Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Jurnal medium menerima artikel naskah di bidang ilmu komunikasi yang sesuai dengan tradisi penelitian ilmu komunikasi (Semiotika, Sibernetika, Fenomenologi, Sosiopsikologis, Sosiokultural, Kritis, Retorika). Secara umum objek penelitian ilmu komunikasi yang diterbitkan dalam jurnal Medium adalah komunikator, pesan, media, khalayak, dan efek.
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<![CDATA[AKTIVITAS DIGITAL PUBLIC RELATIONS DALAM AKUN INSTAGRAM @ORTUSEIGHT ]]>
<![CDATA[Rona, Ni Made]]>;
<![CDATA[Sufa, Siska Armawati]]>;
<![CDATA[Ratnasari, Eny]]>
<![CDATA[ Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 1 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
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DOI: 10.25299/medium.2022.vol10(1).9149
<![CDATA[This study aims to determine the activities of Digital Public Relations in the Instagram Ortuseight account and to evaluate. This research uses the concept of Digital Public as an analytical knife. The research method used is qualitative, with data collection techniques interview, observation, and literature study. Digital PR activities are activities of PR practitioners to be able to present messages that can help Ortuseight's branding. So that this account doesn't look too marketable, the caption that accompanies the image is made in a storytelling style. In building social media Instagram Ortuseight accounts, use SEO and Instagram ads. Making professional athletes as sport brand ambassadors by considering the athlete's credibility. Rizky Ridho has carried out his role as Ortuseight's Brand Ambassador well. In the future, it is necessary to evaluate the effectiveness of the Instagram Ortuseight platform.]]>
<![CDATA[PENGARUH KETERBUKAAN DIRI TERHADAP HUBUNGAN RELASIONAL ANTAR MAHASISWA ILMU KOMUNIKASI UNIVERSITAS TELKOM ]]>
<![CDATA[Justicia Chantika Dhea Arda]]>;
<![CDATA[Nofha Rina]]>
<![CDATA[ Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 1 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
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DOI: 10.25299/medium.2022.vol10(1).9222
<![CDATA[Manusia merupakan makhluk sosial, dalam menjalankan kehidupannya akan selalu berinteraksi dengan manusia lainya. Ketika melakukan komunikasi kita akan di hadapkan dengan berbagai tipe orang yang memiliki keterbukaan diri yang berbeda. Peneltian ini di lakukan untuk mengetahui adakah pengaruh antara keterbukaan diri terhadap hubungan relasional pada mahasiswa serta mengetahui seberapa besar pengaruh keterbukaan diri terhadap hubungan relasional pada mahasiswa. Metode penelitian yang di gunakam merupakan penelitian kuantitatif, dengan teknik analisis data menggunakan uji asumsi klasik lalu populasi penelitian ini adalah mahasiswa ilmu komunikasi Universitas Telkom angkataan 2018, 2019, 2020. Sampel yang di ambil sebanyak 70, sampel tersebut diambil menggunakan rumus dari John Curry mengenani presentase jumlah sampel dengan melihat jumlah populasi. Pada penelitian ini menyimpulkan bahwa adanya pengaruh dari keterbukaan diri terhadap hubungan relasional di antara mahasiswa. Keterbukaan diri memberikan pengaruh sebesar 51,1% terhadap hubungan relasional antar mahasiswa ilmu komunikasi Universitas Telkom.]]>
<![CDATA[PENGARUH BRAND AMBASSADOR BLACKPINK TERHADAP BRAND IMAGE TOKOPEDIA PERIODE 2021 ]]>
<![CDATA[Nurazhari, Luthfiah]]>;
<![CDATA[Putri, Yuliani Rachma]]>
<![CDATA[ Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 1 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
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DOI: 10.25299/medium.2022.vol10(1).9244
<![CDATA[This study aims to find out how much Influence BLACKPINK Brand Ambassadors Have on Tokopedia Brand Image for the 2021 Period. Research is based on the phenomenon that occurs where the use of brand ambassadors is not always successful to improve the company's brand image. This happened during the appointment of Shopee BLACKPINK brand ambassador which led to controversy among the public with a petition to stop BLACKPINK advertising on social media because BLACKPINK used clothing and dance that was inappropriate with culture in Indonesia so that KPI gave a reprimand to Shopee to stop BLACKPINK advertising. But when Tokopedia used BLACKPINK as a brand ambassador, it received a positive response from the Indonesian people followed by an increase in the number of tokopedia web monthly visits in January 2021 so that it became the first position e-commerce beat Shopee when using BLACKPINK to become a brand ambassador. The variables used in this study are Brand Ambassador as an independent variable and Brand Image as a dependent variable. This research uses quantitative methods with data analysis techniques using simple linear analysis. This research resulted in an increase in brand ambassadors by one unit, so that the brand image will increase by 0.317 one unit. The influence of BLACKPINK brand ambassadors on brand image was 23.5%, so the remaining 76.5% was influenced by other factors not studied in this study. Keywords : Brand, Brand Ambassador, Brand Image]]>
<![CDATA[PENGARUH BEAUTY VLOGGER LIPPIELUST TERHADAP BRAND AWARENESS PRODUK SECONDATE ]]>
<![CDATA[Rachma Ayu Nadia]]>;
<![CDATA[Rah Utami Nugrahani]]>
<![CDATA[ Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 1 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
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DOI: 10.25299/medium.2022.vol10(1).9123
<![CDATA[The number of social media users and beauty enthusiasts in Indonesia can be used by makeup companies to promote their products by advertising on social media using a beauty vlogger. The presence of social media makes it easier for beauty vloggers to provide information about the world of beauty, especially makeup. Lippielust is one of the beauty vloggers in Indonesia who often discusses about lip products or is known as a professional lip swatcher. The products discussed are local brands which run out within 7 minutes after launching, namely Secondate. The purpose of this study was to determine how much the impact of Lippielust as beauty vlogger towards Secondate’s brand awareness. Data analysis technique used is descriptive analysis, simple linear regression analysis, and hypothesis test. According to the results of hypothesis testing, beauty vlogger Lippielust has a significant impact towards audience response, as shown by tcount > ttable (12,609 > 1,6599). Based on coefficient determination, beauty vlogger lippielust has 60,9% impact towards audience response, while 39,1% influenced by other factors not examined in this study]]>
<![CDATA[PENGARUH PENGGUNAAN APLIKASI IPUSNAS PADA PENGIKUT @LITERARYBASE DI TWITTER TERHADAP MINAT MEMBACA BUKU DIGITAL ]]>
<![CDATA[Kala, Ynez]]>;
<![CDATA[Ulina, Ruth Mei]]>
<![CDATA[ Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 1 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
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DOI: 10.25299/medium.2022.vol10(1).9166
<![CDATA[Advances in technology today, change aspects of Indonesian people's lives. Including digitization of literacy. Nowadays, many readers choose to read books digitally. There are various choices of digital reading applications. One of them is iPusnas, a free reading application managed by the Indonesian National Library. This study aims to determine the effect of using the iPusnas application on @Literarybase followers on Twitter on their interest in reading digital books. The @Literarybase account is a reading community account in Indonesia, which has hundreds of thousands of followers. The research method used is a quantitative descriptive approach. Sampling in this study used a non-probability technique involving 405 respondents. The variables of this research are "The Influence of the Use of iPusnas Applications" with the theory of Uses and Gratification and the application of the concept of The Golden Rules of User Interface (Variable X) and also "Interest in Reading Digital Books" (Variable Y). The results of statistical descriptive research on the variables of the influence of the use of the iPusnas application include Place Users in Control (83.2%), Reduce Users Memory Load (77.8%) and Make The Interface Consistent (79%). The average of these variables can be categorized as good. Variable Y “Interest in Reading Digital Books” has dimensions of Feeling (90.8%), Attention dimension (83.8%) and Motivation dimension (82%). This variable can be categorized as very good. Based on data processing, the two variables show a linear relationship, so that the use of the iPusnas Application has an effect on Interest in Reading Digital Books Key Words: iPusnas Application, The Interest of Reading a Digital Book, e-book]]>
<![CDATA[DEKONSTRUKSI STEREOTIP MASKULIN IKLAN PRODUK KOSMETIK DALAM VIDEO IKLAN MS GLOW FOR MAN #SEMUAJUGABISA ]]>
<![CDATA[Mutiara, Destita]]>
<![CDATA[ Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 1 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
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DOI: 10.25299/medium.2022.vol10(2).9202
<![CDATA[Advertising through the media as a constructor has a great influence on public thinking. Advertising can create a new view of meaning in social reality, including cosmetic advertising. The meaning of handsome in cosmetic advertisements described by advertisers who has become an identity formed by the community. In the case of advertisements for cosmetic products, the meaning of beauty is only related to the physical. The object of this study is the MS Glow for Man advertisement that played by Marshell Widianto X Babe Cabiita through Youtube videos. It is qualitative research with descriptive analytic, to see and analyze the deconstruction and courage of advertisements in deconstructing and creating unusual advertisements. The approach that used is the semiotic approach of Roland Barthes, an analysis of two signs, to see the signs and ideologies that are displayed through advertisements and Derrida's analysis to deconstruct the meaning of masculine and handsome by strengthening #SemuaJugaBisa to see that all can see the same rights for the label of handsome as well as the glow offered by the product. So, the deconstruction is not all the handsome are stocky and white. There is no difference between one man and another in the advertisement.]]>
<![CDATA[STRATEGI PEMASARAN BAKMI HALAL OIMIE MELALUI APLIKASI GRABFOOD ]]>
<![CDATA[kenny lee]]>;
<![CDATA[Kusumawardani, Vidya]]>
<![CDATA[ Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 1 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
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DOI: 10.25299/medium.2022.vol10(1).9191
<![CDATA[This research discusses the marketing strategy of a halal noodles vendor Oimie through GrabFood application. This research is conducted to discover the marketing strategies conducted by the halal noodles vendor Oimie in promoting sales through the use of GrabFood application as one of digital alternatives. This research uses a qualitative descriptive method by conducting observation to the research object and also interviewing pre-determined respondents. The data for this research is sourced from a collection of information obtained during observation, documentation, and interview. The research indicates that GrabFood application used by the halal noodles vendor Oimie can actually boost revenue growth through a digital marketing strategy implementation by utilizing the features of GrabFood application. GrabFood’s features that have significant impacts are promotion, menu, and ads. The three features can assist the halal noodles vendor Oimie in promoting sales, creating eye-catching menu displays, and advertising so it can reach prospective consumers and gain profit.]]>
<![CDATA[KONSEKUENSI TEKNOLOGI KOMUNIKASI COMPUTER MEDIATED COMMUNICATION PADA APLIKASI TA’ARUF ONLINE ]]>
<![CDATA[Elysia, Eda]]>;
<![CDATA[Delpa, Delpa]]>;
<![CDATA[Khairyah, Miftahul]]>
<![CDATA[ Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 1 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
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DOI: 10.25299/medium.2022.vol10(2).9196
<![CDATA[Muzmatch.com is one of the modern applications for Muslims around the world. The presence of this application is a new alternative for finding a life partner (mate). A modern application that uses Artificial Intelligence (AI) and no longer recognizes distance, space, and time. Muzmatch.com connects couples between countries which makes cross-border marriages so common today. The application system that has started to apply artificial technological sophistication allows couples to have direct communication access without any intermediaries. This shift is a consequence of communication technology where with the presence of the internet, each individual can find a partner through the virtual world. Research with qualitative methods using a phenomenological approach is more focused on exploring the experiences of informants who use the Muzmatch.com application and the role of the Muzmatch.com application system. This study aims to analyze the ta'aruf process through the Muzmatch.com application and the role of the systemized features in the Muzmatch.com application. The informants of this study consisted of two people who used the online application Muzmatch.com, who were selected using a purposive sampling technique, especially in the city of Padang. The results of this study showed that the stages that were passed by the informants who used the muzmatch.com application, among others: register (register), swipe up, automatically saved data, chat via messenger.]]>
<![CDATA[PENERAPAN KODE ETIK JURNALIS TELEVISI INDONESIA PADA PROGRAM BERITA KRIMINAL DI RIAU TELEVISI ]]>
<![CDATA[Rusdiyanto, Rusdiyanto]]>;
<![CDATA[Cahyadi, Yan]]>;
<![CDATA[Siregar, Helly Aroza]]>
<![CDATA[ Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 1 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
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DOI: 10.25299/medium.2022.vol10(1).9294
<![CDATA[The purpose of this study was to determine and analyze whether the criminal news broadcast on the Detak Riau News program on Riau Television was in accordance with the The Ethics Code of Indonesian Television Journalist. The method used is quantitative content analysis by analyzing the coding results and then describing it descriptively. The results of the study indicated that the criminal news in a complete and actual category.Iin general the criminal news program did not show sadistic shows, although there were still some news that broadcast sadism, but the percentage was small. This criminal news program can be said to have met the ethics of the politeness aspect of the news that displays vulgar impressions and break the human rights, although there were news that still display minimal clothing and violence, but with a small percentage. Furthermore, in terms of the identity of the perpetrators and suspects in immoral news, this criminal news program had fully complied with the code of ethics.]]>
<![CDATA[Pemaknaan Kesetaraan Gender oleh Penonton dalam Film Mulan ]]>
<![CDATA[Audhira Nurul Fadilla]]>;
<![CDATA[Wijaksono, Dimas Satrio]]>
<![CDATA[ Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 1 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
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DOI: 10.25299/medium.2022.vol10(1).9527
<![CDATA[The rise of the issue of gender equality that has occurred until now is still a very important discussion in the society. The issue is then reviewed into an interesting story full of meaning in a film. Mulan is one of the films that raises the theme of gender equality and shows the contrast of gender inequality in society. This research itself intends to find out how the audience's reception regarding the message of gender equality embedded in the Mulan film. This research used a descriptive qualitative method through the Stuart Hall reception analysis approach. This research aims to analyze the position of the audience in interpreting the message of gender equality in the Mulan film according to three (3) readings of audience’s position through Stuart Hall’s theory of reception analysis. In this case, the three positions in question are: Dominant Reading, Negotiated Reading, and Oppositional Reading. The results showed that the reading of the audience’s position was in Dominant Reading. This position revealed how all informants as audiences could accept the meaning of the message conveyed in the Mulan film regarding the gender equality, although with various different perspectives. The position of the audience’s meaning was analyzed by looking at the emerging themes based on data from Focus Group Discussion (FGD) session, including: scenes, dialogues or verbal messages, environmental influences, thoughts, and message meanings. Keywords: Reception Analysis, Film, Gender Equality]]>
