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Rizal Bakri
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BJRM (Bongaya Journal of Research in Management)
Published by Sekolah Tinggi Ilmu Ekonomi Makassar Bongaya
ISSN : -     EISSN : 26158876     DOI : 10.37888
Core Subject : Economy, Humanities, Education,
Humanities Economics, Econometrics & Finance Education
Bongaya Journal for Research in Management (BJRM) adalah jurnal yang berisi tulisan yang diangkat dari hasil penelitian, gagasan konseptual, kajian dan aplikasi teori di bidang Manajemen. Diterbitkan dua kali setahun oleh Pusat Penelitian dan Pengabdian Kepada Masyarakat (P3M) STIEM Bongaya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 261 Documents
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Lingkungan Keluarga, Entreepreneurial Mindset, dan Media Sosial terhadap Niat Berwirausaha Generasi Z: Peran Mediasi Motivasi Berwirausaha di Pontianak Lina LINA; Afni Eliana Saragaih
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 2 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i2.1067

Abstract

Entrepreneurship development plays an important role in promoting economic growth; however, the level of entrepreneurship in Indonesia remains relatively low. This study aims to analyze the influence of family environment, entrepreneurial mindset, and social media on the entrepreneurial intention of Generation Z in Pontianak, with entrepreneurial motivation as a mediating variable. A quantitative explanatory research design was employed using data from 168 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed with IBM SPSS Statistics including validity, reliability, classical assumption, multiple linear regression analysis, and mediation analysis using Hayes’ PROCESS Model 4 with the bootstrapping method. The findings indicate that entrepreneurial mindset, social media, and entrepreneurial motivation have a positive and significant effect on entrepreneurial intention, whereas the family environment has no significant direct effect. In addition, the family environment and entrepreneurial mindset positively and significantly influence entrepreneurial motivation, while social media has no significant effect. Mediation analysis indicates that entrepreneurial motivation mediates the effects of the family environment and entrepreneurial mindset on entrepreneurial intention but does not mediate the effect of social media. These findings highlight the importance of entrepreneurial motivation in explaining how internal and external factors shape Generation Z’s entrepreneurial intention.

Page 27 of 27 | Total Record : 261

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