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Bali Tourism Journal
Published by Bali Tourism Board
ISSN : 2580913X     EISSN : 25809148     DOI : https://doi.org/10.36675/btj
Core Subject : Religion, Humanities, Education, Art, Social,
Religion Arts Humanities Social Sciences Other
Bali Tourism Journal is a new innovative travel advisor that combines a simple newspaper and magazine, with a complexity of Educational and Scientific Academic Journal. All the contents here are well written by a reporter, journalist, academician, post-degree student, and also some lecturer. All contents are also reviewed and edited by the professional editor that also major in the specific topic of each content. We ensure you, that our stories are genuine, all our photos were personally gain by our professional photographer and correspondent. This is not an advertisement; this is a scientific based and educational mixed magazine-journal about Bali. The true Bali.
Arjuna Subject : Ilmu Sosial - Kajian Budaya
Articles 124 Documents
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An Analysis of the Social Role of Tourism Ambassadors in Bali Province Alit Sankara
Bali Tourism Journal Vol. 9 No. 1 (2025): Available online : 1 April 2025
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v9i1.124

Abstract

This study explores the 2022 Bali Tourism Ambassador program through the lens of Stuart Hall’s Theory of Cultural Representation to examine how identity, culture, and tourism are constructed and communicated in contemporary Bali. As tourism remains central to Bali’s economy, the involvement of youth through ambassador programs has become a strategic cultural initiative. Using a qualitative case study approach, data were collected via interviews, observations, and media analysis. Findings reveal that the Bali Tourism Ambassador contest functions not only as a promotional platform but also as a symbolic site for producing and reinforcing dominant narratives about the ideal Balinese youth—cultured, attractive, intelligent, and civically engaged. Through Hall’s reflective, intentional, and constructionist approaches, the study illustrates how cultural symbols, rituals, language, and performance converge to shape public perceptions of tourism, modernity, and local identity. Events such as quarantine, public speaking, and traditional attire are framed not merely as assessments but as ideological practices embedded in a “regime of representation.” While the program succeeds in cultivating youth as cultural agents and tourism promoters, its long-term impact depends on consistent institutional support, mentorship, and integration into broader tourism development agendas. Without post-event follow-up, many of the finalists’ innovative ideas risk remaining symbolic. This research contributes to understanding how youth-led initiatives can serve as mechanisms of cultural continuity, soft power, and developmental communication in tourism-centric societies.
Analysis of Rejang Dance in Pedawa Village, Buleleng Januar, Rizky
Bali Tourism Journal Vol. 9 No. 1 (2025): Available online : 1 April 2025
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v9i1.125

Abstract

This study explores the cultural and symbolic dimensions of the Rejang dance as practiced in Pedawa Village, Banjar District, Buleleng Regency, Bali. Drawing on a qualitative descriptive methodology, the research focuses on the interrelation between dance, costume, ritual, and community identity within the Bali Aga tradition. Data collection was conducted through in-depth interviews and participant observation during ceremonial performances. The findings highlight the Rejang dance as a sacred ritual (wali) performed exclusively by unmarried adolescent girls known as Daa. These dancers wear elaborate, multilayered costumes made from rare woven fabrics, with each component—such as the kain rembang, seropong headdress, and floral adornments—imbued with symbolic meaning. The choreography’s slow and deliberate movements are influenced by both the sacred nature of the ritual and the constraints of the ceremonial attire. The research reveals that participation in the dance is governed by a hereditary system rooted in lineage and ritual purity. The designation of Daa follows strict community rules, with each family allowed only one representative at a time. The performance of Rejang during ceremonies such as Saba Malunin is both a rite of passage and an expression of ancestral devotion. Additionally, the use of biodegradable ritual offerings reflects the community’s ecological awareness. Overall, the Rejang dance in Pedawa functions as a medium of intergenerational knowledge transmission, reinforcing cultural values, spiritual beliefs, and social cohesion. It exemplifies how dance, costume, and ritual intersect to sustain a distinct cultural identity within a rapidly changing world.
Communicative Value of Hindu Leadership Philosophy in Kakawin Nitisastra Gede Wirasatya
Bali Tourism Journal Vol. 9 No. 1 (2025): Available online : 1 April 2025
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v9i1.126

Abstract

This paper explores Kakawin Nitisastra, a classical Old Javanese text, through the lens of the Aristotelian Model of Communication. Originating from ancient Indian philosophy and further developed in Balinese cultural contexts, Nitisastra integrates moral, political, and rhetorical principles to guide ethical leadership and communication practices. The study analyzes key teachings such as Catur Pariksa, Asta Brata, and Panca Upaya Sandhi, which emphasize the ethical use of speech, justice, wisdom, and strategic decision-making. These doctrines are examined in relation to Aristotle’s rhetorical triad—ethos, pathos, and logos—as well as his five communicative elements: speaker, speech, occasion, audience, and effect. Employing a qualitative descriptive method, the research draws from textual interpretation and literature review to identify the communicative values embedded in the kakawin. The analysis reveals that the speaker in Nitisastra is portrayed as a morally upright and spiritually attuned figure, whose messages are framed in culturally significant occasions and intended for a broad audience including rulers and common citizens. The effect of communication in the text, aligned with pathos, is demonstrated through its transformative influence on leadership behavior and societal ethics. The kakawin does not merely offer normative guidance but presents practical models of rhetorical and ethical engagement relevant across generations. Ultimately, this study highlights how traditional Southeast Asian literary works can embody and enrich classical communication theories, positioning Kakawin Nitisastra as both a historical artifact and a living guide for ethical leadership and public discourse.
A model for implementing sustainable tourism in mangrove ecotourism at Batu Lumbang, Pemogan Village, Bali Swariga, I Made; Anggara, Bagas; Raditia, I Gede Agus
Bali Tourism Journal Vol. 9 No. 2 (2025): Available online : 1 June 2025
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v9i2.129

Abstract

Abstract: The Batu Lumbang Mangrove Ecotourism area in Pemogan Village, Bali, demonstrates a successful transformation from a degraded coastal zone into a sustainable tourism destination through active collaboration among local communities, government agencies, and private sector partners. This study employs a qualitative case study approach, utilizing participatory observation and in-depth interviews to examine the implementation of sustainable tourism and the roles of key stakeholders. The findings reveal that community-led conservation efforts, environmental education-based attractions, and the development of eco-friendly mangrove-based products—such as syrup, sticks, tea, and eco-print batik—have significantly contributed to ecological restoration and local economic development. The integration of traditional knowledge, inclusive participation, and shared resource management forms the foundation of sustainability practices in this site. This model offers valuable insights for the development of community-based coastal ecotourism in other regions.
The Paradox of Hospitality: Tourism Development, Cultural and Environmental Sustainability Winarko, Hilarius Bambang; Putri, Ni Made Mila Octania
Bali Tourism Journal Vol. 9 No. 3 (2025): Available online : December 2025
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v9i3.120

Abstract

Introduction: Bali, renowned for its cultural heritage and natural beauty, faces significant challenges due to rapid tourism-driven property development. This study examines the paradox of hospitality, where economic growth conflicts with cultural and environmental preservation, employing theories of mediated environmental communication and cultural commodification. Problems: Key issues include land conversion threatening food security, gentrification displacing local communities, and foreign land ownership via mixed marriages. Policy gaps, such as inconsistent enforcement of tourist levies and opaque fund management, exacerbate socio-economic disparities and cultural erosion. Discussion: Findings reveal tensions between tourism's economic benefits (job creation, revenue) and its disruptive effects (cultural dilution, environmental degradation). Stakeholders highlight the need for transparent levy allocation, inclusive urban planning, and community-based tourism models to mitigate commodification and marginalization. Conclusion: A holistic approach integrating environmental communication, cultural preservation, and equitable policy enforcement is critical. Recommendations include stricter land ownership laws, participatory decision-making, and leveraging digital media to engage younger generations in sustainable tourism discourse.
Cultural Heritage, Religious Practice, and Contemporary Tourism in Nishiarai Daishi Temple Wada, Akinori
Bali Tourism Journal Vol. 9 No. 2 (2025): Available online : 1 June 2025
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v9i2.132

Abstract

Japanese Buddhist temples have long served as centers of both spiritual devotion and cultural interaction, shaping the social and religious fabric of their surrounding communities. This study examines Nishiarai Daishi Temple in Adachi Ward, Tokyo, One of the “Three Great Kant? Yakuyoke Monasteries” as a case study of how urban religious institutions in Japan balance sacred tradition with modern cultural and touristic engagement. Founded in 826 CE by the monk K?kai (K?b? Daishi), the temple’s origins in esoteric Shingon Buddhism and its reputation for protection against misfortune anchor its enduring religious significance. Over centuries, Nishiarai Daishi has evolved into both a pilgrimage destination and a communal hub, integrating architectural symbolism, folk practices, and seasonal aesthetics into its sacred landscape. The temple’s monthly ennichi festivals and the Osame no Daishi year-end celebration illustrate how ritual practice, local commerce, and social participation interweave to sustain community life and spiritual continuity. These events transform the temple precinct and surrounding streets into liminal spaces where sacred and secular experiences converge. In recent years, guided tours and intercultural programs have expanded Nishiarai Daishi’s role as a site of cultural tourism, allowing international visitors to participate in traditional rituals and experience intangible heritage firsthand. Through historical, ritual, and intercultural analysis, this study argues that Nishiarai Daishi exemplifies the adaptive resilience of Japanese Buddhist institutions. It demonstrates how temples mediate between devotion and display, preserving authenticity while embracing globalization, thereby functioning as living embodiments of Japan’s religious and cultural heritage.
The Impact of Climate Change on European Tourism and Visitor Behavior Suputra, I Gede Mas
Bali Tourism Journal Vol. 9 No. 2 (2025): Available online : 1 June 2025
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v9i2.133

Abstract

Tourism is one of Europe's most economically significant sectors, yet its dependence on stable climatic conditions renders it highly vulnerable to global warming. This study examines how climate change is reshaping European tourism patterns, visitor behavior, and destination management between 2021 and 2024. Using a qualitative content analysis of academic research, policy documents, and media reports, the paper synthesizes evidence on the environmental, behavioral, and institutional dimensions of adaptation. The findings reveal that climate change is driving both physical and behavioral transformations: alpine and Mediterranean destinations face mounting exposure to snow scarcity, heatwaves, and wildfires, while tourists increasingly display spatial, temporal, and qualitative adaptation—shifting toward cooler, higher-altitude, or off-peak destinations and favoring sustainable, experience-based travel. European destinations such as Berlin and Barcelona have begun adopting "quality-over-quantity" tourism strategies, integrating climate mitigation, sustainable mobility, and visitor-management reforms. However, adaptation remains uneven; many operators continue to prioritize short-term recovery, and the rise of premium "low-impact" tourism risks excluding lower-income travelers. The study highlights an emerging need for integrated governance that aligns climate adaptation, social equity, and sustainable economic outcomes. Lessons from Europe are relevant for Indonesia, where rising sea levels, coral bleaching, and heat stress threaten major destinations. Drawing from European experience, Indonesia should implement climate action plans, diversify tourism products, strengthen community-based adaptation, and invest in low-emission transport infrastructure. The transition from climate-dependent to climate-resilient tourism will require coordinated policy, scientific insight, and ethical governance to sustain tourism's contribution under accelerating climatic change.
Coastal Tourism Development and Sustainability: A Global and Indonesian Perspective Adnyawati, Ida Ayu Agung
Bali Tourism Journal Vol. 9 No. 2 (2025): Available online : 1 June 2025
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v9i2.134

Abstract

Coastal tourism represents one of the fastest-growing segments of the global tourism industry, offering significant economic benefits while simultaneously intensifying environmental and social pressures. This study synthesizes global and Indonesian perspectives on the dynamics of coastal tourism development and sustainability, emphasizing the interplay between climate change, governance, and local community engagement. Using a qualitative synthesis approach, the research integrates findings from peer-reviewed studies, policy reports, and empirical case analyses. Key analytical frameworks, including the SWOT Analysis, Coastal Hazard Wheel (CHW), and Coastal Vulnerability Index (CVI) are examined to assess both environmental hazards and socio-economic dimensions of tourism development. Findings highlight that coastal destinations worldwide face “triple pressures” from mass tourism, climate-induced hazards, and infrastructure overdevelopment. In Indonesia, sites such as Loang Baloq Beach in Lombok illustrate the dual potential of heritage-based and community-driven coastal tourism when aligned with sustainable management principles. The study also explores the emerging concept of blue tourism, which integrates marine conservation with sustainable economic use under the national Blue Economy agenda. This model promotes participatory governance, ecosystem restoration, and low-carbon operations as pathways toward regenerative tourism. It argues that sustainable coastal tourism requires a multidimensional approach that combines scientific assessment tools, local wisdom, and cross-sectoral policy coordination. Such an integrated framework ensures resilience, enhances community welfare, and contributes to achieving the Sustainable Development Goals (SDGs), particularly those related to climate action and ocean sustainability.
Industrial Relations and Job Satisfaction in the Provision of Healthcare Services to International Patients: A Conceptual Review Efriliana, Ni Putu Dian; Santoso, R Tri Priyono Budi
Bali Tourism Journal Vol. 10 No. 1 (2026): In Press Online : June 2026
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v10i1.135

Abstract

The rapid growth of international tourism has increased demand for healthcare services for foreign patients, particularly in primary care clinics located in tourism-intensive regions. This development introduces complex organizational and workforce challenges, as healthcare workers are required to manage increased workloads, cross-cultural communication barriers, and expanded roles beyond routine clinical responsibilities. These conditions underscore the importance of industrial relations in shaping employee experiences and maintaining service sustainability. The purpose of this conceptual review is to examine how industrial relations influence job satisfaction among healthcare workers providing services to international patients, with particular attention to organizational support, communication practices, and leadership mechanisms in cross-cultural healthcare settings. This study adopts a conceptual review design by synthesizing theoretical and empirical literature related to industrial relations, job satisfaction, and international or tourism-oriented healthcare services. Relevant studies were retrieved from Scopus, Web of Science, PubMed, and Google Scholar and analyzed using thematic analysis. Social Exchange Theory and the Job Demands–Resources Model were employed as the primary theoretical frameworks to integrate findings and explain the relationship between job demands, organizational resources, and employee outcomes. No primary data were collected, and all conclusions are based on a systematic interpretation of existing literature. The review demonstrates that effective industrial relations function as a critical mediating mechanism that balances increased job demands associated with international patient care with available organizational resources. Strengthening leadership support, communication quality, and institutional recognition can enhance job satisfaction, reduce work strain, and contribute to sustainable healthcare service delivery in tourism-oriented environments.
Industrial Relations in Bali’s Tourism Industry: Challenges and Implications for Employee Welfare Pradyandari, Dwi Ayu Putri; Santosa, R Tri Priyono Budi
Bali Tourism Journal Vol. 10 No. 1 (2026): In Press Online : June 2026
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v10i1.136

Abstract

Tourism is one of the most strategic sectors supporting economic growth, employment creation, and regional development in Bali, Indonesia. As a labor-intensive industry, tourism performance is highly dependent on the quality of industrial relations between employers, employees, labor unions, and government institutions. Despite its substantial contribution to the regional economy, Bali’s tourism industry continues to face persistent industrial relations challenges that negatively affect employee welfare. This conceptual article aims to examine industrial relations issues in Bali’s tourism industry and analyze their implications for employee welfare. The study adopts a qualitative, literature-based approach by reviewing academic journal articles, labor regulations, and international reports related to industrial relations, tourism employment, and employee welfare, particularly within the context of Indonesia and Southeast Asia. The review identifies key challenges, including wage inequality, employment insecurity due to the dominance of contract-based employment, limited labor protection, and weak employee participation in organizational decision-making. The findings suggest that fragile industrial relations practices reduce employee welfare in terms of income stability, job satisfaction, psychological well-being, and access to social security. Moreover, weak industrial relations also undermine service quality and organizational performance, which are critical for competitiveness in the tourism sector. Strengthening industrial relations through fair employment practices, transparent communication, effective social dialogue, and consistent government supervision is therefore essential to enhance employee welfare and support sustainable tourism development in Bali.

Page 12 of 13 | Total Record : 124

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