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Ujang Syahrul Mubarrok
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JMK Jurnal Manajemen dan Kewirausahaan
Published by Universitas Islam Kadiri
ISSN : 24773166     EISSN : 26560771     DOI : https://doi.org/10.32503/jmk.v5i2
Core Subject : Economy,
Economics, Econometrics & Finance
Aims JMK (Jurnal Manajemen & Kewirausahaan) covers in details a large variety of topics in management. The aim of the journal is disseminate knowledge derived from the results of empirical research on organizations, people, systems, and events in the field of management and entrepreneurship. The journal provides a forum for scholarly exchanges for academics, practitioners, and independent researchers by publishing quality empirical research. Scope JMK (Jurnal Manajemen & Kewirausahaan) promotes the ideas and information among researchers that have been achieved in the area of financial economics, marketing management, human-resource management, behavior organizational, good governance, strategic management, public policy, entrepreneurship, management, financial, business ethics.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol 7 No 2 (2022): Mei" : 7 Documents clear
Analisa Sumber-sumber dan Penggunaan Modal Kerja PT Gudang Garam Tbk dan Entitas Anak Eko Widodo
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 2 (2022): Mei
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v7i2.2427

Abstract

Jenis penelitian ini adalah penelitian deskriptif yang bertujuan untuk menganalisis darimana sumber-sumber modal kerja PT Gudang Garam Tbk dan Entitas Anak diperoleh dan digunakan untuk apa modal kerja yang telah diperoleh pada periode usaha tahun 2020. Penelitian ini juga bertujuan untuk mengetahui kebijakan yang telah diambil oleh PT Gudang Garam Tbk dan Entitas Anak sudah tepat atau keliru, dalam hal penggunaan modal kerja yang telah dilakukan dari sumber-sumber modal kerja yang telah diperoleh apabila ditinjau dari prinsip pembelanjaan konservatif. Hasil analisis sumber-sumber dan penggunaan modal kerja PT Gudang Garam Tbk dan Entitas Anak menunjukkan bahwa sumber-sumber modal kerja PT Gudang Garam Tbk dan Entitas Anak dalam periode usaha tahun 2020 berasal dari: saldo laba belum dicadangkan, liabilitas imbalan pasca kerja, depresiasi aset tetap dan yang lainnya, sedangkan penggunaan modal kerjanya untuk: pengadaan aset tetap, mengangsur pinjaman jangka panjang, menambah modal kerja dan yang lainnya. Menurut prinsip pembelanjaan konservatif bahwa kebijakan yang telah dilakukan oleh manajemen PT Gudang Garam Tbk dan Entitas Anak dalam tahun 2020 menggunakan sumber modal kerjanya yang bersifat permanen (jangka panjang) yaitu laba yang belum dicadangkan, depresiasi aset tetap dan liabilitas imbalan pasca kerja untuk membelanjai investasi yang bersifat jangka panjang yaitu pengadaan aset tetap, menambah modal kerja dan yang lainnya adalah sudah tepat dari aspek likuiditas.
Penerapan Green Marketing dan Inovasi Produk untuk Meningkatkan Minat Beli Konsumen Sepatu Eco-Friendly Pijakbumi Gilang Hendriawan; Aggi Panigoro Sarifiyono; Bob Foster
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 2 (2022): Mei
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v7i2.2446

Abstract

Tujuan penelitian ini untuk mengetahui dan menganalisis Green Marketing dan Inovasi Produk meningkatkan Minat Beli konsumen produk sepatu eco-friendly Pijakbumi (studi pada followers Instagram Pijakbumi). Penelitian ini menggunakan metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Populasi yang digunakan dalam penelitian ini adalah followers Instagram Pijakbumi yang berjumlah 86.600 responden dengan menggunakan Teknik nonprobability sampling, sampel purposive, sampel yang digunakan dalam penelitian ini sebanyak 100 responden. Berdasakan hasil dari uji t diperoleh bahwa Green Marketing berpengaruh terhadap Minat Beli konsumen sepatu eco-friendly Pijakbumi (Studi pada followers Instagram Piakbumi) karena t-hitung 3,347 > t-tabel 1,985, Inovasi Produk berpengaruh terhadap Minat Beli konsumen sepatu eco-friendly Pijakbumi (Studi pada followers Instagram Piakbumi) karena t-hitung 7,286 > t-tabel 1,985. Dan berdasarkan hasil uji F bahwa Green Marketing dan Inovasi Produk berpengaruh secara simultan terhadap Minat Beli karena F-hitung 102,076 > F-tabel 3,09.
Analisis Mediasi Brand Awareness dan Brand Trust dalam Hubungan Emotional Marketing dengan Purchase Intention Achmad Yanu Alif Fianto; Helmy Widyantara; Dominggo Bayu Baskara
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 2 (2022): Mei
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v7i2.2348

Abstract

This study and analysis was carried out to examine the effect of emotional marketing on purchase intention. This study also analyzes the mediating role of brand awareness and brand trust in the relationship between emotional marketing and purchase intention. This study uses a questionnaire as an instrument of study and has collected valid and reliable data from 130 respondents who are users of MSME products who are actively promoting on Instagram social media. This study adopted the Structural Equation Model (SEM) with the Partial Least Square (PLS) technique to test the hypothesis in this study. This study proves that brand awareness and brand trust have a mediating role in the relationship between emotional marketing and purchase intention. This means that emotional marketing has an indirect effect on purchase intention through brand trust and brand awareness. This study also proves that emotional marketing does not have a significant impact on purchase intention.
Key Examine for Visit Intention on Gastronomy Tourism Lu Man Hong; Woo Wai Yee
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 2 (2022): Mei
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v7i2.2250

Abstract

In recent decades, gastronomy tourism has increased in popularity among visitors and host countries, and it is now one of the most essential factors for travellers when choosing a location. Gastronomy tourism is now categorised as a niche market. The purpose of this research is to determine what factors impact visitors' decisions to visit Kelantan's culinary tourism. The relationship between the independent variables of meal pricing, food presentation, and ambiance, as well as the dependent variable of intention to visit, will be investigated in this study. This study used a quantitative technique, with 400 responses collected via an online questionnaire from people who had visited Kelantan at least once. Because 10 straight-lining replies were removed, 390 responses were submitted to smartpls data analysis. According to the findings, meal pricing, food presentation, and ambience have a direct impact on tourists' intentions to attend gastronomy tourism.
Perencanaan Sumber Daya Manusia pada PT ABC Endah Kurniawati
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 2 (2022): Mei
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v7i2.2513

Abstract

Business competition and rapid environmental changes require human resource (HR) practitioners to be able to ensure the availability of employees in accordance with existing demands. This is certainly not something easy. Human resource planning is expected to ensure the availability of employees both in quality and quantity. The purpose of the research is to determine the implementation of human resource planning with all the challenges and efforts to maintain its implementation in accordance with existing procedures. The research was conducted at PT. ABC which is a manufacturing company. The type of research used is descriptive qualitative. Data obtained through in-depth interviews and documentation. The results of the study show that the implementation of human resource planning has been carried out well, although there are a number of challenges and obstacles in its implementation.
Pelatihan Kerja, Soft Skill dan Hard Skill Mendorong Peningkatan Kinerja Karyawan Wahyu Astutik; M. Sulhan
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 2 (2022): Mei
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v7i2.2345

Abstract

This study aims to measure the extent to which employee competencies represented by training, soft skills and hard skills affect employee performance. This study also describes the new findings as a development of previous research. The method used is descriptive quantitative with a total of 100 respondents from CV. Sentosa’s employees. The independent variable (X) in this study is Training, Soft Skill, and Hard Skill. Meanwhile, the dependent variable (Y) in this study is Employee Performance. The results showed that The X’s variables had a significant positive effect on employee performance. The results of the partial test of this study indicate that the ability of hard skills has less effect on increasing employee performance. This study also shows an R2 value of 0.682 which means that this model is able to provide an explanation of various variations of the dependent variable by 68%.
Pengaruh Locus Of Control, Financial Knowledge dan Parental Income terhadap Perilaku Pengelolaan Keuangan (Studi pada Mahasiswa Baru Program Studi Manajemen Tahun 2021 Universitas Muhammadiyah Gresik) Wasti Reviandani
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 2 (2022): Mei
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v7i2.2481

Abstract

The rapid development of this rapid technology can have a negative impact such as unlimited human needs, causing people to be unable to manage personal finances properly and trigger financial conditions to become less stable. This phenomenon can lead to consumptive financial behavior in the community, especially students, meaning that the community lacks awareness of financial behavior. This study uses a quantitative approach that aims to determine whether locus of control, financial knowledge and parental income can influence the financial management behavior of new students of the management study program, University Muhammadiyah Gresik. The use of purposive sampling technique in sampling obtained 152 correspondents who were then analyzed use multiple linear regression analysis technique with SPSS 16 program. The result is Locus of control has a significant positive effect, Financial Knowledge has a significant positive effect, and Parental Income has an insignificant negative effect on management behavior finance for New Students Management Study Program, Universitas Muhammadiyah Gresik in 2021.

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