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Widya Duta: Jurnal Ilmiah Ilmu Agama dan Ilmu Sosial Budaya
Published by Institut Hindu Dharma Negeri Denpasar
ISSN : 19781075     EISSN : 26203146     DOI : -
Core Subject : Religion, Humanities, Social,
Religion Humanities Social Sciences
Scope dari jurnal Widya Duta meliputi kajian-kajian spesifik di bidang komunikasi, komunikasi budaya, humaniora, tradisi-tradisi dan ritual keagamaan
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 134 Documents
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KOMUNIKASI SIMBOLIK DALAM TARI PENDET LANANG PADA USABHA SAMBAH DI DESA PAKRAMAN PESEDAHAN KECAMATAN MANGGIS KABUPATEN KARANGASEM Ratna Pramesti Dasih, I Gusti Ayu
Widya Duta: Jurnal Ilmiah Ilmu Agama dan Ilmu Sosial Budaya Vol 13, No 1 (2018): MARET 2018
Publisher : Institut Hindu Dharma Denpasar

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Abstract

Communication can be done in a simple way to a complex way. The process of communication can be seen from the activities of social life so that the process of symbolic communications of society can be formed based on the meanings that are believed by himself then embodied with the symbols of communication. Dance Pendet Lanang acts as a communicator and village community Pakraman Pesedahan as a communicant. Communication process can occur in one direction or two way. The symbols contained in the Dance Pendet Lanang in the Village Pakraman Pesedahan has a uniqueness because the message conveyed has a sacred value that is believed and needs to be communicated to the public. Pendet Lanang Dance is one of the sacred dances that must be performed during the series of Usabha Sambah in Pakraman Pesedahan Village conducted every Purnama Fifth in accordance with the Balinese calendar system.
STRATEGI KOMUNIKASI ORGANISASI SUKA DUKA KERTA WARGA DALAM MEWUJUDKAN TOLERANSI UMAT HINDU-KRISTEN DI DESA ADAT PILING KECAMATAN PENEBEL KABUPATEN TABANAN Adnyana, I Made Ananda Kusuma; Sukabawa, I Wayan; Yasa, I Ketut Wardana
Widya Duta: Jurnal Ilmiah Ilmu Agama dan Ilmu Sosial Budaya Vol 14, No 2 (2019): SEPTEMBER 2019
Publisher : Institut Hindu Dharma Denpasar

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Abstract

In an effort to maintain harmony between religions, the people of Adat Piling Village have formed an organization called the Joy and Grief Society, whose members consist of Hindus and Christians in the Indigenous Village of Piling.Based on this background there are several issues raised, namely: 1) How do the communication strategies of the Community Grieving Society in realizing the tolerance of Hindus and Christians in the Adat Piling Village Penebel District of Tabanan Regency? in realizing tolerance between Hindus and Christians in Adat Piling Village Penebel District Tabanan Regency? 3) What is the impact of the implementation of the communication strategy of the Grieving Society and Residents towards Hindus and Christians in the Adat Piling Village Penebel District Tabanan Regency.The results of the analysis obtained from this study are: 1) Communication strategies of Organizational Joy and Grief Residents in realizing tolerance between Hindus and Christians in the Indigenous Village of Piling using five types of communication, namely: a) verbal communication, b) non verbal communication, c) interpersonal communication, d) persuasive communication, and e) group communication. 2) The obstacles that exist in the implementation of the communication strategies of the People's Sorrowful Organizations are in the form of physical barriers, differences in mindset, social factors. 3) The impact arising from the implementation of communication strategies of the Community Grieving Society on Hindus and Christians in the Piling Traditional Village includes cognitive impacts, affective impacts, behavioral impacts, and social impacts.
PEMBINAAN KEAGAMAAN MODEL GAUDYA VAISNAVA DI PASRAMAN SRI-SRI NITAI GAURANGGA DESA WERDHI BHUANA KECAMATAN MENGWI KABUPATEN BADUNG Supriadi, Ida Bagus Putu
Widya Duta: Jurnal Ilmiah Ilmu Agama dan Ilmu Sosial Budaya Vol 14, No 1 (2019): MARET 2019
Publisher : Institut Hindu Dharma Denpasar

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Abstract

The religious formation of the Gaudya Vaisnava model viewed from the persuasion communication strategy is very interesting to study, because the activity will describe the elements of communication whether it is effective or not. From the point of view of the communicator, for example, is it capable of applying effective message delivery techniques? in terms of communicant, does it have the characteristics to be able to understand the meaning of the message as intended by the communicator? From the message element, is the message important to be known by the communicant ?. From the media element, is the media used to convey the message effective enough? And from the element of effect, whether the similarity in meaning of messages sent and received is able to change the communicant's attitude or behavior. Thus the process of religious formation will achieve its objectives if the elements of communication work effectively.There is no research on this matter, so it is not yet known whether the religious formation of the Gaudya Waisnava model has been effective or not. For this reason, this research was specifically carried out to describe and interpret (1) how does the religious development activities of the Gaudya Vaisnava model in Pasraman Sri-Sri Nitai Gaurangga? (2) how is the function of religious formation of the Gaudya Vaisnava model in Pasraman Sri-Sri Nitai Gaurangga? And (3) what is the meaning of the religious formation of the Gaudya Vaisnava model in Pasraman Sri-Sri Nitai Gaurangga?The results of the study (1) the activities of religious formation of the Gaudya Vaisnava model include: (a) the activities of receiving students / new students; (b) the implementation of unlawful education; (c) Brahmin Diksa implementation; (d) carrying out the task of spreading the teachings of Gaudya Vaisnawa (2) the function of religious formation of the Gaudya Vaisnava model includes social functions and religious functions. Social functions encourage members to carry out their social life tasks better. Whereas the religious function encourages its members to be able to harmonize all aspects of their lives. (3) The meaning of religious formation in the Gaudya Vaisna model includes social and religious meanings. Social meaning is intended to increase the insight of its members to be more inclusive among humans. The religious meaning is intended to increase the insight of its members in order to be able to harmonize all their life activities.
PESAN KOMUNIKASI TARI ABUANG DI DESA PAKRAMAN TENGANAN PEGRINGSINGAN KECAMATAN MANGGIS KABUPATEN KARANGASEM Pramesti Dasih, I Gusti Ayu Ratna
Widya Duta: Jurnal Ilmiah Ilmu Agama dan Ilmu Sosial Budaya Vol 13, No 2 (2018): SEPTEMBER 2018
Publisher : Institut Hindu Dharma Denpasar

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Abstract

Communication message is a material that is conveyed to others in the form of ideas both verbally and nonverbally, to express certain intentions according to the needs of others regarding their benefits and needs. Message is a set of meaningful symbols conveyed by communicators. The message can be in the form of ideas or opinions that have been formulated in the form and symbol of communication forwarded to the communicant. The message should have a core message or theme as an influence to change communicant attitudes and behavior. Communication message in the performance of Abuang Dance in Pakraman Village, Tenganan Pegringsingan, is contained in the character of Satyam-Siwam-Sundaram. Satyam-Siwam-Sundaram is a concept of Hindu teachings namely the concept of truth, holiness and beauty. The communication message of Abuang Dance is also a form of offerings and beliefs to enhance the sraddha bhakti community of Pakraman Tenganan Pegringsingan Village to Ida Sang Hyang Widhi Wasa. Through the performance of Abuang Dance, it can strengthen kinship because it is a form of deviation from the ancestors of the Pakraman Tenganan Pegringsingan Village, so that they can be given peace of mind and no time.
UPAYA PEMBENTUKAN BRAND AWARENESS DI DALAM NEGERI OLEH TRIPLE S Roidisom, Shamit; Hafiar, Hanny; Novianti, Evi
Widya Duta: Jurnal Ilmiah Ilmu Agama dan Ilmu Sosial Budaya Vol 13, No 1 (2018): MARET 2018
Publisher : Institut Hindu Dharma Denpasar

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Abstract

PT Triple S is known as sport kit factory in Indonesia, and specialist of soccer ball. PT Triple S has a good product, however the brand itself acknowledged internationally better than domestically. Brand awareness is built through marketing communication. Therefore, this case study inquiry is trying to identify the technique of creating brand awareness with marketing communication strategy by PT Sinjaraga Santika Sport (Triple S) in Indonesia. The goal of this research is to have knowledge of creating brand awareness technique using marketing communication by PT Sinjaraga Santika Sport (Triple S). This study is utilizing qualitative approach, constructivism paradigm and case study as form of study. The Subject were people who is implicated by brand awareness strategy of PT Triple S,  for instance employees and customer of  PT Triple S.The results of this research gave out that marketing communication is being done by PT Triple S in order to create brand awareness in Indonesia. But, the inhibition both internal obstacle (from the company itself) for example uncertainty of human resources?s skill on executing marketing communication strategy and external obstacle (Indonesian consumer stereotype that think import products are better than local product) has created the fact that brand of Triple S is acknowledged better internationally than domestically. As for the closure of this research: marketing communication strategies that successfully creates brand awareness internationally are their ball officially certified by FIFA, they also had an agreement and entered World Cup 1998. Meaanwhile marketing communication is also being donein Indonesia but the obstacles both internal and external  has caused a misfortune for PT Triple S in order to create brand awareness domestically.
TOPENG PAJEGAN SEBAGAI MEDIA PENERANGAN AGAMA HINDU Gde Puasa, I Made
Widya Duta: Jurnal Ilmiah Ilmu Agama dan Ilmu Sosial Budaya Vol 15, No 1 (2020): MARET 2020
Publisher : Institut Hindu Dharma Denpasar

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Abstract

Pajegan Mask is one of the many arts in Bali. Pajegan Mask Dance is a performance art which in its performance is a symbol of human life that talks about life and human behavior and character. The Pajegan Mask performance is motivated by the Pajegan Mask Performance as a guardian, bebali and balih-balihan whose roles still need to be improved as a medium for illuminating Hinduism.Based on this, what will be discussed in this paper include: (1) The form of the Pajegan Mask Performance as a medium for illuminating Hinduism. (2) The function of the Pajegan Mask Performance functions as a medium for illuminating Hinduism. (3) The meaning contained in the Pajegan Mask Performance as a media for the illumination of Hindu religion.Analiisis Pajegan Mask dance form shows the physical understanding of a work of art that functionally contains life characteristics related to religious rituals, while the form of Pajegan Mask Dance performance consists of: (1 ) The form of Pajegan Mask Dance performance, (2) the Pajegan Mask performance function, namely: (1) Communication and information media, (2) Entertainment media, (3) Social criticism function. The meanings of the Pajegan Mask are: (1) The religious and social meaning, (2) The spiritual meaning. So the Pajegan Mask Dance performance is not only used as a ritual complement in Hindu religious ceremonies, but its role really needs to be maximized and enhanced as a medium for illuminating Hinduism.
EFEKTIVITAS KOMUNIKASI PERSUASIF DALAM SIARAN PUJA TRI SANDHYA TVRI BALI TERHADAP MINAT SEMBAHYANG SISWA SMA NEGERI 1 GIANYAR Gayatri, Sintyananda; Segara, I Nyoman Yoga; Yuliani, Ni Made
Widya Duta: Jurnal Ilmiah Ilmu Agama dan Ilmu Sosial Budaya Vol 14, No 2 (2019): SEPTEMBER 2019
Publisher : Institut Hindu Dharma Denpasar

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Abstract

The TVRI Bali Public Broadcasting Institution (LPP) as one of the local broadcasting television stations owned by the Government of the Province of Bali, also functions as an extension media by displaying religious broadcasts. One of the religious broadcasts that must be aired on TVRI Bali is Puja Tri Sandhya. Like advertising, the broadcast of Puja Tri Sandhya, which is aired every day, is expected to have an effect, which is to persuade the audience to be able to raise self-awareness to pray. Based on the researcher's personal observation, the phenomenon is that there are still many Hindus who especially in Bali have not been diligent in carrying out the Tri Sandhya Puja three times a day. Therefore, this study aims to determine the effect of the relationship between the effectiveness of persuasive communication in Tri Sandhya TVRI Bali Broadcasting Ceremony on public interest.The community group that the researchers rated was appropriate to be the target of the study were high school students (SMA) students of SMA Negeri 1 Gianyar, considering they were part of Generation Z who now tend to use gadgets rather than television. This study is looking at the relationship between the variable effectiveness of persuasive communication Tri Puja Sandhya (X) on the variable of student prayer interest (Y).Based on the results of the analysis of the effect of the persuasive communication effectiveness variable in the broadcast of Tri Sandhya (X) Puja on the variable of prayer interest in students of SMA Negeri 1 Gianyar (Y), it can be concluded that the persuasive communication effectiveness variable in the Tri Sandhya (X) Puja broadcast proved to have a significant effect on variable interest in prayer for students of SMA Negeri 1 Gianyar(Y) of 0,889 or as much as 92.1%.
DALAM WAKTU 25 – 30 TAHUN LAGI SELURUH UMAT MANUSIA AKAN BERSATU PERSPEKTIF SPIRITUAL (SEBUAH RENUNGAN) Yupardhi, W. Sayang
Widya Duta: Jurnal Ilmiah Ilmu Agama dan Ilmu Sosial Budaya Vol 14, No 1 (2019): MARET 2019
Publisher : Institut Hindu Dharma Denpasar

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Abstract

Until now where ever in the world, unity is no show yet it eternal identity, so friction occurs at some countries that marking with various violent among sesame due to self beneficial (excessivenees of ego). This is the ?Kali? personality qualification that sink in ocean of sin where it?s not human eternal character that occupaid their selve.                Hanuman who already unity with Rama ?Avatar? is eternal association that can be catagorised could reach everything are need (not desire). This would inspire human being of modern time through unity among sesame in which could realized unity in diversity physicaly and non physicaly i.e. Soul. The essiest way to form unity is to lern to implement God principles in all of His creations properly. The value that already inheritance by Indonesian Freedom Country must be understood accordingly in order to own togather in supervicing unity to form  Indonesian character building.                Upanishad teachs that unity is the key of success to reduce the ocean suffer in this live, so if all people want to share in different society they would be have high credit in order to do pray and chanting ?Om? (primordial voiceof the God). This tend to insure firm pice and stability in each country follows directions and implementation of basic gathering in unity.The unity of all human being (Hindu, Christiany, Budha, Islam, etc) was said by holy man that they can fill it latter within 25 ? 30 years.
PLACE BRANDING SUMEDANG SEBAGAI PUSEUR BUDAYA SUNDA Pramono, Anton; Hafiar, Hanny; Puspitasari, Lilis
Widya Duta: Jurnal Ilmiah Ilmu Agama dan Ilmu Sosial Budaya Vol 13, No 2 (2018): SEPTEMBER 2018
Publisher : Institut Hindu Dharma Denpasar

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Abstract

The purpose of this study is to describe how Sumedang government build Sumedang as the center of Sundanese culture through Place Branding that includes the process of conducting SWOT analysis, Creating Brand Vision, Setting Program Goals and benchmarks, Implementing Brand Vision, and Brand Equity Evaluation. This research uses descriptive research method. Technique of collecting data of in-depth interview, observation and literature study. In this research concludes that: Sumedang government in conducting SWOT analysis there are room for improvement, in creating brand vision SPBS has taken into account the organization culture, identity, and government vision and mission but the brand vision are not articulated enough for the stakeholder as diferent meaning are comprehended, on setting program goals and benchmarks, the program goals are not articulated enough as the goals are to major and have no milestones which relatively easier to achieve, the benchmarks used by the government is also not detail enough which in return couldn?t give the governement best practices ideas for managing SPBS. In implementing brand vision, the government didn?t implement evaluation in order to response the distress in their internal body, on the external campaign program there are much area to be explored such as using PR surrogates as storyteller in telling the brand story and better management in social media., and then minimum qualifications for communcation staff of SPBS has to be made. Lastly, on brand equity evaluation there are room for improvement such as utilizing financial and consumer based evaluation to balance the image and substance of Place Branding.
PERAYAAN NYEPI UMAT HINDU BALI BERTINDAK LOKAL DAN BERPIKIR UNIVERSAL Yupardhi, W. Sayang
Widya Duta: Jurnal Ilmiah Ilmu Agama dan Ilmu Sosial Budaya Vol 13, No 1 (2018): MARET 2018
Publisher : Institut Hindu Dharma Denpasar

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Abstract

Hindu can?t be seprated from ritual including its holy day. In general, the Holy Day was celebrated by most of Hindu people in Bali since 426 AD and continues from one generation to the next. The objective of the Nyepi was to balance bhuana agung and bhuana alit that in human being implemented as power,vois and mind in a certain time needs to be recharged to bring back their power as what they were. In related to Nyepi, Melasti ritual is one of rituals held generaly 3 days before the Nyepi is celebrated where symbols of Gods and Godes of Dalem, Puseh, Desa Tamles are carry to the closet sea  by foot or by car or bus to furefiying. Furthermore, a day before the Nyepi called pengerupukan where ofering (caru) was offered to evels to make them calm.                During the celebration of the Nyepi, Bali fill very quite for 24 hours. It can be understood that during the 24 hours there was no air pulutions due to all of physical activities stop.for 24 hours. This is really a genius action. Where ever, all over the world, one look for it may not find the Nyepi like that, so it is very prestisious in universal live i.e. macro and micro balance. There is no  cresh among sesame or other religions.                At the end of the Nyepi, excactly aday after Nyepi called Ngembak Geni, the Hindu people are not hear yet their voice who act visiting each other as brother and sister to implement results of the Nyepi reflextion in order to start a new live . Actually that time is very good to make relationship between Hindu people and other people eith difference religion or other nations (take and give) as an implementation of a Hindu principle that we are all brother and sister.

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