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Bali Tourism Journal
Published by Bali Tourism Board
ISSN : 2580913X     EISSN : 25809148     DOI : https://doi.org/10.36675/btj
Core Subject : Religion, Humanities, Education, Art, Social,
Religion Arts Humanities Social Sciences Other
Bali Tourism Journal is a new innovative travel advisor that combines a simple newspaper and magazine, with a complexity of Educational and Scientific Academic Journal. All the contents here are well written by a reporter, journalist, academician, post-degree student, and also some lecturer. All contents are also reviewed and edited by the professional editor that also major in the specific topic of each content. We ensure you, that our stories are genuine, all our photos were personally gain by our professional photographer and correspondent. This is not an advertisement; this is a scientific based and educational mixed magazine-journal about Bali. The true Bali.
Arjuna Subject : Ilmu Sosial - Kajian Budaya
Articles 124 Documents
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Implementation of Virtual Reality as an Innovative Strategy in Tourism Marketing Trisnawathi, Ida Ayu Adi
Bali Tourism Journal Vol. 9 No. 3 (2025): Available online : December 2025
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v9i3.137

Abstract

The tourism sector has undergone significant structural transformation in the post-COVID-19 era, driven by accelerated digitalization, changing tourist behavior, and heightened concerns regarding safety and accessibility. Within this context, Virtual Reality (VR) has emerged as an innovative technological strategy in tourism marketing, offering immersive and interactive experiences that go beyond conventional promotional media. This study aims to examine the role, implementation models, and strategic implications of VR in tourism marketing, with particular emphasis on its application in developing destination contexts such as Indonesia. Using a qualitative literature-based research design, this study address VR applications in tourism promotion, destination development, and visitor experience. Data were analysed thematically following the interactive model of Miles, Huberman, and Saldaña, focusing on three key dimensions: objectives of VR implementation, development frameworks employed, and impacts on tourist perception and behavior. The findings indicate that VR positively influences destination image, perceived attractiveness, and visit intention by enhancing cognitive and affective engagement while reducing perceived risk and psychological distance. Structured development models such as the Multimedia Development Life Cycle (MDLC) and ADDIE are found to support the creation of effective and user-friendly VR tourism applications. Furthermore, VR demonstrates potential to support sustainable tourism by promoting lesser-known destinations, redistributing tourism demand, and reducing physical pressure on environmentally sensitive sites.
Tourism Resilience and Sustainable Development: Evidence from Bali, Indonesia Setiawan, Ida Bagus Putra
Bali Tourism Journal Vol. 9 No. 3 (2025): Available online : December 2025
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v9i3.138

Abstract

Tourism is a highly dynamic yet vulnerable sector, particularly in destinations with strong dependence on international travel. The COVID-19 pandemic exposed structural weaknesses in mass tourism systems and highlighted the urgent need for resilience-oriented development pathways. This study examines the relationship between tourism resilience and sustainable development in Bali, Indonesia, a destination significantly affected by global tourism disruptions. Adopting a qualitative descriptive research design, the study synthesizes peer-reviewed literature addressing tourism resilience across multiple analytical levels, including governance, community-based systems, and micro, small, and medium-sized enterprises (MSMEs). A thematic synthesis approach is employed to identify patterns of recovery, adaptation, and transformation within Bali’s tourism system. The findings demonstrate that tourism resilience in Bali emerges from interconnected, multi-level processes rather than isolated interventions. Adaptive governance mechanisms enable flexible crisis management and policy learning, while community-based and culturally embedded institutions, such as the Subak system and tourism villages, strengthen social cohesion and environmental stewardship. At the economic level, the psychological and entrepreneurial resilience of MSMEs plays a crucial role in sustaining livelihoods and fostering innovation during prolonged crises. These dimensions collectively reinforce the social, environmental, and economic pillars of sustainable tourism development. Resilience should be understood not merely as a short-term recovery response but as a core principle of sustainable tourism development. Integrating adaptive governance, community empowerment, and business capacity-building is essential to reducing vulnerability and supporting long-term sustainability in highly tourism-dependent destinations such as Bali.
Environmental-Oriented Tourism Development and Legal Governance in Indonesia I Gusti Made Andrian Sumantri
Bali Tourism Journal Vol. 9 No. 3 (2025): Available online : December 2025
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v9i3.139

Abstract

Tourism acts as an essential sector in Indonesia’s national development, making substantial contributions to economic growth, employment generation, and regional income. Nevertheless, the rapid expansion of tourism activities has resulted in major environmental degradation, social inequality, and governance challenges. This study investigates tourism development from an environmentally oriented legal perspective, stressing the necessity of sustainable tourism governance rooted in environmental protection, legal compliance, and social responsibility. Employing a normative juridical research method, the article analyses Indonesian legal instruments governing tourism and environmental protection, including statutory regulations, doctrinal principles, and relevant scholarly literature. The results show that, although Indonesia has established comprehensive legal documents to regulate environmentally sustainable tourism, implementation remains weak due to policy voids, limited control procedures insufficient integration of local wisdom and community participation. Strengthening environmental law enforcement, clarifying corporate social and environmental obligation recognising the roles of indigenous and local communities are fundamental for guaranteeing sustainable tourism. This analysis develops the discussion on sustainable tourism law by emphasising the need for transformative legal governance that aligns with economic interests, ecosystem protection, and social justice.
The Impact of Globalisation on the Sustainability of Local Cultural Identity in Indonesia Sumadi, I Gusti Made
Bali Tourism Journal Vol. 9 No. 3 (2025): Available online : December 2025
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v9i3.140

Abstract

Globalisation has become a pervasive force shaping cultural, social, and communicative processes across the world, profoundly influencing the sustainability of local cultural identities. In Indonesia, a country characterised by extensive cultural diversity, globalisation interacts with complex socio-cultural structures formed by ethnic plurality, indigenous traditions, and national ideology. This study aims to examine how globalisation affects the sustainability of local cultural identity in Indonesia, with particular attention to the roles of media, technology, education, and younger generations. Employing a qualitative descriptive approach based on a systematic literature review, this research synthesises peer-reviewed academic studies published between 2018 and 2024 that address globalisation, cultural identity, media influence, and youth cultural dynamics. The findings indicate that globalisation generates both disruptive and transformative effects on local cultural identity. On the one hand, the dominance of global media, consumer culture, and digital platforms contributes to cultural homogenisation, shifts in value systems, and declining engagement with traditional cultural practices, especially among Generation Z. On the other hand, globalisation also enables processes of cultural hybridisation, localisation, and creative adaptation, allowing local communities to reinterpret global influences while maintaining core cultural values. Digital media emerge as a paradoxical space that simultaneously accelerates global cultural diffusion and provides strategic opportunities for cultural preservation and innovation. The study concludes that local cultural identity should be understood as a dynamic and adaptive construct rather than a static heritage. Strengthening cultural education, enhancing media literacy, empowering traditional arts, and actively engaging younger generations are essential strategies for ensuring cultural sustainability.

Page 13 of 13 | Total Record : 124

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