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Irwan Cahyadi
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INDONESIA
Target : Jurnal Manajemen Bisnis
Published by Universitas Bumigora
ISSN : -     EISSN : 27159361     DOI : https://doi.org/10.30812/target
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal ‘’TARGET’’ bertujuan menyebarluaskan hasil riset dibidang manajemen dan bisnis kepada para akademisi, praktisi, mahasiswa di lingkungan Universitas Bumigora serta berbagai pihak yang ingin berkontribusi dalam penelitian ilmiah. Fokus penelitian pada Manajemen Pemasaran (Marketing Management), Manajemen Keuangan & Perbankan (Financial And Banking Management), Manajemen Sumber Daya Manusia (Human Resource Management), Manajemen Operasi & SIM (Operational Management & Management Information System) dan Kewirausahaan (Entrepreneurship).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 14 Documents
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Search results for , issue "Vol 5 No 1 (2023)" : 14 Documents clear
Sikap Traveller terhadap Promosi Tiket.com: Perspektif Tri-Component Attitude Model Lady Faerrosa; L. Jatmiko Jati; Ika Yuliana
Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v5i1.3036

Abstract

Marketing literacy has proven a lot that consumer attitudes influence their buying behavior. Therefore, research on consumer attitudes is one of the interesting studies. Marketers are competing to issue certain products or promos that can influence consumer attitudes. This study aims to examine the attitude of travelers in the perspective of the tri-component attitude model towards the Gledek price promo and the OTW promo issued by Tiket.com, specifically at the end of 2022. This study uses a qualitative approach where data is collected and analyzed using netnography methods. Researchers collected and analyzed relevant data posted by International Backpacker members on the Facebook platform in October-November 2022, namely 27 posts. The results showed that consumers gave a positive attitude towards the promo, both from a cognitive, affective, and conative perspective. The results of this research are expected to be a reference for companies, brands and small-scale businesses in creating promos that are of value to their consumers so as to influence their purchasing behavior. The results of this study also enrich previous research and are able to provide references for future researchers on similar topics.
Corruption and Governance Factors as The Determination of The Regional Government Revenue in Indonesia Yass Andria; Dyah Poespita Ernawati; Yulina Eliza
Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v5i1.3041

Abstract

This study aims to analyze the factors of corruption and governance in determining the amount of Regional Government Revenue in all provinces in Indonesia. This research method uses quantitative approach by analyzing the number of corruption cases that have been taken in kracht in court as well as the results of evaluations of the regional government performance from 2010 to 2017. A total of 30 provinces from 34 provinces in Indonesia were taken as samples to avoid abnormal distribution. The model used is the Fixed Effect Model (FEM) showing that the factors of corruption and governance determine significantly in the opposite direction, where the corruption factor determines the negative direction while the governance factor determines the Regional Government Revenue positively. The two independent variables show that there is a close relationship between corruption and governance, this can occur with improved governance, which will reduce the level of corruption so that it can increase Regional Government Revenue. One way of governance to reduce the occurrence of corruption is to implement the application of one-stop service and e-system.
Analisis Strategi Promosi dalam Upaya Meningkatkan Kunjungan Wisatawan di Kawasan Wisata Pusuk Sembalun Kabupaten Lombok Utara Phyta Rahima; Suriyati Suriyati; Isra Dewi Kuntary Ibrahim
Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v5i1.3052

Abstract

Pusuk Sembalun Tourism Park is a natural tourist area that offers a unique view of the slopes of Mount Rinjani, Lombok. The view is dominated by hills, mountains, expanses of rice fields, and traditional houses that have very high historical value. Pusuk Sembalun Tourism Park is located at the foot of Mount Rinjani. The address for the Pusuk Sembalun Tourism Park is on Jl. Jl. Wisata Gunung Rinjani, Sembalun District, East Lombok Regency, West Nusa Tenggara Province (NTB). This study uses the concept of a promotional mix in the form of advertising, personal selling and sales marketing. This study uses a descriptive method using qualitative data. The methods used in collecting data are interviews, observations or coming directly to tourist attractions, and SWOT analysis. The results showed that the form of promotion strategy implemented by Umbul Square Tourism, namely advertising using various TV stations, billboards, and various social media (Instagram, Facebook, YouTube and websites), needs to be implemented in the procurement of waste management according to the category, minimizing use of non-environmentally friendly vehicles. The promotion strategy plays an important role in increasing the number of tourists, the promotional activities carried out by the destination manager are good and need to be improved again so that they are more famous, and tourists want to return to Pusuk Sembalun Tourism
Pengaruh Tambahan Penghasilan Pegawai (TPP) terhadap Kinerja Aparatur Sipil Negara (ASN) pada BPKAD Kabupaten Lombok Barat Rosyia Wardani; Baiq Ertin Helmida; Baiq Soehartini
Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v5i1.3124

Abstract

This study aims to determine: the application of TPP (additional employee income) and ASN performance at BPKAD West Lombok Regency, as well as the effect of TPP implementation on ASN performance at BPKAD West Lombok Regency. The type of research used in this research is descriptive and associative. The population in this study were all ASN employees at BPKAD West Lombok Regency, totaling 59 employees. The number of samples used was 58 employees with purposive sampling method. The data analysis technique used is descriptive, classic assumption test and simple linear regression. The results showed that the implementation of TPP in the West Lombok BPKAD in terms of Class of Position, Workload and Attendance was in the "Good" category (average 4.09); The ASN's performance at the West Lombok BPKAD was in the "Good" category (4.03). The results of simple linear regression analysis obtained the equation Y = 26.536 + 0.266X and from the results of the hypothesis test the value of t count > t table (4.548 > 1.6715) showed that TPP had an effect on ASN performance at BPKAD Lombok Barat.

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