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Value : Journal of Management and Business
Published by Universitas Singaperbangsa Karawang
ISSN : 2541397X     EISSN : 2550116X     DOI : http://dx.doi.org/10.35706/
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
Jurnal ilmiah mengenai bidang ilmu manajemen dan bisnis yang diterbitkan dua kali dalam setahun. Issued by Faculty of Economics, Universitas Singaperbangsa Karawang, Jawa Barat Indonesia, periodically (every 6 months) in March and September with the aim of disseminating information about the study of knowledge management in the form of conceptual studies and research results.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 82 Documents
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Determinasi Komitmen Organisasi: Peran Pelatihan, Kompetensi, dan Kepuasan Kerja di Sekretariat Daerah Kabupaten Jembrana Santika, i putu santika; Nugraha, Surya; Budiasa, I Ketut
Value : Journal of Management and Business Vol. 10 No. 2 (2026): Value: Journal of Management and Business
Publisher : Fakultas Ekonomi dan Bisnis

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Abstract

This research examines how training and competence influence organizational commitment, with job satisfaction acting as an intervening variable at the Regional Secretariat of Jembrana Regency. Human resource management has an important role in enhancing organizational performance, especially within public institutions. Training programs and competency development are viewed as key strategies for improving employees’ abilities, attitudes, and motivation at work, which can subsequently affect their level of job satisfaction and commitment to the organization. The study employed a quantitative method using a causal research design. The population included all 152 employees working at the Regional Secretariat of Jembrana Regency. From this population, 60 respondents were selected through a probability sampling technique. Data collection was conducted using questionnaires, and the data were analyzed through path analysis. The findings indicate that both training and competence positively and significantly affect job satisfaction. In addition, training, competence, and job satisfaction also show a significant influence on organizational commitment. Nevertheless, job satisfaction does not function as a full mediator in the relationship between training, competence, and organizational commitment. These results suggest that strengthening training programs and enhancing employee competencies are essential steps in increasing organizational commitment. Consequently, organizational leaders are encouraged to continuously improve the quality of training, develop employee competencies, and foster a supportive work environment in order to increase job satisfaction and strengthen commitment among employees.
Evolusi Integrasi Pemasaran di Era Digital: Perbandingan Konseptual antara Integrated Marketing Communication dan Omnichannel Strategy Jamira, Anaseputri
Value : Journal of Management and Business Vol. 10 No. 2 (2026): Value: Journal of Management and Business
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital transformation has reshaped how companies design and implement marketing strategies. Marketing activities are increasingly conducted through multiple interconnected channels such as social media, websites, mobile applications, marketplaces, and physical stores. This study aims to conceptually compare Integrated Marketing Communication (IMC) and Omnichannel Strategy as two approaches to marketing integration in the digital era. The research adopts a qualitative approach using a literature review of academic publications related to marketing communication, multichannel retailing, and customer experience. The findings indicate that IMC primarily emphasizes the consistency of marketing communication messages across different media, while Omnichannel Strategy focuses on integrating various channels and organizational systems to create a seamless customer experience. These findings highlight the evolution of marketing integration from communication coordination toward integrated customer experience management and provide a conceptual basis for future marketing research.

Page 9 of 9 | Total Record : 82

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