cover
Contact Name
I Nyoman Miyarta Yasa
Contact Email
miyarta.yasa@universitasbumigora.ac.id
Phone
+628175786708
Journal Mail Official
miyarta.yasa@universitasbumigora.ac.id
Editorial Address
UNIVERSITAS BUMIGORA JLN ISMAIL MARZUKI CILINAYA CAKRANEGARA
Location
Kota mataram,
Nusa tenggara barat
INDONESIA
Jurnal SASAK : Desain Visual dan Komunikasi
Published by Universitas Bumigora
ISSN : -     EISSN : 26854120     DOI : https://doi.org/10.30812/sasak
Core Subject : Education, Art,
Jurnal “SASAK” Desain Visual dan Komunikasi diterbitkan sebagai media bagi para dosen dan mahasiswa Program Studi Disain Komunikasi Visual Fakultas Teknik dan Kesehatan Universitas Bumigora, dalam publikasi ilmiah berupa karya penelitian maupun rancangan dalam bidang komunikasi visual , yang mencakup: bahasa rupa, budaya visual, desain grafis, multimedia dan sebagainya. Jurnal "SASAK" akan di terbitkan 2 (dua) kali dalam 1 tahun pada periode Genap (Mei) dan Ganjil (Nopember).
Articles 4 Documents
Search results for , issue "Vol. 4 No. 2 (2022): SASAK" : 4 Documents clear
Podcast Audio Visual Sebagai Media Komunikasi Pendidikan Susanto, Adi Imron; Dharma, Ferry Adhi
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 4 No. 2 (2022): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v4i2.2030

Abstract

Komunikasi dalam pendidikan merupakan unsur yang sangat penting kedudukannya, bahkan sangat besar perannya dalam menentukan keberhasilan pendidikan. Pembelajaran yang berhasil dan menarik membutuhkan suatu model berkomunikasi yang baik dan sesuai. Komunikasi yang baik sebaiknya mesti didukung oleh media komunikasi pendidikan. Media komunikasi memberikan nilai manfaat yang lebih sehingga pendidikan memiliki nilai guna yang positif bagi hidup dan kehidupan. Penelitian ini bertujuan untuk mengetahui bagaimana efektivitas podcast audio visual sebagai media komunikasi pendidikan ditinjau dari hasil belajar siswa. Jenis penelitian ini merupakan penelitian kuantitatif dengan metode penelitian quasi eksperimen dengan rancangan penelitian pretest-postest control group design dengan satu kelas eksperimen dan satu kelas kontrol dari kelas VII Sekolah Menengah Pertama (SMP) Muhammadiyah 6 Krian. Intrumen penelitian berupa soal kemampuan kognitif siswa. Berdasarkan hasil nilai pretest kelas kontrol sebesar 54,8 dan kelas eksperimen sebesar 62,8, sedangkan nilai hasil postest kelas kontrol sebesar 65,9 dan kelas eksperimen sebesar 67,2. Analisis data dilakukan dengan metode N-gain. Didapatkan skor nilai N-Gain kelas kontrol sebesar 13% dan kelas eksperimen sebesar 20% sehingga rata-rata N-gain kedua kelas adalah 16%, yang dapat dikategorikan bahwa podcast audio visual tidak efektif terhadap hasil belajar siswa SMP.
Perancangan Si Ugo Sebagai Maskot Universitas Bumigora Hasbullah, Hasbullah; Rahmiati, Baiq Fitria
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 4 No. 2 (2022): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v4i2.2068

Abstract

Lack of branding image of the Bumigora University campus has encouraged designers and students to think more about the role of promotional media. Designers in the field of visual communication design really need to make it a special concern and concern for public knowledge from the information submitted to increase the number of new student registrations. Related to this, there are mandatory promotional media such as brochures, posters, banners and billboards, unique and dynamic promotional media in the form of mascots are also designed. The research process was carried out on the campus of Bumigora University, by following the Design Thinking stage and producing a mascot named "Si Ugo". Anthropomorphic humans with deer animals become a unified whole in the form of the mascot character "Si Ugo". This mascot will become a new identity and strengthen the branding of Bumigora University.
Desain Ikon untuk Tunanetra pada Kemasan Bahan Pokok Makanan Sucipto, Fentisari Desti; Yuda, Rino; Sastrawijaya, Reza
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 4 No. 2 (2022): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v4i2.2445

Abstract

The development of times and technology requires each individual to be able to do their activities more easily, practically and quickly. This phenomenon does not only affect people with normal physical condition, but it also affects people with disability. Therefore, there are many designs focusing on and orientating towards solution to facilitate people with disability do their daily activities, especially when they are in in public facilities. One of the most frequently visited public facilities is shopping center (traditional market, mini market and supermarket). The researcher found that people with disability, especially those with visual impairment find difficulties to do shopping independently. Based on this problem, the researcher offers solution by designing icons for product sold in the market and the focus was on the staple food products consumed every day. This was qualitative research with design thinking method. The results showed that icon design on staple food packages can help people with visual impairment to identify staple food products.
Efektifitas Promosi Bank Sulselbar Melalui Film Aman Bos: Efektifitas Promosi Bank Sulselbar Melalui Film Aman Bos yasa, Miyarta; Satria, Christofer; Arfa, Muhammad
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 4 No. 2 (2022): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v4i2.2464

Abstract

This study describes the effectiveness of promotion through the film Aman Bos, a film that is shown in cinemas and YouTube. The aim is to promote Bank Sulselbar, the methodology by conducting case studies and literature studies to review this case. Using the scalpel of Kotler's theory with the 4 product mix marketing approach, price, promotion and place. The research results show that through the media YouTube for promotion is very effective in expanding audience reach, this promotional media is quite effective as a medium to attract consumers, as a conclusion from research describing the level of effectiveness of films for very effective promotional media.

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