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237 Documents
<![CDATA[The Effect of Brand Experience, Brand Loyalty, and Self-Congruity on Positive Word of Mouth with Brand Love as an Intervening Variable: A Study in Banjarbaru Starbucks Customers ]]>
<![CDATA[Prihatiningrum, RR. Yulianti]]>;
<![CDATA[Sutan Naufal Al Khadafi]]>
<![CDATA[ Open Access Indonesia Journal of Social Sciences Vol. 7 No. 2 (2024): Open Access Indonesia Journal of Social Sciences ]]>
Publisher : <![CDATA[HM Publisher ]]>
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DOI: 10.37275/oaijss.v7i2.220
<![CDATA[Several factors that can influence positive WOM are brand experience, brand loyalty, self-congruity, and brand love. Brand experience, created by Starbucks in Banjarbaru, can be a positive or negative experience experienced by customers when interacting with the brand. A positive brand experience can make customers feel comfortable and happy to be in the cafe and satisfied with the quality of the products and services they receive. High self-congruity can make customers feel comfortable and happy interacting with a brand and make consumers more loyal to that brand. This research method uses a questionnaire with 165 Starbucks Banjarbaru customers as a sample and was selected from the entire customer population. Variable measurement uses the Likert Scale technique with a weight scale from 1 to 5. Data analysis uses partial least squares with the help of the SmartPLS program. The research results show that brand experience, brand loyalty, and self-congruity have a positive effect on positive word of mouth. Brand love mediates the influence of brand experience, brand loyalty, self-congruity on positive word of mouth.]]>
<![CDATA[The Application of Capital Asset Pricing Model (CAPM) Analysis Method as the Basis of Stock Investment Decision Making: Study of 18 Technology Companies on the Indonesia Stock Exchange ]]>
<![CDATA[Setya Negara, Ade Irma]]>
<![CDATA[ Open Access Indonesia Journal of Social Sciences Vol. 7 No. 2 (2024): Open Access Indonesia Journal of Social Sciences ]]>
Publisher : <![CDATA[HM Publisher ]]>
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DOI: 10.37275/oaijss.v7i2.221
<![CDATA[This study aims to determine the application of the capital asset pricing model method as a basis for consideration in making stock investment decisions (study on shares of technology companies on the Indonesia Stock Exchange). The research variable is based on the concept of the Capital Asset Pricing Model. This research is a descriptive study with a quantitative approach. The population in this study is 27 shares of technology companies that have been listed on the Indonesia Stock Exchange (IDX) for the period November 2020-October 2022, while the sample is 18 company shares which is selected based on purposive sampling technique. The data processed is the closing price of shares (closing price) sourced from the IDX. The data was collected by literature study and data collection from several websites, including:(www.idx.co.id, www.finance.yahoo.com, https://www.bi.go.id and www.pefindo.com.) Data analysis is carried out by using the stages of the capital asset pricing model (CAPM) which starts from collecting stock closing price data to classifying stocks as investment decisions. The results of this study indicate that there is a unidirectional or non-linear relationship between systematic risk and the expected rate of return. There are 7 stocks that are included in the efficient stock category, and 11 stocks that are included in the inefficient stock category. Thus, the investment decision is to buy in efficient stocks and to sell in inefficient stocks if they have them.]]>
<![CDATA[The Phenomena of The Cryptocurrency Fall in The Sharia Economic View ]]>
<![CDATA[Setya Negara, Ade Irma]]>
<![CDATA[ Open Access Indonesia Journal of Social Sciences Vol. 7 No. 2 (2024): Open Access Indonesia Journal of Social Sciences ]]>
Publisher : <![CDATA[HM Publisher ]]>
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DOI: 10.37275/oaijss.v7i2.222
<![CDATA[Digital money was first developed in the 1960s when Western Union introduced electronic funds transfers (EFT). In Indonesia, digital money only became popular around 2007. Electronic money regulations are contained in Bank Indonesia Regulation Number 11/12/PBI/2009. Cryptocurrencies are made from a combination of blockchain technology and cryptography. Blockchain is a technology for recording interconnected transactions using unique and immutable codes. On the other hand, Cryptography is a branch of computer science that studies how to hide information. This research aims to obtain answers regarding cryptocurrencies as currency/method of exchange/assets/commodities in Indonesia. The theory applied is the theory of legal and vanity business transactions in Islam. This research is a literature study and is qualitative in nature. The data analysis technique used is analytical descriptive with a normative juridical Islamic law approach. From this research, the results show that cryptocurrencies are haram, referring to the MUI Fatwa, the decisions of the Laznah Bahtsul Masail East Java Nahdathul Ulama Regional Management (PWNU), the Tarjih Council and the Tajdin Central Executive of Muhammadiyah, the opinion of Islamic economics academics. The factors that make cryptocurrencies illegal because they are considered to contain speculation, maysir and are vulnerable to being used for illegal activities. The weaknesses of cryptocurrency are marked by the fall of crypto throughout 2022 and are predicted to continue in 2023. Crypto is illegal lighairihi or haram due to external factors, so it should be avoided.]]>
<![CDATA[Green Marketing in Sustainable Business: Utilizing Fly Ash as a Cement Substitute to Reduce CO2 Emissions in the Mortar Industry ]]>
<![CDATA[Setya Negara, Ade Irma]]>;
<![CDATA[Destiana Tunggal Pramesti]]>;
<![CDATA[Muhammad Sodikun]]>
<![CDATA[ Open Access Indonesia Journal of Social Sciences Vol. 7 No. 2 (2024): Open Access Indonesia Journal of Social Sciences ]]>
Publisher : <![CDATA[HM Publisher ]]>
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DOI: 10.37275/oaijss.v7i2.223
<![CDATA[Green marketing has become increasingly important in efforts to achieve sustainable business, especially in the mortar industry. The use of fly ash as a cement substitute has emerged as a technological innovation aimed at reducing CO2 emissions in mortar production. This research explores the close relationship between green marketing and the use of fly ash in this industry, as well as its impact on business sustainability. Through analysis of green marketing strategies, the use of fly ash in mortar composition, and the associated environmental impacts, this research aims to provide in-depth insight into how sustainable business practices and technological innovation can collaborate in creating environmentally friendly products. By focusing on this research, companies can advance their efforts to reduce CO2 emissions while strengthening their corporate image as an entity that cares about the environment and is committed to sustainability. This research promotes efforts to replace conventional practices with more sustainable and environmental approaches, leading to broader benefits for our planet and society as a whole.]]>
<![CDATA[The Influence of Transformational Leadership Style and Military Organizational Culture on Soldier Performance at Makorem 101/Antasari ]]>
<![CDATA[Ari Aryanto]]>;
<![CDATA[Ahmad Alim Bachri]]>;
<![CDATA[Anisah, Hastin Umi]]>
<![CDATA[ Open Access Indonesia Journal of Social Sciences Vol. 7 No. 2 (2024): Open Access Indonesia Journal of Social Sciences ]]>
Publisher : <![CDATA[HM Publisher ]]>
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DOI: 10.37275/oaijss.v7i2.224
<![CDATA[Improving the quality of soldier performance is greatly influenced by leadership and organizational culture. The aim of this study is analysis the influence of transformational leadership style and military organizational culture on the performance of soldiers in Makorem 101/Antasari. The research method is quantitative using partial least squarewith data analysis using Smart PLS 3.0 software. The study population consists of 100 soldiers from the Military Regional Command (MAKOREM) 101/Antasari. The result shows that transformational leadership style and military organizational culture on soldier performance.]]>
<![CDATA[Crafting Loyalty: How Social, Seductive, and Recreational Experiences Shape Mall-Goers' Fidelity Through Visitor Satisfaction ]]>
<![CDATA[Oktaviani, Elma]]>
<![CDATA[ Open Access Indonesia Journal of Social Sciences Vol. 7 No. 2 (2024): Open Access Indonesia Journal of Social Sciences ]]>
Publisher : <![CDATA[HM Publisher ]]>
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DOI: 10.37275/oaijss.v7i2.225
<![CDATA[This research aims to analyze the influence of social experience, seductive experience, and recreational experience on mall visitor loyalty which is mediated by visitor satisfaction. This type of research is descriptive research with the research population being Indonesian citizens and 100 respondents were obtained through a sampling technique, namely purposive sampling with criteria (they are Indonesian citizens who come from one of the regions in Java: Jakarta, West Java, Central Java, East Java, and Yogyakarta 2). Have visited the mall in their area at least once. The data analysis technique used in this research is PLS (partial least squares) and from the results of data analysis it is found that social experience and visitor satisfaction partially have a positive influence on visitor loyalty, seductive experience and recreational experience partially have no effect on mall visitor loyalty. Visitor satisfaction can mediate the influence of social experience on mall visitor loyalty, but is unable to partially mediate seductive experience and recreational experience on mall visitor loyalty.]]>
<![CDATA[Comparative Analysis of MySejahtera and SatuSehat Application Use after the COVID-19 Pandemic ]]>
<![CDATA[Setyaningrum, Intan]]>
<![CDATA[ Open Access Indonesia Journal of Social Sciences Vol. 7 No. 2 (2024): Open Access Indonesia Journal of Social Sciences ]]>
Publisher : <![CDATA[HM Publisher ]]>
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DOI: 10.37275/oaijss.v7i2.226
<![CDATA[Many aspects have been significantly impacted by the Covid-19 epidemic and the new normal conditions that accompany it. Various innovations in public services follow these changes and become new models for adapting to uncertain times. It is hoped that the availability of digital technology platforms will provide a shortcut and ease in accessing public services as well as efforts to overcome the Covid-19 pandemic. One of them is Malaysia and the Indonesian government which use the MySejahtera and PeduliLindungi application systems. In Indonesia and Malaysia, the COVID-19 epidemic has had a significant impact on the adoption of online digital health applications. This research methodology, also referred to as library research, combines qualitative research techniques with a library study approach. SatuSehat in Indonesia continues to operate nationally covering all regions of the country after the pandemic with new features that have been developed from the previous PeduliLindungi. On the other hand, the use of MySejahtera in Malaysia is currently only intended for people who have been verified as positive for Covid-19, which is used to update the quarantine period.]]>
<![CDATA[Hyperreality of Gacoan Noodles in the Foodstagramming Trend on Instagram Social Media ]]>
<![CDATA[Robin, Patricia]]>;
<![CDATA[Elisti Halimuci]]>
<![CDATA[ Open Access Indonesia Journal of Social Sciences Vol. 7 No. 2 (2024): Open Access Indonesia Journal of Social Sciences ]]>
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DOI: 10.37275/oaijss.v7i2.227
<![CDATA[This research reveals the significant role of Instagram social media in creating the hyperreality of Mie Gacoan through the foodstagramming phenomenon. With the significant growth of Instagram users, especially in Indonesia, this platform has become the main platform for foodies to capture and share their culinary experiences. The foodstagramming trend, especially related to Mie Gacoan, shows how food photos uploaded on social media can create certain hopes and expectations for the restaurant. In the era of hyperreality, food prioritizes appearance over taste, creating a false reality conveyed through information technology. With the influence of foodies as “creators of reality,” Instagram has become a powerful communication tool, changing the way society views and consumes food. This research highlights the complexity of the interaction between social media, hyperreality, and culinary trends developing in the digital era.]]>
<![CDATA[Analysis of Inhibiting Factors for Resolving Election Disputes Within the Authority of the Election Supervisory Board (Bawaslu) ]]>
<![CDATA[Erniyanti, Erniyanti]]>
<![CDATA[ Open Access Indonesia Journal of Social Sciences Vol. 6 No. 3 (2023): Open Access Indonesia Journal of Social Sciences ]]>
Publisher : <![CDATA[HM Publisher ]]>
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DOI: 10.37275/oaijss.v6i3.228
<![CDATA[The Election Supervisory Board (Bawaslu) has an important role in maintaining democracy in Indonesia, one of which is through resolving election disputes. This research aims to analyze the factors that hinder the resolution of election disputes within the authority of Bawaslu. The research method used is qualitative with a case study approach. Research data was obtained through in-depth interviews with key informants, namely Bawaslu members, academics and election law practitioners. The research results show that there are several factors that hinder the resolution of election disputes within Bawaslu's authority, namely: Time limitations: Election process disputes must be resolved quickly, so Bawaslu is often pressed for time; Limited human resources: Bawaslu lacks competent human resources in handling disputes, especially at the regional level; Budget limitations: Bawaslu's budget is often insufficient for dispute resolution needs, such as court and witness costs; Lack of coordination: Coordination between institutions regarding election dispute resolution still needs to be improved; Dispute complexity: Election disputes are often complex and involve many parties, so they require a lot of time and effort to resolve.]]>
<![CDATA[The Role of Product Innovation, Accounting Competency, and Online Transactions (E-Commerce) in Increasing Competitiveness in MSMEs, Alalak District, Batola Regency, Indonesia ]]>
<![CDATA[Anisah, Hastin Umi]]>;
<![CDATA[Sustinah Limarjani]]>;
<![CDATA[Rifqi Novriyandana]]>;
<![CDATA[Rasidah]]>
<![CDATA[ Open Access Indonesia Journal of Social Sciences Vol. 7 No. 2 (2024): Open Access Indonesia Journal of Social Sciences ]]>
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DOI: 10.37275/oaijss.v7i2.229
<![CDATA[Improving this economic aspect is by empowering the community economy, namely MSMEs owned by the community by maximizing the role of MSMEs. Maximizing the role of MSMEs must be supported by business management aspects such as the application of product innovation, accounting competencies, and online transactions (e-commerce) to increase MSMEs' competitiveness. By increasing the competitiveness of MSMEs, it is hoped that it can improve community welfare. This research aims to explore the role of product innovation, accounting competency and online transactions (e-commerce) in increasing competitiveness in MSMEs. Alalak District, Batola Regency, Indonesia. Quantitative research methods were used in this research with the PLS analysis technique. Observation of indicators is carried out using instruments (questionnaires) which aim to find out respondents' opinions about something. The results of this research reveal that product innovation, accounting competence, and online transactions (e-Commerce) can increase the competitiveness of MSMEs.]]>
