Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Jurnal medium menerima artikel naskah di bidang ilmu komunikasi yang sesuai dengan tradisi penelitian ilmu komunikasi (Semiotika, Sibernetika, Fenomenologi, Sosiopsikologis, Sosiokultural, Kritis, Retorika). Secara umum objek penelitian ilmu komunikasi yang diterbitkan dalam jurnal Medium adalah komunikator, pesan, media, khalayak, dan efek.
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<![CDATA[Analisis Resepsi Toxic Relationship dalam Film Pendek All Too Well Karya Taylor Swift ]]>
<![CDATA[Wahidar, Tutut Ismi]]>;
<![CDATA[Shafira Ardhana Reswari]]>
<![CDATA[ Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
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DOI: 10.25299/medium.2021.vol9(2).10035
<![CDATA[Toxic relationship is currently still a hot issue in society, both abroad and Indonesia. This issue is also widely raised in mass communication media, one of which is the short film named ‘All Too Well’ by Taylor Swift. This study aims to determine the position of dominant, negotiation, and opposition of the audiences to toxic relationship messages in Taylor Swift’s short film All Too Well. This study uses descriptive qualitative methods. Data were taken by interview, observation, and documentation techniques. Subject of this study are audiences of the short film, specifically 6 people selected through purposive technique and the object is audience’s interpretations of toxic relationship in Taylor Swift’s short film All Too Well. The data analysis technique used is reception analysis by Stuart Hall and the stages of analysis are data collection, data reduction, and drawing conclusions. The result showed that of the 6 informants who had received toxic relationship messages in this short film, 3 people received dominantly, 3 people more received negotiationally, and no one received full oppositionally to the short film. The differences between informants’ receptions were influenced by several factors such as their background of age, gender, and experience in life.]]>
<![CDATA[The Influence of Nct Dream as Brand Ambassador on Brand Image of Lemonilo Instant Noodle Product Through Young Generation ]]>
<![CDATA[Tridayanti, Famelia]]>;
<![CDATA[Nurfebiaraning, Sylvie]]>
<![CDATA[ Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 2 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
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DOI: 10.25299/medium.2022.vol10(2).10091
<![CDATA[Based on data from WINA (World Instant Noodle Association), Indonesia ranks second as the country with the most demand for instant noodles. The high consumption rate of Indonesian instant noodles and the rise of health problems related to instant noodles are the main reasons Lemonilo presents instant noodles that are healthier and more convenient to consume. Lemonilo collaborated with the K-pop music group from South Korea, NCT DREAM as brand ambassadors to support its marketing communications. This is a form of influence of the Korean Wave, the term for the spread of Korean culture globally, including in Indonesia. This study aims to determine whether and how much influence NCT DREAM as a brand ambassador has on the brand image of Lemonilo instant noodle products in the younger generation. The indicators tested in this study are brand ambassadors as independent variables with sub-variables visibility, credibility, attraction, and power, and brand image as the dependent variable with sub-variables strength of brand association, favorable of brand association, and uniqueness of brand association. . This type of research is associative with quantitative methods. The population of this study is the young generation aged 16-30 years with simple random sampling of 385 respondents through questionnaires. The results showed that there was a significant effect of NCT DREAM as a brand ambassador on the brand image of Lemonilo instant noodle products by 39.8% while the rest was influenced by other factors outside of this study.]]>
<![CDATA[Pengaruh Kampanye Ingat Pesan Ibu terhadap Sikap Patuh Protokol Kesehatan pada Masyarakat Kabupaten Karawang ]]>
<![CDATA[Zalfa Salsabila Aulia Putri]]>;
<![CDATA[Christin, Maylanny]]>
<![CDATA[ Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 2 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
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DOI: 10.25299/medium.2022.vol10(2).10092
<![CDATA[In the midst of the Covid-19 pandemic that is currently spreading, the government is intensifying actions so that the Indonesian people are obedient in implementing the Covid-19 prevention health protocol. One such action is to intensify the "Remember Mom's Message" campaign. This campaign is intensified in various regions in Indonesia including the Karawang Regency area. This study aims to analyze the influence of the Remember Mother's Message campaign on protocol compliance attitudes in the people of Karawang Regency. This research uses quantitative research with survey methods. Sampling was carried out using the probability sampling method with a simple random sampling type with the people of Karawang Regency as the population. This study used descriptive and inferential data analysis techniques. Based on the t-test that has been carried out, it shows that the H0 which states the Remember Mother's Message Campaign has a significant effect on the Karawang Regency Public Health Protocol Compliance Attitude is rejected and H1 which states that the Remember Mother's Message Campaign has a significant effect on the Karawang Regency Public Health Protocol Compliance Attitude is accepted. The amount of influence of the Remember Mother's Message Campaign on protocol compliance attitudes in the Karawang Regency community obtained from the determination coefficient test was 67.4%. This shows that the Remember Mother's Message Campaign has an influence of 67.4% on Ptotokol's Obedient Attitude, while the remaining 32.6% is influenced by other factors or variables that are not studied. Keywords: Attitude, Communication, Campaign, Effect, Protocol]]>
<![CDATA[Pengaruh Brand Ambassador dan Tagline Terhadap Respon Khalayak Pada Brand MS Glow For Men ]]>
<![CDATA[Yosephine Clarisa Tasya Kusuma Putri]]>;
<![CDATA[Rah Utami Nugrahani]]>
<![CDATA[ Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 2 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
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DOI: 10.25299/medium.2022.vol10(2).10162
<![CDATA[MS Glow For Men is a men's skincare brand that uses brand ambassadors Babecabita and Marshel Widianto, as well as the tagline #SemuaJugabisa, to communicate. s. The purpose of this study was to examine and analyze the presence and extent of the influence of MS Glow For Men Brand Ambassador and Tagline on Audience Response, either partially or simultaneously. The effect of brand ambassadors and taglines on audience responses in this study will be measured through the theory of the hierarchy of effects model, which consists of 3 stages: cognitive, affective, and behavior. A quantitative research method was used, which included multiple linear regression analysis techniques and partial correlation. Non-probability sampling was used in a purposive sampling approach, tested on 100 respondents. According to the findings of this study, there is a partial influence of the brand ambassador and tagline, both of which have t count > t table and a significant value of 0.05. The brand ambassador has a strong influence of 57.3049 percent on the audience's response, while the tagline strongly influences 38.1924 percent. It was discovered that brand ambassadors and taglines significantly and positively influenced audience responses. Fcount 84.139 > Ftable 3.09 and a significance value of 0.000 0.5 support this. According to the coefficient of determination results, brand ambassadors and taglines had a 63.4 percent effect on audience responses, while factors outside the study influenced 36.6 percent.]]>
<![CDATA[PENGARUH KOMUNIKASI LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA BADAN PELAYANAN PERIZINAN TERPADU PROVINSI RIAU ]]>
<![CDATA[Musdaleni Musdaleni]]>
<![CDATA[ Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 1 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
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DOI: 10.25299/medium.2022.vol10(1).10172
<![CDATA[Since the 20th century, with the increasing flow of globalization in all aspects of organizational life, the competitiveness of organizations has increased in speed and complexity and has resulted in an increase in the competitiveness of individual and group work within the organization. Individuals who excel will win the competition. As explained by Ulrich (1997: 98) explains that the flow of globalization has resulted in competition between organizations and companies running as a whole. This competition is getting more open because it is coupled with changes in global technology and changes in organizational culture rapidly. These changes are difficult to control without optimizing the individual performance and technological developments of each organization. The value of respondents' responses to the work environment can be said to be relatively large, but when compared to the value of respondents' responses from the education and training variables, the work environment has the smallest value. This can happen because respondents are still hesitant in answering statements about the work environment. Because the assessment of the work environment that still does not have their respective benchmarks. So the resulting answer is also not too high. This of course affects the results of research on the influence of the work environment on employee performance. Respondents may assume that the work environment has no significant effect on improving employee performance as long as the employee has a good quality of education and training that has been followed.]]>
<![CDATA[Pengaruh Daya Tarik Iklan Humor Head & Shoulders Terhadap Sikap Khalayak pada Merek ]]>
<![CDATA[Nurifa'i, Sinta]]>;
<![CDATA[Nugrahani, Rah Utami]]>
<![CDATA[ Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 1 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
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DOI: 10.25299/medium.2022.vol10(1).10173
<![CDATA[Daya tarik humor pada iklan yang berjudul “TERUNGKAP! Joe Taslim Deleted Scene dengan Kameramen Gatel” memperoleh jumlah penonton sebanyak 38,987,564 views dengan menggunakan latar film Mortal Kombat yang dibintangi oleh Joe Taslim. Adapun tujuan penelitian ini untuk mengetahui seberapa besar pengaruh daya tarik iklan humor Head & Shoulders terhadap sikap khalayak pada merek. Penelitian ini menggunakan humorous, funny, playful, amusing, dan not dull sebagai indikator daya tarik humor. Penelitian ini juga menggunakan appealing, good, pleasant, favorable, serta likeable sebagai dimensi sikap khalayak pada merek. Metode yang digunakan pada penelitian ini adalah metode kuantitatif. Teknik sampling yang digunakan adalah metode nonprobability sampling yang menggunakan teknik purposive sampling dengan jumlah 100 responden. Teknik analisis yang digunakan adalah analisis deskriptif dan analisis regresi linier sederhana. Hasil penelitian ini menunjukkan bahwa pengaruh daya tarik iklan humor (X) berpengaruh secara signifikan dan positif terhadap sikap khalayak pada merek Head & Shoulders (Y). Hal tersebut dibuktikan dengan thitung (14.639) > ttabel (1.984). Berdasarkan hasil koefisien determinasi menunjukkan bahwa daya tarik iklan humor memiliki pengaruh sebesar 68,6% terhadap sikap khalayak pada merek dan sisanya 31,4% dipengaruhi oleh faktor lain yang tidak diteliti]]>
<![CDATA[Electronic Word Of Mouth Brand Lokal Clothing Dengan Hashtag #Jakcloth Pada Media Sosial Instagram ]]>
<![CDATA[Shafira Nafsa]]>;
<![CDATA[Wahyuni, Itca Istia]]>
<![CDATA[ Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 2 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
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DOI: 10.25299/medium.2022.vol10(2).10181
<![CDATA[Electronic word of mouth communication activities mark a shift from traditional communication to fast and global digital communication. This makes an opportunity or electronic word of mouth communication opportunity that can be used by companies as a step to promote a local clothing brand event. Jakarta Clothing is one of the companies that always maintains its existence by conducting regular campaigns through #JakCloth. The information provided by Jakarta Clothing can be conveyed and accepted by the wider community thanks to posts about #JakCloth made on the social media platform Instagram. This study aims to obtain findings and describe the electronic word of mouth of local clothing brands by #JakCloth on Instagram social media. The research method used is descriptive qualitative with a constructivism paradigm and data collection using interview techniques. he results of this study show that the quality of electronic word of mouth has gone viral but there is no specific concept and form designed for messaging activities #JakCloth. The quantity of electronic word of mouth #JakCloth has scheduling every day so that it can find out the interactions caused by followers, but there is no media monitoring scheme to find out the number of negative comments and photo tags. The credibility of the electronic word of mouth already has expertise in conveying #JakCloth messages, and has the trust of its followers.]]>
<![CDATA[Strategi Adaptasi untuk Berbicara Bahasa Sunda sebagai Komunikasi Antarbudaya Di Universitas Padjadjaran ]]>
<![CDATA[Muhamad Rafi Said Pratama]]>;
<![CDATA[Dirgantara , Pradipta]]>
<![CDATA[ Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
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DOI: 10.25299/medium.2021.vol9(2).10199
<![CDATA[Intercultural communication often occurs in student life. The diverse campus consists of multi-ethnic students. One of them is the existence of Padjadjaran University which is a campus thick with its motherhood and is an educational destination for students outside Bandung. The purpose of this study was to find out how non-Sundanese students adapted and used what strategies to speak Sundanese with Sundanese students at Padjadjaran University. The theory used for this study is the accommodation communication toeri. this research method is qualitative. This study used Communication Accommodation Theory (CAT). The subjects of this study were three students from Padjadjaran University and the object of the study was what strategy they used to speak Sundanese as intercultural communication. The data collection technique of this study used semi-structured in-depth interviews. The results of this study showed that the three students used convergence strategies in intercultural communication. This strategy emphasizes speakers to follow the local language because they feel they have something in common with the Sundanese identity, are willing to use the Sundanese language and learn to use their accents and tones, and have the same motivation, namely using the Sundanese language to adapt to the local culture.]]>
<![CDATA[KOMUNIKASI ANTAR BUDAYA ANTARA MAHASISWA BATAK DAN MAHASISWA SUNDA UNIVERSITAS PADJADJARAN ]]>
<![CDATA[Sitorus, Ronny]]>;
<![CDATA[Dirgantara, Pradipta]]>
<![CDATA[ Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
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DOI: 10.25299/medium.2021.vol9(2).10204
<![CDATA[Intercultural communication is inevitable when entering the continuity of student life. Students from various ethnicities gather in one place to gain knowledge at the University. Padjadjaran University is one of the most popular universities in Indonesia. This study aims to determine how the intercultural communication between Sundanese and Batak ethnic students at Padjadjaran University. The theory used in this research is the process of intercultural communication and barriers to intercultural communication. This study uses a qualitative method. This study uses a phenomenological approach. The subjects in this study were 2 ethnic Sundanese students and 2 ethnic Sundanese students from Padjadjaran University and the object of this research was how the process of intercultural communication was and what were the barriers to intercultural communication. This study uses a collection technique, semi-structured in-depth interview. The results of this study show that intercultural communication of language is an important thing for the process of intercultural communication because the language itself is also an obstacle when conducting intercultural communication where students of ethnic Sundanese have difficulty regarding the Batak language on the other hand, ethnic Batak students have difficulties regarding the Sundanese language.]]>
<![CDATA[CUSTOMER RELATIONSHIP MANAGEMENT (CRM) STRATEGY PT. TELKOM THE RIAU Mainland TELECOMMUNICATION REGION IN MAINTAINING INDIHOME CUSTOMER LOYALTY ]]>
<![CDATA[Zurani, Ikhma]]>;
<![CDATA[Amalia, Wan Ecika]]>
<![CDATA[ Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
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DOI: 10.25299/medium.2021.vol9(2).10219
<![CDATA[Today's technological developments are increasingly diverse, one of which is the emergence of the internet which is one of the essential needs for some people. The competition between internet service providers is becoming more intense. For that a company needs to establish good relationships with customers to create long-term relationships. This study aims to determine the CRM strategy in the customer care unit at PT. Telkom Witel Ridar. The research concept used refers to the IDIC concept (identify, Differentiate, Interact, and Customize) by Peppers and Rogers. This study uses descriptive qualitative research methods with data collection techniques interview, observation, and documentation. The results of this study are in customer management with the concept of CRM IDIC is a form of CRM implementation of PT. Telkom Witel Ridar in managing relationships with customers that combines the communication skills of officers with technology. Starting from customer identification through NCX (New Customer Experience), My CX (Customer Experience), and starclick. Then differentiate customers based on existing customer data. Interact through various intermediary channels or directly. And also trying to modify various services and promos so that they can be tailored to the needs of customers.]]>
