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All Journal Journal of Applied Sciences in Travel and Hospitality Jurnal Bali Membangun Bali International Journal of Glocal Tourism Jurnal Kepariwisataan International Journal of Travel, Hospitality and Events International Journal of Green Tourism Research and Applications Jurnal Sains Terapan Pariwisata

Made Sudiarta

Politeknik Negeri Bali

Author-ID : 3547861

Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Public Health Social Sciences Transportation Veterinary Other

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Hotel Employee’s Job Satisfaction and its Implication to Turnover Intention Luh Putu Kristiani; I Gede Mudana; Ni Putu Wiwiek Ary Susyarini; Made Sudiarta
International Journal of Glocal Tourism Vol. 1 No. 1 (2020): International Journal of Glocal Tourism - September 2020
Publisher : Catuspata Press

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Purpose: This research is to know how the implementation and the level significance of employees’ job satisfaction on turnover intention at a 5 star resort hotel in the southern part of Bali. Research methods: To solve the problem, the writers use quantitative analysis (simple linear regression analysis) and qualitative analysis with SPSS 25. Based on the results it is known that the employees’ job satisfaction at the hotel is quite satisfied with the aspects of the job satisfaction provided by the management. Findings: In the T-test result sig. value 0.003 < 0.005 means the hotel employess’ job satisfaction gives a significant influence, and has a negative influence on turnover intention through the beta coefficient of (?) -0.200, with r square of 0.080 in coefficient determination means that the level significances or contribution of the employees’ job satisfaction variable affecting the turnover intention by 8% and the remainder by 92% is determined by another variable not described in this research. Implication: The hotel management should provide a promotional opportunity to employees and also improve the others employees’ job satisfaction aspects such as salary, workload, and relationship with supervisor and co-workers.

Menu Engineering on Main Course to Increase Sales Ni Kadek Ayu Saraswati; Ni Ketut Bagiastuti; Ida Ayu Elistyawati; Made Sudiarta
International Journal of Glocal Tourism Vol. 1 No. 1 (2020): International Journal of Glocal Tourism - September 2020
Publisher : Catuspata Press

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Purpose: This research is to determine the level of popularity and the level of contribution margins on the main course menu and strategies that can be done to increase food sales at a restaurant of a big hotel located in Kuta, Bali, Indonesia. Research methods: The method used in this research is observation, interviews, literature study, and documentation. The data analysis technique used is the menu engineering analysis technique. Findings: Among 18 main course menus, 3 or 16.7% is categorized into the high popularity level and 15 or 83.3% into the low popularity level. Fourteen menus or 77.8% have a high contribution margin level is and the menu that has a low contribution margin level is 4 menus or 22.2%. There are 3 menus or 16.7% in the plowhorse category, as many as 14 menus or 77.8% into the puzzle category, and there are 1 menu or 5% into the dog category. Implication: Strategies to increase food sales are by maintaining the menu, maintaining quality and increasing food prices, promoting the menu, and considering deleting the menu or replacing it with a new menu.

ALTERNATIVE MARKETING STRATEGIES FOR LOW SEASON PERIOD AT COURTYARD BY MARRIOTT BALI SEMINYAK RESORT Ni Putu Lusiana Pratiwi; Made Sudiarta
Journal of Applied Sciences in Travel and Hospitality Vol 2 No 2 (2019): September 2019
Publisher : Politeknik Negeri Bali

This study was conducted to determine the company's strategy in raising hotel revenue during the low season. The purpose of this research is to find out the prioritized marketing strategies during the low season. The research method of this study is a combined qualitative and quantitative method. The key respondents of 6 staffs including managers in the Sales and Marketing Department. The data analysis techniques used are Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS), Internal-External (IE) Matrix, SWOT Analysis, and Quantitative Strategic Planning Matrix (QSPM) Analysis. The results showed that the hotel's internal and external factors were influential in increasing revenues. Based on the IFAS matrix, the main strength of the hotel is the service by prioritizing the quality of the restaurant and Spa at the hotel, the downside is not having direct access to the beach. In the EFAS matrix, it is known that one of its chances is very good internet speed and can be reached until the basement; the threat is many competitors offer cheaper room rates. The result of the IE Matrix Assessment puts the company in the position of Growth cell I (Concentration through Vertical Integration). SWOT analysis has resulted in 8 alternative marketing strategies. The main strategy with a value of TAS (Total Attractive Score) of 158.80 resulted from QSPM analysis is expanding restaurant and spa promotion through social media.

GROCERIES SUPPLIER SELECTION ANALYSIS TO MEET THE NEEDS OF FOOD AND BEVERAGE DEPARTMENT AT THE MELIA BALI INDONESIA HOTEL I Komang Artha Darmaja; I Nyoman Meirejeki; Made Sudiarta
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 3 (2018): September 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.527 KB)

Food and Beverage Department requires suppliers who can provide food and beverage ingredients. The Food and Beverage Department in selecting suppliers is assisted by the Purchasing division of Accounting Department. The Purchasing division is responsible for the procurement of items needed by every department in the hotel, therefore, making supplier selection is their responsibility. The problems of this study are (1) what is the procedure for selecting groceries suppliers? (2) among the existing criteria, which are the main criteria in selecting groceries suppliers for the Food and Beverage Department needs at the Melia Bali Indonesia Hotel? This study is a quantitative research. The primary data were collected by questionnaire, interview, observation, and document study. Snowball sampling method was used in this study to determine the sampling with the number of the sampling is 8 respondents. The procedure for groceries supplier selection involves Purchasing division and Food and Beverage Department. The documents completeness, price, quality, delivery service, and product inventory from the supplier are used as consideration to choose the best supplier. The supplier approval is made by the product user and Purchasing division. Based on the results of the questionnaire, descriptive statistical analysis technique was used using simple quantification which showed that the main criteria considered by groceries suppliers to meet the needs of the Food and Beverage Department was the documents completeness with an average of 4.75 which was at a very good interval.

Implementation of upselling as a strategy in increasing room sales by guest relation host at Alila Seminyak Hotel Putu Risky Meliarini; Made Sudiarta; Lien Darlina
Journal of Applied Sciences in Travel and Hospitality Vol 4 No 1 (2021): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v4i1.2049

The purpose of this research is to determine the implementation of upselling as a strategy in increasing room sales at Alila Seminyak hotels and to find out alternative upselling strategies that should be implemented by Guest Relations Hosts in increasing room sales at Alila Seminyak hotels. The analysis technique used is the Sequential Exploratory mixed method design; Internal Factor Summary (IFAS) Matrix, External Factor Analysis Summary (EFAS) Matrix, Internal-External (IE) Matrix, SWOT analysis, and Quantitative Strategic Planning Matrix (QSPM). The analysis result of the IFAS matrix with the main strength is that the Alila Seminyak hotel has ten types of rooms that can support upselling activities to guests and can increase room sales, while the main weakness is the lack of providing special prices for guests who upselling. The analysis result of the EFAS matrix is that the main opportunity is the friendliness of the community, environment, and culture around the Alila Seminyak hotel, while the main threat is the tax policy that applies to tourists who are taken into consideration when wanting to upselling. Based on the results of the IE matrix analysis, the Alila Seminyak hotel is in the position of Growth Strategy (Cell II). The results of the SWOT analysis resulted in nine alternative upselling strategies, where three alternative upselling strategies were prioritized which were calculated by the QSPM matrix with a total TAS 232.64, 225.55, and 216.54.

PROVIDING CUSTOMER SATISFACTION THROUGH EXCELLENT SERVICE OF BUTLERS IN SAMAJA VILLA KUNTI SEMINYAK Putu Gede Winatha Dharma; Ketut Redjasa; Made Sudiarta; Gede Ginaya; Ketut Budarma
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 4 (2018): December 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.741 KB)

This research will explain about how the implementation and execution of a butler work in a villa by providing maximum service and commonly referred to as excellent service. In this study requires a long time and many factors that must support this research include: the existence of some opinions and theories of experts related to research, then the method used to conduct research. To examine how the application of excellent service by butler to improve customer satisfaction at Samaja Villa Kunti Seminyak requires qualitative descriptive analysis technique. This research method does not require calculation in the form of numbers, just enough to require reliable respondents to provide information and related data clearly with research methods by observation, interview, decommissioning, and literature study or by finding related sources in the book. Interview data in this research is the main data source which become the material of data analysis to answer the problem in this research. Data analysis began by conducting in-depth interviews with informants. After conducting the interview, the researcher transcribed the interview result by replaying the interview record and then writing the words according to what was recorded. After the researchers write the results of the interview into the transcript, the next researcher made the data reduction by means of abstraction, that is taking the data in accordance with the research context and ignoring the data that is not needed. Data analysis in qualitative research is done when data collection takes place in field, and after completion of data collection in certain period. At the time of the interview, the researcher has done an analysis of the answered interviewee. If the answer interviewee after the analysis feels unsatisfactory, then the researcher will continue the question again until a certain stage, obtained credible data. Then proceed with steps such as data reduction, data presentation, and conclusion drawing or verification.

ANALYSIS SERVICE QUALITY OF FRONT OFFICE DEPARTMENT AT HOTEL BALI MANDIRA RESORT & SPA I Putu Edi Hendra Badrianta; Made Sudiarta; Ni Putu Somawati
Journal of Applied Sciences in Travel and Hospitality Vol 2 No 1 (2019): March 2019
Publisher : Politeknik Negeri Bali

The purpose of this research is to examine the quality of service and to identify the service attributes which are well provided and the attributes that need improvement at the front office department at Hotel Bali Mandira Resort and Spa. The survey used 110 samples that were selected using incidental sampling. The analysis methods used are Servqual Analysis and Importance Performance Analysis (IPA) in the Cartesian diagram. The results of this research showed that the average value of ‘customer’s satisfaction’ which is expressed by ‘service performance’ is above 4 which is within the range value of 1 (least satisfy) and 5 (most satisfy). The Servqual analysis results show 9 attributes have slightly negative gap and 13 have positive gap; which show the quality of most attributes exceed customers’ expectation with some still below; nonetheless, the mean values of customer satisfaction for all variables are above 4. The results of the IPA analysis show, there are 2 attributes need improvement, the majority of attributes are well provided.

OPPORTUNITIES AND THREATS TO INCREASE ROOM OCCUPANCY HOLIDAY INN RESORT BALI BENOA Ni Wayan Puspa Astika Kencana; I Wayan Basi Arjana; Made Sudiarta
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 3 (2018): September 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.274 KB)

This research is conducted to know the opportunities and threats to increase room occupancy at Holiday Inn Resort Bali Benoa. The research method is mixed methods research, of which the data collected in this research were done through observation, interviews, questioner and study documentation. The analysis technique that used is SWOT analysis. Based on SWOT analysis it is showed that Holiday Inn Resort Bali Benoa has 5 variable of opportunities and 4 variable of threats. The result of SWOT identification show there are develop the market segmentation and marketing mix that we used for target, push promotion through social media, website, email blast method to introduce Holiday inn Resort Bali Benoa worldwide. Furthermore selling the higher room category to the free individual traveler and minimize allotment for the group series at the resort.

CONTRIBUTION OF HOTEL WEBSITE, ONLINE TRAVEL AGENT, AND OFFLINE TRAVEL AGENT TO ROOM REVENUE IN MELIA BALI Nida Ulhasanah Dwi Sulistyaningrum; I Gede Mudana; I Ketut Astawa; Made Sudiarta; Ni Luh Eka Armoni
Journal of Applied Sciences in Travel and Hospitality Vol 2 No 1 (2019): March 2019
Publisher : Politeknik Negeri Bali

This research is about the contribution of each distribution channel towards room revenue in Melia Bali. The purpose of this research is to find out the contribution of hotel website, online travel agent, and offline travel agent towards room revenue at Melia Bali during 2015-2017. Data are collected in this research through interview, observation, and literature study. Data analysis method used is descriptive statistics. The result of the research shows that the biggest contribution of the distribution channel is offline travel agent. While the other distribution channels are having a fluctuations issue, where in year 2015 and 2016 the online travel agent distribution channels is higher than the hotel website. But in 2017, the hotel website has bigger contribution than online travel agents. The average contribution of hotel website towards room revenue in 2015-2017 is 17.03%. The distribution channel of online travel agent is 16.83% and the other five online travel agents that have the most contribution upon room revenue of Melia Bali in 2015-2017 are booking.com, Expedia, Agoda, Hotelbeds, and Orbitz. Contribution on distribution channel of offline travel agent is 66.15% and the five offline travel agents that have the most contribution towards room revenue of Melia Bali in 2015-2017 are Flight Center, TUI Deutschland, Meier's Weltreisen, TMS Tours, and HIS Bali Tours and Travel.

ANALISIS FAKTOR ASSURANCE IN SERVICE TERHADAP KEPUASAN WISATAWAN PENGGUNA JASA BIRO PERJALANAN WISATA DI BALI Made Sudiarta
JURNAL KEPARIWISATAAN Vol 8 No 2 (2009): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v8i2.321

This research is focused on the influence of service dimension to tourists' satisfaction concerning the service provided by travel agencies in Bali. The researched factors are those which closely related to services, in particular to tourism service. It is especially for tourism service that was developed by Parasuraman as one of the service dimensions such as assurance observed by six variables. Confirmatory factor analysis is used in this research, in which processed through validity and reliability test, Keiser Meyer Olkin (KMO) and Bartlett's Test. The result of research indicates that all the variables have significant validity and reliability level by alpha Cronbach value of more than 0.600. Keiser Meyer Olkin and Bartlett's Test indicate that all variables used in this research are relevant to the model by the value of more than 0,05. The variable of the analyzed service dimension which gives the strongest influence to the services provided by travel agency in Bali is quick and friendly service. From overall satisfaction point of view, it is obtained that tourists who use the travel agency's services during their trip in Bali are factually satisfied. As the indicators observed in this research show that travel agencies in Bali are able to conduct good service to tourists or visitors

Co-Authors Abdul Mu’is Anak Agung Ngurah Wira Kusuma Ari Asih Purnamawati Dewi Budi Susanto Gede Ginaya I Gede Eka Suryawan I Gede Mudana I Gusti Agung Bagus Mataram I Gusti Putu Sutarma I Ketut Astawa I Ketut Budarma I Ketut Suarja I Ketut Suparta I Ketut Sutama I Komang Artha Darmaja I Nyoman Meirejeki I Nyoman Rajin Aryana I Nyoman Winia I Putu Astawa I Putu Edi Hendra Badrianta I Wayan Basi Arjana Ida Ayu Elistyawati Ketut Redjasa Lien Darlina Luh Putu Kristiani Ni Kadek Agustini Ni Kadek Ayu Saraswati Ni Kadek Hera Silawati Ni Ketut Bagiastuti Ni Luh Eka Armoni Ni Luh Pratiwi Eca Putri Ni Made Ayu Safitri Ni Nyoman Hendri Wahyuni Ni Nyoman Sri Astuti Ni Putu Lusiana Pratiwi Ni Putu Somawati Ni Putu Wiwiek Ary Susyarini Ni Wayan Puspa Astika Kencana Nida Ulhasanah Dwi Sulistyaningrum Putu Astawa Putu Gede Winatha Dharma Putu Risky Meliarini

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