggressive actions with firm size as an intervening variable Diah Intan Syahfitri; Reza Muhammad Rizqi; Arya Zulfikar Akbar
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1374

Abstract

This study intends to investigate how the effect of Executive Compensation and institutional ownership on the level of aggressiveness in the application of tax regulations. Purposive sampling was used to select a sample of 140 manufacturing companies which are traded on the Indonesia Stock Exchange. In this study, we used SEM-PLS, Executive compensation (X1) was found to have a large effect on tax aggression (Y) while controlling for business size (Z). Firm size (Z) has a positive effect on the relationship between executive compensation (X1) and tax aggressiveness (Y). Firm size (Z) and institutional ownership (X2) both have a significant effect on tax aggressiveness (Y). Business size (Z) has a positive effect on the relationship between institutional ownership (X2) and tax aggression (Y). Interesting understanding of aggressive tax practices can have significant consequences both for companies and for society at large. By understanding the factors that influence this practice, this research can provide better insight into the causes and effects of aggressive taxation measures. This research is expected to contribute to the development of knowledge about the factors that influence tax aggressiveness in companies, so that it can assist in the development of better policies and practices in the context of corporate taxation.
Analysis of the independence of regional financial management after and after covid-19 a case study of South Sumatra Province Districts Isneni Pratiwi; Fitriasuri Fitriasuri
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1378

Abstract

This study intends to investigate how brand image, product quality, and price affect consumers' decisions to buy Garnier facial washing soap. Quantitative research is the method employed. Nonprobability sampling using accidental sampling methodology is the sampling technique, and the sample size is 100 persons. The general populace in South Cikarang who use Garnier facial cleanser makes up the study's sample. Version 25 of SPSS software was utilized in this investigation. The analytical approach utilized included the tests for normality, multiple regression, the t test, and the coefficient of determination. The study's findings are as follows: Based on all of the aforementioned tests regarding the influence of brand image on purchasing decisions, the sig results are greater than 0.05, specifically 0.157, and the t-count value is 1.426 with a t-table less than 1.660, indicating that this has a negative impact on brand image but is not significant to purchasing decisions. Based on all the tests that have been conducted above regarding the impact of product quality on purchasing decisions, it is clear from the study's findings that there is a significant positive influence on product quality and that the sig value of 0.001 is less than 0.05 and that the calculated t value is 3.557 with the t table 1.660. Based on all of the tests that have been run to determine the impact of price on purchasing decisions, it is clear from the findings of this study that there is a positive and significant impact of price on those decisions. The calculated t value is 5.720 with t table 1.660, and the sig value of 0.000 is smaller than 0.05.
Analysis of the productivity value of hebel couple's work using work study method in building construction project pilot scale product development facility Kresnadi Widyanto Kusuma; Abdul Rochman
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1379

Abstract

Construction is a field in the world of property in the part of planning and construction involving architects and civil engineering. Project is a complex activity and has a nature that cannot occur repeatedly, has a limited time using certain resources with the aim of producing a product. One aspect of a successful construction project is resources. This study uses the work study method, namely taking direct observation data in the field by comparing the work group that has been created with the 2008 SNI rules for working on 1 m2 of hebel installation work. The result of this study is that the group that has the highest productivity value is work group 3 because the average volume produced is large compared to other groups. The most efficient working group is group 2 because with not too high costs it can produce an average volume of 15.6875 m2 per day. The total wage paid for hebel wall installation work per 1 m2 of work group 1 amounted to Rp 126,329.00. Group 3 (productive) amounted to Rp 183,166.00. Wages for work group 2 (efficient) amounted to Rp 166,467.00. Working group 2 is the most optimal working group. The volume of work that can be produced by the working group is 15.6875 m2 hebel pairs in 1 working day.
The influence of talent management on employee performance mediated by organizational culture Anang Septiyadi; Muhamad Ekhsan
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1381

Abstract

This study aims to determine the effect of Talent Management on Employee Performance mediated by Organizational Culture at PT Astra Honda Motor Cikarang. Research object at PT Astra Honda Motor Cikarang. This research was conducted using quantitative methods with SEM Smart PLS software as the analysis. The number of samples obtained by random sampling technique using the slovin formula amounted to 77 respondents. Data collection is done using google form in filling out online surveys. The data analysis method used is the R-square test, Bootstrapping, Path Coefficient, and Specific indirect effects. The results of this study indicate that Organizational Culture has a positive and significant effect on Employee Performance, Talent Management has a positive and significant effect on Organizational Culture, Talent Management has a positive and significant effect on Employee Performance, Organizational Culture has a positive and significant effect in mediating Talent Management on Employee Performance. This research aims to uncover the influence of talent management on employee performance while examining the mediating role of organizational culture. By unraveling the underlying mechanisms, this study will contribute to both academia and practice, providing valuable insights to organizations seeking to enhance their talent management practices and foster a high-performance culture.
The effect of service quality and customer satisfaction on Bank customer service loyalty Aditya Yudanegara
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1382

Abstract

Currently all over the world, both for consumer goods, manufactured goods, and service goods are facing the most difficult times in world history, namely the increasingly tight competition that hit all sectors, both the government sector, the private sector, the domestic sector and the foreign sector. country and other sectors that can be cross-sectoral or multi-sectoral. For this reason, this research will examine the extent to which Service Quality is one of the variables that can influence efforts to increase Customer Satisfaction and the extent to which Customer Satisfaction influences the achievement of Bank customer Service Loyalty so that in the end PT. BJB TBK Bandung can be better prepared and can win the competition that occurs. The Service Quality variables studied are Assurance, Reliability, Responsiveness, Empathy, and Tangible. This research is a descriptive-vericative research by distributing questionnaires to 105 respondents. Sampling was carried out using a probability-based sampling method in the form of convenience sampling where information and data can be obtained quickly, easily and inexpensively. While the method of data analysis uses several regression models which are analyzed by factor analysis and processed with SPSS version 25. From the results of the study it is known that service quality has an effect on customer satisfaction, and customer satisfaction has a greater effect on service loyalty. It was also found in this study that of the five dimensions of service quality,of which had the greatest impact: Perception. While the lowest impact: security

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