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Agung Suharyanto
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Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM)
Published by Universitas Medan Area
ISSN : -     EISSN : 27221148     DOI : 10.31289
Core Subject : Humanities, Social,
Humanities Social Sciences
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM), is a journal of Governmental, Political, Public Administration, Communication and Social Sciences, for information and communication resources for academics, and observers of Governance Sciences, Social Sciences, Political Sciences, Public Administration Sciences, Communication Sciences, Methodology of Social Sciences and Social Work. The published paper is the result of research, reflection, and actual critical study with respect to the themes of Governmental, Political, Public Administration, Communication and Social Sciences, All papers are peer-reviewed by at least two referees. The scope of Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM), is the Governmental, Political, Public Administration, Communication and Social Sciences. Published twice a year (April and October) and first published for printed edition since Volume 1 No. 1 April 2019.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 16 Documents
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Search results for , issue "Vol 7, No 1 (2025): JIPIKOM APRIL" : 16 Documents clear
Pengembangan Model Komunikasi Pariwisata Berbasis Kearifan Lokal di Kawasan Kampung Ulos Hutaraja siahaan, uliasi patricia; Harris, Abdul
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5888

Abstract

Ulos Hutaraja Village has great potential as a tourist destination based on the local wisdom of the Batak people. However, its management faces communication challenges that cause tourists to lack understanding of the cultural values conveyed. This study aims to analyze the development of a tourism communication model based on local wisdom in the Ulos Hutaraja Village Area. This study uses a qualitative exploratory method with in-depth interview techniques, participatory observation, and documentation studies. The analysis was carried out with a thematic approach and data triangulation to increase the validity of the findings. The results of the study show that tourism communication in Ulos Hutaraja Village is carried out through interpersonal communication, group communication, and digital communication. Interpersonal communication allows for direct interaction between tourists and ulos artisans, while group communication becomes a means of stakeholder coordination. Digital communication is used for promotion and education, but it still faces technological gaps and limited access for local communities. Other obstacles include limitations in the delivery of cultural narratives and differences in interests between parties. Therefore, a more effective communication model is needed to increase community involvement and maintain the preservation of Batak culture in tourism.
Representasi Video Iklan Layanan Masyarakat: "Stop Judi Online" Kejaksaan RI dalam Perspektif Psikologi Komunikasi Sinaga, Roynanda; Pranata, Deddy; Ginting, Rahmanita
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5783

Abstract

This study analyzes the representation of the public service advertisement video "Stop Online Gambling" by the Attorney General's Office of Indonesia from the perspective of communication psychology. The focus is on communication elements such as symbolism, narrative, color usage, and emotional expression used to deliver educational messages about the dangers of online gambling. Theoretical frameworks include fear appeal, social support, and linear narrative. Data were collected through observation and documentation and analyzed qualitatively using content analysis methods. The findings reveal that the video effectively conveys moral messages through a combination of strong symbolism, emotional approaches, and systematic narratives. Fear appeal creates a significant emotional impact, while social support is emphasized as a preventive measure against online gambling addiction. This study contributes to the development of more effective public communication strategies to address social issues in Indonesia.
Budaya Patriarki Dalam Gadis Kretek: Analisis Semiotika Roland Barthes Irmawati, Irmawati; Ayuni, Risa Dwi; Puspita, Amelia
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5849

Abstract

The purpose of this study is to examine how patriarchy culture is represented in the film Gadis Kretek. The research approach used by the researcher is descriptive qualitative with content analysis, utilizing both primary and secondary data sources. The data sources are analyzed using Roland Barthes's semiotic analysis, aiming to uncover the meanings contained in the film through three stages: denotation, connotation, and myth. The results of the research show that patriarchy culture in Gadis Kretek can be represented through 15 scenes, divided into four points: the limited gender roles, restrictions in self-expression, control over the lives of women and children, as well as oppression and discrimination against women. It is also concluded that denotative, connotative, and mythic meanings work together in the film to create a strong narrative that can be easily understood.
Strategi Komunikasi Pemasaran Sasada Kopi dalam Membangun Daya Saing di Industri Coffeeshop Lubis, Bintang Faturrahman; Barus, Rehia Karenina Isabella
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5929

Abstract

Competition in the coffee shop industry is getting tighter, encouraging business actors to implement effective marketing communication strategies to maintain their existence. This study analyzes Sasada Kopi's marketing communication strategy with the 7P Marketing Mix approach, which includes products, prices, distribution, promotions, people, processes, and physical facilities. Using a qualitative descriptive method, this study collected data through in-depth interviews with Sasada Kopi management, direct observation in the store, and analysis of social media content and customer reviews. The results of the study show that Sasada Kopi has succeeded in maintaining competitiveness through a combination of digital marketing strategies, product quality, and service innovation. However, several challenges were identified, such as a lack of digital content innovation, changes in social media algorithms, and price competition with competitors. Therefore, Sasada Kopi needs to continue to innovate in digital marketing and promotion strategies to remain relevant in this industry.
Transformasi “Nongkrong” di Era Digital: Studi Kasus di Warkop Bandar Kupi Kota Medan Prabhaswara, Muhammad Prakoso; Gustan, Gustan; Ginting, Rahmanita
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5784

Abstract

This study aims to understand how the digital era has transformed the way people "Ngongkrong" at Warkop Bandar Kupi Kota Medan. In today's digital landscape, coffee shops, which were once social hubs for gathering and socializing, have evolved into more individualistic spaces where the use of gadgets and internet access dominates interactions. This research employs a survey method involving 50 respondents to analyze their visiting frequency, gadget usage, and communication preferences. The findings reveal that most visitors use their gadgets intensively while at the coffee shop, with 50% of respondents preferring digital activities over direct social interaction. However, face-to-face communication remains significant for 60% of respondents. Wi-Fi has become the main attraction for 70% of visitors, although 55% believe that gadget usage has reduced the essence of togetherness. In conclusion, while digital technology provides convenience and easy access to information, it also poses challenges to social interactions in coffee shops. To maintain a balance, coffee shop management can implement strategies such as organizing offline events or creating gadget-free zones to enhance meaningful social interactions.
Peran Media Sosial Instagram Dalam Mempengaruhi Pilihan Politik Pemilih Muda Pada Pemilu Gubernur Sumatera Utara 2024 Aqsal, M
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5853

Abstract

Young voters in North Sumatra have a strategic role in determining the results of the 2024 Governor Election. Along with the increasing use of social media, Instagram has become one of the main platforms in disseminating political information and shaping the preferences of young voters. This study aims to analyze the role of Instagram in influencing the political choices of young voters as well as identify the impact of political content spread on the platform. Using a qualitative approach with a case study method, data was collected through in-depth interviews, content observations, and documentation of political interactions on Instagram. The results of the study show that Instagram plays an important role in increasing young voter engagement through engaging visual content, interactive features, and faster access to political information. However, challenges such as political polarization, echo chambers, and the spread of disinformation are obstacles in its use. To optimize Instagram's role in political campaigns, more effective communication strategies, increased digital literacy, and efforts to create healthier discussion spaces are needed. With the right approach, Instagram can be an effective tool in increasing the political participation of young voters and strengthening digital democracy in the modern era.
Strategi Komunikasi Kesehatan Paramedis dalam Mengurangi Stunting pada Anak di Desa Unteboang Tapanuli Tengah Tarihoran, Yuli Kartika; Ritonga, Syafruddin; Khairullah, Khairullah
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5930

Abstract

Based on this study, the health communication strategy by paramedics in Unteboang Village in an effort to reduce stunting rates has been carried out through health counseling and posyandu activities. However, its effectiveness is still constrained by low community participation, parental resistance to stunting diagnosis, and limited access to comprehensive information. A qualitative approach with a descriptive method is used in this study to analyze the communication strategies applied, with data collection techniques in the form of interviews, observations, and documentation studies. The results of the study show that the wider use of communication media, such as digital and print media, as well as a more adaptive interpersonal approach, is needed to increase public awareness of the importance of stunting prevention. Therefore, there is a need for innovation in health communication strategies, including increasing the role of health cadres, the use of digital technology, and cooperation with community leaders. With a more inclusive approach and periodic evaluation, it is hoped that the effectiveness of health communication can be improved to create more positive behavior change in stunting prevention and management.
Legitimasi Ketertindasan melalui Narasi Agama di Media Sosial Arwansyah, OK Dedy; Salam, Abdillah; Yusuf, Rum Ahmad
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5779

Abstract

This study examines the phenomenon of the legitimacy of oppression through religious narratives on social media, especially Instagram. Social media has become an influential space in disseminating religious content that is multi-interpretive, creating passive acceptance of existing socio-economic conditions. Using a qualitative approach and critical discourse analysis, this study analyzes how religious narratives spread through texts and visual elements function as hegemonic tools. The results of the study show that narratives such as "it is better to be poor in this world but rich in the hereafter" reinforce unequal social structures by encouraging the values of surrender and acceptance. This has an impact on various aspects of people's lives, including the economy, education, and social participation, which can slow down progressive social change. This study emphasizes the importance of critical awareness of religious narratives so that people are not trapped in the legitimacy of oppression.
Personal Selling dalam Hubungan Komunikasi Antara Barista dan Pengung Seis Caffé Medan olyvia, tasya; Khairullah, Khairullah
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5872

Abstract

Communication is a fundamental aspect of human social interaction, especially in the service industry such as cafes. Personal selling is an important communication strategy in building relationships between sellers and buyers. This study aims to analyze how personal selling carried out by Seis Caffé Medan baristas contributes to building communication relationships with customers and its impact on customer loyalty. Using descriptive qualitative methods, data were collected through in-depth interviews, observations, and documentation, and then analyzed with the Miles and Huberman model. The results of the study show that the personal selling implemented by baristas at Seis Caffé Medan does not only focus on buying and selling transactions, but also on building interpersonal relationships with customers. Persuasive communication used by baristas includes friendly language, open facial expressions, and an approach that puts customers as friends, not just consumers. Adaptation in personal selling was also found to be an important factor, where new baristas need time and support from the work environment to develop their communication skills
OOTD Sebagai Bentuk Komunikasi Visual dalam Membangun Self Branding di Era Digital Sari, Futri Indah; Mauliza, Vivi; Ginting, Rahmanita
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5771

Abstract

Penelitian ini membahas peran OOTD (Outfit of the Day) sebagai bentuk komunikasi visual dalam membangun self-branding di era digital. Di dunia media sosial yang berkembang pesat, OOTD telah menjadi alat penting untuk mengekspresikan identitas diri dan memperkuat citra pribadi. Penelitian ini menggunakan metode kajian pustaka dengan mengumpulkan literatur terkait komunikasi visual, personal branding, dan penggunaan OOTD di platform digital. Hasil penelitian menunjukkan bahwa OOTD tidak hanya sekedar pakaian pilihan, tetapi juga berfungsi sebagai sarana untuk menyampaikan pesan visual yang sesuai dengan kepribadian dan nilai-nilai yang ingin ditonjolkan. Selain itu, OOTD memiliki dampak signifikan dalam interaksi antara individu atau merek dengan audiens, memperkuat hubungan emosional, dan meningkatkan keterlibatan pengikut melalui gaya hidup yang autentik dan konsisten. Penelitian ini menggarisbawahi pentingnya OOTD sebagai strategi dalam membangun self-branding dan sebagai alat komunikasi visual yang efektif dalam pemasaran digital.

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