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All Journal International Journal of Applied Sciences in Tourism and Events SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] jurnal ilmiah hospitality International Journal of Green Tourism Research and Applications Journal of Applied Sciences in Travel and Hospitality International Journal of Glocal Tourism International Journal of Travel, Hospitality and Events Journal of Applied Sciences in Travel and Hospitality Jurnal Sains Terapan Pariwisata

Ni Luh Eka Armoni

Politeknik Negeri Bali

Author-ID : 3592612

Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Veterinary Other

Published : 17 Documents Claim Missing Document

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Analysis of Guest Satisfaction towards the Quality of Bartender Services Agus Martha Di Nugraha; Ni Luh Eka Armoni; I Nyoman Winia; I Gede Mudana
International Journal of Glocal Tourism Vol. 1 No. 2 (2020): International Journal of Glocal Tourism - December 2020
Publisher : Catuspata Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Purpose: This research is to determine the level of guest satisfaction with bartender services and efforts to increase guest satisfaction at a 5 star hotel bar in Jimbaran tourist area, Badung, Bali, Indonesia. Research methods: Data are obtained by distributing questionnaires to 50 respondents. The data were then processed by SERVQUAL and Important-Performance Analysis techniques presented with Cartesian Diagrams. Findings: The guest satisfaction with bartender services at the hotel bar as a whole is high indicated by the act that a positive SERVQUAL score gap was more than the negative SERVQUAL score gap Implications: The hotel bar needs to improve the quality of its bartender services, such as coordination between the bartender and waiter/waitress so that there is no delay in the process of service to guests.

Marketing communication strategy using online platforms to build brand image at The Westin Resort Nusa Dua Bali I Kadek Eri Suma Andika; Ni Luh Eka Armoni; I Gede Mudana; I Putu Krisna Arta Widana
International Journal of Green Tourism Research and Applications Vol 3 No 1 (2021): June 2021
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v3i1.1988

Purpose, in simple words tell readers about the aim of this research. Research methods, give name, brand, type of tools, methods, software, review, and survey that have been used to do this research. Results and discussion, write only main results and discussion in few words. A summary of your key findings. An explanation of why your findings and key message contribute to the field/s. No formula needed and avoid quotes and extensive references. (maximum 250 words). The purpose of this research is to determine the strengths, weaknesses, opportunities and threats of marketing communication in building brand image, to find out the marketing communication strategy that should be used by marketing communication departments in building brand image. Data collection methods used were observation, interviews, documentation and questionnaires. The analysis techniques used are qualitative descriptive analysis, quantitative descriptive analysis, Internal Factor Analysis Summary (IFAS) Matrix, External Factor Analysis Summary (EFAS) Matrix, Internal-External Matrix (IE), and SWOT Analysis. The results showed that there were internal and external factors that influence marketing communication conducted by the marketing communication department at The Westin Resort Nusa Dua, Bali. Based on the results of IFAS matrix analysis, the main strengths are good relations with all partners, the media, influencers, guests and also the community, while the main weaknesses are responding to complaints and providing solutions to trip advisor reviews, OTA reviews and also social media. Based on the results of the EFAS matrix analysis, it is known that the main opportunity is technological development while the minor threats faced are The Westin Resort Nusa Dua, Bali position in the competition and natural disasters such as volcanic eruptions, earthquakes, floods, etc. The results of the IE matrix research showed the company position in the Growth (Cell V). SWOT analysis produces 6 alternative marketing communication strategies that can be used in building brand image.

ANALYSIS OF IMPLEMENTATION OF PROMOTION MIX STRATEGY AT HOLIDAY INN EXPRESS BARUNA BALI TO MAINTAIN THE MARKET Ni Ketut Desi Susantini; I Gusti Putu Sutarma; Ni Luh Eka Armoni
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 1 (2018): March 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.125 KB)

In order to win the competition and to keep the market segment, every hotel should establish the right marketing strategy one of which deals with promotional activities. This study analyzes the implementation of promotion mix strategy at Holiday Inn Express Baruna Bali in maintaining the market. Methods of data collection in this study use non-structured interviews and documentation methods, which became the speakers are the sales and marketing, especially Cluster Sales Executive and Cluster Sales Manager at Holiday Inn Express Baruna Bali. The analytical technique used is qualitative descriptive analysis that is by describing the data that has been collected and analyzed whether the theory of the promotion mix implemented according to existing theory or the company modify the promotion mix startegy. The results showed that the implementation of marketing mix strategy in maintaining the market in Holiday Inn Express Baruna Bali has been applied well.

CONTRIBUTION OF HOTEL WEBSITE, ONLINE TRAVEL AGENT, AND OFFLINE TRAVEL AGENT TO ROOM REVENUE IN MELIA BALI Nida Ulhasanah Dwi Sulistyaningrum; I Gede Mudana; I Ketut Astawa; Made Sudiarta; Ni Luh Eka Armoni
Journal of Applied Sciences in Travel and Hospitality Vol 2 No 1 (2019): March 2019
Publisher : Politeknik Negeri Bali

This research is about the contribution of each distribution channel towards room revenue in Melia Bali. The purpose of this research is to find out the contribution of hotel website, online travel agent, and offline travel agent towards room revenue at Melia Bali during 2015-2017. Data are collected in this research through interview, observation, and literature study. Data analysis method used is descriptive statistics. The result of the research shows that the biggest contribution of the distribution channel is offline travel agent. While the other distribution channels are having a fluctuations issue, where in year 2015 and 2016 the online travel agent distribution channels is higher than the hotel website. But in 2017, the hotel website has bigger contribution than online travel agents. The average contribution of hotel website towards room revenue in 2015-2017 is 17.03%. The distribution channel of online travel agent is 16.83% and the other five online travel agents that have the most contribution upon room revenue of Melia Bali in 2015-2017 are booking.com, Expedia, Agoda, Hotelbeds, and Orbitz. Contribution on distribution channel of offline travel agent is 66.15% and the five offline travel agents that have the most contribution towards room revenue of Melia Bali in 2015-2017 are Flight Center, TUI Deutschland, Meier's Weltreisen, TMS Tours, and HIS Bali Tours and Travel.

Marketing Strategy in Enhancing Competitive Advantage at Mercure Chamonix Center Hotel, France Kadek Sandita Nugraha; Ni Nyoman Sri Astuti; Ni Luh Eka Armoni
Journal of Applied Sciences in Travel and Hospitality Vol 3 No 2 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v3i2.1928

The purpose of research was to develop a marketing strategy that can be applied to Mercure Chamonix Centre Hotel, France in enhancing the competitive advantage. This research is qualitative research through direct observation, interviews, and the study of literature. Data analysis performed by Internal External Factors, IE matrix analysis, SWOT analysis and QSPM. The result of analysis showed the position of Mercure Chamonix Centre Hotel, France in IE Matrix is in the fifth Cell with the total weight score for internal factor is 2.989 and the external factor with the score of 2.856. the position is on Growth (Concentration Through Horizontal Integration) or stability (there is no change). In SWOT Matrix, it can be defined to 5 strategies: SO (1. Add products, especially foods according to the origin of guest 2. Improving promotion techniques), WO (Adjust prices with competitors on similar products according to the perception of guest through social media), ST (Increase promotion by adding media channels) and WT (Improve employee performance on all lines through regular training).QSPM analysis shows that the strategy should be prioritized: (1) SO1 with the total TAS 6.61: (2) SO2 with the total TAS 5.73; (3) ST1 with the total TAS 4.26; (4) WO1 with the total TAS 4.60; (5) with the total TAS 4.20. Based on QSPM analysis it can be suggested the appropriate new marketing strategy for Mercure Chamonix Centre Hotel is Add products, especially foods according to the origin of guest.

ISSUES IN THE RELATIONSHIPS AMONG BALINESE POP MUSIC, TOURISTS, AND THE TOURISM INDUSTRY Ni Wayan Ardini; Ni Nyoman Sri Astuti; I Komang Darmayuda; Ni Luh Eka Armoni; Ketut Sumerjana
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 2 No 1 (2018): June 2018
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Province of Bali, Indonesia, is growing very rapidly as a tourist destination in recent decades. Currently five to six million foreign tourists visit it every year. On the other hand, Balinese pop music has also grown quite intense in the local communities, especially since the 1990s. Nevertheless, so far, there has not been a significant relationship between Balinese pop music, tourists, and the tourism businesses in this province. Balinese pop music has not been a special product of Bali tourism. This research was conducted to explore and criticize a number of factors that led to the lack of acceptance of the music as part of tourism industry. This literature study was conducted with a descriptive-qualitative approach. The results of the study show that the similarity of Balinese pop music genres to modern music in general is one of the factors. Taste of the tourists, the destinations chosen, lack of promotion, theme of the songs/music, composition, and language used in the lyrics cause the fact that Balinese pop music is less accepted by tourists, especially foreign tourists. It takes certain efforts from artists (musicians), music industry and tourism industries, and also governments to make certain concerted efforts if Balinese pop music wants to be accepted in a tourism business parallel to traditional music products which are already consumed by tourists.

A SERVICE PERSPECTIVE OF LUXURY TOURISM Ni Luh Eka Armoni; Ni Made Ernawati; I Wayan Jendra
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 2 No 2 (2018): December 2018
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

This paper reporting the service aspect of luxurious tourism, is a part of a broader study identifying elements constitute luxurious travels. It is a qualitative study involved 48 respondents who are members of 7 different Facebook travel groups. Data collection was conducted by posting a discussion topic on luxury travels to the Facebook groups. It is identified that service of luxurious tourism products is premium and personalized, wherein VIP handling is not a special service, rather a basic standard that needs to be met for elite customers. It is the ability to satisfy customers beyond expectation, exclusive supreme products only few people can afford, which is not easy to be provided. Nevertheless, above and beyond the design and the delivery of the exclusive high quality services and after performing the very best effort; luxurious service sometimes means serving customers with heart and sincerity reaching the human side of people; meeting the needs of high class customers intuitively, when facing and anticipating matters beyond human control. It is expected that the analysis could enrich the discourse on luxurious tourism products, assist in resolving the puzzle of a perfect service, perfecting the imperfect.

IMPLEMENTASI KURIKULUM 2010 DAN IMPLIKASINYA PADA JURUSAN PARIWISATA POLITEKNIK NEGERI BALI I Ketut Astawa; Ni Luh Eka Armoni; Ni Ketut Bagiastuti
Soshum: Jurnal Sosial dan Humaniora Vol 5 No 3 (2015): November 2015
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (55.573 KB)

Tujuan penelitian ini adalah untuk mengetahui implementasi kurikulum 2010 pada Jurusan Pariwisata Politeknik Negeri Bali, faktor pendukung dan penghambat, dan implikasi dari implementasi kurikulum tersebut.Teori yang digunakan adalah CIPP evaluation yang meliputi Contex, Input, Process dan Product. Penelitian dilaksanakan di Program Studi Manajemen Bisnis Pariwisata dengan sampel 80 orang mahasiswa dan 47 orang alumni. Data penelitian dianalisis dan disajikan dengan statistik deskriptif. Hasil analisis menunjukkan bahwa variabel konteks, masukan, proses dan produk termasuk kedalam kategori baik. Faktor pendukung adalah kesesuaian isi kurikulum dengan visi, misi dan tujuan Program Studi, tuntutan dan kondisi industri pariwisata dan masyarakat, kemajuan IPTEK khususnya bidang pariwisata, kondisi perkembangan mahasiswa, tingkat penguasaan materi pembelajaran mahasiswa, tingkat capaian kompetensi mahasiswa dan kemauan mahasiswa untuk belajar. Faktor penghambatnya adalah sarana dan prasarana pendidikan, pelayanan administrasi dalam hal surat menyurat, sertifikasi mahasiswa dan belum adanya dosen native speaker. Waktu tunggu lulusan memperoleh pekerjaan rata-rata 2,1 minggu. Gaji pertama lulusan sebesar Rp. 2.000.000. Tiga kelompok besar bidang kerja lulusan adalah Sales & Marketing, Food & Beverage Service and Production, dan Front Office. Posisi/Jabatan kerja lulusan, sebagian besar (72.3 persen) lulusan memulai bekerja pada posisi sebagai staf.

Spa Products as Main Orientation in Wellness Tourism in Bali I Gusti Made Wendri; Nyoman Mastiani Nadra; Ni Luh Eka Armoni
Soshum: Jurnal Sosial dan Humaniora Vol 8 No 1 (2018): March 2018
Publisher : Politeknik Negeri Bali

Wellness Spa is developed from conventional spa in response to the influence of the present tourism trend which is much in demand of the achievement of wellness aspect of life. Wellness tourism is a subdivision of health tourism. Wellness spa is the core product for wellness tourism. In fact, to date, people’s knowledge about wellness spa is still poor. This fact has motivated the implementation of this research under the title “Spa Products as Main Orientation in Wellness Tourism in Bali”. The objective of the research is to find out what products becomes the orientation in wellness tourism in Ubud as well as in South Badung. This qualitative research uses a phenomenological approach to the study. The determination of the informants is purposively done, and the information concerning the object of the research is obtained by deep interview controlled by a checklist based on Wellness Wheel concept. The location of the research is Ubud and South Badung areas, the latter represented by Nusa Dua, Jimbaran, and Kuta. The research uses 10 informants, 5 from Ubud and 5 from South Badung. The informants include spa managers and spa therapists. The result of the research shows that such packages as Bali spa ritual package, personal growth, and eco-adventure package become the most attractive products offered by wellness tourism industry and enjoyed by the tourists for the fulfilment of the tourists' wellness needs.

Front Office Department Service Quality during the Covid-19 Period Ni Made Ayu Safitri; I Nyoman Rajin Aryana; Ida Ayu Elistyawati; Made Sudiarta; Ni Luh Eka Armoni
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

ABSTRACT Purpose: This study was to determine the service quality of the front office department and the efforts of the front office department in Canggu Dream Village, Bali, Indonesia, to maintain and improve the quality of the services given. Research methods: This study used descriptive statistical analysis techniques with 90 samples of guest reviews selected using purposive sampling method. The source of data is guest reviews for one year from January 2020 to December 2020 on online travel agents. Results and discussion: There were comparisons of positive reviews with a total of 94% while negative reviews are only 6%. Each variable gets a different percentage, the empathy variable gets a percentage of 50% and becomes the most dominant variable in positive reviews. Implication: All the variables have a higher percentage of positive reviews than negative reviews. Keywords: quality of service, guest complaints, front office department.

Co-Authors Agus Martha Di Nugraha Ari Asih Purnamawati Dewi Darmayuda, I Komang Dewa Made Suria Antara Elvira Septevany I Gede Mudana I Gusti Agung Bagus Mataram I Gusti Agung Made Mas Yuliantari I Gusti Agung Mas Krisna Komala Sari I Gusti Made Wendri I Gusti Putu Sutarma I Kadek Eri Suma Andika I Ketut Astawa I Ketut Astawa I Ketut Suarja I Ketut Suja I Nyoman Rajin Aryana I Nyoman Winia I Putu Ade Perdana Putra I Putu Krisna Arta Widana I Wayan Basi Arjana I Wayan Jendra Ida Ayu Elistyawati Kadek Intan Diastari Dewi Kadek Sandita Nugraha Kanah Ketut Sumerjana, Ketut Made Sudiarta Ni Ketut Bagiastuti Ni Ketut Desi Susantini Ni Made Ayu Safitri Ni Made Ernawati Ni Nyoman Sri Astuti Ni Nyoman Triyuni Ni Putu Lianda Ayu Puspita Ni Putu Sri Devi Wahyuniati Ni Putu Wiwiek Ary Susyarini Ni Wayan Ardini, Ni Wayan Nida Ulhasanah Dwi Sulistyaningrum Nyoman Mastiani Nadra Putu Astawa Wahyuning Dyah Zainal Hasan

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