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Rachmat Hidayat
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INDONESIA
Open Access Indonesia Journal of Social Sciences
Published by Universitas Sriwijaya
ISSN : -     EISSN : 27224252     DOI : https://doi.org/10.37275/oaijss.v2i2.16
Core Subject : Humanities, Social,
Humanities Social Sciences
OAIJSS invites manuscripts in the various topics including : 1. Public Policy and Administration 2. Sociology 3. Communication Science 4. International Relation.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 237 Documents
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Analysis of Service Quality on Customer Satisfaction at Merchant Mixue Summarecon Digital Center Branch, Tangerang Tannady, Hendy; Aryanti, Mitha Novi; Julieta, Levana; Salsabila, Hanifah Dzaky; Octavia, Ditha
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 1 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i1.150

Abstract

Product quality is determined by several factors, one of which is customer satisfaction. Unfortunately, many companies are more concerned with the products or services offered and are not concerned with service quality. This study aimed at assessing the service quality provided by Mixue at the Summarecon Digital Center branch. This research was a descriptive study. The research sample was Mixue visitors at the Summarecon Gading Serpong branch, Tangerang. The inclusion criteria for research subjects were 17-30 years old and willing to fill out a research form via Google form. A total of 30 respondents took part in this study. There are 10 indicators of questions which include ease of parking, the comfort of the place, cleanliness of the outlet, speed of cashiers in payment, additional facilities, speed of employees in serving, employee friendliness, employee knowledge of products, affordable prices, and product suitability with photos on the menu. After obtaining data from respondents, the importance and performance of the Mixture were analyzed with gap analysis, then the indicators were calculated. The results of the study show that the main focus components for increasing customer satisfaction are the comfort of the place, ease of parking, and the speed of the cashier in payment, which is in quadrants 1 and 2. Employee friendliness and cleanliness of toilets are also important and affect Mixue customer satisfaction which is in quadrant 4. In conclusion, Mixue at the Summarecon Digital Center branch needs to pay attention to several things to increase customer satisfaction with its services. Things that need to be prioritized are the convenience of the store, the speed of cashier service, the price according to the quality of the goods, the conformity of the products being sold with menu photos, and employee knowledge regarding the product.
Poverty Eradication Efforts in Iraq and Its Challenges in the Perspective of the Sustainable Development Goals (SDGs) Ammal Yasser
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 2 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i2.152

Abstract

Iraq faces high levels of poverty, exacerbated by conflict and political crisis. The sustainable development goals (SDGs) offer a framework for overcoming poverty. This research aims to explore efforts to eradicate poverty in Iraq and its challenges from an SDGs perspective. This qualitative study uses in-depth interviews with 15 key informants from the government, non-governmental organizations, and academics in Iraq. Data were analyzed using thematic analysis. This research found that Iraq has made several efforts to alleviate poverty, including social assistance programs, investment in education and health, and economic reform. However, these efforts face various challenges, such as corruption, weak infrastructure, and political instability. In conclusion, Iraq still has a long way to go to achieve the SDGs regarding poverty alleviation. More targeted and sustainable efforts are needed to overcome existing challenges.
Analysis of Gojek's Brand Perception Utilizing Twitter Hashtag: Sentiment Analysis Using Ekman's Classification Wahyudi, Aditio; Arief Tirtana; Lady Diana Langoy
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 2 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i2.153

Abstract

Advertisers constantly try to use different communication channels to approach consumers more effectively and promptly and increase their products' visibility and attractiveness. Gojek, an Indonesian ride-hailing and delivery company, uses hashtags as part of its marketing strategy on social media platforms such as Twitter and Instagram. This research aimed to analyze Gojek's brand perception using the Twitter hashtag. This research uses descriptive analysis and sentiment analysis using Ekman's classification of emotional expression algorithm. This research analyzed 813 tweets containing hashtags related to Gojek, an Indonesian ride-hailing and delivery company, including #AmanBersamaGojek, #Cerdikiawan, #JalanTerus, #PastiAdaJalan, and #SebelumGojek, to understand the sentiment and emotional tone of the tweets. Using Ekman's classification method for identifying and categorizing emotional expressions, the analysis found that the tweets were predominantly positive in sentiment, with surprise and joy being the most frequently expressed emotions. However, the research also identified a range of other emotions expressed in the tweets, including fear, sadness, disgust, and anger, indicating that Twitter users may have more complex and nuanced attitudes toward Gojek and its hashtags. In conclusion, Gojek may consider conducting additional research and implementing strategies to address negative emotions and better engage with its audience on social media to improve its brand perception on Twitter.
Development of a Village Youth Entrepreneurship Model to Increase the Income of Wetland Village Communities Anisah, Hastin Umi; Isnawati; Rifqi Novriyandana; Nor Hikmah
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 2 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i2.154

Abstract

The low competitiveness of human resources is highly correlated with the low potential and ability of the people's economy, which leads to higher poverty rates. Intervention in the economic capacity of the community needs to be carried out in order to prevent the negative effects of the lack of quality human resources. Entrepreneurship is a very important aspect to be developed in society as a form of economic intervention. This study aimed to develop a village youth entrepreneurship model to increase the income of wetland villages. This study is an observational study in Beranggas Timur Village, Alalak District, Barito Kuala Regency, South Kalimantan Province, Indonesia. Data analysis was carried out with PLS-SEM facilitated by SmartPLS 3. Creativity has no significant effect on entrepreneurial intention; Imagination has no significant effect on entrepreneurial intention; and personality has a significant effect on entrepreneurial intention.
Comparative Analysis of Indonesia Cities Sector Competitiveness: Case Study of Cities in North Sulawesi Province 2017-2021 Rorong, Ita P. F.; Mauna T.B. Maramis; Honny Kansil; Sifra Sendow; Refinna C. Jacobus
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 2 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i2.155

Abstract

The main problem in regional development lies in human and natural resources and is seen from the potential that exists and is owned in an area to increase the number and type of job opportunities for the community in the area itself. Economic development is a process. The process in question is a process that includes the formation of new institutions, the development of alternative industries, improving the capacity of the existing workforce to produce better products and services, identifying new markets, transferring knowledge, and developing new companies. This study aims to compare the competitiveness of the economic sectors of 4 cities in North Sulawesi province. The data used in this study are secondary data obtained based on available data and sourced from reports from the Central Bureau of Statistics. The data included in this research is gross domestic, regional product (GRDP) data at constant prices for 2017-2021. The objects are Manado, Tomohon, Bitung and Kotamobagu. By using the location quotient analysis method, shift share, and Klassen typology. The findings of the research show that the sectors that have competitiveness in the economy of 4 cities in North Sulawesi province are the processing industry, electricity and gas procurement, water procurement, waste management, waste and recycling, construction, wholesale, and retail trade; car and motorcycle repair, transportation and warehousing, provision of accommodation and food and drink, information and communication, financial and insurance services, company services, government administration, defense and compulsory social security and education services and health services. In conclusion, Manado is the city with the highest sector development and growth values compared to Tomohon, Bitung, and Kotamobagu.
The Effects of Parental Conflicts and Divorce Towards Self-efficacy in Romantic Relationships of Young Adults Male Aulia Rahma, Fadilla M.; Dwi Hastuti; Herien Puspitawati
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 2 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i2.158

Abstract

Parental conflict and divorce trends have been increasing over the years and hinder parents from nurturing their children, particularly fathers. Fathers are more likely to disengage in parenting after a divorce. This may affect children in their romantic relationships in later life. This study aimed to examine the effects of parental conflict and divorce and father parenting practices towards self-efficacy in romantic relationships of young adults male. The study applied quantitative methods with correlational, comparative, and regression analysis. 62 male and single young adults whose parents were divorced before the age of 18 were involved and chosen with purposive sampling. The data was collected by using the children's perception of interparental conflict scale (α=0.92), parental acceptance-rejection questionnaire (α=0.86), and self-efficacy in romantic relationship scale (α=0.89). The results revealed that there is a partial correlation between parental conflict intensity and relationship anxiety and other aspects related to the self-efficacy of young male adults. Paired t-test illustrated differences in self-efficacy in romantic relationships based on individual characteristics and father parenting practices (negative). Regression analysis also demonstrated a significant effect of father parenting practices, both positive and negative, towards self-efficacy in romantic relationships. In conclusion, the efficacy of romantic relationships in early adulthood from divorced families is influenced by negative paternal parenting.
The Disruption of Marketing Communication Concepts in the Marketing 3.0 Era: A Narrative Literature Review Sandi, Yoki Famila
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 3 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i3.159

Abstract

The disruption in the concept of marketing communications in the marketing 3.0 era presented several significant changes in the method they interact and communicate with consumers. Marketing 3.0 places greater emphasis on the importance of social, environmental, and sustainability values in marketing communications. Brands must communicate their commitment to these issues and demonstrate concrete actions that support those values. This is important for building consumer trust and meeting their increasingly high expectations in terms of social and environmental responsibility. Marketing 3.0 involves consumers more actively in the process of communication and brand development. Consumers have a more significant role in designing products or services, providing input, and participating in brand initiatives. Brands must open and responsive communication channels to listen to consumers and involve them in the decision-making process. Story-based communication remains an effective approach in marketing 3.0. However, the stories a brand tells must be authentic, relevant and reflect the broader brand values. The story must be able to inspire and move consumers to take positive action and connect emotionally with the brand. Digital technology and social media have a central role in marketing communications in the marketing 3.0 era. Brands should leverage these platforms to reach consumers more effectively, spread their message, and interact with consumers directly. Technology also enables brands to collect and analyze consumer data to personalize communication messages and improve user experience.
Determinants of Financial Performance on Firm Value in Textile and Garment Sub-Sector Companies Listed on the Indonesia Stock Exchange (IDX) Cicilia Erly Istia; Adawiyah, Nida Nusaibatul; Mufid Suryani; Ayunda Rizky Amalia
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 3 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i3.160

Abstract

Stock investment is an investment that is considered exclusive for investors. One thing that needs to be known when investing is price-to-book value. The importance of price to book value for investors is the urgency of this study. This study aimed to analyze the factors that can influence Price to Book Value. This study is a quantitative study, using secondary data from textile and garment companies listed on the Indonesia stock exchange for the 2018-2021 period. A total of 8 companies were included in this study. Data were analyzed using multiple linear regression. The results of this study indicate that partially the return on assets and total asset turnover variables have no significant effect on the price book value, while the current ratio and debt to equity ratio have a significant effect on the price to book value. But simultaneously, return on assets, total asset turnover, current ratio, and debt to equity ratio have a significant effect on price to book value.
The Phenomenon of Fake News (Hoax) in Mass Communication: Causes, Impacts, and Solutions M, Deddy Satria; Hairunnisa
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 3 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i3.161

Abstract

challenge faced in the digital era. The spread of fake news can have detrimental effects, such as disrupting public opinion, influencing democratic processes, creating social chaos, and damaging the reputation of individuals or organizations. The main causes for the emergence of fake news include technological factors, political motivation, economic gain, ignorance or lack of media literacy, and psychological factors such as the need for validation or sensation. Advances in technology and social media have accelerated the spread of fake news and complicated efforts to contain it. It is important to tackle the fake news phenomenon with a holistic approach. This involves the active role of individuals, news organizations, journalists, social media platforms, government agencies, and society as a whole. Increasing media literacy, accurate verification of facts, ethical journalism, cooperation with social media platforms, proper regulation, and prompt response to fake news are important steps in dealing with this phenomenon. The impact of fake news is very detrimental and can disrupt social stability, public trust, and information integrity. Therefore, collective efforts and awareness of the importance of fighting fake news are very important in building a healthy and trustworthy mass communication environment.
Corporate Governance, Voluntary Disclosure, Earning Quality, Information Asymmetric: A Conceptual Framework Putra, Danang Adi; Herawansyah; Sriwidharmanelly; Madani Hatta
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 3 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i3.162

Abstract

There are many factors in financial markets that have different levels of understanding and knowledge in managing available information. With this condition, actors/participants, especially investors, will be informed differently, or there will be information asymmetry in the financial market. This study aimed to develop a conceptual framework that investigates and provides a systematic understanding of the relationship between profit quality, voluntary disclosure, and information asymmetry as single and interaction effects. Furthermore, the study explains the role of corporate governance implementation on the quality of earnings and voluntary disclosure. The explanation of the relationship between the variables studied is based on agency theory with a literature review related to earning quality, voluntary disclosure, information asymmetry, and corporate governance. This conceptual framework illustrates the impact of earning quality and voluntary disclosure on information asymmetry and the role of the interaction between earnings quality and voluntary disclosure of information asymmetry. The results of the literature review present five prepositions that can be formulated in hypotheses to be confirmed. In conclusion, this framework allows researchers and practitioners to investigate further the relationship between variables intended in this research model.

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