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Dr. Dra. Ni Gusti Nyoman Suci Murni, M.Par.
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jasth@pnb.ac.id
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+62361-701981
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jasth@pnb.ac.id
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Politeknik Negeri Bali, Bukit Jimbaran, Badung, Bali, Indonesia
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Kab. badung,
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INDONESIA
Journal of Applied Sciences in Travel and Hospitality
Published by Politeknik Negeri Bali
ISSN : -     EISSN : 26228319     DOI : 10.31940/jasth
Core Subject : Social,
Social Sciences
The focus and scope of the journal cover practices of work and activity (production, distribution, and consumption) in the related industries: travel, transportation, cargo, hotel, hospitality, destination, attraction, recreation, MICE (meetings, incentives, conventions, and exhibitions), amusement, souvenir, and many other.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 6 Documents
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Search results for , issue "Vol 2 No 1 (2019): March 2019" : 6 Documents clear
ANALYSIS SERVICE QUALITY OF FRONT OFFICE DEPARTMENT AT HOTEL BALI MANDIRA RESORT & SPA I Putu Edi Hendra Badrianta; Made Sudiarta; Ni Putu Somawati
Journal of Applied Sciences in Travel and Hospitality Vol 2 No 1 (2019): March 2019
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (230.97 KB) | DOI: 10.31940/jasth.v2i1.1280

Abstract

The purpose of this research is to examine the quality of service and to identify the service attributes which are well provided and the attributes that need improvement at the front office department at Hotel Bali Mandira Resort and Spa. The survey used 110 samples that were selected using incidental sampling. The analysis methods used are Servqual Analysis and Importance Performance Analysis (IPA) in the Cartesian diagram. The results of this research showed that the average value of ‘customer’s satisfaction’ which is expressed by ‘service performance’ is above 4 which is within the range value of 1 (least satisfy) and 5 (most satisfy). The Servqual analysis results show 9 attributes have slightly negative gap and 13 have positive gap; which show the quality of most attributes exceed customers’ expectation with some still below; nonetheless, the mean values of customer satisfaction for all variables are above 4. The results of the IPA analysis show, there are 2 attributes need improvement, the majority of attributes are well provided.
CONTRIBUTION OF HOTEL WEBSITE, ONLINE TRAVEL AGENT, AND OFFLINE TRAVEL AGENT TO ROOM REVENUE IN MELIA BALI Nida Ulhasanah Dwi Sulistyaningrum; I Gede Mudana; I Ketut Astawa; Made Sudiarta; Ni Luh Eka Armoni
Journal of Applied Sciences in Travel and Hospitality Vol 2 No 1 (2019): March 2019
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.239 KB) | DOI: 10.31940/jasth.v2i1.1283

Abstract

This research is about the contribution of each distribution channel towards room revenue in Melia Bali. The purpose of this research is to find out the contribution of hotel website, online travel agent, and offline travel agent towards room revenue at Melia Bali during 2015-2017. Data are collected in this research through interview, observation, and literature study. Data analysis method used is descriptive statistics. The result of the research shows that the biggest contribution of the distribution channel is offline travel agent. While the other distribution channels are having a fluctuations issue, where in year 2015 and 2016 the online travel agent distribution channels is higher than the hotel website. But in 2017, the hotel website has bigger contribution than online travel agents. The average contribution of hotel website towards room revenue in 2015-2017 is 17.03%. The distribution channel of online travel agent is 16.83% and the other five online travel agents that have the most contribution upon room revenue of Melia Bali in 2015-2017 are booking.com, Expedia, Agoda, Hotelbeds, and Orbitz. Contribution on distribution channel of offline travel agent is 66.15% and the five offline travel agents that have the most contribution towards room revenue of Melia Bali in 2015-2017 are Flight Center, TUI Deutschland, Meier's Weltreisen, TMS Tours, and HIS Bali Tours and Travel.
COMMUNITY-BASED TOURISM FOR NATURAL CONSERVATION IN POHSANTEN VILLAGE IN BALI Mihai Voda; I Wayan Jendra; Made Ruki
Journal of Applied Sciences in Travel and Hospitality Vol 2 No 1 (2019): March 2019
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (450.936 KB) | DOI: 10.31940/jasth.v2i1.1282

Abstract

This article discusses the role of tourism in conserving the natural environment in Pohsanten village, Jembrana regency, Bali province in Indonesia. It is developed based on review of publications, observation and direct participation during a community-based tourism (CBT) development and a trekking route development. The trekking to the waterfall is used as a main attraction by Pohsanten CBT. Mesehe waterfall trekking reinforces forest conservation as it is incorporated re-forestation; potentially creates additional work opportunities for locals, hence, a sustainable source of income; and tourism activities in the forest prevent illegal actions conducted in the forest that damage the environment. Thus, Mesehe waterfall trekking is an inclusive activity of conservation and business combined. It is expected that this article could enrich academic discourse on natural tourism and conservation, particularly involving CBT that use natural environment as attraction.
IMPACTS OF LEISURE TRAVELS ON INDIVIDUALS Samrat Hazra; I Ketut Suarta; Ni Made Rai Sukmawati; I.A.K. Werdika Damayanti
Journal of Applied Sciences in Travel and Hospitality Vol 2 No 1 (2019): March 2019
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.364 KB) | DOI: 10.31940/jasth.v2i1.1299

Abstract

This study discusses the impacts of leisure travels on individuals which is developed based on a qualitative study using a combination of qualitative survey, and in-depth interviews conducted to people who have traveled both domestic and/or international more than once. In general, travels effect individuals constructively in which leisure travel significantly impacts individuals' personal growth majoring in cognitive and affective domains; the expressions made such as to broaden life perspectives and way of thinking, promote an open mind, increase knowledge and wisdom. Change and personal growth occur by means of learning by which travels contribute and facilitate this process of individual development. Learning happens through experiences; travels facilitate opportunities to be away from the mundane, insert the element of dynamic, surprise and beyond expectation; thus, enable individuals to see matters more objectively beyond one’s habits and traditions. As to how far thoughts, attitudes and actions are in concurrence is yet another research topic to investigate. Nonetheless, leisure travel is encouraged as a means of indulging in an intelligent leisure.
ANALYSIS OF GUEST SERVICE ASSISTANT SERVICE QUALITY FOR GUESTS’ SATISFACTION AT THE ONE LEGIAN HOTEL I Nyoman Esa Arimbawa; I Gusti Agung Bagus Mataram; I Ketut Budarma
Journal of Applied Sciences in Travel and Hospitality Vol 2 No 1 (2019): March 2019
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.389 KB) | DOI: 10.31940/jasth.v2i1.1298

Abstract

This research examines the role of the Guest Service Assistant known as receptionist, as one of the most important service agents of The ONE Legian Hotel. The purpose of this research is to analyze if there is a negative gap between the guests’ perception and expectation to the Guest Service Assistant service quality of The ONE Legian Hotel. The total of samples involved is 120 respondents by incidental sampling method. The data collection method is questionnaire which has been tested its validity and reliability, and using Likert scale. Data analysis technique used is the SERVQUAL Method. The overall research findings show that there is no negative gap between the guests’ perception and expectation which means that the overall guest perceives the service quality of the receptionist at The ONE Legian Hotel positively. However, dimension-by-dimension analysis found that the Guest Service Assistant of The ONE Legian Hotel could improve more its performance especially for the reliability service quality dimension for maximizing the guests’ satisfaction.
PUBLIC RELATIONS STRATEGY IN BUILDING BRAND IMAGE AT MOVENPICK RESORT Rika Pratiwi; Ni Nyoman Sri Astuti; I Ketut Astawa
Journal of Applied Sciences in Travel and Hospitality Vol 2 No 1 (2019): March 2019
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.943 KB) | DOI: 10.31940/jasth.v2i1.1300

Abstract

This research aims to formulate public relations strategy in brand building the most appropriate image applied by the hotel Movenpick Resort & Spa Jimbaran in order to take advantage opportunities and anticipate existing threats by utilizing power and anticipate shortcomings. This data retrieval technique uses interviews to the Public Relation. Respondents in this study consists of 7 people, each from the public relations division, sales, human resources, DOS, front office and 2 visitors. Data analysis by using SWOT, IFAS and EFAS matrix. The results of data processing on SWOT matrix resulted in values of 2.90 and 2.95 which lie in column V of defense strategy. The next step is to carry out the steps implemented from the public structure relation in building brand image that is increase intensity and the quality of advertising promotion on online media, educate the market to find new customers with the help of media through magazines, newspapers and radio.

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