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AMAR (Andalas Management Review)
Published by Universitas Andalas
ISSN : 24769282     EISSN : 2548155X     DOI : https://doi.org/10.25077/amar
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
AMAR (Andalas Management Review), with registered number ISSN 2548-155X (Online) and ISSN 2476-9282 (Print), is a peer-reviewed journal published twice a year (May and November) by The Management Institute, Faculty of Economics, Universitas Andalas. AMAR is intended to be the journal for publishing articles reporting the results of research on business and management. AMAR invites manuscripts in the various topics include, but not limited to, functional areas of Management and business administration, Marketing and consumer behaviour, Entrepreneurship and small business studies, Tourism and hospitality studies, Human resource management and leadership studies, Strategic management, Change and crisis management, Financial management and Islamic finance, Operation management, and Halal industry. Andalas Management Review (AMAR) aims at becoming a platform to disseminate high-quality research reports in the form of empirical as well as conceptual works particularly in the area of: Management and business administration. Marketing and consumer behavior. Entrepreneurship and small business studies. Tourism and hospitality studies. Human resource management and leadership studies. Strategic management. Change and crisis management. Financial management and Islamic finance. Operation management. Halal industry.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 6 Documents
 1 
Search results for , issue "Vol 5 No 2 (2021)" : 6 Documents clear
Work Motivation, Organizational Culture, and Work Satisfaction as a Moderator of The Effect of Participation in Budgeting Toward Managerial Performance Tun Huseno
AMAR (Andalas Management Review) Vol 5 No 2 (2021)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.6.2.1-13.2021

Abstract

This study identifies how participation in budgeting affects performance in managerial. The moderating variables analyzed are work motivation, the culture of organization and work satisfaction while the sample involved in this research is the Regional Apparatus Organization (OPD) of the City of Bukittinggi, West Sumatera, Indonesia. The results show that participation in budgeting has a positive effect on the performance in managerial aspect; organizational culture and work satisfaction control the influence of participation in budgeting on the performance in managerial in the City Government of Bukittinggi, however work motivation does not moderate the influence of participation in budgeting on the performance in managerial in the City Government of Bukittinggi.
Halal Label: The Determinants of Purchase Decision Aprih Santoso; Nir Setyo Wahdia; M. Hasan Ma'ruf
AMAR (Andalas Management Review) Vol 5 No 2 (2021)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.6.2.14-37.2021

Abstract

This study aims to analyze the effect of the halal label, product quality, financial literacy and price on purchasing decisions for REVLON lipstick products in Semarang. The number of samples in this study were 100 respondents, the sampling technique was purposive sampling. The analytical tool used is path analysis, where previously tested the validity and reliability as well as the classical assumption test. The test results show that the halal label, financial literacy and price have a positive and significant effect on purchasing decisions for REVLON lipstick products in Semarang, while product quality has a negative effect on purchasing decisions. This study uses the halal variable as one of the determinants of purchasing decisions because it is still rarely used by previous marketing research studies with Muslim women as respondents. Research limitations: 1. The object used in this research only focuses on one product. 2. This study only uses 4 (four) independent variables, namely: Halal Label, Product Quality, Financial Literacy and Price. 3. This study only used a limited sample of 100 respondents.
Good Corporate Governance and Corporate Social Responsibility on Company Value Ellen Rusliati; Rieke Anneesha Ridwan
AMAR (Andalas Management Review) Vol 5 No 2 (2021)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.6.2.37-51.2021

Abstract

Company value is an assessment by investors of the company's overall performance which is often associated with stock prices. Maximizing the company value also means maximizing the prosperity of the shareholders. The purpose of this study is to find out the effect of Good Corporate Governance (GCG) Corporate Social Responsibility (CSR) on company value in the coal mining companies listed on the Indonesian Stock Exchange for the period of 2014-2018. Sample of 7 companies are determined by purposive sampling. The type of data used is secondary data using a panel data regression. The results of this study indicated that GCG and CSR have positive significant effect on company value, simultanously and partially. The implementation of GCG and CSR can increase company value, however, GCG has a bigger contribution and effect on it.
Fortifying student engagement throughout online learning in Entrepreneurship subject during Covid-19 pandemic Valeny Suryaningsih; Agriqisthi Agriqisthi
AMAR (Andalas Management Review) Vol 5 No 2 (2021)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.6.2.52-71.2021

Abstract

Entrepreneurship is important to economic advancement, employment as well as a solution to the excessive number of university graduates and social problems. Even more, it is important to know the factors that influence students’ engagement in entrepreneurship learning. Why so? It will build profound understanding about entrepreneurship, and if it is possible student will do small business simulation to experience their theories to launch new start-up business. Moreover, due to special circumstances happened nowadays, Covid-19 pandemic need special treatment to keep student vibrant and captivating about their study. Online classes acquire smart and efficient strategies to provide effective learning experiences to the students. The study that conducted by Suryaningsih (2021) had discovered by providing group discussion session, lecturer has generated enthusiasm for learning and student’s interaction during online learning. The grounded questions are about how lecturers generate students’ enthusiasm and interaction during online learning entrepreneur subject, how student fortify their soft skill along online learning entrepreneurship subject and how about the satisfaction and competencies of students by engaging the class of entrepreneurship subject. This study is quantitative descriptive research. It is applied through questionnaire by having open and close question. The result of this study, lecturers generate students’ enthusiasm and interaction during online learning entrepreneurship subject in many ways. The most way that lecturer utilized is giving the interactive learning method example by utilizing youtube, video, etc). Student fortify their soft skill along online learning entrepreneurship subject by fulfilling the assignment and being active in FGD and class discussion. After taking the Entrepreneurship subject online learning, students could optimally train their soft skill in the class and their soft skill increases. Therefore, students recommend the learning strategy in this class to be adopted by other Entrepreneurship’s classes.
Employer Branding Towards The Intention To Apply For A Job Through Company Reputation As Mediation Variable Ria Marginingsih; Elin Setiawan
AMAR (Andalas Management Review) Vol 5 No 2 (2021)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.6.2.72-93.2021

Abstract

This study aims to determine the effect of employer branding on the interest in applying for job with the company reputation as a mediating variable. This study usin type survey of quantitative research design. The research sample is 170 active students in Indonesia, for data analysis using statistical tests and calculations using SmartPLS 3.0 analysis. Based on the results of the questionnaire that has been processed using the SmartPLS tool, it shows that the employer branding variable (X) towards the interest applying for job variable (Z) is a significant influence, then the connection of the employer branding variable (X) towards the company reputation variable (Y) is significant, afterwards the company reputation variable (Y) towards the interest in applying for a job (Z) has a significant influence, subsequently shows the path connection between employer branding variable (X) towards the interest in applying for job variable (Z) through the company reputation (Y) as a mediating variable has significant influence.
Systematic Literature Review on Customer Switching Behaviour from Marketing and Data Science Perspectives Ares Albirru Amsal; Berri Brilliant Albar; Yulia Hendri Yeni
AMAR (Andalas Management Review) Vol 5 No 2 (2021)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.5.2.95-123.2021

Abstract

This paper systematically examines the literature review in the field of customer switching behavior. Based on the literature review, it can be concluded that customer switching behavior is a topic that has been widely researched, with a focus on various industries, particularly banking and telecommunications. Research trends in this area have shown a positive direction in recent years, and the amount of research being done in marketing and data science is relatively balanced. In marketing, correlational studies are predominant, with a focus on identifying relationships between customer satisfaction, price-related variables, attractiveness of alternatives, service failure, quality, and switching costs to switching behavior. The PPM model is also gaining popularity as an important development for switching behavior because it considers both push and pull factors. Data science research has shown promising results in predicting customer switching behavior, with each research paper achieving good predictive accuracy. However, research gaps spanning the fields of marketing and data science need to be addressed to provide a comprehensive understanding of the drivers of customer switching behavior. Overall, the literature review shows that customer switching behavior is an important concern for businesses, and further research in this area is essential to gain a better understanding of customer behavior and develop effective strategies to retain customers.

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