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Zakky Fahma Auliya
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+6281326067618
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INDONESIA
JBMR: Journal of Business and Management Review
ISSN : -     EISSN : 27231097     DOI : 10.47153/jbmr
Journal of Business and Management Review applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBMR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.
Articles 7 Documents
Search results for , issue "Vol. 5 No. 8 (2024): (Issue-August)" : 7 Documents clear
Investigating Compassion as Moderating Role: Psychological Contracts Breach on Nurse’s Turnover Intention Safitri, Dina
Journal of Business and Management Review Vol. 5 No. 8 (2024): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i8.968

Abstract

Research Aims: This research examines the relationship between turnover intention as the impact of psychological contract breaches that are moderated with compassion Design/methodology/approach: The study, based on 216 respondents in the Indonesian healthcare industry with a non-probability sampling, employs the advanced statistical tool SmartPLS4 to analyze the individual and combined effects of these factors on the intention of turnover. Research Findings: The findings indicate a significant positive correlation between nurses' intentions to leave and their compassion, indicating that more significant percentages of compassion are associated with a higher risk of leaving. The data challenge common assumptions by showing that the direct impact of a breach of psychological contract on the intention to leave is not substantiated, contrary to expectations. Additionally, the study demonstrates a weak association between psychological contract breach and compassion significantly correlated with turnover intention.     Theoretical Contribution/Originality: Compassion as the moderating role in Indonesian healthcare research is still scarce in the literature. The research findings imply that compassion may alleviate the adverse effects of psychological contract breaches, providing valuable insights for the healthcare industry to tackle turnover issues. This research enriches our understanding of turnover intention within the nursing context, highlighting the significance of individual and environmental factors. The application of SmartPLS4 enhances the investigation of these relationships among nurses in Indonesia. Keywords: Psychological contract breach, compassion, turnover intention, human resource, employment relationship
The Impact of Buyback Announcement on Stock Anomalies in the Indonesia Stock Exchange Arifin, Muhammad Hanief; Paramita, R.A. Sista
Journal of Business and Management Review Vol. 5 No. 8 (2024): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i8.996

Abstract

Research Aims: This research aims to analyse the effect of buyback announcements on stock anomalies, as reflected in abnormal returns, cumulative abnormal returns, and trading volume activity. Design/methodology/approach: The sample data comprises 72 companies listed on the Indonesia Stock Exchange that made buyback announcements from 2020 to 2022. An event study methodology was employed to examine the buyback announcement events. Additionally, the Wilcoxon-Signed Rank Test was utilized as a statistical tool to test for differences before and after the buyback announcements. Research Findings: The results indicate no significant difference in abnormal return around the stock buyback announcement dates, no significant difference in cumulative abnormal return around the stock buyback announcement dates, and a significant difference in trading volume activity around the stock buyback announcement dates. Theoretical Contribution/Originality: This study contributes empirically and theoretically by emphasizing the impact of buyback announcements on stock anomalies for corporate managers and investors in decision-making strategies under conditions of economic uncertainty due to COVID-19. Keywords: Abnormal return, Buyback Announcement, Cumulative Abnormal return, Trading volume activity
The Influence of Monetary Savings, Service Quality, Brand Image, Word of Mouth and Convenience on Purchase Intention in the Hypermarket Scale Retail Industry Syah, Tantri Yanuar Rahmat; Putri Utami, Sari
Journal of Business and Management Review Vol. 5 No. 8 (2024): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i8.1003

Abstract

Research Aims: Purchase intention is an important thing for companies to understand because understanding consumer desires is an effective strategy so that companies can correctly determine marketing strategies, gain profits and strengthen their market position amidst the competitive red ocean market of modern retail business. The aim of this research is to identify the influence of monetary savings, convenience, service quality, brand image and word of mouth (WOM) on purchase intentions, as well as identifying the influence of convenience on service quality, as well as the relationship between service quality and brand image on WOM. Design/methodology/approach: This research used a purposive sampling method involving 353 consumers of Hypermart/Transmart/Lotte Mart stores in the Jabodetabek area. Data were analyzed using Structural Equation Model (SEM) with SmartPLS 3.0..  Research Findings: Some of the findings in this research are that monetary savings, convenience, brand image have an influence on purchase intention, but service quality and word of mouth have no influence on purchase intention. The next conclusion is that brand image influences WOM, then comfort influences service quality, but service quality does not influence WOM. Theoretical Contribution/Originality: The managerial implication of this research is that the management of modern hypermarket scale retail store companies can increase purchasing intentions by providing sales promotions that display monetary savings factors, increasing comfort and brand image so as to maintain the existence of the Red Ocean market. Keywords: purchase intention, monetary savings, convenience, service quality, brand image, word of mouth
Digital Impact on Beauty Salons: E-Service Quality, E-Promotion, Customer Satisfaction and Purchase Decisions Wahyuni, Pita Hadi Sri; Hidayati , Nur; Asiyah , Siti
Journal of Business and Management Review Vol. 5 No. 8 (2024): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i8.1017

Abstract

Research Aims: This research aims to prove the direct and indirect influence of e-service quality, e-promotion and purchase decisions on customer satisfaction. Design/methodology/approach: The sampling technique used was accidental sampling with a total of 96 respondents. Meanwhile, the data analysis tool uses Structural Equation Modelling (SEM) with the PLS version 4.0 application. Research Findings: Based on the results of data analysis, it shows that e-service quality and purchase decisions have no effect on customer satisfaction, while e-service quality and e-promotion have an effect on purchase decisions, e-promotion has an effect on customer satisfaction, then purchase decisions have not been able to mediate the influence of e-service quality and e-promotion on customer satisfaction. Theoretical Contribution/Originality: This study increases understanding of the role of using beauty services via electronic platforms. Consumers experience secondary services that are not directly related to primary services, providing an integrative view of the value of satisfaction and purchasing decisions. This study shows the feasibility of applying advanced PLS techniques to investigate consumer behaviour, especially in the field of implementing e-service quality and e-promotion. Implications for consumer satisfaction and purchasing decisions are also derived from these findings. Keywords: E-Service Quality;  E-Promotion; SEM-PLS; Customer  Satisfaction; Purchase  Decisions
- Optimization Of Digital Marketing Through A Search Engine Optimization (SEO) Approach In Indonesian Banking: Yudanegara, Aditya; Saputera, Denny; Muttaqin, Rizqi
Journal of Business and Management Review Vol. 5 No. 8 (2024): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i8.1021

Abstract

Research Aims: The aim of this research is to explore the role and importance of Search Engine Optimization in the context of digital marketing and to analyze its implementation in the banking sector in Indonesia. This research aims to understand how SEO can improve visibility, credibility, and customer acquisition for banks and to provide insights into the factors that influence the effectiveness of SEO strategies in an ever-changing digital environment. Design/methodology/approach: The methodology in this research employs an exploratory qualitative approach. The data source consists of secondary data utilizing the SEO model on well-known banks in Indonesia. The analysis technique in this study utilizes the Miles & Huberman model, which involves the stages of Data Reduction, Data Display, and Conclusion Drawing or Verification.  Research Findings: focusing on SEO Bank Central Asia Tbk stands   out with a strong content strategy on Twitter, while Bank Mandiri Persero Tbk and Bank Rakyat Indonesia Persero Tbk prefer WhatsApp Web for direct customer communication. The use of WhatsApp Web by these banks demonstrates effectiveness in direct communication. Social traffic analysis also indicates differing strategies, with BCA focusing more on Twitter, while Bank Mandiri and BRI are more dominant on WhatsApp Web. Overall, the study shows that these banks have effectively adopted digital strategies, with SEO implementation successfully increasing their online visibility, expanding market reach, and strengthening brand image among consumers. Theoretical Contribution/Originality: This analysis provides deep insights into digital marketing strategies and the use of Search Engine Optimization (SEO) in the Indonesian banking sector. The findings offer a better understanding of the different approaches taken by leading banks such as BCA, Bank Mandiri, and BRI in leveraging online platforms to reach customers and expand their market reach. Theoretical implications of this analysis can provide a foundation for further research in the field of digital marketing and best practices in implementing SEO in the banking industry context. Keywords: Digital Marketing, Search Engine Optimization, Banking in Indonesia
Earning Growth in Indonesian Food and Beverage Companies: , Zulkifli; Dewi , Cynthia Sari
Journal of Business and Management Review Vol. 5 No. 8 (2024): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i8.1022

Abstract

Research Aims: The objective of the research is to investigate the relationship between financial ratios (current ratio, return on assets, debt to equity ratio) and earning growth in consumer non-cyclical companies within the food and beverage industry listed on the Indonesia Stock Exchange. Design/methodology/approach: The research employed a quantitative approach using secondary data from audited financial reports spanning from 2019 to 2022 sourced directly from the Indonesia Stock Exchange website. The sample of 18 consistent companies through purposive sampling over a 4-year period, combining time series and cross-sectional data in a panel regression analysis. Research Findings: The adjusted R-squared value indicates that the three variables (current ratio, return on assets, debt to equity ratio) collectively contribute 10.38% to earning growth. The F-test shows that the combined effect of current ratio, return on assets, and debt to equity ratio is significant on earning growth. The hypothesis tests found that Current ratio does not significantly affect earning growth,  Return on assets has a positive and significant impact on earning growth, Debt to equity ratio does not significantly influence earning growth Theoretical Contribution/Originality: The study indicates that return on assets has a significant positive effect on earning growth, while current ratio and debt to equity ratio do not have significant impacts. Keywords: earning growth, current ratio, return on asset, debt to equity ratio
Halal Labels and Religious Commitment: Their Impact on Bottled Water Purchases Putri, Rizky Nur Ayuningtyas
Journal of Business and Management Review Vol. 5 No. 8 (2024): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i8.1077

Abstract

Research Aims: To determine how halal labelling affects purchasing decisions for bottled drinking water products among Muslim students in Solo Design/methodology/approach: The study used quantitative descriptive analysis with primary data. The data analysis method used multiple linear regression analysis with independent variables, namely halal labelling (X1) and religiosity (X2). The number of samples in the study was 183 respondents. This study uses a purposive sampling technique with specific criteria. The study's dependent variable (Y) is the decision to purchase bottled drinking water Research Findings: halal labelling and religiosity have a positive and significant effect on customer decisions to buy bottled mineral water drinks. The value of the coefficient of determination concluded that the contribution of the independent variables in the regression model can explain the variation of the dependent variable by 48,6%. In contrast, the rest is explained by other variables outside the regression equation model. Based on the analysis results, actual steps need to follow up on purchasing decisions for halal bottled drinking water products, one of which is that the university can provide and facilitate the availability of bottled drinking water (AMDK) products on the campus. Besides increasing awareness of halal drinking water, it can also positively impact the development of halal products in universities in Solo. Theoretical Contribution/Originality: The research highlights the simultaneous and partial influence of halal labelling and religiosity on purchasing decisions for bottled drinking water in universities in Solo. This adds a nuanced understanding of consumer behavior in a specific religious and educational context. The study emphasizes the need for further research into the urgency of providing halal AMDK, suggesting that such products are crucial for consumer assurance. This calls attention to a potentially underserved market segment. Keywords: Halal Label, Religiosity, Purchase Decision, Bottled Drinking Water.

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