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Bali Tourism Journal
Published by Bali Tourism Board
ISSN : 2580913X     EISSN : 25809148     DOI : https://doi.org/10.36675/btj
Core Subject : Religion, Humanities, Education, Art, Social,
Religion Arts Humanities Social Sciences Other
Bali Tourism Journal is a new innovative travel advisor that combines a simple newspaper and magazine, with a complexity of Educational and Scientific Academic Journal. All the contents here are well written by a reporter, journalist, academician, post-degree student, and also some lecturer. All contents are also reviewed and edited by the professional editor that also major in the specific topic of each content. We ensure you, that our stories are genuine, all our photos were personally gain by our professional photographer and correspondent. This is not an advertisement; this is a scientific based and educational mixed magazine-journal about Bali. The true Bali.
Arjuna Subject : Ilmu Sosial - Kajian Budaya
Articles 129 Documents
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Implementation of Virtual Reality as an Innovative Strategy in Tourism Marketing Ida Ayu Adi Trisnawathi
Bali Tourism Journal Vol. 9 No. 3 (2025): Available online : December 2025
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v9i3.137

Abstract

The tourism sector has undergone significant structural transformation in the post-COVID-19 era, driven by accelerated digitalization, changing tourist behavior, and heightened concerns regarding safety and accessibility. Within this context, Virtual Reality (VR) has emerged as an innovative technological strategy in tourism marketing, offering immersive and interactive experiences that go beyond conventional promotional media. This study aims to examine the role, implementation models, and strategic implications of VR in tourism marketing, with particular emphasis on its application in developing destination contexts such as Indonesia. Using a qualitative literature-based research design, this study address VR applications in tourism promotion, destination development, and visitor experience. Data were analysed thematically following the interactive model of Miles, Huberman, and Saldaña, focusing on three key dimensions: objectives of VR implementation, development frameworks employed, and impacts on tourist perception and behavior. The findings indicate that VR positively influences destination image, perceived attractiveness, and visit intention by enhancing cognitive and affective engagement while reducing perceived risk and psychological distance. Structured development models such as the Multimedia Development Life Cycle (MDLC) and ADDIE are found to support the creation of effective and user-friendly VR tourism applications. Furthermore, VR demonstrates potential to support sustainable tourism by promoting lesser-known destinations, redistributing tourism demand, and reducing physical pressure on environmentally sensitive sites.
Tourism Resilience and Sustainable Development: Evidence from Bali, Indonesia Ida Bagus Putra Setiawan
Bali Tourism Journal Vol. 9 No. 3 (2025): Available online : December 2025
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v9i3.138

Abstract

Tourism is a highly dynamic yet vulnerable sector, particularly in destinations with strong dependence on international travel. The COVID-19 pandemic exposed structural weaknesses in mass tourism systems and highlighted the urgent need for resilience-oriented development pathways. This study examines the relationship between tourism resilience and sustainable development in Bali, Indonesia, a destination significantly affected by global tourism disruptions. Adopting a qualitative descriptive research design, the study synthesizes peer-reviewed literature addressing tourism resilience across multiple analytical levels, including governance, community-based systems, and micro, small, and medium-sized enterprises (MSMEs). A thematic synthesis approach is employed to identify patterns of recovery, adaptation, and transformation within Bali’s tourism system. The findings demonstrate that tourism resilience in Bali emerges from interconnected, multi-level processes rather than isolated interventions. Adaptive governance mechanisms enable flexible crisis management and policy learning, while community-based and culturally embedded institutions, such as the Subak system and tourism villages, strengthen social cohesion and environmental stewardship. At the economic level, the psychological and entrepreneurial resilience of MSMEs plays a crucial role in sustaining livelihoods and fostering innovation during prolonged crises. These dimensions collectively reinforce the social, environmental, and economic pillars of sustainable tourism development. Resilience should be understood not merely as a short-term recovery response but as a core principle of sustainable tourism development. Integrating adaptive governance, community empowerment, and business capacity-building is essential to reducing vulnerability and supporting long-term sustainability in highly tourism-dependent destinations such as Bali.
Environmental-Oriented Tourism Development and Legal Governance in Indonesia I Gusti Made Andrian Sumantri
Bali Tourism Journal Vol. 9 No. 3 (2025): Available online : December 2025
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v9i3.139

Abstract

Tourism acts as an essential sector in Indonesia’s national development, making substantial contributions to economic growth, employment generation, and regional income. Nevertheless, the rapid expansion of tourism activities has resulted in major environmental degradation, social inequality, and governance challenges. This study investigates tourism development from an environmentally oriented legal perspective, stressing the necessity of sustainable tourism governance rooted in environmental protection, legal compliance, and social responsibility. Employing a normative juridical research method, the article analyses Indonesian legal instruments governing tourism and environmental protection, including statutory regulations, doctrinal principles, and relevant scholarly literature. The results show that, although Indonesia has established comprehensive legal documents to regulate environmentally sustainable tourism, implementation remains weak due to policy voids, limited control procedures insufficient integration of local wisdom and community participation. Strengthening environmental law enforcement, clarifying corporate social and environmental obligation recognising the roles of indigenous and local communities are fundamental for guaranteeing sustainable tourism. This analysis develops the discussion on sustainable tourism law by emphasising the need for transformative legal governance that aligns with economic interests, ecosystem protection, and social justice.
The Impact of Globalisation on the Sustainability of Local Cultural Identity in Indonesia I Gusti Made Sumadi
Bali Tourism Journal Vol. 9 No. 3 (2025): Available online : December 2025
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v9i3.140

Abstract

Globalisation has become a pervasive force shaping cultural, social, and communicative processes across the world, profoundly influencing the sustainability of local cultural identities. In Indonesia, a country characterised by extensive cultural diversity, globalisation interacts with complex socio-cultural structures formed by ethnic plurality, indigenous traditions, and national ideology. This study aims to examine how globalisation affects the sustainability of local cultural identity in Indonesia, with particular attention to the roles of media, technology, education, and younger generations. Employing a qualitative descriptive approach based on a systematic literature review, this research synthesises peer-reviewed academic studies published between 2018 and 2024 that address globalisation, cultural identity, media influence, and youth cultural dynamics. The findings indicate that globalisation generates both disruptive and transformative effects on local cultural identity. On the one hand, the dominance of global media, consumer culture, and digital platforms contributes to cultural homogenisation, shifts in value systems, and declining engagement with traditional cultural practices, especially among Generation Z. On the other hand, globalisation also enables processes of cultural hybridisation, localisation, and creative adaptation, allowing local communities to reinterpret global influences while maintaining core cultural values. Digital media emerge as a paradoxical space that simultaneously accelerates global cultural diffusion and provides strategic opportunities for cultural preservation and innovation. The study concludes that local cultural identity should be understood as a dynamic and adaptive construct rather than a static heritage. Strengthening cultural education, enhancing media literacy, empowering traditional arts, and actively engaging younger generations are essential strategies for ensuring cultural sustainability.
Strengthening Workforce Sustainability for Community-Based Coffee Tourism Development in Bali Reza Maulana Putra
Bali Tourism Journal Vol. 10 No. 1 (2026): Available Online : June 2026
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v10i1.144

Abstract

Community-based coffee tourism has emerged as an innovative approach to promoting sustainable rural development by integrating agricultural heritage, local culture, and tourism experiences. In Bali, coffee tourism provides significant opportunities to diversify rural livelihoods, preserve traditional farming practices, and strengthen community participation. However, the long-term sustainability of this sector depends largely on the resilience and capacity of its workforce. This study examines the key factors influencing workforce sustainability in community-based coffee tourism development in Bali. Employing a qualitative literature review approach, the study synthesizes recent scholarly publications on coffee tourism, agritourism, community-based tourism, workforce sustainability, human resource development, and tourism governance published between 2020 and 2026. The collected literature was analyzed using thematic analysis to identify three interconnected dimensions of workforce sustainability: competency development and human resource capacity, governance coordination and institutional integration, and community empowerment with inclusive development. The findings indicate that workforce sustainability extends beyond technical skill development and requires integrated governance systems, continuous learning opportunities, stakeholder collaboration, and participatory community engagement. Coffee farmers increasingly perform multifunctional roles as producers, tour guides, entrepreneurs, and cultural interpreters, requiring diverse competencies in hospitality, digital marketing, communication, and sustainable tourism management. Furthermore, effective institutional coordination among government agencies, customary village institutions, educational organizations, cooperatives, and tourism stakeholders is essential for aligning workforce development with destination planning. Community empowerment, gender inclusion, youth participation, and digital transformation further enhance workforce resilience and create diversified livelihood opportunities. This study proposes an integrated workforce sustainability framework that combines human capital development, collaborative governance, and inclusive community participation to strengthen the competitiveness and long-term sustainability of Bali's community-based coffee tourism sector while supporting broader rural development and sustainable tourism objectives.
Dark Tourism and Ethical Heritage Development in Indonesia Citra Maharani Dewi
Bali Tourism Journal Vol. 10 No. 1 (2026): Available Online : June 2026
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v10i1.145

Abstract

Dark tourism has emerged as one of the fastest-growing forms of special interest tourism in the contemporary tourism industry. This phenomenon refers to visits to places associated with death, tragedy, disaster, war, and human suffering. In Indonesia, dark tourism has developed through destinations such as Trunyan Village in Bali, the Bali Bombing Memorial, the Aceh Tsunami Museum, Lubang Buaya Museum, and Lawang Sewu in Semarang. This study aims to analyze the development of dark tourism in Indonesia and examine the ethical challenges surrounding the commercialization of tragedy and historical memory. Using a qualitative descriptive approach, data were collected through literature review and document analysis from tourism studies, media reports, and previous academic publications. The findings reveal that dark tourism in Indonesia possesses significant educational, cultural, and economic potential, particularly in strengthening historical awareness and preserving collective memory. However, the increasing commercialization of mystical narratives, horror attractions, and sensational promotion has created ethical dilemmas, including distortion of historical facts, commodification of suffering, and reduction of educational value. In destinations such as Lawang Sewu, mystical branding often overshadows its historical significance as a colonial heritage site and symbol of anti-colonial struggle. Similarly, Trunyan Village demonstrates how indigenous funeral traditions can attract tourists while simultaneously risking cultural exploitation if not managed responsibly. This study concludes that sustainable dark tourism development requires ethical management, community participation, culturally sensitive interpretation, and balanced storytelling that prioritizes education and remembrance over sensationalism. Through appropriate governance, dark tourism can function not only as an economic resource but also as a medium for cultural reflection, historical learning, and intercultural understanding.
Ethical and Sustainable Urban Tourism Development in Indonesia I.B. Komang Surya Werdiyasa
Bali Tourism Journal Vol. 10 No. 1 (2026): Available Online : June 2026
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v10i1.146

Abstract

Urban tourism has become an increasingly important driver of economic development, urban regeneration, and destination competitiveness in Indonesia. However, the rapid expansion of tourism in urban areas has also generated significant environmental, social, cultural, and governance challenges that question the long-term sustainability of tourism development. This study aims to examine the principles of ethical and sustainable urban tourism development in Indonesia by synthesizing contemporary perspectives on environmental ethics, social justice, community participation, and collaborative governance. The research employs a qualitative conceptual approach using a structured literature review and theoretical synthesis of scholarly publications concerning urban tourism, sustainable tourism, environmental responsibility, and tourism governance. Relevant literature published primarily between 2020 and 2026 was analyzed through thematic interpretation to identify recurring concepts and develop an integrated conceptual framework. The findings indicate that sustainable urban tourism should extend beyond conventional economic performance indicators and incorporate broader ethical considerations that prioritize environmental stewardship, social equity, cultural preservation, and residents' well-being. The analysis highlights that inadequate stakeholder participation, fragmented governance, and weak environmental management have contributed to challenges in Indonesian urban tourism, as illustrated by the experiences of Teras Cihampelas in Bandung and tourism development in Jakarta. The study further identifies four interconnected pillars of ethical urban tourism development: environmental responsibility, social equity, meaningful community participation, and responsible governance. These principles provide a comprehensive framework for evaluating tourism policies and guiding sustainable destination management. The study concludes that integrating ethical values into tourism planning can strengthen urban resilience, improve policy legitimacy, promote inclusive development, and ensure that tourism contributes to both community welfare and environmental sustainability. The proposed conceptual framework offers practical implications for policymakers, urban planners, and tourism stakeholders while providing a foundation for future empirical research on sustainable urban tourism in Indonesia.
Examining the Role of YouTube Creators in Promoting Emerging Tourism Destinations in Indonesia Siti Anindya Lestari
Bali Tourism Journal Vol. 10 No. 2 (2026): Inpress: December 2026
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v10i2.147

Abstract

The rapid expansion of digital media has fundamentally transformed tourism marketing, positioning social media creators as influential actors in shaping destination awareness and travel behavior. Among various digital platforms, YouTube has emerged as a powerful medium for promoting tourism destinations through immersive visual storytelling, authentic travel experiences, and interactive audience engagement. This study examines the role of YouTube creators in promoting emerging tourism destinations in Indonesia, with particular emphasis on their contributions to destination image formation, cultural representation, and tourism motivation. Employing a qualitative research approach, the study utilizes content analysis supported by a systematic review of contemporary literature published between 2020 and 2026 on digital tourism marketing, destination branding, influencer communication, and travel vlogging. The analysis is structured around three dimensions: visual representation, narrative representation, and audience engagement. The findings indicate that YouTube creators play a significant role as destination image builders by presenting immersive visual content that enhances the visibility and attractiveness of emerging destinations such as Labuan Bajo, Likupang, Wakatobi, Sumba, and Lake Toba. Authentic storytelling and firsthand travel experiences strengthen viewers' trust while simultaneously communicating local culture, traditions, and community identity. Furthermore, parasocial relationships between creators and audiences increase destination credibility and positively influence travel intentions. The study also identifies YouTube creators as informal digital ambassadors who contribute to destination branding, tourism diversification, and regional tourism development. However, issues related to cultural commodification, stereotypical representation, and commercialization require greater attention to ensure ethical and sustainable tourism promotion. The study concludes that strategic collaboration among tourism authorities, local communities, and YouTube creators can strengthen sustainable destination marketing while encouraging responsible tourism practices and enhancing the global competitiveness of Indonesia's emerging tourism destinations.
Generational Travel Behavior and Sustainable Tourism Preferences in Contemporary Tourism Development I Ketut Candra
Bali Tourism Journal Vol. 10 No. 2 (2026): Inpress: December 2026
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The tourism industry is undergoing profound transformation driven by demographic shifts, digital innovation, and increasing awareness of sustainability. Understanding how different generations perceive and experience tourism has become essential for developing adaptive and sustainable tourism strategies. This study aims to analyze generational travel behavior and explore its implications for sustainable tourism development by examining the travel preferences of Baby Boomers, Generation X, Millennials, and Generation Z. A qualitative literature review was employed, synthesizing recent academic studies, tourism reports, and policy publications published between 2020 and 2026. The collected literature was analyzed using thematic analysis to identify recurring patterns related to travel motivations, sustainable tourism preferences, technological adoption, and multigenerational travel dynamics. The findings reveal that younger generations, particularly Millennials and Generation Z, prioritize authentic experiences, cultural immersion, digital connectivity, environmental responsibility, and wellness-oriented travel. In contrast, Generation X and Baby Boomers place greater emphasis on comfort, safety, accessibility, and family-oriented experiences, while increasingly supporting sustainable tourism when appropriate infrastructure and services are available. The study also highlights the growing influence of digital technologies, including social media, artificial intelligence, and personalized travel platforms, in shaping destination choice and tourist behavior across generations. Furthermore, the emergence of multigenerational travel creates opportunities for value co-creation, family bonding, and inclusive tourism product development. These findings suggest that tourism stakeholders should adopt differentiated marketing strategies, strengthen sustainable destination management, promote community participation, and develop inclusive tourism experiences that accommodate diverse generational needs. By integrating demographic, technological, and sustainability perspectives, this study contributes to the growing body of knowledge on contemporary tourism behavior and offers practical insights for policymakers, destination managers, and tourism businesses seeking to foster resilient, competitive, and sustainable tourism development.

Page 13 of 13 | Total Record : 129

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