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INDONESIA
JURNAL PUBLISITAS
Published by STISIPOL Candradimuka Palembang
ISSN : 22524150     EISSN : 27163474     DOI : 10.37858
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Publisitas is a peer-reviewed journal which is published by Unit Penelitian dan Pengabdian Masyarakat (UPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang, Indonesia. Starting 2019, Jurnal Publisitas publishes biannually in April and October. This journal publishes current concept and research papers on political science and government, political issues, gender, public services, political communication, media, culture from interdisciplinary perspective.
Arjuna Subject : Umum - Umum
Articles 6 Documents
 1 
Search results for , issue "Vol 6 No 1 (2019): Oktober" : 6 Documents clear
ELEMEN-ELEMEN “SOCIAL APPONOMICS” GARUDA INDONESIA SEBAGAI UPAYA UNTUK MENINGKATKAN POTENSI E-COMMERCE DI ERA EKONOMI DIGITAL Purwitasari, Ira; Setiawan, A Judhie; Muktaf, Zein Muffarih
Jurnal Publisitas Vol 6 No 1 (2019): Oktober
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.432 KB) | DOI: 10.37858/publisitas.v6i1.13

Abstract

The purpose of this study is to determine the elements of Garuda Indonesia's Social Apponomics as an effort to increase the potential of e-commerce. The study was conducted at the 1st Floor Management Building, Garuda City, PT Garuda Indonesia (Persero) Tbk, Soekarno Hatta International Airport, Tangerang. The type of research used is descriptive with a qualitative approach. Techniques used in data collection include: a) Primary Data, which consists of in-depth interviews, b) Secondary Data taken from books, journals, articles, and previous research correlated to this research. The technique of determining the informants (informants) used was purposive sampling technique. The results of this study indicates that Garuda Indonesia has implemented Social Apponomics practices in the digital economy era. This is indicated by the founding of three elements forming Social Apponomics in Garuda Indonesia, namely (1) Social Media; (2) Community-based Marketing; and (3) Tailored Applications. Another finding from this study is that the Garuda Indonesia Brand is still the brand that has the highest Brand Advocacy Ratio index score in Indonesia compared to its competitors with a score of 0.81.
KETERBUKAAN INFORMASI (FULL DISCLOSURE) PERUSAHAAN PUBLIK DI SEKTOR INDUSTRI PERTAMBANGAN BATUBARA PT BUMI RESOURCE, Tbk. DALAM MENJAGA LIKUIDITAS SAHAM (STOCK LIQUIDITY) Santoso, Budi; Damayanti, Novita; Razak, Razie
Jurnal Publisitas Vol 6 No 1 (2019): Oktober
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.422 KB) | DOI: 10.37858/publisitas.v6i1.14

Abstract

A fundamental characteristic of investor relations is the full disclosure of information for the companies that have gone public through the capital market and have the title "Tbk”. To public, a company that has declared going public, having the responsibility to disclose any information regarding the activities or internal actions of the company to all stakeholders, especially to its investors, counting when a public company is experiencing an internal crisis. The purpose of this study was to determine the use of communication tools in order to carry out public information disclosure by public companies (issuers) in maintaining stock liquidity. The study was conducted at the office of PT Bumi Resources, Tbk., 12th floor Bakrie Tower Jalan Epicentrum Utama Raya, Rasuna Epicentrum Kuningan, South Jakarta. The type of research used is descriptive with a qualitative approach. Techniques used in data collection include: a) Primary data in the form of in-depth interviews with key informants and data from the company, and b) Secondary Data obtained through literature such as books, journals, articles, and previous research related to this research. Communication tools carried out by the investor relations division consist of; Press release, News, Annual Report, Analyst Meeting, GMS, Website, Contact Center, Financial Reports, Financial Media Meeting and Financial Advertising. The use of these tools depends on the situation and conditions faced by the company.
MAKNA SIMBOL ADAT MBEMBENG DAN NENUROU PADA ETNIS MELAYU ENIM Virgiana, Bianca; Margareta, Trisia
Jurnal Publisitas Vol 6 No 1 (2019): Oktober
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.918 KB) | DOI: 10.37858/publisitas.v6i1.16

Abstract

Communication is related to the cultures because they need communication, and there are symbols in communication that should be learnt, one of them is the custom marriage of Lubuk Nipis society Tanjung Agung districts, Muara Enim regency. There is a series of nonverbal communication in the application of Lubuk Nipis customary community procession that has symbolic meaning, namely Mbembeng and Nenurou. The aimed of this research was to find out the meaning of the message in Mbembeng and Nenurou tradition on the procession of customary marriage in Lubuk Nipis. The approach used in this research was Symbolic Interactionism Theory. It depends on the individual in constructing the meaning by interacting and communicating. The method of this research was descriptive qualitative by applying depth interview to the key informant. The result was the meaning of customary marriage of Mbembeng and Nenurou were expression of gratitude of a family to the society because of their cooperation, pray for the bride’s life to always be happy and wading the ark together. In addition, there are four steps in the customary marriage of Lubuk Nipis. Lubuk Nipis society belief the Mbembeng and Nenurou had a ritual and sacred meaning on it.
OPEN AIR CINEMA SEBAGAI RUANG KOMUNIKASI Arifianto, Budi Dwi; Muktaf, Zein Mufarrih
Jurnal Publisitas Vol 6 No 1 (2019): Oktober
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532.263 KB) | DOI: 10.37858/publisitas.v6i1.17

Abstract

Open air cinema is also called "layar tancap" is an exhibition style of film that plays in open space. Desa Sumber is in Magelang, Central Java, building a creative tourism village. The initial stage is exploring village potential as a commodity that will be offered as a tourist attraction. Film is considered to be a solution to answer these problems. Film as an art product was chosen as a medium for human empowerment, especially the medium to develop village potential. The purpose of this study was to find out the practice of open air cinema as a space for dialogue and communication in Sumber Village. The research method used is using the PRA (Participatory Research Appraisal) approach. Data retrieval by interview and participatory observation. The conclusion in this study is that film exhibition with an open air cinema model can be a medium of community communication. Film production and exhibition can support democratic communication relations.
PEMBERIAN INFORMASI KESEHATAN IBU DAN ANAK MELALUI APLIKASI SAYANGI IBUKU Nursanti, Siti; Ayusafitri, Widia
Jurnal Publisitas Vol 6 No 1 (2019): Oktober
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.09 KB) | DOI: 10.37858/publisitas.v6i1.18

Abstract

The high maternal mortality rate and infant mortality rate encourage the Karawang regency government through the Karawang District Health Office to increase public information literacy related to maternal and child health. Along with advances in information and communication technology the Karawang District Health Office launched an android-based application called Sayangi Ibuku. The purpose of this study was to find out how the communication efforts of the Karawang District Health Office in order to provide maternal and child health information through the Sayangi Ibuku application, this research uses qualitative research methods with a case study approach. The results of this study are the Karawang District Health Office using leaflets, browsers and training village coordinator midwives to convey the existence of the Sayangi Ibuku application, the Sayangi Ibuku application contains knowledge about female reproduction, pregnancy preparation, healthy pregnancy and general health information related to mother and child.
REPRESENTASI HAK PEREMPUAN ATAS KEHAMILAN TIDAK DIRENCANAKAN DALAM AKUN INSTAGRAM @PERKUMPULAN.SAMSARA Ghazala, Abida; Wahyudin, Uud; Zein, Duddy
Jurnal Publisitas Vol 6 No 1 (2019): Oktober
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.738 KB) | DOI: 10.37858/publisitas.v6i1.19

Abstract

The objectives of this research are: (1) to find out the denotative meaning on the digital poster titled #PerempuanPunyaPilihan which uploaded by the Instagram account of @perkumpulan.samsara, (2) to find out the connotative meaning on the digital poster titled #PerempuanPunyaPilihan which uploaded by the Instagram account of @perumpulan.samsara, and (3) find out the myth on the digital poster titled #PerempuanPunyaPilihan which uploaded by the Instagram account of @perkumpulan.samsara. The results of this research found that the denotation meaning of digital poster titled #PerempuanPunyaPilihan which was uploaded by the Instagram account of @perkumpulan.samsara contained the issue of unplanned pregnancies, how to overcome them, and the viewpoint caused regarding reproductive health rights especially for women. The connotations meaning expressed in the Instagram account of @perkumpulan.samsara is a form of Samsara's support for any women's choice for their reproductive health rights. The myths in @perkumpulan.samsara’s uploaded digital poster are the need for insight into reproductive health and equality of women's rights in Indonesia as well as removing the negative stigmas about unplanned pregnancy.

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