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Rizal Bakri
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BJRM (Bongaya Journal of Research in Management)
Published by Sekolah Tinggi Ilmu Ekonomi Makassar Bongaya
ISSN : -     EISSN : 26158876     DOI : 10.37888
Core Subject : Economy, Humanities, Education,
Humanities Economics, Econometrics & Finance Education
Bongaya Journal for Research in Management (BJRM) adalah jurnal yang berisi tulisan yang diangkat dari hasil penelitian, gagasan konseptual, kajian dan aplikasi teori di bidang Manajemen. Diterbitkan dua kali setahun oleh Pusat Penelitian dan Pengabdian Kepada Masyarakat (P3M) STIEM Bongaya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 261 Documents
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Pengaruh Penggunaan Shopee Paylater Dan Motivasi Pelanggan Terhadap Keputusan Pembelian Pada Aplikasi Shopee Pada Mahasiswa Bisnis Digital Unismuh Luwuk Riski Lamato; Sigit Sugiarto; Andi Siti Raodahtuljannah
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 2 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i2.1060

Abstract

This study aims to analyze the effect of Shopee PayLater usage and customer motivation on purchasing decisions among students of the Digital Business Study Program at Muhammadiyah University of Luwuk who use the Shopee application. This research employed a quantitative descriptive approach with a sample of 30 respondents selected using the snowball sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression analysis, t-test, F-test, and the coefficient of determination (R²) with the assistance of SPSS software. The results indicate that Shopee PayLater usage has a positive and significant effect on purchasing decisions (t-value = 3.272; sig. = 0.003), while customer motivation has no significant effect on purchasing decisions (t-value = 0.636; sig. = 0.530). Simultaneously, Shopee PayLater usage and customer motivation have a positive and significant effect on purchasing decisions (F-value = 12.179; sig. = 0.000). These findings suggest that the use of Shopee PayLater is a key factor in encouraging purchasing decisions, whereas customer motivation does not have a significant individual effect. However, both variables collectively contribute to improving purchasing decisions on the Shopee application
Penerapan Literasi Keuangan Terhadap Kinerja dan Keberlangsungan UMKM di Kota Makassar Vivi Wedyawang Djunaedi; Samsinar; Masdar Ryketeng
BJRM (Bongaya Journal of Research in Management) Vol. 8 No. 2 (2025): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v8i2.649

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan terhadap kinerja usaha dan keberlangsungan usaha UMKM di Kota Makassar. Literasi keuangan dalam penelitian ini didefinisikan secara operasional melalui indikator pengetahuan umum keuangan, pengetahuan tentang lembaga keuangan, serta tabungan dan pinjaman. Kinerja usaha diukur melalui rencana kerja, kesalahan kerja, dan pertumbuhan penjualan, sementara keberlangsungan usaha diukur melalui perkembangan laba, pertumbuhan penjualan, dan ekspansi usaha. Penelitian ini menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada pelaku UMKM dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa literasi keuangan berpengaruh positif dan signifikan terhadap kinerja usaha serta keberlangsungan usaha. Hal ini membuktikan bahwa semakin tinggi literasi keuangan pelaku UMKM, semakin baik pula kinerja dan peluang keberlangsungan usaha mereka.
Pengaruh Nilai Tukar Dan Indeks Pasar Global Terhadap Indeks Harga Saham Gabungan Di Bursa Efek Indonesia Rahmat Hardanil; Rini Sulistiyanti; Khadijah Darwin
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 1 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i1.827

Abstract

This study aims to analyze the effect of exchange rates and global market indices on the Composite Stock Price Index (IHSG) on the Indonesia Stock Exchange for the 2020–2024 period. In the context of signaling theory, exchange rates and global market indices are considered macroeconomic signals that can influence investors' expectations and investment decisions. This study uses a quantitative approach with secondary data obtained from the official websites of Bank Indonesia, the Indonesia Stock Exchange (IDX), and Investing.com. The analytical method used is multiple linear regression with classical assumption testing, t-test, F-test, and coefficient of determination (R²). The results show that exchange rates and global market indices have a positive but not statistically significant effect on the IHSG. However, the positive direction of the relationship reflects the potential for relevant economic influences for investors. The coefficient of determination indicates that these two variables explain only 0.1% of the variation in the JCI, with the remainder influenced by other factors. This research provides implications for investors, monetary institutions, and academics to consider macroeconomic signals more closely in investment decision-making and financial analysis. Keywords: Exchange rate, Global Market Index, Composite Stock Price Index
Pengaruh Segmentasi Pasar Dan Perilaku Konsumen Terhadap Keputusan Pembelian Fitri; Fitri Fitri; Yusran Paris
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 1 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i1.836

Abstract

This research utilizes a quantitative approach. The population in this research is consumers who carry out the purchase of motorcycles at PT Suracojaya Abadi Motor, Luwu Regency. The sampling technique was carried out using the Slovin formula and an error tolerance rate of 10%, so that the number of respondents was 95 people. Data was collected through questionnaires, then analyzed using multiple linear regression with the help of SPSS software version 25. The results of this research show that Market Segmentation has a Partial Significant Influence on Purchase Decisions with a t-value of 3.204. Consumer Behavior also has a Partial Significant Effect on Purchase Decisions with a t-value of 3.566. Simultaneously, these two independent variables affect the Purchase Decision, with an F-count value of 10.435. Keywords: Market Segmentation, Consumer Behavior, and Purchasing Decisions
Syahrul Hidayat dan Fitri: Pengaruh Endorstment Dan Live Streaming Terhadap Keputusan Pembelian Pada E-Commerce Lazada Di Kota Makassar Syahrul Hidayat; Fitri
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 1 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i1.850

Abstract

“The Influence of Endorsement and Live streaming on Purchasing Decisions on Lazada E-commerce in Makassar City. Supervised by Jusri and Fitri. The purpose of this study was to determine and analyze, The influence of Endorsement on purchasing decisions on Lazada e-commerce, The influence of Live streaming on purchasing decisions on Lazada e-commerce, The influence of Endorsement and Live streaming on purchasing decisions on Lazada e-commerce, on Lazada consumer users in Makassar City. The method used in this study is quantitative. The population in this study were Lazada e-commerce users in Makassar City. The sampling technique in this study was by using the probability sampling technique with a sample size of 100 people with data analysis techniques using SPSS version 25 and using multiple linear regression analysis so that the relationship between variables could be determined. This study obtained the results that Endorsement (X1) had a positive and significant partial effect on purchasing decisions (Y), Live streaming (X2) had a positive and significant partial effect on purchasing decisions (Y). Endorsement (X1) and Live streaming (X2) have a positive and significant effect simultaneously on the purchase decision (Y) of e-commerce Lazada in Makassar City. Keywords: Endorsement; Live streaming; and Purchase Decision
Pengaruh Orientasi Kewirausahaan dan Kemampuan Pemasaran terhadap Kinerja Pemasaran UMKM Kuliner Pontianak Ariadi; Febiwenesya Forever
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 1 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i1.1055

Abstract

In the city of Pontianak, there are various culinary SMEs, which are one of the attractions for tourists to visit Pontianak. This research was conducted to connect entrepreneurial orientation and marketing capability to the improvement of the performance of culinary SMEs, also known as tourist snacks. The population of this study consists of culinary MSME business owners in the city of Pontianak, with a sample of 100 respondents using explanatory research analysis techniques. Primary data were collected thru questionnaires and analyzed using the SEM-PLS model. This study found that entrepreneurial orientation has a direct positive impact on marketing capability, and marketing capability also has a direct positive relationship with the marketing performance of culinary MSME products. Conversely, entrepreneurial orientation does not have a direct impact on marketing performance. One important factor in mediation is the marketing capability to balance entrepreneurial orientation with the marketing performance of culinary MSME products in the city of Pontianak.
Pengaruh Promosi Digital dan Program Referral terhadap Keberhasilan Startup On-Demand Services ( study kasus pada Momoyo Cab.Mamuju ) Nurjanna Hayati Husain; Suprianto. K; Oktavianty; Ahmad Farhan; Wahid
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 2 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i2.1024

Abstract

Penelitian ini bertujuan untuk memahami secara mendalam pengaruh promosi digital dan program referral terhadap keberhasilan startup on-demand services pada Momoyo Cabang Mamuju. Penelitian menggunakan pendekatan kualitatif dengan jenis studi kasus. Pengumpulan data dilakukan melalui wawancara mendalam dengan manajer cabang, staf pemasaran digital, staf pelayanan pelanggan, pelanggan, dan pemilik bisnis sejenis di Mamuju, serta observasi partisipatif dan dokumentasi. Analisis data menggunakan model interaktif Miles, Huberman, dan Saldaña yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa promosi digital yang diterapkan melalui media sosial (Instagram dan TikTok), kolaborasi dengan influencer lokal, serta pemberian voucher dan diskon digital terbukti efektif dalam meningkatkan brand awareness, menarik pelanggan baru, dan mendorong pertumbuhan penjualan. Program referral dengan mekanisme "ajak teman dapat diskon" juga berkontribusi signifikan terhadap akuisisi pelanggan baru dengan biaya yang relatif rendah. Kedua strategi bekerja secara sinergis menciptakan siklus pertumbuhan yang berkelanjutan. Namun, penelitian juga mengidentifikasi tantangan berupa keterbatasan sumber daya manusia yang memahami pemasaran digital, infrastruktur internet yang tidak stabil, serta sosialisasi program referral yang belum optimal. Penelitian ini memberikan kontribusi dengan memperluas penerapan teori pemasaran digital dan program referral ke dalam konteks startup on-demand service di Indonesia Timur, sebuah wilayah yang masih jarang diteliti, serta mengidentifikasi sinergi antara kedua strategi dalam konteks spesifik Indonesia Timur.
Indonesia Pemanfaatan Artificial Intelligence Dalam Kewirausahaan Digital UMKM Sektor Kuliner Di Kota Potianak Pada Era Ekonomi Digital Hiperkompetitif: Studi Kaus di Kota Pontianak Vinsensius VINSENSIUS; Ratnawati
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 2 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i2.1064

Abstract

The rapid growth of the hypercompetitive digital economy requires Micro, Small, and Medium Enterprises (MSMEs), particularly in the culinary sector in Pontianak City, to adapt through the utilization of digital technologies. However, the adoption of advanced technologies, especially Artificial Intelligence (AI), remains relatively low, which may hinder business competitiveness and sustainability. This study aims to analyze the effect of Artificial Intelligence utilization and digital marketing strategies on MSME sustainability, with digital transformation capability as a mediating variable. The research adopts a quantitative approach using SPSS. Data were collected through structured questionnaires from 124 culinary MSME owners in Pontianak City selected using purposive sampling. The results are expected to indicate that AI utilization and digital marketing strategies have a positive effect on digital transformation capability and MSME sustainability. Furthermore, digital transformation capability strengthens the relationship between technology utilization and business sustainability. This study is expected to contribute to the development of digital entrepreneurship and provide insights for formulating effective MSME digital transformation strategies.
The The Influence of Digital Compentence and Entrepreneurial Mindset on Entrepreneurial Intention: The Mediating Role of Self-Efficacy JONI RIAWAN
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 2 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i2.1065

Abstract

Kewirausahaan memainkan peran penting dalam mendorong pertumbuhan ekonomi; Namun, niat kewirausahaan Generasi Z masih perlu diperkuat. Penelitian ini bertujuan untuk menganalisis pengaruh pola pikir kewirausahaan dan kompetensi digital terhadap niat kewirausahaan Generasi Z di Kota Pontianak, dengan efikasi diri kewirausahaan sebagai variabel mediasi berdasarkan Teori Kognitif Sosial. Studi ini menggunakan pendekatan kuantitatif dengan desain kausal-asosiatif, melibatkan 98 mahasiswa Generasi Z yang dipilih melalui pengambilan sampel bertujuan. Data dikumpulkan menggunakan kuesioner yang telah memenuhi uji validitas dan reliabilitas, kemudian dianalisis menggunakan regresi linier berganda dan uji mediasi PROCESS Macro Model 4 berdasarkan bootstrapping. Hasil menunjukkan bahwa kompetensi digital tidak memiliki pengaruh langsung yang signifikan terhadap efikasi diri kewirausahaan maupun niat kewirausahaan, namun memiliki pengaruh tidak langsung yang signifikan melalui efikasi diri kewirausahaan (mediasi penuh). Sebaliknya, pola pikir kewirausahaan mempunyai pengaruh positif dan signifikan terhadap efikasi diri kewirausahaan dan niat kewirausahaan, baik secara langsung maupun tidak langsung (mediasi parsial). Efikasi diri kewirausahaan juga terbukti menjadi prediktor terkuat dari niat kewirausahaan. Temuan ini menunjukkan bahwa peningkatan niat kewirausahaan Generasi Z memerlukan penguatan pola pikir kewirausahaan dan efikasi diri secara bersamaan dengan pengembangan kompetensi digital. Kata kunci: Pola berpikir kewirausahaan; Kompetensi digital; Efikasi diri kewirausahaan; Niat kewirausahaan; Generasi Z.
Voucher TikTok Shop dan Influencer terhadap Keputusan Pembelian KFC melalui Perceived Value Cristina
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 2 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i2.1070

Abstract

This study aims to analyze the influence of TikTok Shop voucher attractiveness and influencer on KFC purchase decisions among consumers in Pontianak City, with perceived value as a mediating variable. A quantitative approach was employed, with data collected from 151 respondents who were TikTok Shop voucher users in Pontianak City, selected through purposive sampling. Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) with SmartPLS software version 3.0. The results show that voucher attractiveness has a significant positive effect on perceived value but no significant direct effect on purchase decisions. In contrast, influencer has a significant positive effect on both perceived value and purchase decisions, while perceived value itself has a significant positive effect on purchase decisions. Perceived value fully mediates the effect of voucher attractiveness and partially mediates the effect of influencer on purchase decisions.

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