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Jurnal Layanan Masyarakat (Journal of Public Service)
Published by Universitas Airlangga
ISSN : 25808680     EISSN : 2722239X     DOI : 10.20473/jlm.v3i2.2019.50-52
Core Subject : Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Environmental Science Social Sciences Other
Jurnal Layanan Masyarakat (Journal of Public Service) (p-ISSN: 2580-8680 , e-ISSN: 2722-239X) is a scientific journal that publishes articles of community service from the application of various scientific disciplines. The purpose of this journal publication is to disseminate the results of community service activities that have been achieved in the field of community service. JLM, in particular, focuses on the main problems in developing the following sciences in community service: health, social sciences, entrepreneurship, technology, and teaching education.
Arjuna Subject : Umum - Umum
Articles 419 Documents
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KELAS ONLINE UNTUK MENINGKATKAN PENERAPAN PROTOKOL KESEHATAN DI MASYARAKAT SELAMA PANDEMI COVID19 Aditya Sukma Pawitra
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 5 No. 1 (2021): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v5i1.2021.9-18

Abstract

Health protocol is one of the main keys in dealing with the spread of the corona virus. The government and health communicators face serious challenges when educating the public to always use masks, keep their distance and wash their hands with soap. Especially in the digital era of information, all people can access information on the internet without limits. The spread of hoaxes and infodemics has further reduced public compliance in implementing health protocols. The purpose of implementing this community service is to prevent the spread of the infodemics so that the public can play a positive role in preventing the transmission of COVID19 by implementing proper health protocols. The community service method was carried out by implementing online classes using the WhatsApp group platform and zoom meetings. The number of participants involved was 112 people. Small discussion always happened every day both among the participants and with the community service team. Information provided to participants in the form of posters / flyers. The online class was held for 3 months starting in July 2020. Measurement of participants' understanding was carried out at the beginning and at the end of the activity through google form. The analysis showed that online class delivery was effective, as indicated by a positive and significant increase in understanding of the variables of masks, maintaining distance and washing hands with soap. So it might be concluded that by providing information intensively and through small discussion, the public will increasingly understand the conditions of the pandemic and will play a role in breaking the chain of transmission of COVID19abstrak  10.20473/jlm.v5i1.2021.9-18 Open acces under CC BY-SA license Creative Commons Attribution-ShareAlike 4.0 International License Protokol kesehatan menjadi salah satu kunci utama dalam menangani meluasnya persebaran virus corona. Pemerintah dan komunikator kesehatan menghadapi tantangan berat saat memberikan sosialisasi kepada masyarakat agar terbiasa selalu menggunakan masker, menjaga jarak dan selalu mencuci tangan dengan sabun. Terlebih di era digital informasi, seluruh masyarakat dapat mengakses informasi di internet tanpa batas. Merebaknya berita hoaks dan infodemi semakin mengurangi kepatuhan masyarakat dalam menjalankan protokol kesehatan. Tujuan pelaksanaan pengabdian masyarakat ini adalah untuk mencegah menyebarnya infodemi sehingga masyarakat dapat berperan positif dalam mencegah penularan COVID19 dengan menerapkan protokol kesehatan dengan benar. Metode pengabdian masyarakat dilakukan dengan pelaksanaan kelas online menggunakan platform whatsapp group dan zoom meeting. Jumlah peserta yang terlibat 112 orang. Diskusi ringan selalu terjadi setiap hari baik di kalangan peserta maupun dengan tim pengabdian masyarakat. Informasi yang diberikan kepada peserta berupa poster/flyer. Pelaksaan kelas online ini dilakukan selama 3 bulan dimulai sejak bulan Juli 2020. Pengukuran pemahaman peserta dilakukan diawal dan di akhir kegiatan melalui google form. Analisis menunjukkan penyampaian kelas online berjalan efektif yang ditunjukkan dengan peningkatan pemahaman yang positif dan signifikan pada variabel masker, jaga jarak dan cuci tangan pakai sabun. Sehingga dapat disimpulkan bahwa dengan pemberian informasi secara intensif dan melalui diskusi ringan, masyarakat akan semakin memahami kondisi pandemik dan akan berperan dalam memutus rantai penularan COVID19. 
SOSIALISASI DAN DEMO MASAK UNTUK MENURUNKAN JUMLAH BALITA STUNTING DAN WASTING DI DESA GREBEGAN, KALITIDU Hafiza Ajeng Dianing Sukma
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 4 No. 2 (2020): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v4i2.2020.267-274

Abstract

First 1.000 days of human’s life is a golden period which will determines the quality of  human’s health in the next lifetime period. Unfortunately, various health problems are found that interfere with the health condition of the baby in the first 1.000 days of human’s life, one of them is stunted babies and wasted babies. Stunted and wasted babies are nutritional problems faced by various countries in the World, including Indonesia. Community service is carried out in Grebegan Village, Kalitidu, Bojonegoro. Health conditions of children under five in Grebegan Village in 2019 are known to have 14 stunted and/or wasted toddlers. The purpose of community service activities is to implement the program as an effort to reduce the prevalence of stunting and wasting in Grebegan Village. Data related to stunted and wasted toddlers were obtained by Focus Group Discussion (FGD), indept interviews, and questionnaires activites. The data obtained were then used for searching the root of the problem using the fishbone method and then determined the priority of alternative solutions using the MEER method. The results of calculation using MEER method then found the highest ranking intervention program that is socialization related to parenting and toddler’s eating patterns and cooking demonstrations. Intervention activities carried out are expected to increase knowledge and can be applied by the community so as to reduce the prevalence of stunted and wasted children under five in Grebegan Village.
UPAYA EDUKASI UNTUK BERADAPTASI PADA KEBIJAKAN NEW NORMAL DAN MENINGKATKAN IMUNITAS TUBUH SELAMA PANDEMI COVID-19 MELALUI KEGIATAN SEMINAR ONLINE Akmal Yusuf Haryadi; Azzahra Novita Dewi; Dannis Pradana; James Ricardo; Mela Salsabilah; Muhammad Ariq Syahputra; Pradipta Arum Faustina; Sindy Nur Erwine Putri; Tasya Nadia; Tsalsa Fiorentina
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 4 No. 2 (2020): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v4i2.2020.441-447

Abstract

The purpose of the 230 KKN BBM group activity period 62 is to educate and prepare the public in facing and responding to the Covid-19 pandemic. Our method is to create two online seminar sessions, where in the first online seminar session the topic we raised was about "new normal" which aims to let the public know in more detail how and what the rules are in the new normal policy and can prepare themselves to face the policy and not misunderstand about new normal. Then our second online seminar raised the topic "maintaining immunity and dental hygiene" which aims to explain how steps need to be taken to maintain immunity especially during the current COVID-19 pandemic, as well as knowledge about how to care for cleanliness. teeth and mouth. By using the questionnaire attached after the activities of each online seminar it was found that the majority of participants who attended the seminar were more aware of the "new normal" policy and also knew how to increase body immunity during the Covid-19 pandemic. And the majority of participants felt the information obtained was useful and would apply it in everyday life. And we also carry out social activities directly to the community with the target of street vendors, namely by distributing masks and hand sanitizers in the Sungai Bambu area, Tanjung Priok District, North Jakarta while increasing the community to also run and undergo a "new normal" policy. abstrakTujuan kegiatan kelompok 230 KKN BBM periode 62 adalah untuk mengedukasi dan memperisapkan masyarakat dalam menghadapi dan menanggapi pandemi Covid-19. Metode yang kami lakukan adalah dengan membuat dua sesi seminar online, dimana pada sesi seminar online yang pertama topik yang kami angkat adalah tentang “new normal” yang bertujuan agar masyarakat dapat mengetahui lebih detail bagaimana dan apa saja aturan-aturan yang ada pada kebijakan new normal serta bisa mempersiapkan diri untuk menghadapi kebijakan tersebut dan tidak salah memahami tentang new normal. Lalu seminar online kami yang kedua mengangkat tentang  topik “menjaga imunitas tubuh dan kebersihan gigi” yang betujuan untuk menjelaskan bagaimana langkah-langkah yang perlu dilakukan untuk menjaga imunitas tubuh terutama pada saat pandemi COVID-19 saat ini, serta diberikan juga pengetahuan mengenai cara merawat kebersihan gigi dan mulut. Dengan menggunakan kuosioner yang dilampirkan setelah kegiatan masing- masing seminar online didapatkan bahwa mayoritas dari para peserta yang mengikuti seminar lebih mengetahui tentang kebijakan “new normal” serta juga mengetahui cara meningkatkan imunitas tubuh selama pandemic Covid-19. Dan mayoritas peserta merasa informasi yang didaptkan berguna dan akan mengaplikasikanya dalam kehidupan sehari-hari. Serta kami juga melakukan kegiatan sosial secara langsung ke masyarakat dengan target pedagang kaki lima, yaitu dengan cara   membagikan masker dan hand sanitizer di area Sungai Bambu, Kecamatan Tanjung Priok ,Jakarta Utara sambil mengingkatkan masyrakat untuk juga menjalankan dan menjalani kebijakan “new normal”.
PENGEMBANGAN EKOWISATA DI KAWASAN WISATA PERKEBUNAN KOPI DI DESA KARE KECAMATAN KARE KABUPATEN MADIUN Julieta Kartikasari; Kirana Anugerah Putri; Radicha Arnanda Putri Indrawati; Veren Audia Nurmansya; Wulandari Prima Devi; Bella Wahyu Sukma Wati; Sherina Pradita Eka Wahyudi; Fa’ilal Chusna; Nabila Safira Khairina; Tria Refi Indriani; Cindy Narita Kusuma Astuti; Prihartini Widiyanti
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 5 No. 1 (2021): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v5i1.2021.177-184

Abstract

IPE  63  Community  Service  Activities  (KKN)  Group  179  Airlangga  University in  Kare Coffee Tourism, Kare Village, Kare District, Madiun City, with the theme of ecotourism which was held on19 January 2021 to 13 February 2021 aimed at developing curry coffee tourism areas, increasing public  awareness of health  and  providing  health  facilities in  accordance with  health  protocols, attracting tourists through promotions on various social media, adding insight into how to utilize coffee processing waste so that it can be of economic value. as well as coffee cultivation techniques and ways to increase coffee production for coffee entrepreneurs and producers in Kare village. As for the design of activities carried out in the form of procurement of complete tourist facilities and procurement of complete protocol facilities that are not yet available in Kare Coffee tours and their availability is needed,  by purchasing  goods online and sending items that have been purchased directly to Kare Village. Promotion of curry coffee tourism, by utilizing existing social media such as Instagram and YouTube by uploading a coffee tour profile video so that it can be known to the wider community and can attract both local and international tourists. The use of coffee waste, by providing education and training to the community in Kare Village, is carried out online as well as uploading  the video  of the seminar results to  YouTube regarding the utilization of coffee waste carried  out  online  and  uploading  the  seminar  results  video  to  YouTube.  And  webinars  on ecotourism,  CHSE protocols, coffee cultivation techniques, and increased coffee production were conducted online on the same day then uploaded the webinar results to Youtube. AbstrakKegiatan Kuliah Kerja Nyata (KKN) IPE 63 Kelompok 179 Universitas Airlangga di Wisata Kopi Kare, Desa Kare, Kecamatan Kare, Kota Madiun, dengan tema ekowisata yang dilaksanakan pada tanggal 19 Januari 2021 hingga 13 Februari 2021 bertujuan untuk mengembangkan kawasan wisata kopi kare, meningkatkan kesadaran masyarakat akan kesehatan dan memberikan fasilitas kesehatan yang  sesuai dengan  protokol kesehatan,  menarik  minat  wisatawan  melalui promosi di berbagai media sosial, menambah wawasan tentang cara memanfaatkan limbah pengolahan kopi agar dapat bernilai  ekonomis.  serta  teknik  budidaya  kopi  dan  cara  meningkatkan  produksi   kopi kepada pengusaha dan produsen kopi di desa Kare. Adapun rancangan kegiatan yang dilakukan berupa pengadaan  kelengkapan  fasilitas  wisata  dan  pengadaan  kelengkapan  fasilitas  protokol  yang sekiranya belum tersedia di wisata Kopi Kare dan dibutuhkan ketersediaannya, dengan cara melakukan  pembelian  barang- barang  secara online dan  mengirimkan  barang  yang  sudah dibeli langsung ke Desa Kare.   Promosi wisata kopi kare, dengan memanfaatkan media sosial yang ada seperti Instagram dan  youtube dengan  mengunggah  video  profil wisata Kopi Kare agar dapat dikenal   masyarakat   luas  serta  dapat   menarik   wisatawan   baik   lokal  maupun   internasional. Pemanfaatan limbah kopi, dengan memberikan edukasi serta pelatihan kepada masyarakat di Desa Kare dilakukan secara daring serta mengupload video hasil seminar ke youtube terkait pemanfaatan limbah  kopi    dilakukan  secara  daring  serta mengupload  video  hasil seminar ke youtube.  Dan webinar mengenai ekowisata, protokol CHSE, teknik budidaya kopi, dan peningkatan produksi kopi yang  dilakukan  secara  daring  pada  hari  yang  sama  kemudian  mengunggah  hasil  webinar  ke Youtube.
PENINGKATAN KESEHATAN PERIODONTAL IBU HAMIL DALAM UPAYA MENGURANGI RESIKO BAYI DENGAN BERAT BADAN LAHIR RENDAH I KOMANG EVAN WIJAKSANA; Lambang Bargowo; Shafira Kurnia Supandi
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 4 No. 2 (2020): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v4i2.2020.275-281

Abstract

During the Covid-19 pandemic, there was an increase in pregnancy rates in East Java. Besides efforts to suppress pregnancy rates, it is also necessary to ensure the health of the mother and fetus in order to be born healthy. The prevalence of periodontal diseases in pregnant women is high, while the dental visit of pregnant women is low. Periodontal disease is one of the risk factors of preterm birth as well as low-birth-weight (LBW) infants. In this community service, socialization held through lecture methods, QnA, discussion and self-practice procedures to maintain oral health procedures. The goal is to improve pregnant women's knowledge of the importance of dental and oral care, especially periodontal tissue during pregnancy and enhance skills of pregnant women in detecting early symptoms of periodontal diseases and to perform oral dental care independently at home. The knowledge and skills of pregnant women can be improved during this community service. By healthy periodontal tissue and teeth, it is expected that the risk of LBW infants and also preterm birth can be decreased.abstrakSelama masa pandemi Covid-19, terjadi peningkatan tingkat kehamilan di Jawa Timur. Selain usaha menekan tingkat kehamilan, perlu juga dipastikan kesehatan ibu dan janin agar lahir dengan sehat. Prevalensi kelainan periodontal pada ibu hamil tinggi sementara kunjungan ibu hamil ke dokter gigi rendah. Penyakit periodontal merupakan salah satu faktor resiko bayi lahir prematur dan juga berat badan lahir rendah (BBLR). Dalam pengabdian masyarakat ini dilakukan sosialisasi melalui metode ceramah, tanya jawab, diskusi dan praktek mandiri prosedur menjaga kesehatan rongga mulut. Tujuannya adalah meningkatkan pengetahuan ibu hamil mengenai pentingnya perawatan gigi dan mulut khususnya jaringan periodontal selama kehamilan dan meningkatnya ketrampilan ibu hamil dalam mendeteksi gejala awal kelainan periodontal dan cara melakukan perawatan gigi mulut mandiri di rumah. Pada pengabdian masyarakat ini pengetahuan dan ketrampilan ibu hamil dapat ditingkatkan. dengan jaringan periodontal dan gigi serta rongga mulut yang sehat, diharapkan resiko BBLR maupun kelahiran prematur dapat diturunkan.
CORRELATION BETWEEN KNOWLEDGE OF CITY OF RESIDENCE AND COVID19 IN SURABAYA YOUTH GENERATION Ricky Indra Alfaray; Lionardy Yodianto; Astri Dewayani; Kartika Afrida Fauzia; Dwiki Noni Armyta; Yudith Annisa Ayu Rezkitha; Reny I'tishom; Muhammad Miftahussurur
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 5 No. 1 (2021): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v5i1.2021.116-122

Abstract

COVID19 pandemic became the primer focus of health problem by the government since the case was increasing every month in 2020. The impact of this pandemic was spread quickly across many areas including Surabaya city. Youth generation often found to be a silent source of infection. Furthermore, young people behavior often ignoring health prevention policy makes the infection more easily to spread. This condition might be because of their knowledge regarding COVID19 was relatively not enough. Factor that may affect their knowledge are varies including knowledge of city of residence. This study aims to evaluate the correlation between knowledge about city of residence with youth generation knowledge of COVID19 as this factor has not yet been studied before in Indonesia. We conducted an analytical cross-sectional with an online survey for youth generation across Surabaya to understand their knowledge concerning Surabaya and COVID19. A total of 57 participants were voluntarily enrolled in this study. The result data were analyzed statistically. There is significant positive correlation between participants’ knowledge of Surabaya city with knowledge of COVID19 (r= 0.314; p= 0.017). Furthermore, knowledge of COVID19 was significantly different between youth who have better knowledge of Surabaya than lower knowledge (p= 0.021). Knowledge of Surabaya city was correlated with knowledge of COVID19. Youth who have better knowledge regarding their city of residence seem to have better knowledge of COVID19.  Knowledge concerning city of residence proven to be important in order to increase knowledge of COVID19 in youth generation.
PEMANFAATAN DIGITAL MARKETING UNTUK PENGEMBANGAN BISNIS PADA KARANG TARUNA PERMATA ALAM PERMAI GEDANGAN SIDOARJO Rudi Santoso; Achmad Yanu Alif Fianto; Novan Ardianto
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 4 No. 2 (2020): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v4i2.2020.326-338

Abstract

Nowadays, the development of social media and marketplaces as part of information technology contributes to business activities. This development has also changed the pattern and map of market competition to become much more competitive. Therefore, mastery of the use of social media and marketplaces is important and strategic that every business actor must have. However, this is in contrast to business people who are still pioneering or have just started their business, such as the youth at Karang Taruna Permata Alam Permai Gedangan Sidoarjo. With minimal knowledge and insight about social media and marketplaces it can hinder them from developing their start-up businesses. Therefore, this community service activity aims to increase the insight and knowledge of the Karang Taruna Permata Alam Permai Gedangan Sidoarjo in the use of social media and marketplaces to develop business. The methods used in the implementation of community service activities include training and mentoring related to increasing knowledge and insight. Knowledge and insight referred to in this activity is the use of information technology. This information technology can be used to develop a wider marketing reach. This activity has been going well and has an important contribution in improving the quality of the Permata Alam Permai Gedangan Sidoarjo Youth Organization which has been able to apply social media and marketplaces as part of the digital marketing tool. The use of this media can also encourage increased sales due to the development of exposure of the products being sold
COMMUNITY DEVELOPMENT UMKM EKS LOKALISASI DOLLY MELALUI DIGITAL PLATFORM DALAM MENGHADAPI COVID-19 Putu Aditya Ferdian
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 5 No. 1 (2021): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v5i1.2021.221-232

Abstract

The closure of Dolly's localization in 2014 had a significant impact on the economy of the surrounding community. Where Dolly is known as the largest prostitution place in Southeast Asia, which is in Putat Jaya, Sawahan District, City of Surabaya. The solution that has been carried out by the Surabaya City Government is to provide training for MSMEs (Micro, Small and Medium Enterprises), in order to create economic growth and opportunities for new creative businesses in local society. To strengthen the MSMEs sector that has been initiated by the Surabaya City Government, our team wants to provide an added value to these MSMEs by carrying out capacity building and a touch of digital platforms to develop the community business sector. So, existing MSME products can be promoted according to the correct and appropriate techniques. This aims to create a creative economy that can be independent from localization activities and can survive the Covid-19 pandemic.
EDUKASI TENTANG COVID-19 SERTA PEMANFAATAN TANAMAAN HERBAL PADA PEDAGANG JAMU KELILING DI DESA TANJUNGSARI Muhammad Nur Fathoni
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 4 No. 2 (2020): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v4i2.2020.479-485

Abstract

Covid-19 is one of disease that has been spread worldwide in Indonesia and the world right now. This pandemic causing of activities in all sector is disturbed. It’s need to prevent of the spreading this virus absolutely. The purpose of this event is to improving knowledge about the implementation of health protocol and utilization of herbs plant as Jamu for improving body’s health. As a target is Jamu’s seller in Tanjungsari village, Pacitan sub-district, Pacitan Regency and to the general public and the method is educating dan socialization by divided to several step of the activities, first step, that is spreading pamflet about covid-19 and it’s prevention on social media as media for socialization and educating to the public. Secondly, socialization and educating jamu’s seller using pamflet as media for socialization and continued by distributing masker and handsanitizer with educating them how to use it properly. The result is there are improvement significantly, especially for jamu’s seller about covid-19 and utilization herb plants as effort to maintenance body’s health.abstrakCovid-19 merupakan penyakit yang sedang mewabah di Indonesia dan dunia. Adanya pandemi ini menyebabkan kegiatan disemua sektor terganggu. Sehingga upaya mencegah penyebaran virus ini mutlak dilakukan. Tujuan kegiatan  ini  adalah  meningkatkan pemahaman penerepan  protokol kesehatan dan  pemanfatan tanaman  herbal sebagai jamu untuk meningkatkan kesehatan tubuh. Sebagai sasaran adalah pedagang jamu Desa Tanjungsari, Kecamatan Pacitan, Kabupaten Pacitan dan masyarakat umum dengan metode sosialisasi dan edukasi dengan beberapa tahap pelaksanaan yaitu, tahap pertama, menyebarkan pamflet tentang covid-19 dan upaya pencegahan pada media massa sebagai media sosialisasi dan edukasi pada masyarkat, kedua, sosialisasi dan edukasi pada pedagang jamu menggunakan pamflet sebagai media sosialisasi dilanjutkan pembagian masker dan handsanitizer serta edukasi bagaimana menggunakan masker dan handsanitizer yang benar. Hasil dari kegiatan ini terdapat peningkatan pemahaman yang signifikan terutama pada pedagang jamu tentang covid-19 dan pemanfaatan tanaman herbal sebagai upaya pemeliharaan kesehatan tubuh.
PROGRAM SOSIALISASI STRATEGI PEMASARAN USAHA KECIL DAN MENENGAH “PENTOL KABUL” PADA MASA KRISIS PANDEMI COVID-19 Elvira Wahyufayola; Indiharjo Madani; Muhammad Syarifudin Alawi; Melia Bayu; Ayisalsabillah Andono; Aulia Rozita; Anggun Putri; Salsabila Laili; Nalini Widyantoro
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 4 No. 2 (2020): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v4i2.2020.407-414

Abstract

Marketing strategy is very important in business processes. This process is the final process of a production. Community service activities are carried out in Kepunten Village, Tulangan District, Sidoarjo, East Java. This activity focused on providing effective marketing methods to overcome the crisis during the Covid-19 pandemic aimed at Pentol Kabul entrepreneurs and their partners. The number of participants was 15 people. The activity took place on June 29, 2020 until July 25, 2020. The dedication method used was in the form of socialization and discussion and sharing. Results achieved: Pentol Kabul entrepreneurs and their partners can use effective and efficient marketing strategies.abstrakStrategi pemasaran sangat penting dalam proses bisnis. Proses ini merupakan proses akhir dari suatu produksi. Kegiatan pengabdian masyarakat dilakukan di Kelurahan Kepunten, Kecamatan Tulangan, Sidoarjo Jawa Timur. Kegiatan ini berfokus kepada pembekalan cara pemasaran yang efektif dalam mengatasi krisis selama pandemi Covid-19 yang ditujukan kepada pengusaha Pentol Kabul beserta para mitranya. Jumlah peserta sebanyak 15 orang. Kegiatan berlangsung pada tanggal 29 Juni 2020 sampai dengan 25 Juli 2020. Metode pengabdian yang dilakukan berupa sosialisasi serta discussion and sharing. Hasil yang dicapai : pengusaha Pentol Kabul dan para mitranya dapat menggunakan strategi pemasaran yang efektif dan efisien. 

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