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Contact Name
Mesran
Contact Email
mesran.skom.mkom@gmail.com
Phone
+6282161108110
Journal Mail Official
jurnal.ekuitas@gmail.com
Editorial Address
Jalan Sisingamangaraja No. 338, Simp. Limun, Medan, Sumatera Utara
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Kota medan,
Sumatera utara
INDONESIA
EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS)
ISSN : -     EISSN : 2685869X     DOI : -
Core Subject : Economy,
1. Auditing, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10.Entrepreneurship, 11.E-Business, 12.Business Management, 13.Capital Market, 14.Risk Management, 15.Syariah banking, 16.Economics of Sharia, 17.Islamic Capital Market, 18.Financial accounting, 19.Managerial accounting, 20.Behavioral accounting, 21.Tax accounting, 22.Public Sector Accounting, and 23.Syariah accounting
Articles 30 Documents
Search results for , issue "Vol 6 No 3 (2025): February 2025" : 30 Documents clear
Digital Financial Transformation: The Influence of Fintech on The Stability of The Indonesian Financial System Hasanah, Huswatun; Azansyah, Azansyah
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6837

Abstract

This research examines the influence of financial technology (fintech) on Indonesia's financial system stability using the Error Correction Model (ECM) methodology with monthly data from 2018-2023. The variables used include the bank Z-score as a proxy for financial system stability, and independent variables consisting of e-money ownership, credit cards, ATM cards, P2P lending volume, and a COVID-19 dummy variable, along with control variables for interest rates, inflation, and exchange rates. Using Stata-14 software, data analysis was conducted through a series of tests including unit root tests, cointegration tests, classical assumption tests, and ECM estimation to analyze both short-term and long-term impacts. The research findings reveal that e-money contributes positively to long-term financial stability, while ATM cards and P2P lending demonstrate negative impacts. Interestingly, the COVID-19 pandemic showed positive effects, reflecting the effectiveness of policy responses. These findings provide crucial insights for policymakers in designing regulations that balance innovation and stability in the digital financial era.
Determinan Perilaku Penggunaan Mobile Payment: Pendekatan Technology Acceptance Model dan Theory Reasoned Action Boki, Emi; Simanjuntak, Pranatalindo
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6857

Abstract

The Covid 19 pandemic has caused various changes, one of which is the payment process which has had a significant impact. The payment system has changed from using cash or through direct transactions to an online system without direct face-to-face contact using mobile devices or better known as mobile payment. This study uses the Technology Acceptance Model and Theory Reasoned Action approaches to test the relationship between perceived ease of use, perceived usefulness, perceived risk, and subjective norms on mobile payment usage behavior with behavioral intention as a mediating variable. This study was conducted at Hasanuddin University with 273 respondents from the postgraduate students of the Faculty of Economics and Business who were still active and using mobile payments. Data were analyzed using Analysis of Moment Structure (AMOS). The results showed that perceived ease of use, and behavioral intention had a significant effect on mobile payment usage behavior, and perceived usefulness, perceived risk, and subjective norms did not have a significant effect on mobile payment usage behavior. Other findings showed that behavioral intention mediated the influence of perceived ease of use, perceived usefulness, perceived risk and subjective norms on mobile payment usage behavior. This shows that the behavior of using mobile payments is quite easy for some students so that they feel confident that using mobile payments is easier and more effective than the direct payment process, while their intentions and behavior in using mobile payments are maximized.
Analisis Faktor Pengaruh Kualitas Audit Pada Perusahaan Manufaktur di Bursa Efek Indonesia Ryakaren, Sean Fileas; Claudia, Gita
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6874

Abstract

OJK Regulation 29/POJK.4/2016 requires issuers to submit annual financial reports and imposes sanctions on violators, this encourages the growth of public accounting services. This study aims to analyze the effect of audit report lag, audit rotation, audit fee, and company size on audit quality in manufacturing companies listed on the Indonesia Stock Exchange for the period 2021-2023. The method used is logistic regression with secondary data from the financial statements of 324 manufacturing company observations. The results of the study indicate that audit report lag has a negative and significant effect on audit quality, indicating that the longer the audit time, the lower the audit quality due to potential problems in the financial statements. In contrast, audit rotation, audit fee, and company size do not have a significant effect on audit quality. The Nagelkerke R Square value of 0.148 shows that audit report lag, auditor rotation, audit fees and company size are able to explain audit quality by 14.8% and there are 85.2% other variables outside the model that can explain audit quality.These findings indicate that internal company factors and auditor competence play a greater role in determining audit quality than external factors such as auditor rotation or the amount of audit fees. This study provides a practical contribution by suggesting companies to focus on audit process efficiency, technology implementation, and strengthening internal control. From a theoretical perspective, these results support agency theory which emphasizes the importance of auditor independence and competence in producing quality audits. Further research is recommended to explore other variables, such as audit technology and internal control effectiveness, as well as expand research subjects outside the manufacturing sector.
Keputusan Pembelian Kosmetik Halal di Kalangan Generasi Z Muslim Agustina, Alvi Khoiriah; Musyafa', Musyafa'
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6891

Abstract

This study aims to analyze the effect of halal lifestyle, halal awareness, religiosity, and product quality on purchasing decisions for halal cosmetics for Generation Z Muslims in Jepara Regency. This generation has explorative, critical, and highly connected characteristics with the digital world, which is both an opportunity and a challenge for the development of the halal cosmetics industry. The research was conducted in Jepara Regency using a quantitative approach. The sample consisted of 100 respondents selected through purposive sampling method based on certain criteria, namely generation Z who are Muslim, domiciled in Jepara Regency, and have purchased halal cosmetics. Data collection was carried out using an online questionnaire, and data analysis using multiple linear regression with SPSS Statistics 20 software. The results showed that the four independent variables had a positive and significant influence on purchasing decisions. Halal awareness has the most dominant influence with a regression coefficient of (0.441), followed by halal lifestyle (0.331), religiosity (0.280), and product quality (0.189). Overall, this research model is able to explain 60% of the variation in purchasing decisions for halal cosmetics, while the remaining 40% is influenced by other factors not examined. This research contributes to the development of consumer behavior literature and offers practical insights for manufacturers in designing appropriate marketing strategies.
Analisis Struktur Ekonomi Daerah dengan Pendekatan Location Quotient, Shift Share Klasik, Dynamic LQ dan Esteban-Marquillas Shift Share Arjuniadi, Arjuniadi; Nur, Muhammad; Zukifli, Zukifli; Herizal, Herizal
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6894

Abstract

This study analyzes the economic structure of Pidie Regency from 2018 to 2022 using the Location Quotient (LQ), Shift-Share Analysis (SSA), Dynamic Location Quotient (DLQ), and Esteban-Marquillas Shift-Share Analysis (SS-EM) approaches. Identifying leading sectors is crucial for supporting regional development planning. The LQ results indicate that only two sectors qualify as leading sectors, namely Agriculture, Forestry, and Fisheries and Other Services, while other sectors are classified as non-basic with relatively lower contributions compared to Aceh Province as the reference region. The SSA analysis reveals that although Pidie Regency exhibits overall competitive economic growth, its structural growth rate is slower compared to the reference region. DLQ results indicate that while the Agriculture, Forestry, and Fisheries sector is a dominant sector, it is classified as non-prospective due to its slower growth compared to other sectors at the provincial level. In contrast, the Transportation and Warehousing sector emerges as the most prospective sector, demonstrating significantly stronger growth compared to others. Meanwhile, the SS-EM analysis highlights that the Construction sector possesses the highest competitiveness, whereas most other sectors experience negative competitiveness. Some sectors, such as Information and Communication, Education Services, and Real Estate, hold potential as primary drivers of future economic growth if supported by appropriate policies. This study concludes that policy innovations and targeted sectoral development strategies are essential to achieving sustainable economic growth in Pidie Regency.
Peran Mediasi Struktur Modal dalam Hubungan Profitabilitas dan Firm Size terhadap Nilai Perusahaan Yulianti, Dwi; Puspitasari, Intan; Utomo, Agus Saur
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6902

Abstract

The purpose of this study was to determine the effect of profitability and company size on firm value with capital structure as an intervening variable in property and real estate companies listed on the Indonesia Stock Exchange (BEI). This research is quantitative research that uses secondary data with a sample size of 23 from 52 companies taken based on purposive sampling, namely a sample selection method by establishing certain criteria. The period used is five years, starting from 2018 to 2022. The method used in this research is path analysis and processed using WarpPLS version 8.0 software. The result of this study found that (1) profitability has a significant positive effect on firm value with a significant value of 0,01 which is smaller than 0,05 (0,01 < 0,05) (2) company size has a significant positive effect on firm value with a significant value of 0,01 which is smaller than 0,05 (0,01 < 0,05) (3) profitability has a significant negative effect on capital structure with a significant value of 0,01 which is smaller than 0,05 (0,01 < 0,05) (4) company size has a significant positive on capital structure with a significant value of 0,01 which is smaller than 0,05 (0,01 < 0,05) (5) capital structure has a significant negative on firm value with a significant value of 0,01 which is smaller than 0,05 (0,01 < 0,05) (6) capital structure is able to mediate the effect of profitability on firm size on firm value with a coefficient of 0.027 which is smaller than 0.05 (0.027 < 0.05) (7) capital structure is able to mediate the effect of company size on firm size on firm value with a coefficient of 0.027 which is smaller than 0.05 (0.041 < 0.05).
Pengaruh Brand Awareness, Brand Image, dan Brand Trust Terhadap Keputusan Pembelian Nurlita, Febi; Arsyad, Annisa Wahyuni
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6975

Abstract

Ventela is a local shoe brand that is increasingly popular in Indonesia, known for its modern design and superior product quality, as well as affordable prices. This brand has succeeded in attracting the attention of young consumers, especially students and schoolchildren, with comfortable and stylish shoe products. Ventela focuses on developing shoes for everyday use that prioritize a balance between functionality and aesthetics. In the midst of increasingly tight shoe market competition, Ventela strives to strengthen its position and continues to innovate to attract more consumers. This study aims to analyze the effect of brand awareness, brand image, and brand trust on purchasing decisions for Ventela brand shoes among students of the Faculty of Social and Political Sciences, Mulawarman University. Sampling in this study used the purposive sampling method with a sample size of 100 respondents. The testing methods used are instrument testing, classical assumption testing, multiple linear regression analysis testing, and hypothesis testing with the help of the SPSS version 26 application. This research method is quantitative research with data collection through online questionnaire distribution. The results of this study show that (1) brand awareness has a significant positive effect on purchasing decisions, (2) brand image does not have a significant effect on purchasing decisions, and (3) brand trust has a significant effect on purchasing decisions for Ventela shoes and (4) the three independent variables (brand awareness, brand image, and brand trust) simultaneously influence purchasing decisions for Ventela shoes.
Pengaruh Harga dan Kualitas Pelayanan Terhadap Loyalitas Pasien Melalui Kepuasan Pasien Sebagai Variabel Intervening Sari N, Anisa Sasmita; Arsyad, Annisa Wahyuni
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6976

Abstract

This study aims to determine the effect of price and service quality on patient loyalty through patient satisfaction as an intervening variable in patients of the NN Dental Care Muara Jawa Clinic. This study uses a quantitative approach using an empirical research method. The population of this study were patients of the NN Dental Care Clinic located in the Muara Jawa District area, while the sample used was 100 respondents in the age range of 20-45 years. In this study, sampling used the non-probability sampling method, especially the purposive sampling approach method. In this study, the data collection technique used was a questionnaire in the form of a google form link. The data that has been collected was then processed using the SmartPLS 3.2.9 analysis tool with the Structural Equation Modeling (SEM)-PLS method. The results of the study showed that there was a positive and significant effect on price and service quality on patient satisfaction. However, price has a positive but not significant effect on patient loyalty. And service quality shows a positive and significant effect on patient loyalty. Based on the results of the specific indirect effect, patient satisfaction successfully mediates positively and significantly the effect of price and service quality on patient loyalty.
Pengaruh Celebrity Endorser, Content Marketing dan Brand Love Terhadap Purchase Decision Melalui Purchase Intention Sebagai Intervening Marlinda, Nanda; Arsyad, Annisa Wahyuni
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6977

Abstract

This research aims to find out whether there is an influence of celebrity endorser, content marketing and brand love on purchase decisions through purchase intention as an intervention for consumers of Azarine Sunscreen Series products in Samarinda City. This research uses quantitative methods by collecting data by distributing questionnaires to respondents. The research was conducted on 150 respondents aged 17 - 41 years who live in Samarinda City and have purchased Azarine Sunscreen Series products. The sampling technique used in this research is non-probability sampling with a purposive sampling method. The data that has been collected is then processed using the SmartPLS 4.1.0.9 analysis tool with the Structural Equation Modeling (SEM)-PLS method which consists of testing the measurement model (outer model), testing the structural model (inner model) and testing hypotheses. The results of this research show that: (1) Celebrity endorser have a significant and negative effect on purchase intention, (2) Content marketing has a significant and positive effect on purchase intention, (3) Brand love has a significant and positive effect on purchase intention, (4) Celebrity endorser significant and negative influence on purchase decisions, (5) Content marketing has a significant and positive influence on purchase decisions, (6) Brand love has a significant and positive influence on purchase decisions, (7) Purchase intention has a significant and positive influence on purchase decisions, (8) Celebrity endorser have a significant and negative influence on purchase decisions through purchases intention, (9) Content marketing has a significant and positive effect on purchase decisions through purchase intention, (10) Brand love has a significant and positive effect on purchase decisions through purchase intention.
Pengaruh Harga dan Promosi Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Intervening Ibrahim, Sabina Natania; Arsyad, Annisa Wahyuni
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6978

Abstract

This study aims to determine whether there is an effect of price and promotion on customer loyalty through customer satisfaction on Indosat Ooredoo cellular card users in Samarinda City. This study uses a quantitative method by collecting data by distributing questionnaires to respondents. The study was conducted on 100 respondents who are active Indosat Ooredoo cellular card users aged 15-45 years who live in Samarinda City. The sampling technique used in this study is non-probability sampling with an online purposive sampling method. The collected data was then processed using the SmartPLS 4.1.0.9 analysis tool with the Structural Equation Modeling (SEM)-PLS method. The results of the study indicate that price and promotion have a positive and significant effect on customer satisfaction, price has a positive but insignificant effect on customer loyalty, promotion and customer satisfaction has a positive and significant effect on customer loyalty. Based on the results of the specific indirect effect, customer satisfaction successfully mediates positively and significantly the effect of price and promotion on customer loyalty.

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