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Ujang Syahrul Mubarrok
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INDONESIA
JMK Jurnal Manajemen dan Kewirausahaan
Published by Universitas Islam Kadiri
ISSN : 24773166     EISSN : 26560771     DOI : https://doi.org/10.32503/jmk.v5i2
Core Subject : Economy,
Economics, Econometrics & Finance
Aims JMK (Jurnal Manajemen & Kewirausahaan) covers in details a large variety of topics in management. The aim of the journal is disseminate knowledge derived from the results of empirical research on organizations, people, systems, and events in the field of management and entrepreneurship. The journal provides a forum for scholarly exchanges for academics, practitioners, and independent researchers by publishing quality empirical research. Scope JMK (Jurnal Manajemen & Kewirausahaan) promotes the ideas and information among researchers that have been achieved in the area of financial economics, marketing management, human-resource management, behavior organizational, good governance, strategic management, public policy, entrepreneurship, management, financial, business ethics.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol 10 No 3 (2025): September" : 7 Documents clear
The Role of AI and FoMO in Marketing Transformation in Driving Generation Z Shopping Decisions Efendi, Nasrul; Lubis, Tya Wildana Hapsari; Hutagalung, Apni; Gultom, Cinta
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 10 No 3 (2025): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v10i3.7721

Abstract

This study examines how Artificial Intelligence (AI) and Fear of Missing Out (FoMO) contribute to changes in purchasing behavior among Generation Z. The study involved individuals aged 17 to 26 who actively use the Shopee platform. A total of 511 participants were recruited using convenience sampling, based on the Lemeshow formula for an unknown population size. Data analysis was conducted using SmartPLS 3, incorporating evaluation of convergent validity, Average Variance Extracted (AVE), discriminant validity, composite reliability, R-squared value, path significance, and effect size. The findings indicate that AI has a strong and statistically significant effect on purchasing decisions (f² = 0.813, p = 0.000), indicating its effectiveness in influencing Generation Z's online shopping behavior. In contrast, FoMO only showed a negligible and insignificant impact (f² = 0.018, p = 0.515), indicating limited empirical support for its role in shaping purchasing decisions.
Linking Job Satisfaction, Motivator-Hygiene Factors, and Loyalty of Online Drivers in Semarang City Ferdiansah, Riky; Fajri, Annisa
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 10 No 3 (2025): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v10i3.7733

Abstract

This study aims to analyze the influence of motivational and hygiene factors on the loyalty online bike-taxi driver-partners in Semarang City, with job satisfaction as the mediating variable. A quantitative approach was used by distributing a questionnaire directly and through WhatsApp groups to active driver-partners communities (Grab, Gojek, and Maxim) during June 2025. Data were analyzed using Partial Least Squares and Bootstrapping (SmartPLS4) methods. The result show that hygiene factors have a significant impact on loyalty, both directly and indirectly through job satisfaction. Conversely, motivational factors only have an impact on job satisfaction but do not significantly influence partner loyalty. These findings confirm that job satisfaction is an important mechanism in building loyalty, particularly through managing external business factors such as policy clarity, compensation, and job security. The practical implications of these findings provide insight for digital platform managers to improve partner retention through a more fair and transparent approach based on business needs.
Investment Interest in the Islamic Capital Market: The Role of Investment Knowledge, Return Perception, and Pocket Money Management Sonia, Lailatul Izzah; Solekah, Nihayatu Aslamatis
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 10 No 3 (2025): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v10i3.7816

Abstract

This study is motivated by the growing investment interest among Generation Z, despite persistently low levels of Islamic financial literacy, particularly in Malang City. The research examines the influence of investment knowledge, perception of return, and pocket-money management on investment interest in the Islamic capital market. A quantitative approach was employed, distributing questionnaires to 166 Generation Z respondents residing in Malang. Data were analysed with SPSS version 25.0 through instrument validity and reliability tests, classical assumption tests (normality, multicollinearity, and heteroskedasticity), and multiple-linear-regression analysis. The results show that all three independent variables, both individually and simultaneously, have a significant effect on investment interest. Among them, pocket-money management emerges as the most dominant factor. These findings underscore the importance of enhancing Islamic financial literacy, shaping realistic return expectations, and strengthening young people’s ability to manage their pocket money as strategic efforts to boost their participation in the Islamic capital market.
Data-Driven Approach to Managing Best-Selling Beauty Categories: Price, Rating, Review, and Stock Diroatmodjo, Indah Safira; Samidi, Samidi
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 10 No 3 (2025): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v10i3.7810

Abstract

The beauty industry in Indonesia is experiencing rapid growth, particularly through e-commerce platforms like Tokopedia. Many businesses still rely on intuition for product management, including decisions related to stock and pricing. This study develops a machine learning-based classification model to identify beauty products with high sales potential on Tokopedia, considering factors such as price, rating, review count, and stock availability. Ten classification algorithms are applied, including Naive Bayes, SVM, K-Nearest Neighbors, Decision Tree, Random Forest, XGBoost, LightGBM, CatBoost, Extra Trees, and Multi-Layer Perceptron (MLP). The data is processed using Python on Google Colab. The results show that ensemble algorithms, particularly Random Forest, LightGBM, and Extra Trees, provide prediction accuracy above 91% and are highly effective in predicting best-selling products. Based on this model, businesses can optimize stock and pricing management to ensure that best-selling products are always available, thereby improving operational efficiency in a highly competitive market. This research offers a data-driven solution for more strategic and evidence-based product management on e-commerce platforms.
Profitability Ratio, CSR, and ESG Disclosure on The Stock Performance Of Financial Companies Aisyah, Siti Nur; Yunia, Risa
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 10 No 3 (2025): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v10i3.7781

Abstract

Sustainability has become a key strategy in the global business world to build stakeholder trust and maintain competitiveness in an increasingly competitive market. This study aims to analyze the impact of the disclosure of profitability ratios (ROA, NPM, and EBIT), Corporate Social Responsibility (CSR), and Environmental, Social, and Governance (ESG) on stock performance in the financial sector. The research employed a purposive sampling technique and was analyzed using panel data regression with STATA version 17. The best model was selected using the Chow test and Hausman test. This study is based on Stakeholder Theory, which emphasizes the importance of corporate responsibility toward stakeholders, as well as Signaling Theory, which suggests that financial and sustainability information serves as a signal to investors. The results show that ROA, NPM, and ESG have a positive impact on stock performance, while EBIT and CSR do not show a positive effect. These findings indicate that strategies to improve stock performance in the financial sector should focus on efficient asset management and consistent and genuine implementation of ESG principles.
Role Women's Digital Entrepreneurship Ecosystem in Emerging Economies Abdul Ghonisyah, Ghaling Achmad; Asyiah, Ai Kusmiati
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 10 No 3 (2025): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v10i3.6567

Abstract

This study aims to analyze the digital entrepreneurship ecosystem of women and its role in emerging economies. With the advancement of digital technology, digital entrepreneurship has become a significant driver of economic growth, particularly among women. This research explores various factors influencing the digital entrepreneurship ecosystem, including access to technology, education, funding, networks, and existing regulations. The study adopts a qualitative approach, utilizing in-depth interviews and document analysis to understand the dynamics of women entrepreneurs in the digital sector. The findings reveal that, while digital entrepreneurship offers significant opportunities for women digital entrepreneurs, several challenges persist, such as limited access to resources, insufficient digital literacy, and gender inequality in business environments. By understanding this ecosystem, the research provides policy recommendations to support the development of women's digital entrepreneurship as a strategy for improving economic welfare and promoting social inclusion in Indonesia. In conclusion, the women's digital entrepreneurship ecosystem holds great potential to contribute to local economic development, but targeted policy interventions are necessary.
Marketing Management and Corporate Comprehensive Profitability with Leverage Moderation : South East Asia Evidence Marjukah, Anis; Sri Nugroho, Arif Julianto; Haris, Abdul; Kusuma, Marhaendra; Singh, Sanju Kumar
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 10 No 3 (2025): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v10i3.7856

Abstract

This study aims to demonstrate the influence of marketing management on corporate comprehensive profitability and the moderating role of leverage in the relationship. Data were collected from 5,272 firm-years from 1,318 sample companies in Southeast Asia for the period 2021-2024. Moderated regression analysis was used to analyze the data. The results demonstrate that a more optimal marketing management role leads to greater corporate comprehensive profitability, and pressure from creditors, as indicated by a higher leverage ratio, strengthens the influence of marketing management on corporate comprehensive profitability. The novelty of this study lies in the use of various proxies to measure marketing management variables and the novelty of the model for testing the moderating role of leverage in marketing management's influence on corporate comprehensive profitability.

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