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Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Published by Budapest International Research and Critics University Journal
ISSN : 26151715     EISSN : 26153076     DOI : DOI: https://doi.org/10.33258/birci
Core Subject : Religion, Economy, Humanities, Art, Social,
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences
Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences is a peer-reviewed journal published in February, May, August and November by Budapest International Research and Critics University Journal (BIRCU-Journal). BIRCI welcomes research papers in Humanities: Language and Linguistics, History, Literature, Performing Art, Philosophy, Religion, Visual Arts. Social Sciences: Economics, Anthropology, Sociology, Psychology, Geography, Culture and Ethics Studies, Gender and Sexuality Studies, Area Studies, Archaeology, and other related areas and it is published in both online and printed versions.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 67 Documents
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Search results for , issue "Vol 6, No 1 (2023): Budapest International Research and Critics Institute February" : 67 Documents clear
AISAS Model Analysis of Purchases Millenial Generation in Sovereign Sukuk Based on Cash Waqf Linked Sukuk (CWLS) Nata Mulyana; Arief Safari; Amrizal Amrizal
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7501

Abstract

Cash Waqf Linked Sukuk (CWLS) is a new financial instrument being developed by the Government of Indonesia. The purpose of this study is to test the AISAS Model on the purchase of the millennial generation in Sovereign Sukuk based on CWLS. This study uses a quantitative method using the Structural Equation Model Partial Least Square (SEM PLS) as an analytical tool. The sampling technique used non-probability sampling in obtaining primary data through the distribution of questionnaires or online questionnaires. The respondents of this study came from 207 millennial generation respondents who use Instagram, follow accounts of waqf fund collection institutions, and Whatsapp users. Consisting of 74 men (35.75%) and 133 women (64.25%). The results of the PLS-SEM processing of the AISAS model on retail CWLS purchases show 7 accepted hypotheses, namely variable attention taken to effect positive and significant to interest and search. Then interest has an effect positive and significant on the search, interest variable has an effect positive and significant on the action. Likewise, interest is influential positive, and significant to the Millennial Generation's share of Retail CWLS information, then the search has an effect positive and significant to the action. The action influences positive and significant share activity. while the other 3 hypotheses were rejected because attention no takes effect positive and significant effect on action, attention has no significant effect on the share, and search has no effect significant against shares. This research suggests that institutions related to the development of cash waqf, especially Retail CWLS (BWI, DJPPR, and Islamic banks appointed as LKSPWU) need to reproduce and continuously create interesting content related to money waqf education and social investment through Retail CWLS. The content is delivered through social media such as Instagram, Facebook, and Youtube. In addition, it is necessary to develop online purchasing facilities that are integrated with various online transaction platforms that are currently developing, such as through the marketplace and independent waqf management bodies.
The Effect of Green Marketing on Purchase Decision on the Body Shop Indonesia Products (Case Study on the Body Shop Paris Van Java Bandung) Cantika Martianti; Yuhana Astuti; Heppy Millanyani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7506

Abstract

The emergence of green marketing is an opportunity to improve the way consumers and producers make sustainable decisions for the environment, especially for the millennial generation. Seeing this phenomenon, one of the ones that runs green marketing in a sustainable manner is The Body Shop which emphasizes the essence of green marketing in their company. There are four dimensions to the green marketing variable, namely green product, green price, green place, green promotion. For purchasing decision variables, there are 6 dimensions, namely product selection, brand selection, dealer selection, purchase time, purchase amount, and payment method. Green marketing has a positive and significant effect on purchasing decisions for The Body Shop Paris Van Java Bandung products by millennials in the city of Bandung. The dimensions of green marketing (green product, green price, green place, green promotion) also have a positive and significant influence on purchasing decisions for The Body Shop Paris Van Java Bandung products by millennials in the city of Bandung. For the company The Body Shop Paris Van Java Bandung with its products it is expected to strengthen the green price factor.
The Effectiveness of Online Automatic Pension Determination in the Provincial Government of Bali (Research Study in the Personnel and Human Resources Development Agency Bali Province) AA Krisna Harrysuta; Gede Wirata; Anak Agung Gde Raka
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7505

Abstract

Determination of Automatic Retirement Online is a staffing service process in the form of electronic retirement determination by utilizing an employment service application system with few documents/paper or no documents/paper. This Automatic Pension Determination is a form of BKN commitment to the implementation of ASN staffing services that are integrated between the central government and local governments by cutting the flow of staffing services. The goal is to help the pension service process become faster, transparent and timely. However, the data on pensions for employees of the Provincial Government of Bali from 2018 to 2022 shows some ASN retirement certificates can not issued on time. This reseach determining effectiveness at online automatic retirement determination program for the ASN retirement process, especially at provincial governments of Bali. Qualitative descriptive research with inductive approachment is used. Data collection was carried out by interviewing a number of informants involved in online automatic retirement determination. Results showing implementation of online automatic pension determinations in the Bali provincial government has not been effective.
The Influence of Video Marketing, User Generated Content on Purchase Intention through Brand Awareness as Intervening Variables Nur Diana Khalidah; Siti Asiyah; M. Ridwan Basalamah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7500

Abstract

This study aims to determine the development of Digital Marketing in Sumenep Regency, especially in the Jamjamyeon business, namely by analyzing the effect of Video Marketing and User Generated Content on Purchase Intention both directly and indirectly through Brand Awareness as an intervening variable. The sample in this study was determined by purposive sampling technique. The type of data in this study is primary data with a guttman scale. The data collection technique used a questionnaire and the data analysis method used in this study was the Partial Least Square (PLS) method. The results of the study show that Video Marketing has no effect on Purchase Intention, but Video Marketing has an effect on Brand Awareness. User Generated Content has no influence on Purchase Intention and Brand Awareness. And Brand Awareness has no effect on Purchase Intention. As for the indirect effect, Brand Awareness is unable to mediate the effect of Video Marketing and User Generated Content on Purchase Intention.
The Effect of Current Ratio, Net Profit Margin, Return on Assets and Return on Investment on Share Price in Food and Beverage Sub-Sector Manufacturing Companies Listed on the Indonesia Stock Exchange (IDX) 2018-2021 Period Oidarmawati Halawa; Febry Sinta Dewi; Ronald Hasudungan Rajagukguk
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7518

Abstract

This study aims to determine the effect of the current ratio, net profit margin, return on assets, and return on investment on stock prices in manufacturing companies in the food sub-sector and Beverages Registered on the Indonesia Stock Exchange (IDX) for 2018 – 2021. The data used is sourced from financial data on the Indonesia Stock Exchange via the website www.idx.co.id, and a selection has been made based on predetermined criteria. The population used in this study were food and beverage companies, a total of 28 companies, using a purposive sample, the samples obtained were 19 companies. With this research it is hoped that it can become a science to help further researchers as well as students or the general public who need a source of information. From the research it can be seen that the Current Ratio, Net Profit Margin, Return on Assets, and Return on Investment have a simultaneous (together) effect on the Stock Price. Variable Current Ratio (Current Ratio), Net Profit Margin (Net Profit Margin) and Return On Assets (Return On Assets) have a partial and significant effect on stock prices, while the variables Return On Investment (Return On Investment) have no effect and are partially significant on the share of prices in food and beverage companies listed on the Indonesia Stock Exchange for the period 2018 – 2021.
Role of Intercultural Communicative Competence (ICC) to Improve the Quality of English Language Lecturers in the Digital Era Jana Sandra; Mira Permata Sari; Baby Poernomo; Nataya Premchaiporn; Mara Elaiza Augustine Flores
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7519

Abstract

In this modern era, challenges and competition on a global scale are getting tougher. For this reason, language skills, especially English, are very important as a provision to participate in global competition. English itself has become a unifying language of various nations because it has been used in various countries. Up to the present time, English is actively used by more than 1.75 billion people in the world, both for everyday language and for business and academic needs. The main problem identified in this study was the low ability of Intercultural Communicative Competence (ICC) among the English lecturers in private universities in Jakarta. This study was carried out in the form of a phenomenological approach. The research is defined into two major aspects namely to know how the perspective of Indonesian lecturers on Intercultural Communicative Competence (ICC) and how to improve the lecturers’ abilities on English Language Learning. In-depth interviews were conducted to understand how participants experienced the phenomenon. The research proved that intercultural communicative competence (ICC) plays a significant role in enhancing the quality of the English language lecturers in the digital era.
Adaptation and Interaction of the Elderly in Glawan Village during the Covid-19 Pandemic and Post-Covid-19 Pandemic Sri Suwartiningsih
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7502

Abstract

Glawan Village, Pabelan District, Semarang Regency is a village with a large elderly population. Glawan Village is located in Pabelan District, Semarang Regency. Most of the residents of Glawan Village work as farmers. The number of households in Glawan Village is 665, with a total population of 1,921 people, consisting of 960 males and 961 females. The education level of the residents of Glawan Village is mostly low, with only 570 people graduating from elementary school. Meanwhile, the main sources of livelihood are farming with 156 people and freelance labor with 348 people. In terms of the age of the population in Glawan Village above 60 years, there are 377 people, meaning that 20% of the population in Glawan Village are considered elderly. During the Covid-19 pandemic in 2020-2021, the elderly in Glawan Village continued their activities as usual at home, even without wearing masks, because they engaged in activities such as making salted fish baskets and farming. From the results of post-Covid19 pandemic research, the elderly stated that their interactions with other elderly and neighbors were the same, but interactions with family members from outside the village were different. During the Covid-19 pandemic, if relatives or friends came to visit, they had to wear masks, but now, after the pandemic, masks are no longer necessary. One very different interaction was during Eid al-Fitr. For two years, they were unable to visit each other, but in 2022, they were able to visit again. For the elderly in Glawan Village, social interactions during the Covid-19 pandemic did not differ much from social interactions after the pandemic. The adaptation of the elderly during the Covid-19 pandemic was different because they had to receive guests while wearing masks, but after the pandemic, they no longer have to wear masks.

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