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JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Published by Forum Kerjasama Pendidikan TInggi
ISSN : -     EISSN : 27164128     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
1. Human Resource Management, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10.Entrepreneurship, 11.E-Business, 12.Business Management, 13.Capital Market, 14.Risk Management, 15.Syariah banking, 16.Economics of Sharia, and 17.Islamic Capital Market
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 35 Documents
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Search results for , issue "Vol 6 No 1 (2025): February 2025" : 35 Documents clear
The Impact of Service Quality on Guest Satisfaction Puspitarini, Titis
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6799

Abstract

This study examines the relationship between service quality and guest satisfaction in the hospitality industry, focusing on analyzing guest reviews from Borobudur Hotel Jakarta. Using thematic analysis, the research identifies key positive aspects, including staff friendliness, high-quality facilities, and a strategic location, significantly enhancing guest satisfaction. Conversely, recurring issues such as cleanliness concerns, service inefficiencies, and outdated facilities highlight areas for improvement. The findings demonstrate the critical role of service quality in shaping guest experiences and its direct impact on loyalty and recommendations. Strategic recommendations include enhancing cleaning protocols, optimizing service efficiency, implementing facility upgrades, and prioritizing staff training to improve customer interactions and operational workflows. This study emphasizes the interconnected nature of service quality, satisfaction, and loyalty, underscoring the need for continuous improvement to maintain competitiveness in the dynamic hospitality sector. The hotel can align its services with evolving guest expectations by addressing identified challenges and leveraging strengths, ensuring long-term success and sustained guest loyalty.
Uncovering Service Gaps in Hospitality: A Thematic Analysis of Guest Reviews for Service Quality Improvement Singgalen, Yerik Afrianto
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6840

Abstract

This study employs thematic analysis methodology to examine service quality dimensions through systematic investigation of 1,284 verified guest reviews at Katamaran Hotel & Resort Lombok, Indonesia. The research utilizes Atlas.ti software for rigorous coding and theme development, implementing a five-phase analytical framework encompassing data collection, preparation, coding analysis, theme development, and reporting. The findings reveal that guest satisfaction is predominantly influenced by three key factors: physical facility quality (9.4/10), staff performance (9.3/10), and service delivery mechanisms (9.2/10). Analysis identified specific service gaps requiring strategic intervention, particularly in response time optimization and interdepartmental coordination. The study establishes that successful service enhancement necessitates integration of standardized protocols across operational touchpoints, complemented by comprehensive staff development initiatives. Theoretical contributions include advancing understanding of service quality dynamics through sophisticated thematic analysis methodologies, establishing novel frameworks for service gap identification, and demonstrating effectiveness of integrated approaches to service quality enhancement. Practical implications provide hospitality managers with actionable insights for maintaining balanced focus across physical facility maintenance, staff training programs, and service delivery protocols. Future research directions suggest exploring artificial intelligence integration in service monitoring systems, developing predictive models for guest needs, and conducting cross-cultural analysis of service quality expectations in diverse hospitality contexts.
Analisis Tingkat Penerimaan Penggunaan Teknologi Informasi pada Usaha Mikro Kecil dan Menengah Aswinanta, Asrul; Marliyah, Marliyah; Dharma, Budi
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6914

Abstract

This study aims to measure how well the level of technology acceptance of Sipiongot Market MSME players is, and what variables affect it with the TAM Model approach. The research method used is quantitative by distributing questionnaires to 33 MSME owners. The results showed that X1, X2 and X3 against Y were 0.000 <0.05 and the calculated F value was 9.867> 2.71, so it can be concluded that there is an effect of perceived ease of use of social media (X1), perceived usefulness of social media (X2), and attitude towards using social media (X3) simultaneously affecting the intention to use social media (Y). However, X4 against Y is 0.187> 0.05 and t count 1.353 < t table 2.048, so it can be concluded that H4 is rejected, which means that there is no effect of actual social media use (X4) on intention to use social media (Y). Sipiongot Market MSMEs have a relatively good understanding of Social Media as a means of digital promotion. They report benefits such as: increasing operational efficiency, expanding market reach, facilitating communication, increasing sales, and supporting business development. In addition, MSME players consider the use of social media to be relatively easy because the interface is simple, easy to navigate and supports platform integration.
Pengaruh Gaya Hidup, Fomo, Literasi Keuangan Syariah, dan Persepsi Risiko Terhadap Keputusan Investasi Cryptocurrency Hanif, Hilman; Harahap, Muhammad Ikhsan; Silalahi, Purnama Ramadhani
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6916

Abstract

This study aims to understand how Lifestyle, FOMO, Sharia Financial literacy, and Risk Perception influence Cryptocurrency Investment Decisions (Crypto Academy Case Study). Data was collected through questionnaires distributed to 100 selected respondents using purposive sampling. Quantitative methods are used with Structural Equation Model (SEM) analysis with the Smart PLS version 4 application for analysis. This study aims to analyze the influence of various factors on investment decisions, focusing on lifestyle, the FOMO phenomenon, Islamic financial literacy, and risk perception. The analysis results show that not all independent variables have a significant effect on investment decisions. Lifestyle (X1) has a p-value of 0.148 and a t-statistic of 1.446, which indicates that the effect is not significant with a small f-square value of 0.026. The FOMO phenomenon (X2) also shows a trend with a p-value of 0.069 and a t-statistic of 1.817, but remains insignificant, with an f-square value of 0.039. Islamic financial literacy (X3) shows a p-value of 0.798 and a t-statistic of 0.257, and a very low f-square value of 0.001, indicating no significant effect. In contrast, risk perception (X4) is shown to have a significant influence on investment decisions with a p-value of 0.012 and a t-statistic of 2.514, as well as a higher f-square value of 0.104. This finding confirms that risk perception is an important factor that can positively influence investment decisions. Overall, only risk perception shows a significant relationship with investment decisions, while other factors do not have a meaningful impact in this context.
Analisis Pengaruh PMDN, PMA, dan Tenaga Kerja Terhadap Pertumbuhan Ekonomi Provinsi Tahun 2005-2023 Basri, Muh Nur Risky; Astuti, Sri; Jamil, Muh; Irwandi, Irwandi; Rajab, Abdul
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6751

Abstract

This study aims to analyze whether there is an effect of domestic investment (PMDN), foreign investment (PMA), and labor on economic growth in South Sulawesi Province. This research used a type of quantitative research with multiple linear regression analysis methods with the help of Eviews 12 software. The location of this research is in South Sulawesi Province with secondary data collected periodically (times series) obtained from the South Sulawesi Provincial Statistics Agency and the South Sulawesi Provincial Investment and One-Stop Service Office. The period in this study is 19 years in the span of 2005-2023. The results of this study indicate that Domestic Investment has no effect, while Foreign Investment and Labor have a significant effect on Economic Growth in South Sulawesi Province.
Pengaruh Citra Merek, Strategi Pemasaran Media Sosial, dan Minat Beli Terhadap Keputusan Pembelian Nurul Annisyak, Wika; Ali, Ali
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6766

Abstract

This study aims to analyze the influence of brand image, social media marketing strategy, and purchase intention on purchasing decisions at Yuforia Cafe. A quantitative approach using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method is employed in this research. The study population consists of Yuforia Cafe customers who have purchased products or engaged in interactions with Yuforia Cafe, either directly or through social media, with a total of 109 respondents. Data collection was conducted using a probability sampling technique with a cluster random sampling approach. The analysis results indicate that social media marketing strategy and purchase intention have a significant influence on purchasing decisions. Conversely, brand image does not show a significant effect on purchasing decisions. These findings highlight the importance of social media marketing strategies in driving consumer purchasing decisions. Furthermore, companies can utilize these results to design more effective marketing strategies to enhance consumer engagement.
Tourist Preferences at Hotel and Resort Based on Review Data Singgalen, Yerik Afrianto
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6844

Abstract

This study investigates the relationship between cultural dynamics and tourist preferences in hotel and resort settings through comprehensive review data analysis across multiple countries of origin. Using thematic analysis methodology implemented through Atlas.Ti software, the research examines patterns in accommodation preferences, service expectations, and satisfaction determinants. The findings reveal significant variations in guest preferences across different cultural backgrounds, with statistical analysis showing distinctive patterns in visitor demographics. Notably, couples constitute the highest proportion of visitors across multiple destinations, with exceptionally high concentrations in Hong Kong (92%), Malta (90%), and Argentina (62%). Cultural influences manifest through specific preferences in room configurations, dining experiences, and recreational offerings, where Asian tourists emphasize personalized service interactions and traditional elements. At the same time, European visitors prioritize authentic local experiences within luxury accommodation frameworks. The study identifies four key dimensions of managerial adaptation: cultural sensitivity, customization, staff training, and service modifications. These findings contribute to advancing understanding of cultural influences in hospitality contexts while providing practical guidelines for enhancing guest experiences in international hotel operations. The research concludes that effective cultural adaptation strategies enhance guest satisfaction and create sustainable competitive advantages in increasingly globalized hospitality markets.
Pengaruh Pengetahuan Produk dan Citra Merek Terhadap Keputusan Pembelian Skincare Mahendra, Aditya Rifqi; Sriminarti, Nurul
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6908

Abstract

This study aims to determine how the influence of product knowledge and brand image on purchasing decisions for skincare Skintific. This research is included in the type of quantitative research. The method used in collecting data in this study was carried out by distributing questionnaires to 100 skincare Skintific customer respondents. The research data analysis method used is multiple linear regression analysis method. The results of this study state that the product knowledge variable has a tcount value of 2.156. So that the results obtained tcount> ttable where 2.156> 0.201 besides that the significant value is 0.023 Value 0.023 <0.05. Then the hypothesis is accepted. This shows that product knowledge has a positive effect on purchasing decisions. The results showed that the better the product knowledge, the more purchasing decisions will increase. The results of this study state that the brand image variable has a tcount value of 7.208. So that the results obtained tcount> ttable where 7.208> 0.201 besides that it is significant at 0.000 Value 0.000 <0.05. Then the hypothesis is accepted. This shows that brand image has a positive effect on purchasing decisions. The better the brand image, the more purchasing decisions will increase.
Pengaruh Marketing Mix Terhadap Perilaku Konsumen Generasi Z Dalam Pembelian Fashion Muslim Kamil, Muhammad Raihan; Harahap, Isnaini; Nasution, Juliana
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6915

Abstract

This study aims to determine the effect of marketing mix on generation Z consumer behavior in purchasing Rabbani Medan Muslim fashion. The population in this study were all consumers of Rabbani Medan stores totaling 400 people while the sample in this study were consumers who were generation Z in Rabbani Medan stores totaling 100 people. This study uses quantitative methods with data collection using the Likert scale method. The results of this study show that product, price, place, promotion and employees have a significant influence on the purchasing decision of Rabbani Muslim fashion. This means that the behavior of generation Z towards the Muslim fashion industry which is currently growing quite rapidly in Indonesia is increasingly positive from day to day. These results show that F count> F table (8.002> 2.20) with a significance level of 0.028 <0.05. So it can be concluded that the behavior of generation Z consumers has an influence on fashion purchasing decisions at Rabbani Medan.
Analisis Pola Perilaku Konsumsi Generasi Z Terhadap Produk Fashion Uniqlo Tinjauan Ekonomi Islam Harahap, Rafi Husin; Imsar, Imsar; Harahap, M Ikhsan
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6917

Abstract

The purpose of this study is to analyze Generation Z's Consumption Behavior Patterns towards fashion products, especially the Uniqlo brand, as well as to understand the factors that influence their purchasing decisions in the context of modern lifestyles. The Consumption Pattern of Generation Z towards Uniqlo Fashion Products can be analyzed through the perspective of Islamic economics, which emphasizes ethics, justice, and sustainability. Therefore, Uniqlo needs to ensure fair and transparent production practices, and promote sustainability in their products to build consumer trust. By integrating Islamic economic values, Uniqlo can develop more effective and ethical marketing strategies, and better reach young consumers.The method used in this research is descriptive exploratory.Data was collected through surveys and in-depth interviews of 30 respondents, as well as content analysis of social media used by Generation Z.The results of the research Uniqlo Product Consumption Patterns are influenced by various interrelated factors, including cultural values, psychological motivations, personal, and social factors. A total of 73.33% of respondents acknowledged that cultural values influence their purchasing decisions, while 56.67% stated that daily needs and the desire to look good are the main motivations. Lifestyle and income also contribute greatly, with 70% of respondents agreeing that their lifestyle influences product choices. Discussions with friends or family before buying a product were influential for 46.67% of respondents. Product quality and brand love increase the confidence of younger consumers. Age and gender are also significant; the majority of Uniqlo shoppers are 20-23 years old (68%), with 56% of female respondents who tend to be more active in shopping and pay attention to product quality and design suggesting that Generation Z Consumption Behavior is heavily influenced by social media and the latest fashion trends. The implications of this research emphasize the importance for brands like Uniqlo to understand these consumer behavior dynamics in order to create more effective marketing strategies. By enhancing the brand experience and tailoring products to Gen Z preferences, companies can not only increase sales but also build long-term customer loyalty.

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