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Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Published by Budapest International Research and Critics University Journal
ISSN : 26151715     EISSN : 26153076     DOI : DOI: https://doi.org/10.33258/birci
Core Subject : Religion, Economy, Humanities, Art, Social,
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences
Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences is a peer-reviewed journal published in February, May, August and November by Budapest International Research and Critics University Journal (BIRCU-Journal). BIRCI welcomes research papers in Humanities: Language and Linguistics, History, Literature, Performing Art, Philosophy, Religion, Visual Arts. Social Sciences: Economics, Anthropology, Sociology, Psychology, Geography, Culture and Ethics Studies, Gender and Sexuality Studies, Area Studies, Archaeology, and other related areas and it is published in both online and printed versions.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5,361 Documents
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Instagram Carousel Content Effectivity in of Micro-Entrerprise Promotion Strategy Fauzi, Arief Zul
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 9, No 2 (2026): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v9i2.8216

Abstract

This study aims to examine the effectiveness of carousel content in promoting Micro, Small, and Medium Enterprises through Instagram. The research subject is the Instagram account owned by Toko Swara (TSW Gifts), a Micro-Enterprise that markets traditional clay teapots (poci) as a signature souvenir from Tegal. Using a quantitative approach with a pretest–treatment–post-test design, the study measured promotional performance before and after the use of carousel content based on Instagram Insights. The results showed an increase in content performance following the use of carousel. The average reach nearly doubled, and the engagement rate rose from 14.84% to 26.10%. These findings indicate that carousel content can drive audience engagement more effectively than regular posts. This study recommends carousel content as a relevant and impactful promotional strategy, especially for Micro-Enterprise with limited follower bases.

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