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Ujang Syahrul Mubarrok
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INDONESIA
JMK Jurnal Manajemen dan Kewirausahaan
Published by Universitas Islam Kadiri
ISSN : 24773166     EISSN : 26560771     DOI : https://doi.org/10.32503/jmk.v5i2
Core Subject : Economy,
Economics, Econometrics & Finance
Aims JMK (Jurnal Manajemen & Kewirausahaan) covers in details a large variety of topics in management. The aim of the journal is disseminate knowledge derived from the results of empirical research on organizations, people, systems, and events in the field of management and entrepreneurship. The journal provides a forum for scholarly exchanges for academics, practitioners, and independent researchers by publishing quality empirical research. Scope JMK (Jurnal Manajemen & Kewirausahaan) promotes the ideas and information among researchers that have been achieved in the area of financial economics, marketing management, human-resource management, behavior organizational, good governance, strategic management, public policy, entrepreneurship, management, financial, business ethics.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 8 No 3 (2023): September" : 6 Documents clear
How Customer Engagement Leads to Word-of-Mouth and Continuance Intention? The Mediating Role of Satisfaction Burhanudin Burhanudin; Raden Roro Windy; Syed Muntasir Husain Bokhari
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 8 No 3 (2023): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v8i3.4071

Abstract

With active participation from halal tourism visitors, managers can comprehend visitors’ needs and expectations. This information can be utilized to enhance services and adapt to tourism requirements. The purpose of this study is to examine the effect of customer engagement on satisfaction, as well as its effect on both continuance intention and word-of-mouth (WOM). Additionally, this study examines the mediation of satisfaction on the effect of customer engagement on continuance intention and the effect of customer engagement on WOM. A survey was conducted to test these effects, involving 250 visitors of Al-Aqsa Holy Tower Mosque, Kudus, Indonesia. Structural equation modeling was employed to analyze the data in this study. The analysis results reveal that customer engagement influences satisfaction, which subsequently affects WOM and continuance intention. In addition, satisfaction mediates the effect of customer engagement on continuance intention and the effect of customer engagement on WOM. These findings indicate that tourism managers can leverage customer engagement to sustain the development of their tourism industry.
The Impact of Trust in Technological Innovation, Financial Literacy, and Social Influence Factors on Motivation in M-Banking Yenny - Kornitasari
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 8 No 3 (2023): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v8i3.4119

Abstract

The rapid development of technology has resulted in various facilities for humans to be able to carry out various kinds of activities. One of the technological innovations from the banking sector is the presence of m-banking services. The purpose of this study was to find out and examine how the influence of technology trust, financial literacy and social influence on customer interest in using m-banking. The data collection method uses a questionnaire conducted to bank customers throughout Indonesia via Google Form. The data is processed using Principal Component Analysis (PCA) in order to obtain a new, simpler variabel. The data analysis method used in testing the hypothesis in this research is multiple linear regression analysis technique. The results show that technology trust has a significant effect on interest in using m-banking, as evidenced by the value of Sig. 0.000 <0.05, which means the higher the technology trust, the higher the interest in using m-banking. The results showed that the financial literacy variabel had a significant effect on interest in using m-baking, as evidenced by the value of Sig. 0.000 <0.05, which means the higher the financial literacy, the higher the interest in using m-banking. The results showed that the social influence variabel had a significant effect on interest in using m-baking, as evidenced by the value of Sig. 0.009 < 0.05 which means the higher the social influence received, the higher the interest in using m-banking.
Revolutionizing Resilience: MSMEs' Journey with Digital Strategies in Post-Pandemic Recovery Reza Sarif; Rosya Mawaddah Susanto; Nora Ria Retnasih; Segaf Segaf
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 8 No 3 (2023): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v8i3.4145

Abstract

The Covid-19 pandemic that has occurred since 2020 has resulted in many business sectors experiencing a decline in performance, and some have even been forced to go bankrupt. This study aims to find out the digital-based strategies implemented by small, micro, and medium enterprises (MSMEs) in maintaining their business amidst economic uncertainty due to the health crisis. The method used in this study is a descriptive qualitative approach with primary data sources. The technique uses interviews with informants who are determined by purposive sampling based on certain criteria. So that in this study, 5 Respondents were business actors in the digital-based culinary field. The data analysis stage carried out in this study consisted of data reduction, then data presentation. And the next data analysis is to conclude from the information that has been obtained. The results of the study show that the digital strategy carried out by MSME actors during the economic recovery is digital marketing. By implementing this strategy, changes to the businesses run by MSME players are quite significant. This can be seen from the increase in income compared to during the pandemic. So, to be able to survive in their business, MSME players need to develop their digital literacy skills by participating in various digital marketing and digital media training.
Empirical Study on Factors Related Attitudes on Fast-Food Consumption among University Students in Malaysia Lu Man Hong; Kang Yee Ming
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 8 No 3 (2023): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v8i3.4156

Abstract

Fast food is a type of cuisine that may be swiftly made and offered to customers at a low cost. Time by time, changes in client demand, such as taste and lifestyle, may be detected, leading to the launch of several new menus by fast food companies to meet customer desire. This has an impact on the attitudes of university students on fast food eating during the period. The purpose of this study is to look at the link between flavour, time savings, and promotion attractiveness, towards university students' attitude about fast food intake. A study comprising 384 respondents from Malaysian colleges was done utilising online questionnaires using Google Form. All data was proceeded by SPSS software 26.0. The findings revealed that the three independent variables are significantly related to dependent variable. This study can help researchers to find out more about fast food and the information provided can be used as reference material in the future.
Analysis of Challenges and Opportunities for Micro, Small, and Medium Enterprises (MSMEs) in the Digital Era in a Systematic Literature Review Susi Evanita; Zul Fahmi
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 8 No 3 (2023): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v8i3.4190

Abstract

This Systematic Literature Review explores the challenges and opportunities faced by Micro, Small, and Medium Enterprises (MSMEs) in the era of digital technology. This review aims to identify and analyse the challenges and opportunities of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. The research method used was a thorough search of relevant literature using predetermined search criteria, resulting in 320 articles that met these criteria. These articles were further screened based on their relevance to the research questions, and finally, 58 articles were selected for analysis. The results show that the digital era offers significant opportunities for MSMEs, especially in terms of increased access to markets, resources and information. However, MSMEs also face various challenges, including a lack of digital literacy, limited resources, and intense competition. This study highlights the need for MSMEs to embrace digital technology and develop strategies to overcome these challenges. Overall, this systematic literature review provides valuable insights into the challenges and opportunities for MSMEs in the digital era and emphasises the importance of adapting to the changing business landscape. The findings of this research have practical implications for policymakers, MSMEs and other stakeholders interested in MSME development in the digital era.
Innovation of Village Financial System Application (Seskeudes) in the Perspective Of Herbert A. Stepard Theory Sinollah - Sinollah; Mashur Hasan Bisri; Rr. Hesti Setyodyah Lestari; Imron Rosyadi Hamid
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 8 No 3 (2023): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v8i3.4298

Abstract

Village Law Number 6 of 2014 as a strategic policy for village governments to improve the welfare of village communities. The purpose of this research is to describe and analyze the innovation process of the Village Financial System (Siskeudes) in Sempu Village, Ngebel sub-district, Ponorogo Regency. To achieve these objectives, this study uses a qualitative descriptive research method with data collection techniques through observation, interviews and documentation. The results of this study indicate that judging from the process of implementing Siskeudes in Sempu Village, Ngebel sub-district, Ponorogo Regency, it has fulfilled the innovation requirements based on Herbert A. Shepard's theory which consists of: finding ideas (problem identification, information gathering, interpretation, statements and attitudes). ), adoption (socialization and modification) and application (resource preparation, personnel placement, education and training, monitoring and evaluation) of Law Number 6 of 2014 concerning Villages.

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