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Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Published by Universitas Islam Riau
ISSN : 23030194     EISSN : 26151308     DOI : https://doi.org/10.25299/medium.2020.vol8(1).4820
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal medium menerima artikel naskah di bidang ilmu komunikasi yang sesuai dengan tradisi penelitian ilmu komunikasi (Semiotika, Sibernetika, Fenomenologi, Sosiopsikologis, Sosiokultural, Kritis, Retorika). Secara umum objek penelitian ilmu komunikasi yang diterbitkan dalam jurnal Medium adalah komunikator, pesan, media, khalayak, dan efek.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 166 Documents
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THE PARTNERSHIP STRATEGY OF SCHOTERS BY RUANGGURU IN BUILDING BRAND AWARENESS THROUGH DIGITAL CANVASSING Lyra
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 13 No 2 (2025): Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.v13i2.25175

Abstract

This study aims to identify the partnership strategy of Schoters by Ruangguru in building brand awareness through digital canvassing activities and to analyze the implementation of the Integrated Marketing Communication (IMC) concept within this strategy. The background of this research arises from the increasing competition among global education service providers, which requires companies to strengthen brand awareness among partners and end audiences. This research employs a qualitative approach with a descriptive method. The subject of the study is the Strategic Partnership division of Schoters, while the research object includes partnership strategies and the implementation of digital canvassing activities. The main informant in this study is Malahati Shatadini, representing the Strategic Partnership division of Schoters. Data were collected through in-depth interviews, observation, and literature review. The data analysis technique uses the interactive model of Miles and Huberman, which includes data reduction, data display, and conclusion drawing. The results show that the partnership strategy and digital canvassing activities integrated with the IMC concept are proven effective in expanding partner networks, maintaining brand message consistency, and increasing Schoters’ brand awareness, although their effectiveness varies across different regions.
Strategi Humas dalam Meningkatkan Engagement Pendengar melalui Platform Media Sosial: Studi Penelitian pada Instagram RRI Palembang Azzahiru, Nursyamsa; Farid, M. Miftah
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 13 No 2 (2025): Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.v13i2.25179

Abstract

Abstract This study aims to determine and understand the duties and roles of public relations in bridging the gap between the public and institutions so that two-way interaction and communication can occur. Forming concepts and ideas in creating content. Identifying public behavior and needs to make further decisions, as well as providing good service and maintaining the image of the institution. The object of this study is Instagram RRI Palembang (@rri.palembang). The method used is descriptive qualitative, with instruments in the form of interviews and images to obtain more detailed information. After going through interviews and observations, it was found that the total views on @rri.palembang reached 218,5 thousand, interactions 3,2 thousand, followers increased by 255 people, content shared as many as 183, and the optimal schedule for posting on Instagram starts from 6.00-9.00 PM. This study provides a strategy for building engagement with the public, especially for the younger generation.
Analisis Tanda Bullying melalui Analisis Tanda Bullying melalui Semiotika Roland Barthes pada Film Imperfect: Analisis Tanda Bullying melalui Semiotika Roland Barthes pada Film Imperfect Tika, Tika Sagita; Marini
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 13 No 2 (2025): Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.v13i2.25335

Abstract

This study aims to analyze the representation of bullying in the film Imperfect: Karier, Cinta, dan Timbangan directed by Ernest Prakasa through Roland Barthes’ semiotic approach. This research employs a descriptive qualitative method with data collected through observation and documentation of selected film scenes. The analysis is based on Barthes’ three layers of meaning: denotation, connotation, and myth. The findings reveal that the forms of bullying depicted in the film include verbal, emotional, and symbolic bullying, primarily occurring within family and workplace contexts. The film highlights how beauty standards shaped by popular culture lead to discrimination against women who do not conform to idealized criteria. The myth reflected in the film is the belief that beauty determines one’s value and social acceptance. Through its narrative and visual symbols, the film serves as a social critique of unrealistic beauty constructs and emphasizes the importance of self-acceptance.
Pelestarian Identitas Masyarakat Multietnis Kampung Melayu Febriyanti, Ika; Zulfiningrum, Rahmawati
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 13 No 2 (2025): Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kampung Melayu Semarang is a historic area that reflects the ethnic and cultural diversity of the community in Semarang's Old Town. However, amid the city's modernization and tourism growth, there has been a decline in youth participation and a weakening of the community's understanding of the meaning of local traditions. This study aims to analyze how cultural identity and efforts to preserve the traditional values of a multi-ethnic community are manifested through the Kirab Budaya (Cultural Parade) activity. The research uses a descriptive qualitative approach with an interpretive paradigm, using cultural identity theory to understand the social construction of identity and the concept of cultural preservation to examine the sustainability of local values. Data collection techniques were carried out through participatory observation, in-depth interviews, and documentation, which were then analyzed through the stages of data reduction, data presentation, and conclusion drawing. The results of the study show that cultural parades not only serve as a form of cultural expression, but also as a mechanism to strengthen shared identity among multi-ethnic communities. This identity is clearly seen through various traditional symbols in cultural parades, such as traditional clothing, Zapin dance, and rebana music, as well as the involvement of various ethnic groups. This cultural parade also serves as a means of preserving intangible cultural heritage, involving the active participation of local residents and the younger generation, while strengthening social solidarity and reviving the Malay-Islamic values that form the basis of community identity in Semarang. The Kampung Melayu Cultural Parade plays an important role in maintaining the continuity of multi-ethnic identity and preserving local cultural values amid massive social changes in urban communities. Keywords: preservation, multiethnicity, tourism, traditional symbols, cultural heritage
“Representasi Feminisme Digital di Media Sosial: Analisis Konten Edukasi Gender pada Akun Instagram @kawanpuan.id” Salsabila Nadirotus Sahri; Nur’Annafi Syam Maella; Ahmadi
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 13 No 2 (2025): Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.v13i2.25492

Abstract

Penelitian ini menganalisis representasi feminisme digital dan nilainilai feminisme dalam konten edukasi gender di akun Instagram @kawanpuan.id. Akun ini berfungsi sebagai media advokasi dengan bahasa empatik dan visual komunikatif, berfokus pada isu kesetaraan gender. Menggunakan pendekatan Analisis Wacana Kritis dari Norman Fairclough, penelitian ini mengkaji tiga dimensi: teks, praktik wacana, dan praktik sosial, dengan sampel tujuh unggahan antara Juni hingga Agustus 2025. Hasil penelitian menunjukkan bahwa feminisme digital di @kawanpuan.id mencakup tiga nilai utama: kesetaraan gender, pemberdayaan perempuan, dan solidaritas digital berbasis empati. Konten tentang ruang aman perempuan menekankan hak atas tubuh dan privasi, sementara isu perlindungan anak dan femisida mengedepankan tanggung jawab sosial dalam menciptakan lingkungan bebas kekerasan. Narasi pemberdayaan perempuan mengajak untuk menolak victim blaming, berani bersuara, dan membangun solidaritas lintas gender. Penelitian ini mengungkapkan bahwa feminisme digital di @kawanpuan.id berkontribusi pada pencapaian SDGs ke-5 tentang kesetaraan gender dan pemberdayaan perempuan, serta mendukung kebijakan nasional dalam Program Asta Cita Prabowo Gibran, khususnya dalam pilar Pembangunan Manusia Unggul dan Berkeadilan Sosial.
Analisis Semiotika Nilai Persahabatan Pada Film Jumbo Fitri, Amelia; Pratiwi, Yuly Rahmi
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 13 No 2 (2025): Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.v13i2.25762

Abstract

The new era is closely related to audiovisual entertainment, including films. Films reflect human feelings and experiences, so semiotic analysis is important to examine the meaning of visual and verbal signs, including the value of friendship. The Indonesian animated film Jumbo, with nearly 8 million viewers in 30 days, presents a warm story that can be analyzed semiotically to understand the value of friendship as a meaningful emotional and social bond. The purpose of this study is to determine the value of friendship in the film Jumbo using Ferdinand De Saussure's Semiotics analysis. The method used in this study is qualitative with a descriptive approach. The results of the study entitled "Semiotic Analysis of Friendship Values ​​in the Film Jumbo with the Ferdinand de Saussure Approach", can be concluded that the film Jumbo displays the construction of friendship values ​​through the relationship between the signifier and the signified which appears in the form of visual, verbal, and gestural signs.

Page 17 of 17 | Total Record : 166

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